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What if you could hear the whispers of change? What if the stories from the streets, tales
from the heart; the weak currents of social stirring could reach the policy-makers, decision-
makers and social leaders in time to understand, engage with and empower people to make a
difference? What if a network can make relations between policy makers and citizens?
Imagine you are a community activist with accurate facts and figures at your fingertips -
empowered with the knowledge and authority to make a difference - to not only put you in
touch with real-time patterns in the street stories from your community, but also ideas and
solutions from other communities around the world...
Imagine you are a teacher who could do-away with the paperwork. With information in one
place and class progress visible, you have more time and knowledge to empower the minds
of tomorrow. Imagine you can teach children research methodologies and this offers them a
way to achieve multiple things at once - they can activate their entire class to gather stories
that matter from their community and at the same time they learn research techniques....
Imagine you are a local politician losing touch with your constituents. Imagine hearing the
chorus of the people in real-time, empowering you to solve community issues quickly and
pro-activitely...
Imagine if communities around the world are engaged with learning from their own stories
and the similar stories of others. Imagine empowering communities to seek solutions for their
own problems. Imagine communities entrepreneurial initiative developing and actioning the
solution in their own context.
Imagine citizens of the world discovering, through sharing their stories, that there is more
power in commonality and unity than in difference.
ENGAGE.EMPOWER.ENACT
NETWORK
ENGAGE.
Self-ethnography allows members of a community to discover
what is happening, what is amiss and what is working in their
own communities in a peer-to-peer knowledge flow. Sending
experts in from the outside often results in misinterpretations
like the recent polls before the Brexit vote and the US Presidential
election. Statistically relevant samples creates objectivity in a
world filled with echo chambers.
EMPOWER.
Communities develop their own solutions or share solutions and
ideas across communities. The statistical validity of being able
to present their own story produces a spontaneous interaction
between government and a community. This authentic
voice (removed from the noise of social media or layers of
interpretation) of a community supported by the quantitative
power of numbers, also empowers goverment to develop
evidence-based policy as opposed to policy-based evidence.
ENACT.
Acting on the stories makes the narrative meaningful - the
power to interpret the story is given back to the storyteller. This
network employs a quantitative (objective) technique in what
is a traditionally qualitative area. Budgets can dynamically be
allocated based on evidence - funds can feed into a communicty
based on a flag or a prompt - which significantly reduces the cost
of grants by ensuring money is spent wisely. Highly contextual
local transition allows entrepreneurial initiative to stay in a
community - local solutions for local issues.
Individual stories field gathering
Informing policy
Local change design
The methodology underpinning the EngageEmpowerEnact SenseMaker has allowed us to gain valuable experience. For
project is based on 20 years of research and situated learning. EngageEmpowerEnact we need funding to create something
It is designed to allow people to articulate their own needs to bigger, more responsive and even more inclusive - observing
gain attention and influence outcomes, and in turn, help experts the day-to-day realities, micro-narratives and observations in
listen differently, help analysts conduct deeper more inclusive communities. We enable co-creation on a local scale to rewrite
research and help localities create more incisive responses. the global story. YOU CAN HELP.
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Exaptive databases, linking
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PROJECT SPOTLIGHT:
NIKE FOUNDATIONS
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The power of the originator as a subject, not an object Who are the Citizen Journalists?
We place a mobile application in the hands of individuals and Anyone in a social community can be a Citizen Journalist. For
communities (Citizen Journalists) and allow them to tell their one specific project we have identified school-going youth as
stories or journal their observations with images, voice and the ideal candidates. This youth group possesses the cognitive
written word. Then we give them a basic set of tools to interpret ability to process the social context, understand their immediate
that story themselves, deepening insight and involvement of the environment and the direct impact of social patterns on
storyteller, as opposed to generalised algorithmic interpretation. their lives and on those around them. They are, however, less
The individuals choose who they will share their information conditioned to social norms and they provide a more diverse
with.The stories are directly and continuously uploaded to range of observations than their adult counterparts. They have
a secure, encrypted central database to reveal narrative the ability to learn and use electronic devices easily. For other
landscapes that show shifts in behaviour patterns, weak signals projects, different people or groups in communities are utilised.
