In this week’s issue, Amplified Analytics analyzes one of the hottest consumer electronics seg-

ments--DVD/Blu-Ray players. Through the use of our on-line, analysis algorithms, we drilled down
into 6,482 consumer product ratings of 303 DVD and Blu-Ray devices to find out who’s the best. In-
terestingly enough, of the 303 products evaluated, portable DVD and stationary Blu-Ray devices had
the highest overall Customer Service Ratings. As expected, the Blu-Ray players were rated by users
as being more reliable and having a higher level of functionality.

Sylvania NB530SLX Blu-Ray Panasonic DVD-S52S

• 720p output
• Full 1080p HD playback • Up-conversion to 1080i
• Deep Color processing • Supports DVD Audio (5.1)
• Bonus View Profile 1.1 for picture-in-picture bonus • Dolby Digital and DTS decoders
features on compatible discs • Plays DVD-R, CD-R & CD-RW; MP3,
• Compatible with BD Video, BD-RE (Single/Dual), WMA, JPEG & MPEG4 playback with on-
BD-R (Single/Dual), DVD Video, DVD-R/RW, CD-R/ screen navigator
RW, Audio CD, DTS-CD, and HD JPEG Formats
• Compatible with Dolby Digital, Dolby Digital Plus,
Dolby Digital Lossless, Dolby TrueHD, DTS, DTS HD,
and Linear PCM Audio Formats

Our results show that Sylvania, Sony and Panasonic are the clear leaders in the Blu-Ray device class
with 9 of the top 10 products belonging to these three vendors. Sylvania leads the pack with the
NB530SLX in the number one spot. The highest rated DVD player for the home was the Panasonic
DVD-S52S. When compared to their portable counterparts, the home DVD players don’t have the
same level of customer statisfaction (about 10% less). Across the board, customers of this class of
product were found to be unimpressed with the functionality of these products, as well as unhappy
with their reliability. Important to note that the support rating for all products reviewed was poor (50%
or less). This could be due to the challenges faced with hooking them up to TVs with other devices
attached.

©2010 Amplified Analytics, Inc. | 206 Water Street, Pt.Richmond CA 94801

 All DVD and Blu-Ray Devices
Name Manufacturer CSI Functionality Reliability Support N=
Panasonic DVD-LV70 Portable DVD Player Panasonic 1.82 1.64 1.14 1.00 28
LG DP771 7" Portable DVD Player LG 1.75 1.68 1.05 1.04 37
Sylvania NB530SLX Blu-ray Disc Player, Black Sylvania 1.72 1.55 1.11 1.00 32
Sylvania NB530SLX Blu-ray Disc Player (Black) Sylvania 1.69 1.55 1.08 0.99 35
Sony DVP-FX820/P 8-Inch Portable DVD Player, Pink Sony 1.69 1.64 1.06 1.00 395
Sony DVP-FX820/R 8-Inch Portable DVD Player, Red Sony 1.68 1.64 1.06 1.00 399
Sony DVP-FX820 8-Inch Portable DVD Player, Black Sony 1.68 1.64 1.06 1.00 401
Sony DVP-FX930/R 9-Inch Portable DVD Player, Red Sony 1.66 1.63 1.01 1.06 33
Panasonic DVD-S52S DVD Player Panasonic 1.66 1.55 1.01 1.00 29
Philips PET729/37 - 7 Inch LCD Portable TV / DVD Player Philips 1.65 1.53 1.01 1.00 35
(Total number of devices=303) Ave. score 1.09 1.27 0.95 0.97 91.41

DVD and Blu-Ray Devices (stationary only)

Name Manufacturer CSI Functionality Reliability Support N=
Sylvania NB530SLX Blu-ray Disc Player, Black Sylvania 1.72 1.55 1.11 1.00 32
Sylvania NB530SLX Blu-ray Disc Player (Black) Sylvania 1.69 1.55 1.08 0.99 35
Panasonic DVD-S52S DVD Player Panasonic 1.66 1.55 1.01 1.00 29
Sony DVP-NS55P/B Single Disc DVD Player, Black Sony 1.62 1.54 1.10 1.01 39
Toshiba SD-2109 DVD Player Toshiba 1.59 1.61 1.12 1.02 40
OPPO BDP-83 Blu-ray Disc Player with SACD & DVD-Audio OPPO Digital, Inc. 1.59 1.57 1.00 1.07 236
Panasonic DVD-S29K DVD Player , Black Panasonic 1.58 1.51 1.02 1.04 29
OPPO DV-970HD Up-Converting Universal DVD Player OPPO Digital 1.57 1.51 1.01 1.04 220
Panasonic DVD-RV30 DVD Player Panasonic 1.56 1.52 1.22 0.99 41
Oppo DV-981HD Universal DVD Player with HDMI, 1080p Up-Converting,
OPPO Digital
DivX & SACD 1.55 1.53 0.99 1.02 343
(Total number of devices=248) Ave. score 1.05 1.25 0.95 0.97 93.05

