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ABOUT SHEMAROO
Founded in 1962 as a book circulating library, today Shemaroo is a filmed entertainment content house
headquartered out of Mumbai and employs over 500 people.
The Company is one of the largest independent content aggregators with a library of more than 3,400 titles, which
it distributes across various existing and emerging media platforms.
Identifying that movies have the longest shelf life for television and other media content, Shemaroo pioneered the
movie library syndication business by acquiring movie titles from producers and distributing it to broadcasters and
other media platforms.
Shemaroo has grown multifold over the years by developing excellent relationships with multiple players in the media
industry value chain, thereby becoming one of the largest organized players in a historically fragmented industry.
Total Revenue (INR Mn) and EBIDTA % FY16 Revenue Distribution (INR Mn)
3
MILESTONES
1962 - Started book 2001- Digital Post production 2008 - Started content 2012 Completed 50 years
circulating library in Mumbai started aggregation and distribution
for MVAS platforms
4
EXPERIENCED LEADERSHIP
Buddhichand Maroo - Raman Maroo - Atul Maru - Promoter Hiren Gada - Whole Jai Maroo - Non
Chairman Promoter, MD Joint MD Time Director & CFO Executive Director
Mr. Buddhichand Maroo is Mr. Raman Maroo is the co- Mr. Atul Maru, has around 36 Mr. Hiren Gada has Mr. Jai Maroo has
the co-founder of the founder of the group and years of experience in the approximately 20 years of approximately 13 years of
company and associated has an experience of media and entertainment work experience, out of experience in the Media
since 1962. He started the approximately 42 years, out industry. He has managed which, he has been
of which he has spent the transition of the and Entertainment space.
business with a book library associated with the Media He holds a Masters
in 1962 and gradually around 33 years in Media company from VHS days to
and Entertainment Industry. todays multi-platform and Entertainment Industry Degree in Computer
transformed it into a well- He has been instrumental in operations. He has been for around 13 years. He has Science and Engineering
diversified corporate in the the Groups expansion into actively involved in the played an active role in the from Pennsylvania State
Media and Entertainment television rights syndication operations of the Company transformation of Shemaroo University, U.S.A and a
Sector. He has an as well as transformation of and has spearheaded from a family-run business to Graduate Degree in
experience of Shemaroo into an various initiatives including a professionally driven Computer Engineering
approximately 54 years, of established filmed the home video division of business in terms of systems from the University of
which has been associated entertainment content our Company. and processes, best industry
house. He has remained the Mumbai. He is in charge
with Media and practices, etc. He handles of expanding Shemaroos
Entertainment Industry for driving force in the
company, taking it into new the Strategy and Finance reach on digital
around 33 years. directions. functions in the company. distribution platforms such
as Mobile, Internet, OTT
and so on.
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INDEPENDENT DIRECTORS
Dr. (CA) Reeta Bharat
Gnanesh Gala - Vasanji Mamania - Shashidhar Sinha - Kirit Gala ,
Shah - Independent
Independent Director Independent Director Independent Director Independent Director
Director
Mr. Gnanesh Gala is an Dr. (CA) Reeta Bharat Shah is an Mr. Vasanji Mamania is an Mr. Shashidhar Sinha is an Mr. Kirit Gala is an
independent Director on independent Women independent Director on the independent Director on the independent Director on
the board of the Director on the board of our Board of the Company, has Board of the Company. He is a the Board of the Company.
