Business plan for clairy

1
agenda

2
Introduction

3
Mission

Clairy is a naturalistic air purifier

that powered by real
plants with no filter,
which aim for
pollution abatement for indoor environment
by analyzing and improving the quality of air.

4
Product Details

5
 Product Features

6
Product Features - Sustainability

Recyclable

Reduce Reuse

7
Product Benefits

8
Business Goals

9
Market Potential

10
Why There is a Market?

11
Photograph: Steven Wei
Why There is a Market?

12
Target Market

13
Market Size

14
Market Potential
% retail volume 2011 2012 2013 2014 2015 2016

Store-Based Retailing 89.0 81.4 74.4 64.5 59.5 55.5

Non-retail channels 1.6 1.7 1.8 1.9 2.0 2.1

Non-Store Retailing 9.4 16.9 23.8 33.6 38.5 42.4

--- Direct Selling 0.1 0.1 0.1 0.1 0.1 0.1

--- Homeshopping 0.4 0.4 0.4 0.5 0.4 0.3

--- Internet Retailing 8.9 16.3 23.3 33.0 38.0 42.0

15
Competition

16
Weaknesses & Threats

17
Direct & Indirect Competition

18
Direct & Indirect Competition

19
Direct & Indirect Competition

20
Competitive Advantages

21
Competitive Advantages

22
Implementation
Plan

23
Product

24
Product

25
Price

26
Business Model

27
Business (Revenue) Model - Sales (1st Year)
B2B 202 units
*Unit Sold
sold

Sales
Market
Capture HKD Income in
Capacity:
1% of the 2,089 1st Year:
20,285
market /plant HKD
units
421,978

154 units
B2C *Unit Sold
sold

Sales
Market
Capture HKD Income in
Capacity:
1% of the 2,089 1st Year:
15,497
market /plant HKD
units
321,706 28
Business (Revenue) Model - Sales (2nd Year)
B2B 602 units
*Unit Sold
sold

Sales
Market
Capture HKD Income in
Capacity:
3% of the 2,089 2nd Year:
20,082
market /plant HKD
units
1,258,538

460 units
B2C *Unit Sold
sold

Sales
Market
Capture HKD Income in
Capacity:
3% of the 2,089 2nd Year:
15,342
market /plant HKD
units
960,940 29
Business (Revenue) Model - Rental

30
Customer FLow
Step 2

Step 1 Step 3 Step 4 Step 5 Step 6

Promotion Place order Delivery Complete Contact for

with Deposit Payment 1. Maintenance
1. View Online 2. Enquiry
2. Visit Store 31
Place (distribution Channel)

32
Promotion (B2B Marketing)

33
Promotion (B2B Marketing)

34
Promotion (B2C Marketing)

35
Implementation Plan

36
Timeline

Stage 1 Stage 3

Stage 2 Continuation 37
Before Financial
Budgeting
- short summary

38
Market targeting
approaches
Office planners
Middle-class families
Health-care centered consumers
=> known market size
39
 Pricing strategies
Active-high price
to convey to the buyer that the
expensive brand offers superior value

40
Sales forecasting
methods
Judgement methods

41
Financial
Budgeting

42
Breakeven!

43
 Payback to
uncle david
Payback fully in year 4

44
 THANK YOU
UNCLE DAVID!

45