A

REPORT ON
INDUSTRIAL VISIT
TO
PARLE PRODUCT PVT. LTD.
KHOPOLI PLANT

ON 24th FEBRUARY 2017

BY STUDENTS OF
SEMESTER- IV
ACCOMPANIED BY
PROF. GHARAGE SIR & PROF. GUNJAL MISS
ORGANIZED BY
ACS COLLEGE OF NARAYANGAON

CHAPTER 1.
CHAPTER 2.
1. INTRODUCTION TO ORGANISATION
2. HR MANAGER
3. ALL DEPARTMENT
4. PRODUCT QUALITY SERVICE
5. COMPANY PROFILE
6. PRODUCT PROFILE

CHAPTER 3.
1. PRODICTION PROCESS AND MARKETING MIX
CHAPTER 4.
1. GRAPHICAL REPRESENTATION
CHAPTER 5.
1. FINDING
2. SUGGETIONS
3. CONCLUSION
4. REFERRENCE
INTRODUCTION TO
INDUSTRIAL VISIT
Industrial visit was carried out at PARLE COMPANY PVT. Ltd. Khopoli on 23 th
February, 2017 especially for semester four student. The main objective
behind the visit was to make student aware about how various activities
related to marketing, financing and human resource are carried out in
company and give them feel of managers as soon as they start there
course.

I along with 40 students left for visit at 11 p.m. and took about Six an hour
to cover the distance. The company is located in KHOPOLI in Raigad
District.

As soon as we reached company we were guided by Mr Kishor shelke at

seminar hall where a orientation of company was given by heads of
production department about history and how company was established.
It was great to know that company follows Japanese principal of equality
among all the level of employees in company because of which they have
same dress code and same canteen right from higher level managerial
team to lower level workers. We found even canteen employees in same
dress. Company have a policy to gather every morning for few minutes
where they conduct prayer, narrate principles of company and are given
chance to come forward. It is the place where any new policy matters are
informed to all employees in once.

Company follows principle of People before Product which was clearly

visible from safety measures taken by company and other policies. The
conception of this philosophy is derived from the core objective of the
company To Contribute to the Society. Adhering to this philosophy, the
Company balances its business and manufacturing activities with its
impact on the communities

As a global company, PARLE is active in more than 100 countries with

affiliated companies, associated with thousands of customers and
suppliers. Their greatest asset is their brand and its values. Their brand
promise is the heart of everything they do and everything they sayTheir
slogan PARLE-G , G For GENIOUS is their central organizing thought.
Every Parle product or service is created from these G For GENIOUS

Parle g pvt. ltd. has the below stated objectives are given below:

OBJECTIVE OF THE STUDY

To know the Parle company.
To study the industrial visit of parle plant in khopoli.
To study the production process.
To study different product range of the parle company.
To study the marketing mix of company.
 To analyze the availability of new Parle products
launched in the market.
To find out the major competitors of parle-G biscuit.
After introduction all students were divided in TWO groups of 20 students and
were headed by one manager of company who helped them to understand
how production is carried out in company and how company reach their
customer.
Maximum production in company is carried out by means of machinery
subdivide in various activities like inception of raw material, mixing
process, making jackets, covering the product and then converting it into
finished goods. Finally Finished goods are packed and are sealed where
production batch no is embossed for its future verification required.
Company defective ratio is less than 1 percent which show the how
effective company works.

We took almost an hour to see complete set of production which was

followed by questions of students. I appreciate staff member who guided
students with each and every question with detailed answers.

It is rightly said that See & know is better than read & learn. Students
have got real feel of companys working after this visit. They got a chance
to transfer their theoritical knowledge to practical implication. This will
even help students to understand subject matter clearly in future also.

Me along with student would like to extend our gratitude to company for
permission and supprot they gave to make our visit a success with
accomplishment of objective and our college principal mr. shrikant shevale
for arranging this visit for our student.
IMPORTANCE OF THE VISIT-
1. Industry visits bridge the gap between theoretical training
and practical learning in a real-life environment.
2. It helps student to gain first hand information regarding
functioning of the industry.
3. Provides an insight into the real working environment of the
industry.
4. Helps student to see their future place in the working
environment.
5. Helps to enhance their interpersonel skills and
communication.
6. Students become more aware of industry practices and
regulations during industry visits.

SCOPE OF THE INDUSTRIAL VISIT-

1. Parle industrial visit has its own importance in a career of a
student who is pursuing a professional degree.
2. Parle industrial visit is to provide students an insight
regarding internal working of companies.
3. With an aim to go beyond academics, industrial visit provides
student a practical perspective on the world of work.
4. It provides students with an opportunity to learn practically
through interaction, working methods and employment
practices.
5. to provide an excellent opportunity to interact with industries
and know more about industrial environment.
6. To provide student functional opportunity in different sectors
like IT, Manufacturing and services, finance and marketing.
7. Industrial realities are opened to the students through
industrial visits.
NEED FOR STUDY-
The industrial visit gives a lot of information about various
aspects of production, marketing as well as the operation of a
company.

