Beruflich Dokumente
Kultur Dokumente
ON
Study of Rice variety including hybrids in Pilibhit district of
Uttar Pradesh
Submitted for the partial fulfillment towards the awards of the degree in
Master of Business Administration of Dr. A.P.J Abdul Kalam Technical
University, Lucknow.
Submitted by:
Amandeep
151337007
(Batch:2015-17)
DEPARTMENT OF MBA
Noida Institute of Engineering and Technology(NIET),
19 Knowledge Park II Greater Noida, G.B.Nagar (UP),
India-201306
DECLARATION
Date-
(Amandeep)
Place-
ACKNOWLEDGEMENT
First of all I would like to thank almighty God who bestowed me with good health
and courage to accomplish this task. I always felt His presence and blessings with
me.
Opportunities are given by God only to those who avails them.
My journey through this challenging assignment has enriched me with knowledge
and most valuable experience and sweet memories. Today when our endeavours have
successfully reached its culmination, I look back with gratitude to one and all those
generous help that has made this assignment come true. This acknowledgement may
not be sufficient to express my gratitude towards the people who helped me in the
completion of this project.
I would like to meet this opportunity to express my gratitude towards Mr. Rajeev
Gangwar , (Zonal Head) Dhanuka Agritech Limited for providing me an
opportunity to work as a trainee.
I would also express my profound thanks to project guide Dr. A. K. Singh, (Sr.
Marketing Officer), Pilibhit for his valuable help and guidance. Their constructive
and directional recommendations were instrumental in making the project success.
I owe my special thanks to all the staff members of Dhanuka Agritech Limited for
their kind backing as well as for their mutual aid providing me with the required
information. I would like to thanks Dr. Dilip Singh, Professor and Head,
Department Of Master of Business Administration, for his moral support extended
to me from time to time. Besides this I would also like to thanks the Administrators
and Government organizations for providing me required information for to complete
the project.
I express my special thanks to my parents, friends and colleagues, who have been a
constant source of help and encouragement.
Date: (Amandeep)
Place:
List of content
Sr. No. Topic Page
no.
1. Introduction
2. Company Profile
3. Research methodology
4. Analysis and Data interpretation
5. conclusion
6. Bibliography
7. Annexure
CHAPTER-1
INTRODUC
TION CHAPTER-
1
INTRODUCTION
Rice (Oryza sativa ) is one of three most important food crop grown in the world.
India is the largest rice growing country, while Chine is the largest rice producing
country in the world. In India rice accounts more than 40% of the food grain
production. Cultivated rice is an annual grass with round, hollow and jointed
culms, flat leaves and terminal inflorescence (Panicle). Normally cultivated rice
varieties take 110-210 days from germination to physiological maturity of seed.
Kingdom: Plantae
Division: Magnoliophyta
Class: Liliopsida
Order: Poales
Family: Poaceae
Genus: Oryza
Protein 7.13 g
Thiamine (Vit. B1) 0.070 mg 5%
Riboflavin (Vit. B2) 0.049 mg 3%
Niacin (Vit. B3) 1.6 mg 11%
Pantothenic acid (B5) 1.014 mg 20%
Vitamin B6 0.164 mg 13%
Folate (Vit. B9) 8 g 2%
Calcium 28 mg 3%
Iron 0.80 mg 6%
Magnesium 25 mg 7%
Phosphorus 115 mg 16%
Potassium 115 mg 2%
Zinc 1.09 mg 11%
Manganese 1.088 mg
There are three phases in life cycle of rice:
Temperature:: 20-350 C
Soil: alluvial, red, laterite or lateritic,
black soil.
pH 5-8
Water 900-250 mm
Top 10 largest Rice Producing Country in the World :
1 China 205.463
2 India 155.682
3 Indonesia 70.593
4 Vietnam 44.503
5 Thailand 37.254
6 Bangladesh 34.683
7 Burma 34.250
8 Philippines 19.832
9 Brazil 14.682
10 Japan 11.573
11 Pakistan 9.935
Rice production in India is an important part of the national economy.
India is one of the world's largest producers of white rice and brown rice,
accounting for 20% of all world rice production. Rice is India's pre-eminent crop,
and is the staple food of the people of the eastern and southern parts of the
country.[1] Production increased from 53.6 million tons in FY 1980 to 74.6 million
tons in year 1990, a 39 percent increase over the decade. By year 1992, rice
production had reached 181.9 kg, second in the world only to China with its 182
kg.[1] Since 1950 the increase has been more than 350 percent. Most of this
increase was the result of an increase in yields; the number of hectares increased
only 0 percent during this period. Yields increased from 1,336 kilograms per
hectare in FY 1980 to 1,751 kilograms per hectare in FY 1990. The per-hectare
yield increased more than 262 percent between 1950 and 1992.[1]
The country's rice production had declined to 89.14 million tonnes in 2009-10
crop year (JulyJune) from record 99.18 million tonnes in the previous year due
to severe drought that affected almost half of the country.India could achieve a
record rice production of 100 million tonnes in 2010-11 crop year on the back of
better monsoon this year. The India's rice production reached to a record high of
104.32 million tonnes in 2011-2012 crop year(JulyJune.
Rice is one of the chief grains of India. Moreover, this country has the largest area
under rice cultivation, as it is one of the principal food crops. It is in fact the
dominant crop of the country. India is one of the leading producers of this crop.
Rice is the basic food crop and being a tropical plant, it flourishes comfortably in
hot and humid climate. Rice is mainly grown in rain fed areas that receive heavy
annual rainfall. That is why it is fundamentally a kharif crop in India. It demands
temperature of around 25 degree Celsius and above and rainfall of more than
100 cm. Rice is also grown through irrigation in those areas that receives
comparatively less rainfall. Rice is the staple food of eastern and southern parts of
India. In 2009-10, total rice production in India amounted to 89.13 million tonnes,
which was much less than production of previous year, 99.18 million tonnes.