Company, has around 33 Company, has over 28 years around 54 years of B.Tech from IIT Kanpur and post He has completed his MBA
of experience in the field of and Mechanical
years of experience in the experience in various graduate from IIM Bangalore. Engineering from Mumbai
educational publishing education and administration in industrial sectors including Has 31 years of experience in
various capacities. Dr. (CA) University and has also
industry. He was the Film Processing, Civil media and advertising. He is completed his doctoral
President (Finance) of Reeta is a Ph.D. from IIT Bombay, Constructions, Heavy presently the CEO of Lodestar research in marketing at
Navneet Publications a member of Institute of Engineering and Non-ferrous UM India. Involved and drives Tennessee, U.S.A. He has
(India) Limited for more Chartered Accountants Metals. He was the Co- key industry bodies like the around 26 years of business
of India, Masters in Philosophy, experience. He is the
than 21 years and presently Founder of Adlabs. Mr. Advertising Standards Council
Masters in Commerce, MBA Managing Director of Gala
the Managing Director of Mamania has handled of India, AAAIs Indian
(HRM), Bachelors of Law and Precision Engineering
the said company. responsibilities ranging from Broadcasting Federation joint
Bachelors of Commerce (Hons.). Private Limited. As a true
operations to financial body on industry practices, strategist he is better known
She is presently the Head of
planning and engineering Audit Bureau of Circulation as a Marketing wizard.
Department (Accountancy)
inputs in design and and the Joint Industry Body set
at SIES College of Commerce &
processes. up to monitor TV measurement.
Economics.
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SHEMAROOS ROLE IN A MOVIE LIFECYCLE
Shemaroo typically participates in the second and subsequent cycles of film monetization
These subsequent cycles of film monetization have been typically growing due to various factors like increasing
advertisement spends, digitization etc.
There is a lower risk in these cycles due to visibility of performance of movie during first cycle of launch
Shemaroo decides on the cost of the content after it is confident of achieving the desired ROI at portfolio level
Shemaroo then distributes this content over different platforms like Broadcasting channels, New Media
platforms like YouTube and others.
Hindi Films
Regional Content
Content Library Music
Special Interest Content
New Media Focused Content
Other Content
Monetization Platforms
New Media Traditional Media
Broadcast Syndication Home Video Others
Mobile
Satellite VCD Overseas
Internet
Terrestrial DVD In Flight, Etc.
Other Platforms
Cable Blue Ray
DTH
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OUR CONTENT LIBRARY
Content Library as of April 30th, 2016:
Sr. No. Types of Content Perpetual Titles Aggregated Titles Total Number of Titles
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CONTENT SELECTION CRITERIA
Shemaroo uses proprietary tools and considers various other factors for content valuation as shown below. The company purchases
forward rights to movies and decides on the cost of the content after it is sure to achieve a desired return on investment at a portfolio
level.
Sr. No. Content Selection Criteria Sr. No. Content Selection Criteria
Production
Viewership
1. 5. House Track
rating
Record
ROMANCE
Box Office ACTION
2. 6. Genres
Records COMEDY
DRAMA
3. Cast 7. Reviews
Comparable
4. Awards 8. Movie
Valuation
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BUSINESS PARTNERS
Shemaroo is one of the largest organized player in a historically fragmented Media Industry. The company has successfully created a
niche business by creating long term trustworthy relationships with not only key movie producers, but also broadcasting channels and
other media platforms. Shemaroo is the preferred partner of choice for both parties due to its industry expertise, knowledge and
relationships. The company prides that most Bollywood services that require content would have at least some content provided from
Shemaroo.
Traditional Media
Cartoon
TV Today Times Now Hathway
New Media Network Producers
Doordarshan Planet M Crossword
Nadiadwala Firoz
Viacom 18
Hooq Airtel Idea Grandson Nadiadwala
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KEY STRENGTHS
Diversified Distribution Platform Vast, Diverse and Growing Content Library
Presence in television, digital media and other media Most Bollywood services that require content would have
Distribution reach is a key advantage, as company is at least some content provided from Shemaroo
able to offer anytime anywhere entertainment to Content Library of more than 3,400 titles spanning recent
consumers Hindi films, Hindi evergreens & all time blockbusters, non-
film content and regional content
Perpetual Rights of 912 films, of which 423 are Hindi
Strong Industry Relationships
First mover Advantage in New Media
Managed to create, maintain and build goodwill in
One of the early companies in India to partner with
the industry
YouTube for content shown on their platform
Repeated transactions with known names STAR,
Providing content across all major New Media
SONY, Viacom 18, R.K. Studios, Tips Industries,
Platforms
Nadiadwala Grandson etc.
