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KOSHER DILL PICKLES

From the farm to the jar we guarantee freshness
TABLE OF CONTENTS
4 Redesign Plan
6 Fonts & Colors

8 Logo
9 Flat Package Design

10 Photography

12 Advertisements
 REDESIGN PLAN
GREAT VALUE BABY KOSHER PICKLES

Brief History
Sam Walton opened his first Walmart in 1962 and within five years generated
$12.7 million in sales. In 1970 he decided to go national and by 1990 Walmart
was named as Americas top retailer. The Great Value Walmart brand
continues to provide some of the cheapest and highest quality private
brand products.

Target Audience
Trendy millennials ages 18-35 years old who are health conscious and into
organic, kosher items. The new design is bright, simple, and catchy.
The Big Idea
By using a well edited photo, accompanied by bright pink and blue colors,
this will appeal to my target audience. Most of those in this age group
are really big into photo sharing social media sites, like Instagram and
Facebook, meaning photos grab their attention. They are accustomed to
be attracted to catchy, vibrant photos.

Increased Sales
There are no other pickle jars on the shelf that are designed using a photo,
they all utilize illustrations. Meaning that this new design will stand out and
promote more sales because it will be the pickle jar that speaks most to
trendy, health conscious millennials.
 FONTS
Heading Font: HGS HeiseiKakugothictai W9
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Suggested font size is 27pt when being used on the 16 fl oz pickle jar. Depending on
where the font is being used it can be scaled to a larger or smaller size.

Body Copy: Century Gothic

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Regular | Italic | Bold | Bold Italic

Suggested font size is between 9-12pt depending on whether it is being used as

body copy or a sub-header; may be scaled to size depending on the medium that
is being used.
 COLORS

Pretty Pink Electric Blue Very White Pickle Green

CMYK: 0, 77, 55, 0 CMYK: 67, 14, 7, 0 CMYK: 0, 0, 0, 0 CMYK: 33, 0, 57, 0
RGB: 241, 98, 99 RGB: 63, 172, 214 RGB: 255, 255, 255 RGB: 178, 215, 143
PANTONE: 198 C PANTONE: PANTONE: PANTONE:
HEX: #F16263 HEX: #3FACD6 HEX: #FFFFFF HEX: #B2D78F

Pretty Pink is used as the color for headers and as the main color when designing.

Electric Blue is used as the color for sub-headers and as an accent color.

Very White is also to be used as an accent color.

Pickle green is only to be used when designing something that represents a pickle.
 LOGO
Color

Black & White

e
e Spacing guideline
e e
The logo is to be seen but not overpowering in proportion to the whole
design. It is to be positioned in the corner of designs if possible. Use the color
logo as much as possible.
FLAT PACKAGE DESIGN

A closer look...
PRODUCT PHOTOGRAPHY
Before After
 ADVERTISEMENT
Magazine Ad
This ad is to be placed in magazines and in transit areas. Because the
design is bold, catchy and simple it will grab the attention of my target
audience (trendy millennials).
 PICK ME
Pickles found at a Walmart near you
From the farm to the jar we guarantee freshness
Created & Designed By: Arianna Dorantes