fonts colors

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table of contents Redesign Plan 4
Style Guide 6
Package Design 8
Photography 10
Advertisement 14
redesign plan name history
Mane n Tail This shampoo was originally intended for show
horses with long, flowing manes, but their human
counterparts discovered the products quality and
began using it on their own hair.

target
It is on the less expensive side and comes in a fairly
large bottle. This sets my target audience as young,
modern, college age women who are looking for a
good deal on quality hair products.
redesign
This product would sell much more if its packaging
was modern and simple. This style is in right now
and will stand out on the shelf. Women are more
likely to buy a product that is visually pleasing.

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style guide fonts colors
Two main fonts: Dark Gray
CMYK (67, 58, 60, 42)
RGB (71, 72, 70)

Drugs HEX #474846

PANTONE 446 C

Body copy and small headings Light Gray

Ranges between 6-30 pts CMYK (61, 51, 53, 22)
Font bolded RGB (98, 100, 98)
HEX #626462
PANTONE Cool Gray 10 C

Ostrich Sans Inline Bright Eggplant

CMYK (38, 99, 4, 0)
Product name RGB (166, 36, 137)
HEX #a62489
Between 65-85 pts
PANTONE 248C

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package design logo flat package
FRONT: BACK:

0.13 in 0.13 in
MANE
NTAIL
ORIGINAL
shampoo

MANE
NTAIL Directions:
Humans: Wet, apply, lather,
rinse. Follow-up with Original
Mane n Tail Conditioner.
Animals: Rinse off dirt, mix
shampoo in bucket of water,

ORIGINAL apply with sponge, lather, let

sit for 5 minutes, rinse, towel
dry. Follow up with Original
Mane n Tail Conditioner.
shampoo
Caution:
Keep out of eyes and mucus mem-
branes. Keep from freezing.

Ingredients:
Water/Aqua/Eau, Sodium Lauryl
Sulfate, Cocamidopropyl Betaine,
Sodium Chloride, Cocamide MEA,
Glycol Distearate, Propylene Glycol,
Fragrance, Hydrolyzed Collagen,
Citric Acid, Methylchloroisothiazoli-

Logo size: 1 in by 1.5 in

none/Methylisothiazolinone, Butyl-

shiny & phenol Methylpropional

manageable www.manentail.com
Questions/Comments?

Keep centered on label

1-800-827-9815
DIST BY: Straight Arrow Products Inc.
Lehigh Valley, PA 18002 Galloping Horses
1992 Straight Arrow Products, Inc.

At least 0.13 in from side of label

12 FL OZ (355mL)

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photography before after

11
Photography

13
advertisement magazine ad

15
table of contents
Brittany Bostrom