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A
PROJECT REPORT ON
PREFACE
DECLARATION
Place:
Date:- Signature
ZAMEER AHMAD QUAZI
EXECUTIVE SUMMARY:-
As the name of the project indicates comparative study means comparison of
two or more things so in this project comparison of Broadband service is happened.
This method helps us to identify which product is better as compare to other.
In this project I have collected data using survey method through
questionnaire. For conducting survey I have visited different areas of PUNE city such
as Baner road, Viman Nagar, Aundh, Kothrud & Model Colony. I took a sample size of
100 respondents in a random manner with the duration of 60 days.
Project involves comparison four companies of telecom sector such as Bharti
Airtel, BSNL, Tata Indicom & Reliance.
In the section of review literature I have mentioned introduction of telecom
industry, ISP, Broadband and also comparison of Broadband plans of different telecom
companies.
The research methodology section consists of definition, sources of data and
other aspects of research methodology.
The most interesting part of the project is data analysis & interpretation. This
section is based on primary data. The analysis of the respondents is done with the help
of MS-EXCEL software through pie chart & graphs tools.
Observation & findings play very important role for determining the
conclusion. So in this project also I got the various observations and findings that help
me to get the conclusion.
But the comparative study is based on the random sampling and there are
some other aspects also so it may be inclined to various limitations also.
After comparing two or more broadband service I got the conclusion that
BSNL is the market leader and Airtel is follow it.
I have mentioned some suggestions also which will be going to help Bharti
Airtel to enhance the broadband service if they will be implement.
CHAPTER-1
( INTRODUCTION )
INTRODUCTION
Comparative research, simply put, is the act of comparing two or more things
with a view to discovering something about one or all of the things being compared. This
technique is often utilizes multiple disciplines in one study.
There are certainly methods far more common than others in comparative studies,
however. Quantitative analysis is much more frequently perused than qualitative, and this
is seen in the majority of comparative studies can be use quantitative data.
The general method of comparing things is the same for comparative research as it
is in our everyday practice of comparisons. Like cases are treated alike, and cases are
treated differently; the extent of difference determines how differently cases are treated.
The point here is that if one is able to sufficiently distinguish two cases, comparative
research conclusions will not be very helpful.
In line with how a lot of theorizing has gone in the last century, comparative
research does not tend to investigate grand theories such as Marxism. It instead
occupies itself with middle-range theories theories that do not purport to describe our
social system in its entirely, but a subset of it. A good example of this is the common
research programs that looks for differences between two or more social systems, then
look at these differences in relation to some other variable coexisting in those societies to
see if it is related.
CHAPTER-2
(TITLE ,OBJECTIVES & SCOPE
OF THE STUDY)
COMPARATIVE STUDY
OF BROADBAND
SERVICES OF TELECOM
SECTOR
4. To get the knowledge about the Market share of Broadband service providers.
This study has been conducted to know the general perception of people towards
the Broadband.
It helps to clarify how Airtel is different from others and also helps to retain the
customer.
We come to know about the satisfaction level of customer. This study helps to
enhance the quality of service.
The study also helps us know the broadband plans of other competitor of Airtel.
This project will also help us in decision making while choosing the broadband
service.
CHAPTER-3
(PROFILE OF THE COMPANY)
In March 2008, bharti airtel will roll third services in Sri Lanka in
association with SingTel. This is because Singapore-based Asian telecom major
SingTel, this owns a little over 30%in bharti airtel, is a major player in the 3G space
as it has already third generation network in several markets across Asia.
ABOUT LOGO
The Airtel logo is a specially drawn woodlark. It incorporate two solids, red
rectangular forms whose creates an open doorway. The title of the case is lettering
with its capital Areinforces our leadership position. The red dot cues in our focus on
innovation. Our logo is a reflection of our identity a confident symbol of a brand
that is always ahead of rest always In-touch and on customers side.
We at Airtel always think fresh and innovative ways about the need of
our customers and how we went them to feel. We deliver what we promise and go out
of our way to delight the customer with a little bit more
Bharti tele-venture limited, a part of bharti enterprises, is Indias
leading provider of telecommunication services. The business at bharti Tele-venture
has been structured into two main strategic business groups and the infidel leaders
business group. The mobility business group provides GSM mobile services across the
India in twenty three telecom circles, while infidel business group provides broadband
and telephone services, long distance services and enterprise services. All these
services are provided under the airtel brand.
BSNL is numero uno operator of India in all services in its license area.
