1

Seat No.: __________ Enrolment No._____________

GUJARAT TECHNOLOGICAL UNIVERSITY

MBA Semester III Examination Dec. - 2011

Subject code: 2830007 Date: 10/12/2011

Subject Name: New Enterprise and Innovation Management

Time: 10.30 am 01.30 pm Total Marks: 70

Instructions:

1. Attempt all questions.

2. Make suitable assumptions wherever necessary.

3. Figures to the right indicate full marks.

Q.1 (a) Which mode is considered as the finest way to enter for International

Business? Explain in detail.

07

(b) What is project appraisal? Explain difficulties of project appraisal.

04

(b) What is Intrapreneurial Mind? List out the characteristics of Intrapreneurial

Leadership.

03

Q.2 (a) What is Business Plan? Give detailed Outline of a business plan.

07

(b) Differentiate between International and Domestic entrepreneurship. 07

OR

(b) Define Entrepreneurship. Also discuss the role of entrepreneurship in the

Indian economic environment.

07
Q.3 (a) What is SSI? Explain Prerequisite for starting a SSI Unit.

07

(b) Write a short note on Sole Proprietorship form of business. Why it is

considered as a widely used form of business? Discuss merits and demerits of

the same.

07

OR

Q.3 (a) In Business there are certain works that one has to carry out thought outside

agencies. Explain in detail for each outside agency.

07

(b) In New venture it is very important to focus on key Marketing Issues Do

you agree with the statement. Give reasons.

07

Q.4 (a) Meaning of Strategic Alliances and Networks with advantages and

disadvantages.

07

(b) Discuss Penetration strategy, Market development strategy, product

development strategy and Diversification strategy with real life examples.

07

OR

Q.4 (a) Define informal risk capital. What are the characteristics of informal risk

capital investors?

07

(b) Give brief account about Buying a running business and Explain its

process.
07

Q.5 (a) What is growth? What are external Resources available to grow a

business?

07

(b) Define the term Innovation? Discuss about Organization setup for

innovation.

07

OR

Q.5 (a) Give reasons and guidelines of selling business.

07

(b) Mention different sources of funding for research and development. 07

*************1

Seat No.: ________ Enrolment No.______________

GUJARAT TECHNOLOGICAL UNIVERSITY

M.B.A.- SEMESTER III EXAMINATION WINTER 2012

Subject code: 2830007 Date: 01-01-2013

Subject Name: New Enterprise and Innovation Management ( NE&IM)

Time: 10:30 pm 01:30 pm Total Marks: 70

Instructions:

1. Attempt all questions.

2. Make suitable assumptions wherever necessary.

3. Figures to the right indicate full marks.

Q.1

(a)

If the people with passion are identified, the benefits of grooming them as
entrepreneurs are many, both from the individual perspective as well as from the
society perspective and economy perspective. Elaborate on this statement with
regard to :

i) The essential qualities and competencies of an entrepreneur.

ii) The contribution that entrepreneurs can make to the socio-economic

development of a region / country.

07

(b)

Exploring the right business idea and evaluating the same is, indeed, the first set of
challenges to any to-be entrepreneur. i) According to you, can innovation be a
possible solution ?

Explain your answer giving suitable examples.

ii) Also explain, what it takes individuals and firms to be

innovative.

07

Q.2

(a)

How do a Preliminary Project Report and a Detailed Project Report differ in terms of
their Purpose, Conduct and Content? Explain.

07

(b)

i) Give in brief, the sources of non-financial support for

SSI/ SMEs.

ii) Discuss the role of SSIB ( Small Scale Industries Board) and SIDO ( Small Industry
Development Organisation ) in promoting entrepreneurship in the country. OR

07

(b)

i) List the major challenges to entrepreneurship growth in

the country.

ii) Discuss the role of National Small Industries Corporation

Ltd.( NSIC ) in supporting and developing entrepreneurs.

07

Q.3

(a)

Apart from the supporting agencies and Training Centers to help develop small
entrepreneurs, they must be given certain incentives and benefits to facilitate their
growth. Discuss the various assistance / concessions given by the Government.