of changes and nuances in social trends that can be identified,
monitored and learnt from. Citizen Journalists gather and share stories not just about
themselves but about their communities. As the voice of the
Since the information is completely devoid of outside future, their contributions to decision-making and peer-to-peer
interference and organic, tapping into the on-the-ground knowledge-sharing is mutually valuable and empowering. Once
experience of communities continuously it will quickly yield set up, these social networks of Citizen Journalists can be
breakthrough insights to everyone on a local and national level. activated at any point because Citizen Journalists can invite
In its optimal application, it offers a fully responsive, real-time other participants participate in the activated conversation.
cultural map of the world. The system will operate as an always on, streetwise and highly
relevant citizen sensor network that can offer up advice, red
alerts and entry points to nudge the system towards a better
result at any given time.
EmpowerEngageEnact delivers objectivity through sound EmpowerEngageEnact scales to any level at little cost. It can
research methodology and clearly defined data parameters; be used on a global level as easily as it can be used locally. It
whilst exploiting the deep insights and explanatory potential of can engage local communities or NGOs, who want to place
rich narrative. The quantitative patterns offer objectivity while community members at the centre of their own problem
the stories provide context. It is literally the story behind the solving or give the most vulnerable in the community a voice.
numbers. The data can be accessed by other communities or groups
around the world for shared learning.
The design framework allows engagement with significant
samples of citizens, not merely polling the ones who shout the EmpowerEngageEnact circumvents issues of geography,
loudest. It unearths the intrinsic wisdom of the crowds and not logistical barriers and social boundaries of literacy, language
simply hear the tyranny of the herds. and dialect.
It captures ongoing continual THE CONCEPT HAS BEEN Sensemaker enables landscapes made up
observations made by citizens, of rich descriptions of multiple observations
much like a virtual journal. This
PROVEN AT PROJECT LEVEL. and experiences, not only evaluative statistics
continually updates the database WE NOW NEED TO SCALE IT TO and opinion. It creates an intelligent platform
and provides new layers to the for citizen interaction that does not tell people
AN OPEN SOURCE RESOURCE
patterns of meaning that emerge what they should do, but facilitates shifts based
from the data. FOR THE WORLD. on understanding the street stories. It reveals
natural points of intervention for decision
EmpowerEngageEnact platform can be used for specific makers to make changes in direction. This as opposed to
special projects like a state entity wanting to engage a evaluative, prescriptive models that create resistance simply
particular group of citizens during a time of high activism, by forcing interventions on an unreceptive, unengaged
such as resistance to policy change. community. See the graphic below of the adjacent possible.
The Cynefin Centre at Bangor University was founded in 2016 belief that smaller jurisdictions can experiment with new forms
to focus on radical new methods for social engagement and of governance far easier than large ones, and create new ways
understanding, basing its work in the natural sciences and the of working faster and with higher engagement. Bangor is in
humanities, in particular complex adaptive systems theory. North Wales which possesess both rural, post-industrial and
A membership based organisation, it is responsible for the leisure environments, a many ways a microcosm of the world.
Engage and Empower programme as well as a series of related
programmes on areas as diverse as patient journey, social work
and sport. Starting with the original SenseMaker concepts it MEANING OF CYNEFIN
is building a range of applications for use by communities world
wide in the field of complexity science. The Centre is based Cynefin is defined as the state of being influenced by multiple
in Pontio, built to connect the University to the community pasts of which we can only be partly aware: cultural, religious,
through the medium of arts and also hosts the Welsh Centre for geographic, tribal, etc. It describes that relationship: the place of
Behaviour Change and the University Centre on Design Thinking. your birth and of your upbringing, the environment in which you
live and to which you are naturally acclimatised - or knowledge
Wales is a small nation of some three million people with a and sense of place that is passed down the generations.
rich cultural heritage which includes one of the oldest living Cynefin has been linked to the Maori Trangawaewae which
languages in Europe. The Centre was formed in part with the means a place to stand.