To gain practicle knowledge. Industry visits bridge the gap

between theoretical training and practical learning in a real-
life environment.

To know Why the parle-G is no. 1 in Glucose biscuit

segment. and to study about the attributes which make parle-
G no.1.

To find out which factors affect the growth of parle-G.

The dissemination of knowledge by the support organization

also gives a clear scope to the transactional analysis of the
company.

After conducting a survey of the company we found that

there is a bigger market for the biscuits and confectionary in
unorganized retail stores if proper supply of goods without
breakage is there.

It is also concluded that Parle is the first preference of the

both customers as well as retailers. Because of its brand
image & price.

LIMITATIONS-
1. Reaching out to the right person in the company was a little
difficult task.
2. Absence of Senior Authority .
3. Lack of Time. Time was one of the main constrains.
4. Insufficient Knowledge .
5. Absence of proper guide.
 6. To maintain confidentiality.
7. The company did not disclose certain financial data since
they were confidential which could have been useful for this
project.

RESEARCH METHODOLOGY-
Primary data

Secondary data

PRIMARY DATA COLLECTION -

The researcher was assigned to do a comparative
study on PARLE G BISCUIT. In order to accomplish the job, the
researcher adopted the two-way strategy to collect the
primary data. Secondly to complete the job in a more genuine
way, retailer survey was conducted sample of 30 rational
retailers were taken and they were supplied with a structured
non-disguised questionnaire. The idea was to seek out the
market position of PARLE G BISCUIT. The data collected was
collected from different retail outlets of biscuit namely:
Shops , Confectioners ,Kirana and general stores .The data
was collected from different sources and of different types.
The initial study of the product was done online and the data
collected for it was from the companies website
www.parle.com.

SECONDARY DATA
Secondary data is the data borrowed from secondary
sources by the researcher. Secondary data can be internal or
external i.e, internal records of the company or information
available from library and other statistical organization. Some
secondary data was collected from website
www.mouthshut.com . this site gave opinion from different
people.
 Chapter-02

INTRODUCTION TO ORGANISATION
Parle Products Pvt Ltd based in Mumbai,has been India's
largest manufacturer of biscuits and confectionery, for
almost 80 years. Makers of the world's largest selling
biscuit, Parle-G, and a host of other very popular brands.
Its reach spans even to the remotest villages of India.
Many of the Parle products - biscuits or confectioneries,
are market leaders in their category and have won acclaim
at the Monde Selection, since 1971. With a 40% share of
the total biscuit market and a 15% share of the total
confectionery market in India, Parle has grown to become
a multi-million dollar company. Parle Agro is a food and
beverage company based in Mumbai. Parle-G or Parle
Glucose is a brand of biscuits manufactured by Parle
Products in India. Primarily eaten as a tea-time snack,
Parle-G is one of the oldest brand names in India. For
decades, the product was instantly recognized by its iconic
white and yellow wax paper wrapper with the depiction of
a young girl on the front.

HISTORY OF PARLE PVT.LTD-

Parle Products was established in the Vile Parle suburb of

Mumbai, in 1929. It began manufacturing biscuits in 1939. In
1947, when India became independent, the company
launched an ad campaign, showcasing its Glucose brand of
biscuits as an Indian. The "G" in the name Parle-G originally
stood for "Glucose", though a later brand slogan also stated
"G means Genius". A small factory was set up in the suburbs
of Mumbai to manufacture confectionery products. A decade
later this factory was upgraded to manufacture biscuits as
well. Since then, the Parle name has spread in all directions
and has won international fame. Parle has been sweetening
the lives of people all over India.
LOCATION -
AT POST, VILLAGE DONVAT, TALUKA KHALAPUR,, DISTRICT
RAIGAD, Khopoli - 401203, Maharashtra, India.
HUMAN RESOURCE MANAGER-
ALL DEPARTMENT-
Product Quality Services-
 Regular audits.
PQS (Parle Quality System) implementation.
COSTCO
Every batch of biscuits and other products is
thoroughly checked by staff with most modern
equipment's.
Production is done under hygienic conditions.

COMPANY PROFILE-
Business type Manufacture / supplier

Products Manufacturer and Supplier - Parle

biscuits

company name - Parle Biscuit PVT. LTD.

 Address AT POST, VILLAGE DONVAT, TALUKA-
KHALAPUR, DISTRICT- RAIGAD, Khopoli - 401203,
Maharashtra, India

Phone NO. -

Fax No. -

Establishment year-

Existing person working- 700 Employees working

all over department.