07

(b)

It is important that entrepreneurs decide on the most suitable mix of obtaining

finance. If you were to guide a budding entrepreneur,

i) What are the various internal and external sources of

finance that you would talk to him / her about as possible

options?

ii) While considering the sources of financial assistance,

what aspects would you ask him/her to keep in mind?

07

OR

Q.3

(a)

Discuss the role of DIC ( District Industries Centre) , Centre for

07

Entrepreneurship Development ( CED) and Technical Consultancy Organisation

( TCOs) in promoting entrepreneurship.

(b)

It is important that entrepreneurs decide on the most suitable mix of obtaining

finance. If you were to guide a budding entrepreneur,
i) What are the sources of long-term finance that you

would talk to him about?

ii) What aspects of investment, according to you, should the

entrepreneur consider while choosing one or a

combination of more than one source of finance?

07

Q.4

(a)

Discuss the steps one must follow / keep in mind while approaching a lending
Institute for a Term Loan? Discuss.

07

(b)

Having got the finance, if one seeks to establish ones venture,

i) Which are the other aspects that one must start working

at and with what care?

ii) What are the possible causes of delay in implementation

and therefore, what must one do to avoid possible delays.

07

OR

Q.4

(a)

i) To what extent do the environmental factors affect any

business whether in the introduction stage or in the

growth stage.

ii) What factors and sub-factors therefore need to be

analysed before aiming at the feasibility of any enterprise

07
Q.4

(b)

i) To whom and why is Project appraisal very critical ?

Explain.

ii) Also explain in brief, the various Project Appraisal

Criteria.

07

Q.5

(a)

The role of Small and Medium Enterprises in India is fast changing with the
integration of the Indian economy with the Global economy. Firms that lack
sustainable competitive advantage will get eliminated. What therefore, could be the
strategic approaches for Small Scale Enterprises to keep growing amidst the various
challenges ? Discuss with examples.

07

(b)

i) What do you understand by Innovation Management?

ii) If Innovation has to happen to survive and grow existing

businesses, discuss the organizational set-up required to

facilitate and encourage innovations.

07

OR

Q.5

(a)

Recently there was news on TV9 that 3 MBA pass outs have started a business of
Fresh vegetable supply, home to home, in Ahmedabad. In the light of this , discuss
the following:

i) What entrepreneurial traits could these young boys be

having ?
ii) How do you think they could have made this business

possible, and against what odds ?

iii) What is and could further be the Innovation element in this business ?

07

(b)

Write short notes on any two:

i) Key issues in buying a running business.

ii) Financing Working Capital

iii) Procedures and formalities for starting a new venture.

iv) Training at EDII

v) Intrapreneurship

07

*************1

Seat No.: ________ Enrolment No.___________

GUJARAT TECHNOLOGICAL UNIVERSITY

MBA - SEMESTERIII EXAMINATION WINTER 2013

Subject Code: 2830007 Date: 18-12-2013

Subject Name: New Enterprise and Innovation Management (NE&IM)

Time: 14:30 pm 17:30 pm Total Marks: 70

Instructions:

1. Attempt all questions.

2. Make suitable assumptions wherever necessary.

3. Figures to the right indicate full marks.

Q.1 (a) Explain the competencies of successful entrepreneurs with reference to

any successful entrepreneur.

07
(b) Which mode is considered as the finest way to enter for International

Business? Explain in detail.

07

Q.2 (a) Differentiate between debt versus equity financing and internal versus

external sources of funding.

07

(b) What is Intrapreneurial Mind? List out the characteristics of

Intrapreneurial Leadership.

07

OR

(b) Differentiate between International and Domestic entrepreneurship. 07

Q.3 (a) Elaborate the Venture Capital Process. 07

(b) Explain important Schemes for SSI (Small Scale Industries). Explain

Incentives for SSI (Small Scale Industries).

07

OR

Q.3 (a) Write a short note on Sole Proprietorship form of business. Why it is

considered as a widely used form of business? Discuss merits and

demerits of the same.

07

(b) Discuss VAT (Value Added Tax), CST (Central Sales Tax), GST

(Good & Services Tax). Explain Advantage and Disadvantages of

VAT.

07

Q.4 (a) Explain the Growth Strategy and Discuss the Types of Growth Strategy. 07

(b) Discuss advantages and disadvantages of going public. 07

OR

Q.4 (a) Explain the Process of Buying a Business and also Advantage and

Disadvantage of Buying a Business.

