1) Sales Strategy of Pepsico

EXECUTIVE SUMMARY

The distribution network of PEPSI is well known for its efficiency but
company constantly strives for the betterment of their distribution
network system emphasis of our study was to focus on the customer of
company i.e., the retailers. The Retail Mapping of Gurgaon is an
integral step for the assessment, development and betterment of this
system.The distribution system not only comprises the movement of
the products but also incorporates the merchandising of the product,
which is very broad in its purview. The report in corporates the analysis
of the performance of PEPSI and probing into opportunities of
increasing the market share in Gurgaon. The entire process had to be in
an organized manner in order to deliver meaningful results for the
purpose of decision-making. The report was that of market research
with surveys and observations as its major phases with the objective of
gathering of all important information material for strengthening the
position of PEPSI in Gurgaon. PEPSI boasts of having the maximum
market share in the beverage segment in Gurgaon and is in constant
process for the betterment of its product performance and customer as
well retailers satisfaction

CONTENTS
CHAPTER-1 PAGE-NO

Introduction of topic
1

Objective
2
Research Methodology
3-16
Limitation
17
Scope of study
18-20
CHAPTER-2
Industrial Profile
22-24
Company Profile
25-35
Strength and weakness of PEPSI
36-44
CHAPTER-3
SALES PROMOTION STRATEGIES OF PEPSICO
Introduction
46-47
objective of sales promotion
47-48
sales promotion strategies of pepsi
49-50

CHAPTER-4
Finding and observation
52-53
Data Analysis &interpretation
54-59
CHAPTER-5

Re commendation
61-62
Conclusion
63
Questionnaire
64-65
Bibliography
66
Annexure 67

2) STUDY ON MARKETING
STRATEGIES OF COLGATE
PALMOLIVE LTD

Contents

Executive summary 1
Introduction 2
Objective 3
Methodology 4
Literature Review 5
Company Profile 6
 Company Strategy
6
Marketing Mix
15
SWOT Analysis
26
Survey Findings
28
Retailers Survey
34
Conclusion
37
Suggestions

39
Consumer Questionnaire
Retailer Questionnaire
Bibliography

EXECUTIVE SUMMARY

The project was started on 1st December, 2016 after knowing all the relevant
information about the Colgate market and distribution, under the guidance of

.
The first part of my project involves the study of distributors allocated to me
Identification of their problem areas and helping them in order to increase
sale. For this I used the method of personal interviews and questionnaires. At
the same time, they were being made aware of the increasing network and
consumption of toothbrush customers. For this I visited around 20
distributors in New Delhi region. I was also visited 20 retailers s out of New
Delhi.

This study deals with the marketing activities for the LPG, study the
customer satisfaction level.
The customer satisfaction level is being measured through a questionnaire
and covers the important measuring coordinates of the satisfaction level. The
results from the survey are analyzed and several interesting revelations are
made in the end with suggestions to improve the image and sales of the
product.

3)Customer satisfaction regarding

Mahindra Bolero

CONTENTS

EXECUTIVE SUMMARY 7

INTRODUCTION 8

About Customer Satisfaction . 9

Introduction of Automobile Industry 10-11
Industry performance .. 11-12
History of Mahindra & Mahindra Automotive.. 13-16
 Millstone, awards and accolades. 17-20
About Mahindra Bolero 21-27
About Mahindra dealer.. 28-30

OBJECTIVES OF THE STUDY . 31

Customer Satisfaction... 32
Employee satisfaction 33

METHOD & PROCEDURE.. 34

Research Design 35
Research Process 35-37
Data collection . 37-38
Samples size ... 38-39
Errors in the study 39

Limitation of the study. 40

DATA ANALYSIS . 41

Customer Satisfaction 42-50

Employee Satisfaction .. 51-58

FINDINGS . 59-60

RECOMMENDATION 61

CONCLUSION .. 62
BIBLIOGRAPHY . 63

QUESTIONNAIRE. 64

Customer Satisfaction. 65-66

Employee Satisfaction 67-70

EXECUTIVE SUMMARY

Mahindra & Mahindra (M&M), the market leader in multi-utility vehicles in India. The
company started manufacturing commercial vehicles in 1945. M&M is the leader by far
in commercial vehicle and the second largest in the passenger vehicle market. The
company is the worlds sixth largest medium and heavy commercial vehicle
manufacturing.

Mahindra is best known for utility vehicles and tractors in India, Its automotive
division, the company's oldest unit (founded in 1945), makes jeeps and three-wheelers
(not passenger "auto rickshaws," but utilitarian delivery and flatbed incarnations).
M&Ms farm equipment sector, formed in 1963 during Indias green revolution,
manufactures tractors and industrial engines. M&M also produces military vehicles. The
company has facilities located throughout India.

The survey involved gathering wide information about the company, its products,
customer satisfaction and impact of various competitive firms on the company.

From the information collected, various aspects were identified where the company needs
to focus more to improve the efficiency of marketing team of Mahindra Automotives.

The research was conducted through collection of primary and secondary data. Secondary
data was collected through visiting various web sites, automobile magazines and
other reliable sources. Primary data was collected through a well-framed
questionnaire, of which later a detailed analysis was done using various statistical I.T.
tools like MS Word and MS Excel.

On the basis, the secondary data analysis and the extensive analysis of the
primary data, interpretations were drawn for the questions and conclusion is drawn.
Certain suggestions are also drawn from the analysis to help. Mahindra Automotives to
increase its market share in commercial passenger segment and MPVs. The main
research that followed is to know
Customer satisfaction towards Mahindra BOLA RO SLX, a new SUV recently
launched by Mahindra. Due to the limited resources and time constraints, the study was
conducted within the area Gurgaon (NCR) city.