The company offers vide ranging & most transparent tariff schemes designed to suite
every customer.BSNL cellular service, CellOne, has more than 17.8 million cellular
customers, garnering 24 percent of all mobile users as its subscribers. That means that
almost every fourth mobile user in the country has a BSNL connection. In basic
services, BSNL is miles ahead of its rivals, with 35.1 million Basic Phone subscribers
i.e. 85 per cent share of the subscriber base and 92 percent share in revenue terms.
BSNL has more than 2.5 million WLL subscribers and 2.5 million Internet Customers
who access Internet through various modes viz. Dial-up, Leased Line, DIAS, and
Account Less Internet (CLI). BSNL has been adjudged as the NUMBER ONE ISP in
thecountry.
Vision
PAI International Center for Management Excellence, Pune 18
I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
To become the largest telecom Service Provider in Asia.
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Mission
Objectives
To be the Lead Telecom Services Provider.
To provide quality and reliable fixed telecom service to our customer and thereby
increase customer's confidence.
To provide mobile telephone service of high quality and become no. 1 GSM
operator in its area of operation.
Contribute towards:
i. National Plan Target of 500 million subscriber base for India by 2010.
ii. Broadband customers base of 20 million in India by 2010 as per
Broadband Policy 2004.
iii. Providing telephone connection in villages as per government policy.
Implementation of triple play as a regular commercial proposition.
Board of Directors
Chairman & Managing Director - Mr.Kuldeep Goyal
Introduction
Tata Teleservices Limited (TTSL) is a part of the Tata Group of companies, an Indian
conglomerate. It runs under the brand name Tata Indicom in India, in various telecom
circles of India. The company forms part of the Tata Group's presence in the
Telecommunication Industry in India, along with Tata Teleservices (Maharashtra)
Limited (TTML) and TATA COMMUNICATIONS LTD.
Company background
Tata Teleservices is part of the INR Rs. 2,51,543 Crore (US$ 62.5 billion) Tata Group,
that has over 87 companies, over 330,000 employees and more than 2.8 million
shareholders. With a committed investment of INR 36,000 Crore (USD $7.5 billion) in
Telecom (FY 2006), the Group has a formidable presence across the telecom value
chain.
Tata Teleservices spearheads the Groups presence in the telecom sector. Incorporated
in 1996, Tata Teleservices was the first to launch CDMA mobile services in India with
the Andhra Pradesh circle.
Starting with the major acquisition of Hughes Telecom (India) Limited [now renamed
Tata Teleservices (Maharashtra) Limited] in December 2002, the company swung into
an expansion mode. With a total Investment of Rs 19,924 Crore, Tata Teleservices has
created a Pan India presence spread across 20 circles that include Andhra Pradesh,
Chennai, Gujarat, J & K, Karnataka, Delhi, Maharashtra, Mumbai, North East, Tamil
Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E),
Uttar Pradesh (W), Kerala, Kolkata, Madhya Pradesh and West Bengal.
The company, which heralded convergence technologies in the Indian telecom sector, is
today the market leader in the fixed wireless telephony market with a total customer
base of over 3.8 million.
Tata Indicom redefined the existing prepaid mobile market in India, by unveiling their
offering Tata Indicom "Non Stop Mobile" which allows customers to receive free
incoming calls. Tata Teleservices today has Indias largest branded telecom retail chain
and is the first service provider in the country to offer an online channel
www.ichoose.in to offer postpaid mobile connections in the country.
Today, Tata Teleservices Limited along with Tata Teleservices (Maharashtra) Limited
serves over 28 million customers in over 5,000 towns. With an ambitious rollout plan
both within existing circles and across new circles, Tata Teleservices offers world-class
technology and user-friendly services in 20 circles.
Tata Teleservices has also acquired GSM licenses for specific circles in India.
Senior Management
The Board of Directors for TTSL includes Tata Sons Chairman Mr. Ratan N. Tata,
while the company is currently headed by its Managing Director, Mr. Anil Kumar
Sardana.
Market Data
Tata Indicom in March 2008, crossed the 24 million subscribers mark in the wireless
category with an overall subscriber base of over 25 million.
It has a current subscriber base of 24.3 million and a 9.33% cumulative market share.
Tata Indicom continues to register the highest CAGR at 113% in the wireless segment
with a net base of 12.8 million against a starting base of 11.8 million.
PAI International Center for Management Excellence, Pune 22
I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
(All figures based on March 2008. Figures Available on AUSPI website)
www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/
Tata Teleservices also gained the No. 2 slot in terms of Market Share in Delhi NCR
region with a subscriber base of 3 million. It beat Vodafone to the No. 2 spot and
positioned itself just behind Airtel in the circle.