07

Q.4 (b) Mr. Mehta wants to open a Garment Shop but does not have enough

funds. Guide Mr. Mehta that, how he can have fund from the external

sources of finances both short term as well as long term, for his

Garment shop.

07

Q.5 (a) What is Strategic Alliance & Networks? Explain Advantage and

Disadvantage of Strategic Alliance & Networks.

07

(b) Define the term Innovation? Discuss about Organization setup for

innovation.

07

OR

Q.5 (a) Mention different sources of funding for research and development. 07

(b) Explain the Innovation Process 07

*************Seat No.:

Enrolment No.

GUJARAT TECHNOLOGICAL UNIVERSITY

MBA - SEMESTERIII EXAMINATION SUMMER 2014

Subject Code: 2830007 Date: 27-05-2014

Subject Name: New Enterprise and Innovation Management (NE&IM) Time: 14:30
pm 17:30 pm Total Marks: 70

Instructions:

1. Attempt all questions.

2. Make suitable assumptions wherever necessary.

3. Figures to the right indicate full marks.

Q.1 (a) Define Entrepreneurship and Discuss the role of entrepreneur in the

economic development of any country. 07

(b) Describe the entrepreneurial competencies of an entrepreneur. 07

Q.2 (a) Explain the difference between manager and entrepreneur decision

making process. 07

(b) Discuss the different ways in entrepreneur can enter into

international business. 07

OR

(b) Discuss the international entrepreneurship opportunities available in Gujarat

state. 07

Q.3 (a) Discuss the registration procedure for setting up of SSI 07

(b) Difference between International Vs Domestic Entrepreneurship. 07

OR

Q.3 (a) Discuss the Importance Schemes available for SSI 07

(b) Explain the role of EDII on capacity building for entrepreneurs. 07

Q.4 (a) Discuss the various external and internal challenges faced by small scale

enterprises at various phases. 07

(b) Discuss the various source of external finance for funding the growth of an

organization. 07

OR

Q.4 (a) Explain the difference between merger, Acquisition and joint venture. 07

(b) Discuss the efforts that entrepreneurs can make to overcome external

business challenges. 07

Q.5 (a) What is Business Plan? Discuss the outline of it. 07

(b) Discuss the process of forming strategic alliances. 07

OR

Q.5 (a) Discuss the various forms of strategic alliances. 07

(b) Explain the Difference sources of funding for R& D. 07

*************

Seat No.: ________ Enrolment No.______________

GUJARAT TECHNOLOGICAL UNIVERSITY

M.B.A.- SEMESTER III EXAMINATION WINTER 2012

Subject code: 2830007 Date: 01-01-2013

Subject Name: New Enterprise and Innovation Management ( NE&IM)

Time: 10:30 pm 01:30 pm Total Marks: 70

Instructions:

1. Attempt all questions.

2. Make suitable assumptions wherever necessary.

3. Figures to the right indicate full marks.

Q.1

(a)

If the people with passion are identified, the benefits of grooming them as
entrepreneurs are many, both from the individual perspective as well as from the
society perspective and economy perspective. Elaborate on this statement with
regard to :

i) The essential qualities and competencies of an entrepreneur.

ii) The contribution that entrepreneurs can make to the socio-economic

development of a region / country.

07

(b)
Exploring the right business idea and evaluating the same is, indeed, the first set of
challenges to any to-be entrepreneur. i) According to you, can innovation be a
possible solution ?

Explain your answer giving suitable examples.

ii) Also explain, what it takes individuals and firms to be

innovative.

07

Q.2

(a)

How do a Preliminary Project Report and a Detailed Project Report differ in terms of
their Purpose, Conduct and Content? Explain.

07

(b)

i) Give in brief, the sources of non-financial support for

SSI/ SMEs.

ii) Discuss the role of SSIB ( Small Scale Industries Board) and SIDO ( Small Industry
Development Organisation ) in promoting entrepreneurship in the country. OR

07

(b)

i) List the major challenges to entrepreneurship growth in

the country.

ii) Discuss the role of National Small Industries Corporation

Ltd.( NSIC ) in supporting and developing entrepreneurs.