Rice can be cultivated by different methods based on the type of region. But in
India, the traditional methods are still in use for harvesting rice. The fields are
initially ploughed and then fertiliser is applied which typically consists of cow
dung and then the field is smoothed. The seeds are transplanted by hand and then
through proper irrigation, the seeds are cultivated. Rice grows on a variety of soils
like silts, loams and gravels. It can also tolerate alkaline as well as acid soils.
However, clayey loam is well suited to the raising of this crop. Actually the
clayey soil can be easily converted into mud in which rice seedlings can be
transplanted easily. Proper care has to be taken as this crop thrives if the soil
remains wet and is under water during its growing years. Rice fields should be
level and should have low mud walls for retaining water. In the plain areas,
excess rainwater is allowed to inundate the rice fields and flow slowly. Rice raised
in the well watered lowland areas is known as lowland or wet rice. In the hilly
areas, slopes are cut into terraces for the cultivation of rice. Thus, the rice grown
in the hilly areas is known as dry or upland rice. Interestingly, per hectare yield of
upland rice is comparatively less than that of the wet rice.
The regions cultivating this crop in India is distinguished as the western coastal
strip, the eastern coastal strip, covering all the primary deltas, Assam plains and
surrounding low hills, foothills and Terai region- along the Himalayas and states
like West Bengal, Bihar, eastern Uttar Pradesh, eastern Madhya Pradesh, northern
Andhra Pradesh and Orissa. India, being a land of eternal growing season, and the
deltas of Kaveri River, Krishna River, Godavari River and Mahanadi River with a
thick set-up of canal irrigation, permits farmers to raise two, and in some pockets,
even three crops a year. Irrigation has made even three crops a year possible.
Irrigation has made it feasible even for Punjab and Haryana, known for their
baked climate, to grow rice. They even export their excess to other states. Punjab
and Haryana grow prized rice for export purposes. The hilly terraced fields from
Kashmir to Assam are idyllically suited for rice farming, with age-old hill
irrigational conveniences. High yielding kinds, enhanced planting methods,
promised irrigation water supply and mounting use of fertilizers have together led
to beneficial and quick results. It is the rain fed area that cuts down average yields
per hectare.
In some of the states like West Bengal, Assam and Orissa two crops of rice are
raised in a year. Winter season in the north western India are extremely cold for
rice. Rice is considered as the master crop of coastal India and in some regions of
the eastern India where during the summer monsoon rainy season both high
temperature and heavy rainfall provide ideal conditions for the cultivation of rice.
Almost all parts of India are suitable for raising rice during the summer season
provided that the water is available. Thus, rice is also raised even in those parts of
western Uttar Pradesh, Punjab and Haryana where low level areas are
waterlogged during the summer monsoon rainy season.
Winter rice crop is a long duration crop and summer rice crop is a short duration
crop. At some places in the eastern and southern parts of India, rice crop of short
duration is followed by the rice crop of long duration. Winter rice crop is raised
preferably in low lying areas that remain flooded mainly during the rainy season.
Autumn rice is raised in Uttar Pradesh, Maharashtra, Rajasthan, Madhya Pradesh,
Punjab and Himachal Pradesh. Summer, autumn and winter rice crops are raised
in West Bengal, Andhra Pradesh, Assam and Orissa. Summer rice crop is raised
on a small scale and on a small area. However, winter rice crop is actually the
leading rice crop accounting for a major portion of the total Hectare under rice in
all seasons in the country. Moreover in the last few years, several steps in order to
augment yield per hectare were taken up very seriously at all levels.Wheat is a
rabbi crop in this country. India ranks fourth in the production of wheat in the
world. Favorable Geographical Condition for Wheat Cultivation: In India, wheat
is a winter crop. Wheat requires a moderate cool climate with moderate rain. In
India, it is grown in winter. It needs temperature 10 degree C to 15 degree C for
its cultivation. It thrives well in an average temperature of 16-degree C. Warm and
sunny weather is essential at the time of ripening. Wheat requires a rainfall of
50 cm to 100 cm during the growing season. Too much rain is injurious to the
plant. On irrigated lands, a rainfall of 40 cm to 50 cm is sufficient. Light rainfall
and cloudiness before the grain ripens increase the productivity. Alluvial level
plains are ideal for wheat cultivation. Slightly rolling plains are also suitable.
Plains should be well drained so that water cannot stand there. Wheat requires
fertile alluvial soil. Clay loamy soils or even black cotton soils are suitable. Soil
should retain moisture. A certain amount of lime in the soil is beneficial. Labor
factors are not as important in the wheat cultivation as in the case of rice.
However, labor is essential for the cultivation. The other requirements of wheat
cultivation include (i) irrigation, (ii) high yielding varieties of seeds and (iii) the
same way
Worldwide there are 40,000 varieties of rice, species name Oryza sativa. There
are also varieties of African rice, species name Oryza glaberrima, and Zizania
spp., sometimes called Canada rice or wild rice. Here are some of the common
and popular varieties.
Indian varieties
74 count
Aizon Rice
Ambemohar
Annapoornna
Atop
Basmati Rice
Bhut Muri (Kelas) [West Bengal]
Champaa Rice
Clearfield Rice
Dubraj Rice
Gandhasala
Gobindo Bhog [West Bengal]
Hansraj
Hasan Serai
HMT Rice
Idly Rice short grain
Jay Shrirama Rice
Joha Rice
Jyothi
Kamini Rice
Katta Sambar
Laxmi Bhog [West Bengal]Its not a variety, name given by the
rice mill oweners.