All DVD Devices (stationary and portable)

Name Manufacturer CSI Functionality Reliability Support N=
Panasonic DVD-LV70 Portable DVD Player Panasonic 1.82 1.64 1.14 1.00 28
LG DP771 7" Portable DVD Player LG 1.75 1.68 1.05 1.04 37
Sony DVP-FX820/P 8-Inch Portable DVD Player, Pink Sony 1.69 1.64 1.06 1.00 395
Sony DVP-FX820/R 8-Inch Portable DVD Player, Red Sony 1.68 1.64 1.06 1.00 399
Sony DVP-FX820 8-Inch Portable DVD Player, Black Sony 1.68 1.64 1.06 1.00 401
Sony DVP-FX930/R 9-Inch Portable DVD Player, Red Sony 1.66 1.63 1.01 1.06 33
Panasonic DVD-S52S DVD Player Panasonic 1.66 1.55 1.01 1.00 29
Philips PET729/37 - 7 Inch LCD Portable TV / DVD Player Philips 1.65 1.53 1.01 1.00 35
Sony DVP-NS55P/B Single Disc DVD Player, Black Sony 1.62 1.54 1.10 1.01 39
Panasonic DVD-LV75 Portable DVD Player Panasonic 1.60 1.63 1.06 1.00 34
(Total number of devices=258) Ave. score 1.08 1.26 0.95 0.97 83.36

DVD Devices (stationary only)

Name Manufacturer CSI Functionality Reliability Support N=
Panasonic DVD-S52S DVD Player Panasonic 1.66 1.55 1.01 1.00 29
Sony DVP-NS55P/B Single Disc DVD Player, Black Sony 1.62 1.54 1.10 1.01 39
Toshiba SD-2109 DVD Player Toshiba 1.59 1.61 1.12 1.02 40
Panasonic DVD-S29K DVD Player , Black Panasonic 1.58 1.51 1.02 1.04 29
OPPO DV-970HD Up-Converting Universal DVD Player OPPO Digital 1.57 1.51 1.01 1.04 220
Panasonic DVD-RV30 DVD Player Panasonic 1.56 1.52 1.22 0.99 41
Oppo DV-981HD Universal DVD Player with HDMI, 1080p Up-Converting,
OPPO Digital
DivX & SACD 1.55 1.53 0.99 1.02 343
Sony DVP-NS700H/S 1080p Upscaling DVD Player, Silver Sony 1.55 1.47 0.96 0.95 26
OPPO DV-980H 1080p Up-Converting Universal DVD Player with HDMI
OPPOand
Digital
7.1CH Audio 1.54 1.53 1.00 1.05 299
Sony DVP-NS700H/B 1080p Upscaling DVD Player, Black Sony 1.53 1.51 1.04 1.00 177
(Total number of devices=203) Ave. score 1.02 1.23 0.94 0.97 83.23
Blu-Ray Devices
Name Manufacturer CSI Functionality Reliability Support N=
Sylvania NB530SLX Blu-ray Disc Player, Black Sylvania 1.72 1.55 1.11 1.00 32
Sylvania NB530SLX Blu-ray Disc Player (Black) Sylvania 1.69 1.55 1.08 0.99 35
OPPO BDP-83 Blu-ray Disc Player with SACD & DVD-Audio OPPO Digital, Inc. 1.59 1.57 1.00 1.07 236
Sony BDP-S550 1080p Blu-ray Player Sony 1.50 1.54 1.01 1.02 215
Panasonic DMP-BD60 Blu-ray Disc Player (Black) Panasonic 1.48 1.48 1.04 1.00 333
Panasonic DMP-BD60 Blu-ray Disc Player, Black Panasonic 1.48 1.48 1.05 0.99 396
Sony BDP-S350 1080p Blu-ray Disc Player Sony 1.48 1.48 1.02 0.99 462
Panasonic DMP-BD10AK 1080p Blu-ray Disc Player Panasonic 1.46 1.52 1.01 1.00 37
Panasonic DMP-BD30K 1080p Blu-ray Disc Player Panasonic 1.45 1.50 1.01 1.01 133
Panasonic DMP-BD35K 1080p Blu-ray Player Panasonic 1.42 1.47 1.02 0.99 234
(Total number of devices=45) Ave. score 1.16 1.32 0.98 0.97 137.38