07

Q.3

(a)

Apart from the supporting agencies and Training Centers to help develop small
entrepreneurs, they must be given certain incentives and benefits to facilitate their
growth. Discuss the various assistance / concessions given by the Government.
07

(b)

It is important that entrepreneurs decide on the most suitable mix of obtaining

finance. If you were to guide a budding entrepreneur,

i) What are the various internal and external sources of

finance that you would talk to him / her about as possible

options?

ii) While considering the sources of financial assistance,

what aspects would you ask him/her to keep in mind?

07

OR

Q.3

(a)

Discuss the role of DIC ( District Industries Centre) , Centre for

07

Entrepreneurship Development ( CED) and Technical Consultancy Organisation

( TCOs) in promoting entrepreneurship.

(b)

It is important that entrepreneurs decide on the most suitable mix of obtaining

finance. If you were to guide a budding entrepreneur,

i) What are the sources of long-term finance that you

would talk to him about?

ii) What aspects of investment, according to you, should the

entrepreneur consider while choosing one or a

combination of more than one source of finance?

07
Q.4

(a)

Discuss the steps one must follow / keep in mind while approaching a lending
Institute for a Term Loan? Discuss.

07

(b)

Having got the finance, if one seeks to establish ones venture,

i) Which are the other aspects that one must start working

at and with what care?

ii) What are the possible causes of delay in implementation

and therefore, what must one do to avoid possible delays.

07

OR

Q.4

(a)

i) To what extent do the environmental factors affect any

business whether in the introduction stage or in the

growth stage.

ii) What factors and sub-factors therefore need to be

analysed before aiming at the feasibility of any enterprise

07

Q.4

(b)

i) To whom and why is Project appraisal very critical ?

Explain.

ii) Also explain in brief, the various Project Appraisal

Criteria.
07

Q.5

(a)

The role of Small and Medium Enterprises in India is fast changing with the
integration of the Indian economy with the Global economy. Firms that lack
sustainable competitive advantage will get eliminated. What therefore, could be the
strategic approaches for Small Scale Enterprises to keep growing amidst the various
challenges ? Discuss with examples.

07

(b)

i) What do you understand by Innovation Management?

ii) If Innovation has to happen to survive and grow existing

businesses, discuss the organizational set-up required to

facilitate and encourage innovations.

07

OR

Q.5

(a)

Recently there was news on TV9 that 3 MBA pass outs have started a business of
Fresh vegetable supply, home to home, in Ahmedabad. In the light of this , discuss
the following:

i) What entrepreneurial traits could these young boys be

having ?

ii) How do you think they could have made this business

possible, and against what odds ?

iii) What is and could further be the Innovation element in this business ?

07

(b)

Write short notes on any two:

i) Key issues in buying a running business.

ii) Financing Working Capital

iii) Procedures and formalities for starting a new venture.

iv) Training at EDII

v) Intrapreneurship

07

*************Seat No.: ________ Enrolment No.___________

GUJARAT TECHNOLOGICAL UNIVERSITY

MBA - SEMESTERIII EXAMINATION WINTER 2014

Subject Code: 2830007 Date: 06-12-2014

Subject Name: New Enterprises and Innovation Management

(NE&IM)

Time: 10:30 am - 01:30 pm Total Marks: 70

Instructions:

1. Attempt all questions.

2. Make suitable assumptions wherever necessary.

3. Figures to the right indicate full marks.

Q.1 (a) Entrepreneurship plays a vital role in the Economic Development of a

country.

Do you agree with this statement? If yes, then describe how. 07

(b) Distinguish between Entrepreneurial and Intrapreneurial mind. What are the

characteristics of the Intrapreneurial leadership? 07

Q.2 (a) A successful Entrepreneur possesses distinct Competences. Explain each. 07

(b) Which are the possible ways by which an Entrepreneur can enter in

International Business. Describe in detail the most common and most

successful ways. 07

OR
(b) Which all are the most lucrative and Innovative Business fields in which an

entrepreneur can enter in India? 07

Q.3 (a) Which all Feasibility Studies are to be undertaken by an Entrepreneur while

preparing his Project Report/ Appraisal? 07 (b) What do you understand by Break-
Even Point. How do you arrive at the two

Break-Even Points. Substantiate you answer by using the formulas and numerals. 07

OR

Q.3 (a) What is a Business Plan? What is its importance and who reads the plan.