Minicate, Super minicate - Modern rice ( IET 4786)
Molakolukulu
Navara Rice
Patna Rice
Ponni Rice
Poreiton Chakhau aromatic dark red rice from Manipur
Pusa Basmati 1121
Pusa Rice
Raja Hansa Rice
Ranjit Rice
Rosematta Rice
Sona Masuri
Thimmasamundaram Mollakolukulu
Tulaipanji [West Bengal]
Uttar Pradesh is the fourth largest state in country. State covers an area of about
246413 km2 and possess varied topographic features ranging from plain to
Vindhyan hills. State is divided in two physiographic regions viz. Gangetic plains
and southern plateau. From cultivation view point gangetic plains cover major
portion of the state. Uttar Pradesh is the most populous with a population density
of 776 km2. State has 16.49% of the country population (U.P. population 19.95
crores, 2011 census) with 225 lakhs farm families. Agriculture is the most
important in the state because about 80% of its population resides in rural areas
and 75% of the total workers are involved directly or indirectly in
cultivation/farming which accounts for 27% of states GDP. Agriculture is the
main source of income for families in the state. It has 11.56 million hectare of
cultivated area, constituting 70% of the total geographical area. The irrigated area
is over million hectare. The small and marginal farmers jointly contribute 19.46%
of farming household in eastern region against that of 19.11% of Uttar Pradesh.
The important crops include rice, wheat, maize, sugarcane, chick pea, pigeon pea,
mustard, lentil, Urd and moong. Majority of the agriculture land is used to grow
major cereal crops: rice & wheat. Rice is the major crop in Uttar Pradesh and is
grown in about mha which comprises of 13.5% of total rice in India. Uttar
Pradesh has favourable and suitable climate, vast areas of fertile soils, sunshine
and adequate water resources. The cropping intensity is 153%. The state ranks 3 rd
in the country in production of rice.
Rice farming in the state is most vulnerable and risk prone due to
Rice is grown in all the 72 districts of Uttar Pradesh with low to high acreage.It is
part of the nearly every meal and it is grown on a majority of the rural farms.
Uttar Pradesh is the leading producer of rice and rank 3 rd in the country. Annual
Kharif season (wet season) in around 5.90 million hectare followed by zaid
(summer season) 35000-40000 hectare only. As regards the boro rice, it is grown
in only deeply flooded areas around 3000 ha or so mainly in the eastern districts
of the Uttar Pradesh. The average productivity of the state is around 2 t/ha. 2003,
2004-2005 and 2009-2010 due to erratic rainfall distribution causes excesss water
lies between 23052 and 300 16 N latitude and 77084 and 840 38 E longitude
surrounded by Nepal in North. The neighboring states are Bihar, Jharkhand,
Chhattisgarh in East; Uttarakhand in North; Madhya Pradesh in South;
Rajasthan, Haryana and Delhi in West.
The state covers an area of about 24613 km2 and posses varied topographic
features spreading from plain to Vindhyan hills. Thus it has been divided into
Gangetic plain and Southern plateau. State comprises the hub of Indo Gangetic
b).Rainfall: The normal annual rainfall of the state is 947.4 mm and it ranges
from 710 mm to 1750 mm during 40 years. The tarai foot hill receives heavy
rainfall while in south part rainfall decreases. The large percentage of the
annual rainfall over the state is received during June to September. The winter
West part of the Uttar Pradesh. As regards the precipitation trend in the South
West and South Eastern part of the state, it ranges from 672 to 1381 mm.
Decadal trend of rainfall distribution indicated that there is a gradual decrease in
rainfall distribution between 1970s and 2011. During 1971-81 average rainfall of
the decade was 1280.10 mm while in the last two decades average precipitation
was 859.00 mm.
Page | 4
Table : 2 Decadal trend of rainfall distribution (in
mm)
Jun Oc No De Ap Ma
Year e July Aug Sept t v c Jan FebMar r y Total
Soil types:
Six well defined and distinct soil groups differing from one another in their
geological formation and pedogenic characters have been recognized. These are
Bhabar soils, Tarai soils, Vindhyan soils, Bundelkhand soils, Aravali soils and
Alluvial soils. Each of these soil groups have developed under the combined
influence of a wide range of soil forming factors including climate, vegetation and
parent materials. The major coverage of alluvial soil in further grouped as saline
alkaline-soils, Karail soils and Bhatt soils. Again saline alkaline soils is divided in
three groups i.e. Saline soils, Saline alkaline soils and alkali soils. The major soil
types, area their coverage is depicted in table 3.
Table 3: Soil types of Uttar Pradesh and their area
Page | 6
RICE IN UTTAR PRADRICE PRODUCTION SCENARIO:
rainfall and its distribution during crop growth period. The drought year affects
the production and productivity by reducing the area as well as yield. Area,
in figure-2. It is observed that high production was achieved in the years where
adequate rainfall was received. During 2003-04 and 2008-09 high rice production
was achieved due to normal rainfall and its proper distribution. During drought
years 2002-03 and 2009-10, drastic area in reduction in the area as well as yield
was realized. In the year 2009-10 alone there was reduction in the area to the tune
of ten lakhs and production has gone down by 1.07 million metric ton.
Area: Rice is cultivated in Uttar Pradesh in about 5.90 mha covering five major
ecological conditions including favourable irrigated; unfavourable rainfed
upland; rainfed lowland; deep water and flood prone and inland salinity
During these decades the highest rice production 13.05 million metric ton
Page | 8
RICE IN UTTAR PRADE
Table 4: Area, Production & productivity during 1989-
90 to 2010-2011
Production Productivity
Year Area (hectare) (quintals) (q/ha
1989-90 5120932 8895225 17.4
1990-91 5327047 9668710 18.2
1991-92 5409704 9404255 17.3
1992-93 5193060 9143421 17.6
1993-94 5080778 9635570 18.9
1994-95 5280502 9778369 18.5
1995-96 5278812 9783559 18.5
1996-97 5276843 11191321 21.2
1997-98 5438809 11670220 21.4
1998-99 5573067 10821093 19.4
1999-20 5778812 12625566 21.8
2000-01 5904128 11672250 19.7
2001-02 6068496 12849116 21.1
2002-03 5209137 9586935 18.4
2003-04 5719933 12476923 21.8
2004-05 5934405 10749989 18.1
2005-06 5868870 11707282 19.9
2006-07 5820022 10876390 18.6
2007-08 5756233 11829177 20.5
2008-09 6011761 13051365 21.7
2009-10 5148046 10714990 20.8
2010-11 5631949 11938078 21.2
The major area under lowland and flood prone is located in eastern
part of Uttar Pradesh covering 15 districts which constitutes about
30% area of total rice cultivated in the state. As regards the
favourable irrigated area it is more than 50% while upland and very
deep water and flood prone areas are restricted to 10% and 4% only.