PRODUCT PROFILE-

1. PARLE-G

over 65 years, Parle G has been a part of the lives of every

Indian.
From the snow capped mountains in the north to the sultry
towns in the south, from frenetic cities to laid back
villages, Parle G has nourished strengthened and delighted
millions
Pack Sizes available: 16.5G, 38.5G, 60.5G, 82.5G, 99G,
209G, 313.5G, 418G, 825G

2. 20-20-
Rich in butter and tempting cashews
Baked to perfection to deliver the perfect experience of
taste and aroma, they melt in your mouth to give you a
cookie eating experience unlike one you have ever had
before enjoy a feast of crunchy, crispy scrumptious
cookies.
 Pack Sizes available: 75 G, 110 G, 225 G

3. MONACO-
A light crispy biscuit sprinkled with salt, Monaco adds a
namkeen twist to lifes ordinary moments.
Pack Sizes available: 75 G, 120 G, 240 G

4. Hide and Seek-

The ingredients that go into making this prized cookie are

a well-guarded secret.
A cookie with a reputation for romance. Indulge in the
sinful taste of Milano and everything that follows it.
Pack Sizes available: 25 G, 62 G, 100 G, and 200 G.
 CHAPTER 3
PRODUCTON PROCESS OF PARLE
BISCUIT
PRODUCT LIFE CYCLE OF PARLE-

Parle as a company has reached the maturity stage in its

products life cycle; since products such as parle-G, parle
Monaco, parle Krackjack which form a major part of parle
products sales have captured most of Indias market. But for its
premium biscuits parle hide and seek and parle hide and seek
Milanothe products are in the growth and introduction stages
respectively. For parle hide and seek:
Parle hide and seek was introduced in 1998 with favors such as
mint, orange and chocolate. But it did not really succeed in
capturing the consumers attention. So after a few years it was
re launched with just one flavor i.e. chocolate flavor with new
packaging. After the re-launch it has started gaining attention
of its potential buyers and hence is in the growth stage of its
life cycle. It has to fight for its stand in the market since it faces
competition from Britannias good-day choco nuts.

Packaging and Labeling

Packaging: The time spent by a customer for picking up a
product from a retail outlet is a few seconds; therefore a
package should appeal to a customer within such a small
interval of time. In this, both packaging & labeling play an
important role in attracting customers both visually &
psychologically.
For Parle G: Parle G was initially recognized by its iconic white
and yellow stripped wax paper wrapper with the baby face on
it. Many competitors have tried to sell their lower quality
products by copying the packaging, trying to sell their biscuits
as Parel-G; Parle-Jee etc. Due to increasing competition Parle G
now uses plastic wrappers for its packaging. Parle-G comes in 8
different sizes: 25gms, 44gms,93.5gms, 231gms, 340.5gms,
462gms, 577.5gms and a 1kg pack just for Rs.30 which is not
usually offered by other brands.
Parle Hide & Seek: It initially came out with 3 variants: Mint,
Orange & Chocolate which wasnt accepted by the masses.
However, the production of Mint & orange flavors was stopped.
Chocolate is the only flavor that is running successfully since it
is Indias first chocolate chip biscuit. Hide & seek biscuit's
current packaging has been modified along with lower prices &
better affordability rates. Thus there is a change in size of the
product which is prevalent in the ads. One of the
advertisements shows movie actor, Hrithik Roshan walking with
a pack of hide& seek biscuits in the back pocket of his jeans
emphasizing on the small size of the product.

PRICE MIX-
The Parle marketing philosophy emphasizes catering to the
masses. It constantly endeavors at designing products that
provide nutrition & fun to the common man. Most Parle
offerings are in the low & mid-range price segments. This is
based on its cultivated understanding of the Indian consumer
psyche. The value-for-money positioning helps generate large
sales volumes for the products. Parle G has adopted the Market
Penetration strategy i.e. low price along with capturing of a
large market Also they focus on low prices and provide good
quality products at the same time, which means it uses the
value pricing method. This benefits Parle G by having a
competitive edge in terms of large market share which is
around 40%: both rural and urban presently. For setting the
price of Parle hide & seek biscuit, a survey was taken in the
urban &semi-urban markets; on the basis of which hide & seek
was introduced. It was found that the potential consumers were
ready to pay a premium price for an innovative product like
chocolate chip biscuits. Thus, Parle adopted market skimming
where the product is high priced and also of high quality. It
includes the cost of chocolates, packaging & other processing
cost. All these show customer status, which is also one of the
reasons for parle hide & seeks high price.

PLACE MIX-
The extensive distribution network, built over the years, is a
major strength for Parle Products. Parle biscuits & sweets are
available to consumers, even in the mostremote places and in
the smallest of villages with a population of just 500.

