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action. Signal of changes in the environment that represent possible opportunities will be
noticed by some individuals but not others. Individuals with knowledge of markets and
technology are more capable of detecting changes in the external environment, and if
motivated will allocate further attention to processing this information. The result of stage 1
is an individuals realization that an opportunity exists for someone. The result of stage 2 is
the individual then needs to determine whether it represents an opportunity for him or her.