Marketing Essentials

Task 1 P1,P2 and M1, M2 and D1

Task 2 P3, M3
Task 3 P4, M4 and D2

Criteria Action Verb Detail required

P1, P2 Explain Define marketing
The structure and operations of marketing
department
M1, M2,
Analyse Analyse how roles and responsibilities of marketing
influence H&M
P3
Compare Compare how H&M and Zara achieve business
objectives.
M3 Evaluate Evaluate the shift from the 4Ps to the 7Ps objectives
P4 Produce and marketing plan:
evaluate