16
BROADCAST SYNDICATION INDUSTRY
Industry Dynamics Industry Growth Drivers
Broadcast syndication is the sale of The number of paid Cable & Satellite
content rights to broadcasters (C&S) subscribers in 2015 was
The Indian television broadcasting estimated to have reached 145mn
segment currently has more than six Broadcasters which is expected to grow to 174mn
genres and Movies as a genre is by 2020, representing 87% of TV
second in terms of viewership after households.
General Entertainment Channels Star Gold Viacom 18 Sony Max
With the Phase IV digitization
The standard practice of the Indian
television industry is to purchase Zee Cinema &Pictures 9X Jalwa
expected to be complete by Dec
forward rights for a period of 5 to 7 2016 (with a delay of few months),
years Mastii UTV Movies
Cartoon the associated benefits of optimized
Network revenue distribution and
There is a one time fixed fee
payment made at the network TV transparency will further increase
Times Now Doordarshan
Today
level for exclusive license to Increased adoption of Value Added
broadcast the content for multiple Services & HD Boxes in the DTH &
telecasts Digital cable space will further
On any given day, an average of 8 increase the ARPUs
movies are shown on a Movie
As more channels are expected to
channel. Even considering the
come up with the digitization wave,
repeat telecast of these movies,
the increased content acquisition is
the broadcaster would need
expected to benefit the content
access to a significantly large
owners
movie library
Source: KPMG FICCI Indian Media and Entertainment Industry Report 2016
17
TELEVISION INDUSTRY HIGHLIGHTS
Indian Television Industry Indian Television Subscription Indian Television Advertising
The Indian Television industry is Subscription Revenue is expected to Advertising revenue is expected to
expected to grow from INR 542 bn in increase from INR 361 bn in 2015 to INR grow from INR 181 bn in 2015 to reach
2015 to INR 1,098 bn in 2020. 733 bn in 2020 INR 365 bn in 2020
Source: KPMG FICCI Indian Media and Entertainment Industry Report 2016 18
SHEMAROO IN TRADITIONAL MEDIA
Traditional Media Includes Broadcast Syndication, Home Entertainment, Traditional Media Revenue (INR Mn)
and Others
3,134
Broadcast Syndication 2,861
2,387 2,527
Shemaroo has a diverse content library which it syndicates rights to various
broadcasting channels. 1,976
1,658
Considering the vast and diverse library of Shemaroo, it can be easily 1,482
assumed that most broadcasting channels would have some content
syndicated from Shemaroo at sometime or the other.
Subscription Based Services
The company has also launched subscription based services on DTH FY11 FY12 FY13 FY14 FY15 FY16 9MFY17
platforms across various genres like Movies, Devotion, Comedy, Regional etc.
Other Media
Shemaroo also distributes its contents to other media
platforms like Airborne rights for in-flight entertainment,
International Film festivals, overseas etc.
The company has a market presence in USA, UK, Singapore,
Fiji, UAE and Australia, East Europe and North Africa
20
STRATEGIC DRIVERS FOR GROWTH
Technology
Growing availability of sub INR
5,000 smart phones.