The rice areas where salts are problem is estimated to be 2%.
Inland salinity areas are mainly concentrated in Raibarelly,
Azamgarh, Sultanpur, Faizabad, Lucknow, Unnao and Pratapgarh
districts. In western and central part of the states majority of the rice
cultivated in favourable irrigated condition. Lowest rainfall coupled
with low acreage of rice is reported in Jhansi and Chitrakoot
divisions where water scarcity leads to cultivate only short and
medium duration varieties.
Page | 10
oduction Productivity of rice
Page | 12
VIII. CROPPING SYSTEM ZONE WISE:
S.No. Zones 1st year 2nd year
1- Tarai Rice Wheat Rice Sugarcane
Rice Wheat/oil
2- Western plain seed/pulse Rice Sugarcane
Central western Rice Wheat/oil
3- plain seed/pulse Rice Sugarcane
Rice Wheat/oil Rice Sugarcane-
4- South western plain seed/pulse Pulse
Rice Wheat/oil
5- Central palin seed/pulse -
6- Bundelkhand Rice oil seed/pulse
Rice Wheat/oil Rice Sugarcane-
7- North eastern plain seed/pulse Pulse
Rice Wheat/oil
8- Eastern plain seed/pulse -
Rice Wheat/oil
9- Vindhyan seed/pulse -
The cropping system has many dimensions and are product of many factors in
combinations. These include physical environment production technology,
resource constraints and socio economic conditions. Wheat and rice are the major
cereal crops grown in Uttar Pradesh. Majority of the area is covered with rice
wheat cropping system. The kharif pulses; and rabi pulses & oil seeds crops are
also important. However their area is relatively low. The other major crops
include sugarcane, maize, chick pea, pigeon pea etc. in kharif and rabi seasons.
Ground nuts, smaller millets, sorghum, potato and mustard are also cultivated in
different districts of the state. The major cropping systems followed in different
zones are presented in table-6.
There are three rice growing seasons in the state. These are Wet season (Kharif),
Winter season (Boro) and Summer season (Zaid). The growing period of rice in
difference seasons are Kharif June July to October- November; Boro
October- November to April May and Zaid February to May- June
Kharif is the main rice growing season in the state and more than 98% rice
(around 5.9 mha) is cultivated during this season covering early, medium and long
duration varieties. A Limited rice area around 35000-40000 ha in Zaid and hardly
3000 3500 ha area in boro season is being cultivated. During kharif season rice
is cultivated in all the regions of the state while Boro rice is restricted to deeply
flooded area of the eastern U.P. covering different districts viz. Gorakhpur, Basti,
Deoria, Ballia, Ghazipur, Mirzapur and Varanasi. As regards the cultivation of
Zaid rice in the state it is grown only in tarai regions covering Pilibhit,
Bareilly, Rampur, Bahraich, Sarawasti, Balrampur, Siddharth
Page | 14
Table 7: Lists of rice varieties/hybrids grown in kharif
season
Low land & Flood Swarna (MTU 7029), Sambha Mahsuri (BPT
prone 5204),
Jalpriya, Jalnidhi, and Jallahri
Swarna Sub-1, Barh Avrodhi (Intemittent
flooding)
Only short duration rice varieties are preferred for Zaid season. NDR 97, NDR
118, Pant Dhan -12, Govinda, Manhar, Shushk Samrat etc are popular varieties
Page | 15
RECOMMENDED PACKAGE OF PRACTICES:
As regards the cultural practices direct seeding is done in rainfed areas
while transplanting is practiced in irrigated and favourable lowland.
Traditional:
Seed rate: 30-35 kg/ha based on grain types are being used for Nursery
seeding in open pollinated varieties; 12-15 kg/ha for hybrid rice varieties and
only 6 kg/ha for SRI cultivation.
Most popular varieties: MTU 7029, BPT 5204, Sarjoo 52, NDR 359,
Narendra Dhan 118, Narendra -97, Shushk Samrat, Narendra Lalmati, Narendra
Dhan 2026, NDR 2064, Narendra 3112-1, Malviya-36, NDR 8002, Jal Lahari,
Jalpriya, Barah Avarodhi, Swarna Sub -1, Narendra Usar Dhan3, Pusa Basmati-
1, Shakarrchini and Juhi Bengal.
Hybrids: Pant Shankar Dhan -1, Narendra Shankar Dhan -2, Arize 6111, Arize
6201, Arize 6444, PHB 71, KRH-2 and Pusa RH-10
Post Harvest Operations: The Post harvesting technology affects not only
quantity of the produce but also quality of rice and finished product of it. The
loss estimated due to poor harvesting operation may go upto 10%. Therefore post
harvesting operations of raw paddy and the storage of grains are very important.
Page | 18
dried in the state by this method. Mechanical drying is done only by big farmers
and limited quantity of produce is dried.
The grains are stored at three different level viz producers land, traders level and
urban organizational storage level.
Rice milling: In Uttar Pradesh, there are two types of paddy milling, either
raw or parboiled paddy to convert into edible rice. Traditional method of rice
milling i.e. hand poundering was practiced before the advent of mechanical
milling. At present 95% produce is milled mechanically. The conventional mills
in use can be categorized into three main types i.e. huller mills, sheller-huller
mills and sheller-cone polisher mills.
