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Consumers awareness and preference of chocolates with

reference to Cadbury Dairy Milk Silk


Questionnaire

1. Name: - __________________________________________________

2. Age*: - _______

3. Gender*:-

[ ] Male [ ] Female

4. Your Current Location ________________________

5. I am

Student Others (Professionals, Businessman etc)

6. Do you like to eat chocolates*?

[ ] Yes [ ] No

7. Which of the following do you prefer*?

Plain Chocolate [ ]
White nuts [ ]
With fruit (Raisins) [ ]
With fruit and nuts [ ]
With caramel [ ]

8. Approximately, how many chocolate bars would you purchase in one week?
Less than 5 [ ]
5-10 [ ]
More than 10 [ ]

9. When you think of Cadbury, which chocolate comes first to your mind? (Top
of Mind)

Dairy milk Silk [ ]


Five star [ ]
Fuse [ ]
Diary milk [ ]
Any other _____________________

10. Do you think that chocolate is a luxury purchase or necessity?

..................

11.Which variants of Cadbury Dairy Milk Silk you like most?

Milk Chocolate [ ]
Roast Almond [ ]
Fruit &Nut [ ]
Orange Peel [ ]
Caramel [ ]
Oreo [ ]

12.Can you give your favorite chocolate one adjective?


Yummy [ ]
Tasty [ ]
Crunchy [ ]
Other ______________

13. According to you, which is the second preferred chocolate after Cadbury Silk?

[ ] Ferrero Rocher [ ] Nestle Kit Kat [ ] Mars

Other________________
14. Do you think now people have become more health conscious that the need
for chocolate is declining day by day?

[ ] Yes [ ] No [ ] May be

15. Do you think more sugar free Cadbury chocolates should be introduced
keeping in mind lifestyle diseases?

[ ] Yes [ ] No [ ] May be

16.Which media of advertisement influence your purchase?


Newspaper [ ]
Hoarding [ ]
Television ads [ ]
Displays at shops [ ]

17.Does a celebrity like MR. AMITABH BACHCHAN or any other brand


ambassador influence your decision of buying a particular brand of chocolate?

[ ]Yes [ ]No [ ] May be

18.Do you think that the present choices available in chocolates are costly? If yes,
what will be your ideal price range?

____________

19. What kind of chocolate do you suggest be invented? (Select


any one)

Low sugar, fat, calorie


Low sugar, fat, calorie, caffeine

Low fat

Low sugar

No dairy used

20. If your preferred brand is not available for repeat purchases then
what will you do?

Postpone your purchase [ ]


Go to the other shop to search for your preferred brand [ ]
Switch to other brand [ ]

21. Would you like to purchase the chocolates manufactured in foreign countries,
if they are made available in local markets?
Yes__________ No _____________

22. Does packaging (wrap) of Cadbury chocolates attract you to buy the
chocolates?
Yes__________ No_________