Give the complete outline of a Business Plan. 07

(b) What are the various sources available for funding a Business Enterprise? 07

Q.4 (a) What is a small scale industrial unit. What special; incentives/ preferences
are

gives by the Government to SSI sector in India? 07

(b) What care has to be taken while dealing with outside agencies like consultants
etc.? 07

OR

Q.4 (a) What is Venture Capital? Name the sources of Venture Capital financing in
India. 07

(b) Explain and describe VAT, CST, GST, Service tax, Excise, customs and labour
laws. 07

Q.5 (a)What is Franchising? Narrate its advantages and disadvantages for the
Franchisee? 07

(b) Define Mergers and Acquisitions. Explain the difference between the two. 07

OR

Q.5 (a) What are the forms of Strategic Alliances? 07

(b) What type of Organisational Structure facilitates Business Innovation? 07

**************1

Seat No.: ________ Enrolment No.___________

GUJARAT TECHNOLOGICAL UNIVERSITY

MBA SEMESTER 03 EXAMINATION WINTER 2015

Subject Code: 2830007 Date: 02/12/ 2015

Subject Name: New Enterprise & Innovation Management

Time: 10.30 AM to 01.30 PM Total Marks: 70

Instructions:

1. Attempt all questions.

2. Make suitable assumptions wherever necessary.

3. Figures to the right indicate full marks.

Q. 1 a)

Select the Correct Options.

06

1.

_______are set up to provide an internationally competitive duty free & hassle free
environment for export production at low cost.

A.

Export Promotional Councils

B.

Exim Banks

C.

Export Processing Zones & Special Economic Zones

D.

Export Credit Guarantee Corporation Ltd.

2.

Which one of the following is NOT a characteristic of a good entrepreneur?

A.

Assertiveness

B.
Aggressiveness

C.

Persistence

Persuasion

3.

The effective rate of service tax from 1 June 2015 is

A.

12.36 %

B.

10.34 %

C.

14.42 %

D.

14 %

4.

According to Micro, Small & Medium Enterprises Development (MSMED) Act, 2006,
the definition of Small Scale Industry under Manufacturing Sector is the unit
having investment in Plant & Machinery of

A.

More than twenty five lakh rupees but does not exceed five crore rupees.

B.

Does not exceed twenty five lakh rupees.

C.

More than ten lakh rupees but does not exceed two crore rupees.

D.

More than five crore rupees but does not exceed ten crore rupees.
5.

According to matrix given by Igor Ansoff for Internal Growth Strategy, to grow in
existing old markets with existing old products _________Strategy is used

A.

Market Development

B.

Product Development

C.

Market Penetration

D.

Product Diversification

6.

__________ is the practice of funding a project or venture by raising monetary

contributions from a large number of people, typically via the internet.

A.

E-commerce

B.

Venture Capital

C.

Crowd funding

D.

Term Loan

Q.1

(b)

Define / Answer in Short.

a) Entrepreneur.
b) VAT.

c) Motivation to become an entrepreneur.

d) Innovation.

04

Q.1

(c)

Explain in brief the competencies required in a good entrepreneur.

04

Q.2

(a)

Explain how an entrepreneur can contribute towards the progress of the economy
and can help in reducing economic problems of the country.

07

(b)

What is a Business Plan? Explain in brief the structure of a business plan.

07

OR

(b)

Explain the importance of Break Even Analysis. Show with an example how you will
compute breakeven quantity & sales algebraically.

07

Q.3

(a)

Explain the components of business feasibility report and inclusions in it.

07

(b)
Describe various monetary and non monetary incentives provided to promote SSI in
India / Gujarat.

07

OR

Q.3

(a)

State the differences between traditional business and e-commerce business.

07

(b)

What are the different sources from where you can source funds for your business?

07

Q.4

(a)

Explain different Models of Innovations.

07

(b)

Explain Strategic alliance by citing some examples from India

07

OR

Q.4

(a)

Some organizations are more innovative than others. Describe the characteristics
of these organizations which support and promote innovation.

07

(b)

Explain the basis of allocation of R & D budget by you for your firm.