Nearly 50% of the total rice produced in the state is subjected to paraboiling. It
is very common in eastern Uttar Pradesh. Three major steps in paraboiling is
soaking, streaming and drying have a great influence on the quality of rice. The
loss of nutrient is less in paraboiled rice. Sela rice is well known in western Uttar
Pradesh.
Traditional varieties are disappearing from the scene. However in certain pockets
of Uttar Pradesh short grain aromatic rices are being cultivated in tarai, eastern
and central plain, Vindhyan and Ganga basin regions of Uttar Pradesh. Few
varieties which are still in cultivation include Kalanamk, Lalmati, Shakkar chini,
Adamchin, Badshah Pasand, Vishnu Parag, Type-9 etc.
These germplasm have been evaluated and categorized for different traits. Many
donors tolerant to pest and diseases, abiotic stresses and quality rices have been
identified and utilized in rice improvement programme. Among the donors
identified N-22, Kalkari, Saria and Dular have high degree of drought tolerance
while Madhujkar and Jalmagna posses submergence tolerance and elongation
ability respectively and is being used in rice improvement programme. Recently
in 2010 short grain aromatic rices have been catalogued by joint efforts of
NDUAT, BHU and PRDF.
By products of rice milling industries include rice husk, rice bran, rice straw and
broken rice.
Rice husk is used as boiler fuel wherever paraboiling is practiced. Rice husk is
tough because of its silica cellulose content.
Rice bran is the most valuable by-product of the rice milling industry. Rice bran
consists of pericarp, aleurone layer, germ and a part of endosperm. Rice bran is a
potential source of vegetable oil. Refined oil can be a supplementary source of
edible oil. Crude bran oil contains high free fatty acids and is used for
manufacture of soap and fatty acids. Deoiled/ defatted bran is used as
fertilizer.ge | 21
roken rice is another by-product of rice milling industry. Nutritionally there is no
difference between whole rice and broken rice. But quality wise, broken rice
becomes poor due to admixture with grit, stones and clay particles. It is being
utilized for preparation of Idli, Dosa and other such preparation in which rice
flour or wet-ground rice paste is needed.
Rice straw is used as cattle feed, thatching roofs, cottage
industry etc.
Rice grain is also used for many local preparations including
puffed rice. Chura, roasted rice locally called Laiya and in
spiritual occasions.
CONTRIBUTION:
At present, three Agriculture universities viz. N.D. University of Agriculture &
Technology, Kumarganj, Faizabad (NDUAT), C.S. Azad University of
Agriculture & Technology, Kanpur and Sardar Vallabh Bhai Patel Univ. of
Agriculture & Technology, Meerut (SBPUAT) are involved in the rice research
and development programme. NDUAT has contributed substaintly in rice
development of the state. Being responsible for eastern part of the state where
rice is grown in all type of unfavourable ecological conditions viz. rainfed
upland, flood affected situation and inland salinity condition its responsibility
becomes most crucial. BHU, Varanasi and SAM Higginbottom Institute of
Agriculture Technology & Sciences (Deemed university), Allahabad has little
share in the rice development. The rice research centres in the state categorized
in two groups:
Funded centres: Masodha, Ghaghraghat in NDUAT, Nagina, (SBPUAT,
Meerut), Kanpur (CSAUAT) and Varanasi (BHU) have been funded by ICAR.
Voluntary centres: SAM Higginbottom Instute of Agriculture Technology &
Sciences (Deemed university), Allahabad and Meerut (SBPUAT) are partially
financially supported centres.
35- M
Narendra Dhan - 1 Belle PatnalL.8 1981 105 40 B
35- M
Narendra Dhan - 118 IR 36/Hansraj A 1987 85 40 S
35-
Narendra Dhan - 97 N agina-22/Ratna 1992 90 40 LS
C1064-5!IR9129 - 35-
Barani Deep 120-3- 2001 100 40 LS
3-3/fR 54
C 1064-5/Kalkari//IR 35- L
Shushk Samrat 54 2007 105 40 S
30-
Narendra Lalmati Selectionfromlocal 2009 105 35 SS
Lalmat
i
B. Irrigated Ecology
Early(l00-l15d)
IR 8/Tadukan / 40- L
Narendra Dhan - 2 (TKM6 1982 115 45 S
/TNI )/ /IR8/IR24
40- M
NarendraDhan - 80 Nagina-22/IR 36 1986 115 45 S
40- M
NDR 2026 SIPI 632063 2005 115 45 S
/CHLANING
SENYU47/
ITAICH UNG SEN 12
Pant Dhan 50- M
NDR 2064 4/Saket4 // 2007 115 55 S
NDR 2017
Page |
26
Jallahari is suitable for lowland and shallow water situation. NDR 8002 is
spreading in rainfed low land and water logged areas of Uttar Pradesh, Bihar and
West Bengal due its quality grain and high yield potential. The adoption of the
variety in this fragile situation will boost up the productivity of the area.
Shusk Samrat (NDR 1045-2) is the recent release for direct seeded upland areas
of Uttar Pradesh, Bihar and Orissa where low productivity is a rule due to
unpredictable drought. It is anticipated that this variety will replace the most
popular varieties of the states including NDR 97, Vandana, Narendra 118 and
Manhar etc. This will serve as boon to resource poor farmers as it does well in
low input management and moisture stress condition.
Among the new releases, NDR 2026, NDR 2064 and NDR 3112-1 will replace
popular varieties of irrigated areas being different maturity groups. Narendra
Lalmati will be a boon for double cropping specially potato growing areas.
Narendra Usar Dhan 2008 (NDRK 5088) will enhance the production
productivity of coastal salinity areas of West Bengal, Orissa & Andhra Pradesh;
and inland salinity/usar areas of Uttar Pradesh.