Improved technology to Digitization
Broadband compress, convert, store, play
and forward videos, leading to Broadcasters will increase
Infrastructure consumption of content on more investment in programming, due
Rollout of 4G would enhance devices. to reduction in carriage fees
the consumption of videos. Increase in content acquisition
The Digital India initiative from by broadcasters, will increase
the Government the value of the content
Demand for movies to increase,
with increase in number of
channels
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STRATEGIC OVERVIEW
Scaling up the Content Library driven by RoI
Acquiring perpetual rights, as well as, to monetize them over a maximum number of distribution platforms
Acquiring Television broadcast rights and New Media Rights including Music based rights
Enhancing Monetization of Content Library through Existing and Emerging Media Platforms
Television is key monetization medium
Broad base revenue streams by increasing distribution of content through new media avenues
22
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CONSOLIDATED INCOME STATEMENT
Particulars (INR Mn.) FY14 FY15 FY16 9M-FY17
Revenue from Operations 2,646 3,234 3,749 3,229
Other Income 7 13 18 23
Total Revenue 2,653 3,247 3,767 3,252
Total Expenses 1,996 2,366 2,652 2,310
EBITDA 658 881 1,115 942
EBITDA Margin (%) 24.79% 27.13% 29.60% 28.97%
Depreciation 30 37 37 31
Finance Cost 192 212 228 224
PBT 436 632 850 687
Tax 165 222 307 268
PAT 271 410 543 419
Share of profit/ (loss) in associate company 1 (1) (22) 18
PAT after adjustments 272 409 521 437
PAT Margin (%) 10.26% 12.60% 13.83% 13.44%
Diluted EPS 13.68 17.35 19.18 16.10
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Consolidated Balance Sheet
Equity and Liabilities (INR
FY14 FY15 FY16 H1FY17 Assets (INR Mn.) FY14 FY15 FY16 H1FY17
Mn.)
Non Current Fixed Assets
Shareholders Fund Fixed Assets
Share Capital 199 272 272 272 Tangible Assets 332 287 284
Reserves and Surplus 1,546 2,902 3,377 3,673 Intangible assets 9 8 9
Intangible assets under
Net worth 1,745 3,174 3,649 3,945 - - 14 -
development
Minority Interest -29 Total Fixed Assets 341 295 307 306
Non Current Liabilities Non Current Investments 89 168 66 76
Long Term borrowings 101 3 229 138 Long Term Loan and Advances 61 71 64 70
Deffered tax liabilities 85 68 67 65 Trade receivables - - - -
Long tem provisions 6 5 7 12 Other Non Current Assets 1 1 1 1
192 76 303 215 151 240 438 146
Current Liabilities Current Assets
Short Term Borrowings 1,411 1,054 1,544 2,040 Inventories 2,005 2,887 3,846 4,095
Trades payables 306 165 102 215 Trade Receivables 1,405 1,268 1,066 1,872
Other Current Liabilities 380 339 394 421 Cash and cash equivalents 9 25 13 25
Short Term Provisions 89 77 139 248 Short Term loan and advances 190 170 768 610
2,186 1,635 2,179 2924 Other Current Assets 22 - - -
Total 4,123 4,885 6,131 7,055 Total 4,123 4,885 6,131 7,055
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CONSOLIDATED FINANCIAL CHARTS
Total Income (INR Mn) EBITDA (INR Mn) and EBITDA Margin (%)
5 Year CAGR 18.65% 5 Year CAGR 26.10% 29.6%
27.6% 27.2% 27.2%
3,767 24.8%
21.80% 1,116
3,247
882
2,653
2,161 657
1,871 587
1,602 516
350
FY11 FY12 FY13 FY14 FY15 FY16 FY11 FY12 FY13 FY14 FY15 FY16
Net Worth (INR Mn) and RoCE (%) PAT (INR Mn) and EPS
5 Year CAGR 32.13% 5 Year CAGR 30.43%
22.20% 21.50%
19.20% 18.60% 18.70% 19.18
16.22% 17.35
3,649 521
3,174 13.68
10.86 11.87 410
7.07 272
1,745 236
1,485 207
1,261
906 138
FY11 FY12 FY13 FY14 FY15 FY16 FY11 FY12 FY13 FY14 FY15 FY16 26
RIGHTS ACCOUNTING POLICY
Long Term Rights
Aggregated Rights
(>10 years)
New Titles
Catalog 70% of cost
amortized amortized in
equally over 60 first year &
months balance over 4
years
27
CAPITAL MARKET
50%
40% Shemaroo Sensex
30%
20%
10%
0%
-10%
-20%
-30%
29