07
Q.5

You are planning to start a Pickles & Jam Factory under Small Scale Sector in
Gujarat. Explain the procedure of registration of your firm under SSI, licenses to be
obtained and various Statutory Compliances & Acts applicable to you.

14

OR

Q.5

You are working on a rural startup for Organic Vegetables & Fruits business of
producing and selling fruits and vegetables that are free from chemicals and
pesticides. Prepare an outline of your business considering key business partners,
key activities for your business, unique value propositions, the customer segments,
the customer relationship, the possible channels for reaching the customers, the
key resources required, the cost structure and the sources of revenue stream.

14

*************1

Seat No.: ________ Enrolment No.___________

GUJARAT TECHNOLOGICAL UNIVERSITY

MBA - SEMESTERIII EXAMINATION SUMMER 2015

Subject Code: 2830007 Date: 27-05-2015

Subject Name: New Enterprise and Innovation Management (NE&IM) Time: 14:30
pm 17:30 pm Total Marks: 70

Instructions:

1. Attempt all questions.

2. Make suitable assumptions wherever necessary.

3. Figures to the right indicate full marks.

Q.1

(a)

Why should an entrepreneur develop a business plan? Who should writes business
plan for an entrepreneur?

07
(b)

What is Entrepreneurship? Discuss role of entrepreneurship in economic

development

07

Q.2

(a)

What is an entrepreneur? How an entrepreneur is differ from Intrapreneur and

Manager?

07

(b)

What are the key sources of identifying opportunities?

07

OR

(b)

Are female entrepreneurs more likely to start certain business than mail
entrepreneurs? Discuss with suitable example.

07

Q.3

(a)

Feasibility analysis is important for starting new business Give your view.

07

(b)

Are you interested in someday launching a small business? If so, when? What kind
of business? Describe it.

07

OR

Q.3

(a)
Explain various types of venture capital firms.

07

(b)

One entrepreneur claims, Creativity unrelated to a business plan has no value.

What does this mean? Do you agree?

07

Q.4

(a)

In what ways have the internet and e-commerce changed the ways companies do
business?

07

(b)

What are the advantages and disadvantages of buying an existing business?

07

OR

Q.4

(a)

Discuss the role of institutional agencies like EDI for promoting EDPs in India?

07

(b)

What is franchising? Discuss the advantages and the limitations of franchising for
the franchisee.

07

Q.5

(a)

Discuss the main organizational characteristics that facilitate the innovation

process.

07
(b)

What is capital? Describe the various types of capital a small business needs for its
operation.

07

OR

Q.5

(a)

Write short notes:

1. National Small Industries Corporation Ltd.

2. Simultaneous coupling model of Innovation

07

(b)

Marketing Research is not only crucial for startup ventures but also very important
for ongoing businesses to ensure continuous growth. In what ways does the
relevance of marketing research differ for new ventures as against ventures that are
well established?

07

*************1

Seat No.: ________ Enrolment No.___________

GUJARAT TECHNOLOGICAL UNIVERSITY

MBA SEMESTER 3 EXAMINATION SUMMER 2016

Subject Code: 2830007 Date: 02/05/2016

Subject Name: New Enterprise and Innovation Management

Time: 10.30 am to 01.30 pm Total Marks: 70

Instructions:

1. Attempt all questions.

2. Make suitable assumptions wherever necessary.

3. Figures to the right indicate full marks.

Q.1 (a) Select the Correct options 6

1. Which of the following is not considered a common characteristic of an

entrepreneur?

A. Internal Locus of Control B. High need for achievement

C. External locus of control D. Willingness to take risks

2. Common reasons for entrepreneurial failure include all but which one of the
following?

A. Poor Implementation B. Lack of financial support

C. Faulty product design D. Ineffective Human Resource

3. ________ is defined as a form of business that is an association of two or more

people acting as co-owners of a business.

A. Proprietorship B. Partnership

C. Conglomerate D. Corporation

4. _________ financing is raising money by selling part of the ownership of the

business to investors.