Recently three rice varieties viz. value added scented NDR 6093 for favourable
irrigated, NDR 2065 for irrigated mid early and NDR 50002 for inland salinity
have been released by State Variety Release Committee under the Chairmanship
of Principal Secretary, Agriculture on 12.10.2010 for Uttar Pradesh. These
varieties are becoming popular in their respective ecology and areas.
Seed production technology of rice hybrid Narendra Shankar Dhan 2 has been
worked out, standardized and demonstrated. Trained a large number of officers
of university, line departments and farmers have been trained. This resulted in
adoption of hybrid rice varieties in larger acreage probably the highest in eastern
region.
Diseases: The major diseases are Blast, Bacterial leaf blight, Brown spot,
Sheath blight and Neck blast in order of their occurrence.
Weeds: The heavy weed infestation ranks only second to moisture stress in
reducing grain yield of rainfed rice in the state. Echinochloa crusgalli, E.
colonum, Cyperus iria, C. rotundus, Cloeme viscosa, Eclipta alba and
Fimbristylis dichotoma were common weeds.
Abiotic stress: By and large rainfed rice suffers from three major abiotic
stresses namely drought, submergence and Salinity. Besides nutrient deficiency
(Zinc, Iron, Boron etc.) and iron toxicity limits the rice production. Cold is
another stress severely affects the boro rice nursery performance and late
duration rice varieties.
RICE IN UTR PRADESH
In addition to these biotic and abiotic stresses low rice productivity may be ascribed
to deteriorating soil health conditions due imbalance use of fertilizers, less use of
organic manures, secondary and micro nutrients and soil ameliorants, poor seed
replacement rate, lack of farm mechanization, mismanagement of water resources,
large no. of resource poor farmers (92 % small & marginal), poor dissemination of
appropriate and location specific technologies specially for rainfed environments
and lack of efficient drawn extension system.
The impact points adopted by the state for increasing the productivity or to fill the
gaps of rice crop are as follows:AR PRADES
Thrust on maximizing area under hybrid rice through popularizing high
the state.
Climate change brings new problems for the sustainability of rice production
not only in state but globally. Efforts will be made to improve germplasm
efficient problem soil tolerant genotypes & hybrids will be our main focus of
Under IRRI NDUAT collaborative project entitled Stress Tolerant Rice for
Poor Farmers of Africa and South Asia and DBT funded project on abiotic
Page | 31
R IN UTTAR PRADESH
Variety: Marker Assisted Breeding of Abiotic Stress Tolerant Rice Varieties with
Major QTLs for Drought, Submergence and Salt Tolerance efforts are being made
to transfer the submergence tolerant gene, drought tolerant gene & salt tolerant
genes in mega rice varieties through Marker Assisted Backcross Breeding (MABC).
Development of Swarna Sub-1 by IRRI, Manila, Philippines is good beginning.
Field evaluation/testing is progress with IR 64 Sub-1 and Sambha Mahsuri Sub-1 at
our university. Similarly drought tolerant gene from Ajucena (a drought tolerant
japonica rice variety) is being introgressed in IR 64 and IR 64 isogenic lines
possessing relatively higher degree of drought tolerance have been identified. In
order to develop salt tolerant genotype for inland salinity areas, efforts are being
made to transfer Saltol gene in popular varieties following marker assisted
backcross breeding. Phenotyping of these introgressed lines developed by MABC
will be done in target environments to identify tolerant varieties to various abiotic
stresses.
Keeping in the view the global warming photo and thermo insensitive varieties need
to be develop for future.
To refine and develop simple and holistic IPM, IDM and INM approach for
increasing production and productivity of rice areas.
CHAPTER-2
INTRODUCTION
OF COMPANY
CHAPTER 2
INTRODUCTION OF COPMANY
Dhanuka Group has been actively involved in the service of Indian farmers for the
past 25 years and has been instrumental in providing crop specific, eco-friendly
high quality crop care products such as Dunet, Caldan, Kasu-B, Sheathmar, Targa
Super, Vitavax, Vitavax Power, Omite etc, through its international
collaborations, Recently the Group has entered into seeds and water soluble
fertilizers also.
Dhanuka Group has most modern, state of art manufacturing facilities in
Haryana, Madhya Pradesh, Gujarat and Jammu & Kashmir. The Group R & D
Centre, recognized by Ministry of Science and Technology. Government of India,
is engaged in field research activities and supports in updating the manufacturing
facilities, to be in line with the international trends.
Dhanuka Group puts highly focused efforts to provide Indian farmers, and
understanding of different modern agriculture technologies, to ensure high quality
produce with increased profits, through its techno-commercial professionals and
national marketing network.
Dhanuka is a quality conscious; customer friendly and eco-friendly group
conscious for new molecules.
The group is committed to provide Customer Support Services in the area of
product of safety and disposals.
Brief history of Dhanuka Agritech Limited
The Company is managed by a good blend of both experienced and young team. The
founding promoters, Mr. R.G. Agarwal and Mr. M.K. Dhanuka oversee the whole
operations as the Chairman and Managing Director respectively and have been
involved with the Company since inception (for more than 25 years). They are ably
supported by team of young professionals including Mr. Rahul Dhanuka, Director
(Marketing), Mr. Mridul Dhanuka, Director (Operations) and Mr. Harsh Dhanuka,
SGM (Marketing).
The Company has three manufacturing units located at Gurgaon (Haryana), Sanand
(Gujarat) and Udhampur (J&K). More than half of the Companys sales comprise of
speciality molecules and the remaining comprises of generics. The product having
highest turnover is Targa Super and is in technical tie-up with Nissan Chemical
Industries Ltd., Japan.
The target customers of Dhanuka are farmers, planters and pest control operators.
Growth drivers would be the potential to intensify the marketing network and reach
the countrys interiors, increased farm income due to increase in MSP, increased
awareness in rural India about usage and cost-benefit tradeoff of pesticides, edge over
the competitors in the diverse product range and widespread market reach, increased
customer base, innovative marketing strategies and technical tie-ups. The Company
keeps adding new products every year and entering into new technical collaborations.
