Beruflich Dokumente
Kultur Dokumente
breakthrough magazine
If your company is involved in
manufacturing, toolmaking, engineering
design or developing new products, you
should be getting government cash for all
INNOVATION IN ENGINEERING AND MANUFACTURING Spring 2017
that hard work.
Its
payback
time!
9 772514
ISSN 2514-149X
YEAH.
Renewable energy storage
149001
WE DO THAT.
Spring 2017
03
5.99
22 breakthrough, Spring 2017
NOW
THATS A
SOUND
IDEA
Using semi-tone
intervals made a Chirp
sound more melodic
phone into aeroplane mode, and you can marvel
as you transfer symbols between your phone and
a computeror indeed another phone running
the app. Try it in a room with background noise,
and you will see just how robust the technology
can be.
The effort that went into developing Chirp
was not all under the hood, however. The
development team realised how unpleasant
noises produced by the old modem technology
could be. So they engineered their sounds to
be more pleasing to the ear by using semi-
tone intervals which made a Chirp sound more
melodic. There were no engineering benefits
to this, but the focus on aesthetics made a
significant difference to the experience of the
audible Chirps.
breakthrough, Spring 2017 27
practical example of this approach has been
The game has around work with the digital games company Activision.
Skylanders, one of Activision's flagship games,
200 million children is a character-based console game aimed at the
playing it worldwide under-tens. Within the game, players create their
own unique characters, and as part of the game's
ecosystem, they are encouraged to share them.
And data transfer through a Chirp can give users The game has around 200 million children
a far greater level of anonymity, as the lack of playing it worldwide. However, due to their
requirement for devices to formally join, means young average age, Activision established that
that no identifying information needs to be a significant majority of players wouldn't be able
transferred for a Chirp to work. to access data networks on their mobile devices.
Initially, the technology was used to launch This barrier to communication constrained
a consumer-focused appone that enabled the ability to share characters and limited this
people to share anything from pictures to Mp3s, function and its potential to support the games
across a range of devices. However, when Moran growth.
joined the team, he realised that commercialising Sound was the perfect solution. It enabled
the technology as a business-to-consumer players to transfer characters from the screen
tool would be tough. Many had tried before, to their mobile devices without the need for
and only a few survived. So the direction of the any dedicated connection, complicated user
business changed to focus on business-to- accounts or data requirements. Once on the
business applications, where Chirp technology childs mobile devicea tablet perhapsthey
is embedded directly into customers products, could then easily use another Chirp to share their
regardless of the platform used. character with a friend.
In the business-to-business space the However, in the Activision example, 50 bits of
applications are endless, but, the team are data wasn't enough, so the Chirp team adapted
approaching it along two primary paths. the technology to be able to transfer enough data
They work with partners on bespoke projects to represent the character using a custom built
and implementations of the technology. A 1.2Kbit protocol. As a result, the technology is
breakthrough magazine
If your company is involved in
manufacturing, toolmaking, engineering
design or developing new products, you
should be getting government cash for all
INNOVATION IN ENGINEERING AND MANUFACTURING Spring 2017
that hard work.
Its
payback
time!
9 772514
ISSN 2514-149X
YEAH.
Renewable energy storage
149001
WE DO THAT.
Spring 2017
03
5.99