Channel levels:
Parle has nearly 1,500 wholesalers, catering to 4, 25,000 retail
outlets directly or indirectly. A two hundred strong dedicated
field force services these wholesalers &retailers. Additionally,
there are 31 depots and C&F agents supplying goods to
the wide distribution network. So it is seen that Parle has 1
level, 2 level & 3 level distribution channels levels.
Level 1
- availability to all departmental stores.
Level 2
Since its an FMCG product this channel exists for customers
scattered throughout the country.
Level 3
Mass consumption & suitable for national & international
coverage. For e.g. Parles international operations consist of
serving markets in the Middle East, Africa, South America, Sri
Lanka, Australia and North America for which the 3 level
distribution channel exists.
Channel dynamics:
Parle has a multi-channel marketing system since it uses more
than two marketing channels to reach all its customer
segments.

PROMOTION MIX-
The marketing mix tools used by Parle are Advertising, Sales promotion
and Public relations.

Advertising
Parle-G started being advertised in the 80's. It was advertised
mainly through press ads. The communication spoke about the
basic benefits of energy and nutrition. In1989 ParleG release its
Dadaji commercial (link for the ad:
http://www.youtube.com/watch?v=5D4PBN0OzuE), which went
on to become one of the most popular commercials for Parle-G.
The commercial was run for a period of 6 years. Parle-G grew
bigger by the minute. Be it the packs sold, the areas covered or
the number of consumers. It became a part of the daily lives of
many Indians. It wasn't a biscuit any more. It had become an
icon . The next level of communication associated the brand
with the positive values of life like honesty.
Heavy promotion plays a major role in creating brand
awareness. Such is the case of Parle hide & seek biscuits
television advertisements. The ads of parle hide and seek are
portraying actor Hrithik Roshan. This tells us that the product is
being promoted by celebrity endorsement to increase
awareness of this product and help capture the consumers
attention.
Sales Promotion
Parle uses theSales force promotion tool for all its employees.
Every year it holds day fairs at branded venues where games
and fun events are organised for the employees of Parle and
their families; where Parle products are giveaway prizes.
Public Relations
In the year 1997Parle-G sponsored the tele-serial of the Indian
superhero, Shaktimaan that went on to become a huge
success. The personality of the superhero matched the overall
superb benefits of the brand. Parle extended this association
with Shaktimaan and gave away a lot of merchandise of
Shaktimaan. The children just could not get enough of Parle-G
and Shaktimaan
In the year 2002, it was decided to bring the brand closer to the
child who is a major consumer. A national level promo - `Parle-
G Mera Sapna Sach Hoga'
Was run for a period of 6 months. The promo was all about
fulfilling the dreams of children. There were over 5 lakh
responses and of that, over 300 dreams were fulfilled. Dreams
that were fulfilled ranged from trips to Disneyland at Paris
&Singapore; meeting their favorite film star Hrithik Roshan; free
ride on a chartered plane scholarships worth Rs 50,000; a
special cricket coaching camp with the Australian cricketer -
Ricky Ponting; etc.

Market segmentation -
Geographic segmentation:
Parle-G is consumed by people staying in urban, semi urban
and rural areas. Hide & Seek however, being a premium
product having a high price is consumed only in urban and semi
urban areas
Demographic segmentation:
Age-Hide n Seek is mainly for youth and children. Parle-G is
however consumed by everyone.
Income-Hide n Seek being highly priced is consumed only by
high income group. Whereas Parle-G is consumed by all income
groups, but is mostly consumed by the lower and middle
income groups.

Behavioral segmentation:
Benefit sought-The benefit sought in Parle-G is mainly
replenishing energy and for Hide & Seek it is good taste.
GRAPH-
FINDINGS-

 5) Less strength of students.
6) Proper guidance by the side of
company.
7) Sufficient time
8) Adequate administrative
preparation.
9) Allocation of mentors to small
groups.

CONCLUSION
The industrial visit gives a lot of information
about various aspects of production, marketing
as well as the operation of a company. The
dissemination of knowledge by the support
organization also gives a clear scope to the
transactional analysis of the company. After
conducting a survey of the company we found
 that there is a bigger market for the biscuits and
confectionary in unorganized retail stores if
proper supply of goods without breakage is
there.
It is also concluded that Parle is the first
preference of the both customers as well as
retailers. Because of its brand image & price.
Brand Parle G dominates the volume dominated
market due to its brand equity and better production
strategy. As per the surveys parle is largest selling biscuits and
many other products also. It is best in its quality. It has reasonable
price and easily available in the market. All these qualities of parle
products makes it no.1 brand in the lines of biscuits, toffees and
candies.

BIBLIOGRAPHY
Websites:
Parle company website
http://www.parleproducts.com/about_parle/overview.php
Google
http://www.parleproducts.com/about_parle/overview.php
THANK YOU