A. Debt B. Equity

C. Public Offering D. Venture Capitalist

5. If an entrepreneur's business is based on current technology, an uncontrollable

risk might be

A. Changes in consumer tastes B. New technology developments

C. Weather changes D. Fashion Trends

6. Which of the following is NOT included in the financial section of a business plan?

A. Projected income statements B. Break even point

C. Startup costs D. None of the above

Q1 (b). Define/Answer in Short: 4

1. Intrapreneurial Characteristics

2. Patent Infringement

3. Licensing
4. Balance of Payments

Q1 (c) A successful Entrepreneur possesses distinct Competences. Explain each. 4

Q2 (a) Distinguish between Entrepreneurial and Intrapreneurial mind. What are the
7

characteristics of the Intrapreneurial leadership?

Q2 (b) Entrepreneurship plays a vital role in the Economic Development of a

country. Explain the different modes of entry through which an entrepreneur can
enter International markets. 7

OR

Q2 (b) How male entrepreneurs differ from female entrepreneurs? Explain the
differential context with an example of your choice. 7

Q3 (a) Explain the different legal forms of business in detail. 7

Q3 (b) What is difference between innovation and invention? Explain different types
of innovation with special reference of a product or an industry of your choice. 7

OR

Q3(a) In what ways have the internet and the e commerce changed the way
companies interact with the customers and conduct business? 7

Q3(b) What is feasibility analysis? Which are the different studies needs to be
undertaken by an entrepreneur while preparing his/her project appraisal/report? 7

Q4(a) Explain the different sources of finance. Name few sources of venture
capitalist financing in India. 7

Q4(b) Which are the different forms of strategic alliances through which an
entrepreneur can expand his/her business? Explain it with a relevant example. 7

OR

Q4(a) Describe various monetary and non-monetary incentives provided to promote

SSI in India / Gujarat. 7

Q4(b) What is a business plan? Who writes and reads the business plan? Prepare an
outline of business plan with an industry of your choice. 7

Q5 Mrs. Renu Gupta was an intelligent, creative and energetic woman. In spite of
being an M.Sc in Chemistry, she was a homemaker. She wanted to supplement her
family income, but did not want to take up a job. She met an American who was
interested in artificial jewellery. She got the jewellery items made by local artisans
and then showed them to the American customer, who was highly appreciative.
Later, a few arrangements were made and Renu managed to some orders from the
American contact.

After the success of one order, slowly she started expanding her business in global
markets. Together with bank loans and money from friends and relatives, she
diversified into the export markets. Besides jewellery, she tried her hand at ordering
cane furniture. She discovered that there was less competition in the case of cane
furniture. She would hold exhibitions to sell cane furniture in domestic markets as
well. Through observations, direct interactions with the customers and reading, she
formed practical ideas about the type that would appeal to western customers.
Thus, slowly and gradually she could sell in domestic as well as in global markets.
Later, she stopped taking part in exhibitions and thus did not allow anyone to see
her designs. Only trusted employees were allowed to see the designs and since
employees were happy and satisfied, there was no question of any breach of trust.

Questions: 14

a). Identify the working environment of Renu Gupta.

b). Critically examine think global and act local in the case of Renu Gupta.

OR

Samsung and the Importance of Cultural Competency

Managers or employees from different cultural and geographic backgrounds have

unique opportunities to reach out to new markets and understand ways to extend
their products in new markets. Better understanding of other cultures, customs and
concerns helps managers increase customer satisfaction and customer loyalty.

Part of cultural competency is not only understanding different languages, but also
understanding different food choices, customs, how people want to be addressed,
and even how much space should be between people. In some cultures, people are
taught not to interrupt or not to look someone in the eye. So managers need to
understand how to invite those people in. Often the formality or a culture is tied to
the age of that culture. The older the culture, the more formal it usually is.

South Korean Samsung Electronics responsible for the popular tablet computer
Galaxy Tab - believes that global expansion is critical to the sustainable growth of
the company. A variety of programmes are in place to recruit and retain global
talent, and understanding different cultures is a must as it searches across China,
India, Russia, the US and every corner of the globe for staff 85 percent of Samsung
Electronics sales are in overseas markets and half of the regular staff are foreign
workers.

Source: www.samsung.com. accessed January 27, 2012. Reaching Beyond Borders

(rewritten by Jan Adriaanse and Jean-Pierre van der Rest).

Questions: 14

a). Why is market expansion is important to business?

b). Why do managers need to understand the culture of people from different
geographic backgrounds?

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