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Syllabus of the Elective course on
Entrepreneurship Development- 611
Starting January 2011

COURSE FACULTY:

Mr. Narendra Kale, Founder & Chairman Kale Consultants, Adjunct Professor
Mr. Sanjay Inamdar, Founder Flucon group, Adjunct Professor
Dr. Mukul Sutaone, Host faculty, HOD, ET&C and Professor-coordinator

Objectives:

Build the awareness of Entrepreneurship.


Understand the essentials of accounting and costing.
Understand basics of Sales & marketing
Understand the basics of Economics
Understand Strategic business management
Prepare an actual business plan for a business idea of your own.
Prepare, present & try to secure funding for business idea from financial institutions.
Learn from visiting entrepreneurs who would be participating in the course.

Syllabus:
1) Introduction to entrepreneurship L1 MSS
a) Class Organization & Grading
b) Entrepreneur visits & Interactions
c) Idea generation and presentation
d) The course structure & expectations
e) Business plans & how to present them
f) Funding sources

2) Introduction to Entrepreneurship L2 MSS


a) Traits of an entrepreneur
b) What it takes
c) Real life examples

3) Business idea generation L3 SHI

4) Evaluation of Business Ideas L4 NHK

5) Practical I Submit written elevator pitch P-I

6) Practical II Business ideas Presentation P-II SHI/MSS


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7) Introduction to Innovation L5 SHI


Journey of building a product/service
and bringing it to market place

8) Team Building L6 MSS

9) Team structure L7 NHK

10) Finance - I L8 NHK/Visiting Faculty

11) Finance II L9 MSS

12) Accounting & costing I L10 MSS

13) Accounting & Costing II L11 NHK

14) Midterm examination Executive summary presentations

15) Initiating successful incubation L12 MSS

16) Sales & marketing L14 NHK/MSS

17) An Overview of Economics L15 SHI


Explaining Micro and Macro Economics
Discussing 3 Main questions of Micro-Econ
And 3 Main questions of Macro-Econ
Demand-Supply, Inflation, Deflation, Q&A

18) Introduction to Strategic management L16 SHI

19) Introduction to IT for business research L17 NHK

20) Raising money for the venture L18 MSS/SHI

21) Practical III Project report for financial institutes P III

22) Practical IV- PPT-take your idea to financial institutes Road show P IV

23) Business environment-Government, Industry. L19 MSS

24) Managing the Self joining the professional world L20 SHI

25) Final exam -Detailed Business plans project-Presentations-Interviews. NHK / MSS/ SHI
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26) Conclusion & Feedbacks

To summarize,
This is an introductory course to decide what it takes to set up a successful enterprise.
This course is designed for taking students few steps closer to their journey to their dreams.

References:

1. Bygrave Wlliam D: The Portable MBA in Entrepreneurship John Willey &


Sons, 1997
2. How to Read a Balance Sheet. An ILO programmed book, Second (revised)
edition
3. Class notes and material links for each lecture.
4. CNBC TV

GRADING

-This is a very practical course in which students would be expected to carry out a lot of
preparations on their own and doing their own research. This would lead to solid footing for
lifetime learning and credence for the plans they build.
-Attendance to all lectures including guest lectures is mandatory and would cover 5%
weight.

-There would be regular quizzes and assignments and entrepreneur interactions which would
carry 10% weight.

-Mid- term examination would consist of 20% weight.

-An attempt would be made by the students to have entrepreneur mentor in this process to
provide pointers to build and present complete business plans.

-Effort would be made to encourage students to go out and test their ideas from marketing,
feasibility and funding perspective. They would be gauged on this effort and would carry
20% weight.

-Team building is a key to successful business so 5% weight would be given to the team
composition, roles & responsibilities. They would be encouraged to involve outside team
members- like mentors, marketing and finance guidance for their plans.
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-The final business plan presentations and results of the interviews carried out individually
would constitute 40 % weight. (30% for the group presentation and 10% individual
interviews)

PREREQUISITES

a. Enthusiasm to put substantial hours of work every week for the course.
b. Drive to be on ones own and burning desire to build own fortune.

Total Coursework:

a) Class-room lectures 20 periods of 1.5 hours each = 30 hours


b) Class-room practical 4 periods of 1.5 hours each = 06 hours
c) Guest interactive lectures 06 periods of 1.5 hours each = 09 hours

Total class-room learning = 45 hours..i)*

d) Team-working and group discussions out of the class About 20 hours


e) Field working About 10 hours

Total out of class learning = 30 hours.ii)*

*Note: (a, b and c) are at actual while (d and e) are average estimated hours of working

Total estimated hours of course work: i + ii = around 75 hours

Individual Certificates:

Certificates of Bhau Institute of Innovation, Entrepreneurship and Leadership at COEP will


be awarded individually to the students fulfilling following requirements:

a) 100% attendance for all lectures and guest lectures*


b) Completion of the course work in a timely manner

*Exceptions:
a) Absence for unavoidable reason can be considered with written request to the Faculty 1
week in advance.
b) In case of unknown emergency, post absentee application in writing and approval from
Faculty is required.

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