Dhanuka has an aggressive marketing strategy with a sales team of more than 500
full time employees and more than 1,000 Dhanuka Doctors. For getting best results,
it is very important to have knowledge about using the right product in right quantity
at the right time. For this, the Company conducts training programs for farmers by
giving product demonstrations, providing technical advice on right use of products
and about specific crop related problems at their door-step through Dhanuka Doctors.
The Company has mobile soil and water testing laboratories in Public Private
Partnership. Dhanuka has 83 brands and keeps adding new brands every year. The
Company has a wide range of pesticides to protect from most of the pests, insects,
diseases that affect crops and these products are used in all major crops produced in
our country.
Dhanuka Agritech Ltd., incorporated in the year 1985, is a Mid Cap company (having
a market cap of Rs 3436.34 Cr.) operating in Chemicals sector.
Dhanuka Agritech Ltd. key Products/Revenue Segments include Agrochemicals
which contributed Rs 906.36 Cr to Sales Value (99.81% of Total Sales), Wind Mills
which contributed Rs 1.05 Cr to Sales Value (0.11% of Total Sales), Other Operating
Revenue which contributed Rs 0.62 Cr to Sales Value (0.06% of Total Sales), for the
year ending 31-Mar-2016.
For the quarter ended 30-Jun-2016, the company has reported a Standalone sales of
Rs. 198.40 Cr., up 15.10% from last quarter Sales of Rs. 172.37 Cr. and up 9.97%
from last year same quarter Sales of Rs. 180.41 Cr. Company has reported net profit
after tax of Rs. 19.35 Cr. in latest quarter.
Company has Dinesh Mehta & Co as its auditors. As on 30-Sep-2016, the company
has a total of 50,019,500 shares outstanding.
DUNET is a broad spectrum carbamate insecticide with quick knock down action.
DUNET acts as contact and stomach insecticide effectively controlling pests with
ovicidal, larvicidal & adulticide activity.
KASU-B is a broad spectrum systemic antibiotic fungicide cum bactericide
effective for control of Rice Blast and also various fungal and bacterial diseases in
vegetables and fruit crops
HOOK has excellent translocation action. Absorbed by leaves and roots within
four hours, hence later no effect of rain. Safer to wheat crop without any side effect.
No vapour action. Hence no effect on adjoining field of mustard, pea, sunflower etc.
if not directly sprayed on them.
VITAVAX is a non - mercuric systemic fungicide for use as seed treatment for
control of seed-borne diseases in different crops.
The Dhanuka Group has an excellent rapport with the farmers at the grass root
level through our experienced staff at 24 Regional Offices spread throughout the
country & is also backed by a strong network of distributors
/ dealers.
OBJECTIVE-
Serve the Indian farming community with safer, Eco-friendly and quality
Agrochemical.
RESEARCH
METHODOLOGY
CHAPTER-3
RESEARCH METHODOLOGY
Location of study:
In the present scenario the project is done in Pilibhit district of Uttar
Pradesh.
Data collection:
Primary data and secondary data are used.
Sample size:
Total sample size is 115 out of which 5 Distributors, 10 dealers & 100
progressive farmers were taken as sampling size for the study.
Sampling unit:
Retailers and farmers of Pilibhit were defined as a sampling unit.Sampling
technique:
Interview schedule:
Analytical tool:
Percentage method: It is value showing that out of 100
samples hoe many come under a particular category.
X
% = ---------------------- 100
Y
Where as
X = No. of respondent under particular category
ANALYSIS AND
DATA
INTERPRETATI
ON
CHAPTER- 4
Rice - 26%
Other crops 74%
Inference: Out of total cultivated area in Pilibhit on 74% area rice is grown and on
rest of area other crops are grown.
Others
12%
S-261
PHB71
6%
22% PHB
71
6444
S-201
SRH-
10% 5151
C S-
201
6444
SRH-5151 33%
17%
INFERENCE: Out of 94 farmers who were growing hybrid varieties 33%
farmers are growing 6444,17% are growing SRH-5151, 225 are growing PHB-
71, rest of the farmers are growing other varieties asS=201, S-261.
O.P. VARIETIES
BASMATI VARIETIES
No. of
Variety Compan Farme Dealer Distributo Yield Farmers
y r price Price r price
Pusa 2
Basmati-1 Advanta 90 80 75 25-35
Sugandha-4 Rasi 70 60 55 20-25 1
Seeds
Golden 1
Basmati Shakti 250 235 220 25-35
No. of Farmers
GoldenBasmati25%
Sugandha-425%
3. Source of Seed
Information regarding source of seed was obtained from farmers. As 100 farmers
were selected as sample, some farmers were growing more than one type of rice as
hybrid, basmati, and/ or O.P. Some farmers were growing Basmati rice for only .2
hac area for self consumption only with hybrid or O.P. varieties.
As total area under rice was about 56422 Hac and average seed rate was 20 kg seed
for one Ha. area. In 2007-08 market size for rice seed was 1128.440 M tone
Kaveri Seeds
Ganga Kaveri Seeds
During 2007-2008 average yield in Pilibhit was 114747m. Tonne and average
productivity was 20.330q per hac.
7. Procurement Agencies
In Pilibhit intermediaries play a vital role in procurement of rice as in last year 73%
farmers sold their produce to intermediaries and only 27 % farmers sold their price
to rice mills.
8. Farmers accepted qualities for selection of varieties
60
50
40
30
20 19 16
20 9 12
10 3 0 0 40 2
0
Milling Cooking Resistance Yield Price of
seed
High Medium Low Attributesaccepted qualities
9.Cultivation practise
Sowing For sowing of rice in Pilibhit area farmers usually adopt following methods
Seed Rate Seed rate for rice differs according to the type of rice farmers sowing
i.e. O.P., Hybrid or basmati rice
Time of sowing
Area of nursery Area of nursery differs according to the type of rice farmers
sowing i.e. O.P., Hybrid or basmati rice. In Pilibhit ratio of nursery to field was found
as
Field preparation After summer 2-3 ploughings were done and 10-15 days
before transplanting field was filled with water. In Pilibhit 62% farmers used FYM
@12 tone / Hac. before 2 weeks of transplanting
.
Transplanting Generally in Pilibhit 25 to 30 days old seedling for Hybrid and
Basmati varieties and for O.P. varieties 30 to 35 days old seedlings are used for
transplanting. Farmers have transplanted their seedling on as under
Early Varieties Medium Varieties Late varieties
20-30 June 25 June-5 July 1 July 10 July
Spacing
Very few farmers (less than 5 %) used Zinc Sulphate for the supply of Zinc
Farmer applies full dosage of P and K and the time of field preparation before
transplanting. N was supplied in three dosages as half of the N was supplied at the
time preparation, one forth of N was supplied at early tillering stage and remaining
one fourth dosage before panicle initiation.
Harvesting In last year farmers harvested their crop as
Early Varieties Medium Varieties Late varieties
90-120 days 120- 145 days 145-160 days
10. Main disease and pest
Pilibhit area is not too much affected by any disease and pest.
Disease: Main disease that are usually occur on rice are Blast
(Moderately),
Many small farmers have not enough money that they can not purchase high priced
hybrid seed and they have to grow their old seed of O.P. varieties as result yield is
low.
CHAPTER- 5
Conclusion
CHAPTER- 5
Conclusion
In Pilibhit Area Out of 314984Hac area in 24.6% area rice are grown and in rest of
thee area i.e. 74.45 area other crops like Wheat, Paddy, Maize, Pulses, Oil Seeds,
Sugar cane, Potato are grown.
In Pilibhit area 94 farmers are growing Hybrid varieties, 2 farmers are growing O.P.
varieties and 4 farmers are growing basmati varieties. Some farmers are growing
more then one varieties in their land.
In Hybrid varieties PHB-71(22%), S-201(10%), SRH-5151(17%) and 6444(33%) are
mostly grown.
Most of the O.P. varieties growing farmers are growing Kranti.
Basmati rice growing are growing Pusa Basmati-1(50%), Sugandha-4(25%), Golden
Basmati varieties (25%) 94% farmers are purchasing seed from various sources,
6%farmers are using self produced seeds and no one is using exchanged seeds.
Farmers who purchase seed they are purchasing 73% seed from local market, 7%
seeds from University, 1% seed from government agencies Average yield reported in
Pilibhit during 2007-2008 average yield in Pilibhit was 114747m. Tonne and average
productivity was 20.330q per Ha. Last year 73% farmers sold their produce to
intermediaries and only 27 % farmers sold their price to rice mills.
Most of the farmers are going for high yield as quality during purchasing seed.
SUGGESTIONS
Dhanuka should go for aggressive advertisement and wide publicity through field
demonstrations, pump lets, posters, wall paintings and local daily radio channels as
seeing in believing at grower power.
There should meetings with farmers and Gram Pradhans on regularly basis to make
them aware about products, their use and advantages to them and to get feed back of
their product.
Company should develop high yielding varieties because in Pilibhit area most of the
farmers are more concerned about high yield rather then quality.
Free sample of seed should be give to some farmers so that a part of farmer can be
attracted by company in future.
The company should improve its distribution network because other companies are
focusing more on distribution
Transportation cost that is given return to distributors should be given total as from
company to distributors shop not for only up to Kanpur Railway station because
some distributors and dealers told that only Dhanuka is not giving full transportation
cost rest of the companies is are giving total transpiration cost.There should some
relaxation in credit facility given to distributors with certain time limit
Company should not give too much discount in comparison to distributors to dealer
who directly purchase product from company as it disturb distribution channel.
To educate farmers regarding modern technical promotional Programme may be
organized in the beginning of crop season.
Cost of the Dhanuka products should be comparatively reduced.
Timely availability of the product in right time and right place.
The company should conduct field trails of seeds in different locations.
The company should provide the dealers/retailers with a wide range of seeds with
good margin.
CHAPTER- 6
BIBLIOGRAPH
Y
CHAPTER- 6
BIBLIOGRAPHY
Books:
Gupta, S.P. (1997) Statistical Methods, Sultan Chand and Sons, New Delhi
Agrawal, R.L. (1998) Seed Technology, Oxford and IBH Publication, New
Delhi
Acharya S S and Singh, (2004) Oxford and IBM Publishers, New Delhi,
Agriculture marketing in India
Websites:
www.dhanuka.com
www.indiaseeds.com/rice
www.wikipedia.com/rice
www.kanpurdehat.nic.in/agriculture/rice
CHAPTER- 7
ANNEXURE
CHAPTER- 7
ANNEXURE
Interview Schedule for farmers
1. Name..
2. Village.
3. Block.
Total
6. Source of seed
Frequency(Please
mark) Source Reason Distance Quantity Often Sometime Always
s
Ag. Deptt.
U
n
i
v
e
r
si
t
y
S
e
lf
p
r
o
d
u
c
e
d
M
a
r
k
et
:
L
o
c
al
m
ar
k
et
Kanpur
Luckno
w
Delhi
O
h
t
e
r
s
E
x
c
h
a
n
g
e
d
Total
7. Source of information
10.Yield potential
Yield(Q/Ha)
Varieties grown Last year Average of last three years
Total
11.Procurement agency
Varieties grown
Agenc
y
Total
2. Marketable and marketed surplus
14.Cultivation practice
pr
e
p
ar
at
io
n
Transplanting
Irrigation
Fertilizer
Chemicals
Weeding
Occurrence
Disease Insect
Sever Mild Rare
16.Other problems