CHAPTER-4
(REVIEW OF LITERATURE)
The fast track growth of the Indian telecom industry has made it a key
contributor to Indias progress. India adopted a phased approach for reforming the
telecom sector right from the beginning. Privatisation was gradually introduced, first in
value-added services, followed by cellular and basic services. An independent
regulatory body, Telecom Regulatory Authority of India (TRAI), was established to
deal with competition in a balanced manner. This gradual and thoughtful reform process
in India has favoured industry growth.
Today, there are more than 225 million telecom subscribers in India. Every month, 6-7
million new subscribers are added. Upcoming services such as 3G and WiMax will help
to further augment the growth rate. Furthermore, the Indian economy is slated to sustain
its 7-9 per cent growth rate in the near future. This is supported by the political stability
that the country is experiencing currently. Indias demographic outlook makes it one of
the largest markets in the world.
Started in 1851 when the first operational land lines were laid by
the government near Calcutta (seat of British power). Telephone services were
introduced in India in 1881. In 1883 telephone services were merged with the postal
system. Indian Radio Telegraph Company (IRT) was formed in 1923. After
independence in 1947, all the foreign telecommunication companies were nationalized
to form the Posts, Telephone and Telegraph (PTT), a monopoly run by the
government's Ministry of Communications. Telecom sector was considered as a
strategic service and the government considered it best to bring under state's control.
ISPs may provide Internet e-mail accounts to users which allow them to communicate
with one another by sending and receiving electronic messages through their ISPs'
servers. (As part of their e-mail service, ISPs usually offer the user an e-mail client
software package, developed either internally or through an outside contract
arrangement.) ISPs may provide other services such as remotely storing data files on
behalf of their customers, as well as other services unique to each particular ISP.
End-User-to-ISP Connection
Dial-up
DSL
Broadband wireless access
Cable Internet
FTTH
ISDN
Wi-Fi
DSL
SHDSL
Ethernet technologies
When using a dial-up or ISDN connection method, the ISP cannot determine the caller's
physical location to more detail than using the number transmitted using an appropriate
form of Caller ID; it is entirely possible to e.g. connect to an ISP located in Mexico
from the USA. Other means of connection such as cable or DSL require a fixed
registered connection node, usually associated at the ISP with a physical address.
ISP Interconnection
Just as their customers pay them for Internet access, ISPs themselves pay upstream ISPs
for Internet access. An upstream ISP usually has a larger network than the contracting
ISP and/or is able to provide the contracting ISP with access to parts of the Internet the
contracting ISP by itself has no access to.
In the simplest case, a single connection is established to an upstream ISP and is used to
transmit data to or from areas of the Internet beyond the home network; this mode of
interconnection is often cascaded multiple times until reaching a Tier 1 carrier. In
reality, the situation is often more complex. ISPs with more than one point of presence
(PoP) may have separate connections to an upstream ISP at multiple PoPs, or they may
be customers of multiple upstream ISPs and may have connections to each one of them
at one or more point of presence.
Peering
ISPs may engage in peering, where multiple ISPs interconnect at peering points or
Internet exchange points (IXs), allowing routing of data between each network, without
charging one another for the data transmitteddata that would otherwise have passed
through a third upstream ISP, incurring charges from the upstream ISP.
ISPs requiring no upstream and having only customers (end customers and/or peer
ISPs) are called Tier 1 ISPs.
Virtual ISP
A Virtual ISP (VISP) is an operation which purchases services from another ISP
(sometimes called a "wholesale ISP" in this context [1]) which allow the VISPs
customers to access the Internet using services and infrastructure owned and operated
by the wholesale ISP.
Free ISP
Free ISPs are Internet Service Providers (ISPs) which provide service free of charge.
Many free ISPs display advertisements while the user is connected; like commercial
television, in a sense they are selling the users' attention to the advertiser. Other free
ISPs, often called free nets, are run on a nonprofit basis, usually with volunteer staff.
There are also free shell providers and free web hosts.
Broadband
Broadband is defined as a high bandwidth connection to the Internet.
Broadband is easier and faster to use than the traditional telephone and modem as
information can be sent and downloaded much quicker.
Broadband can be provided over your phone line, via cable or via satellite. It involves
large volumes of information being carried at high speeds to your PC. This allows
websites, text, graphics, music and videos to be experienced in real time. Broadband,
therefore, has many features that can be taken advantage of in the home or office:
The connection to the Internet is always on, allowing for constant Internet access
and no need to dial up.
The phone line is unaffected; this means that you can make telephone calls whilst
the Internet is on.
Normally, you pay a standard monthly fee for unlimited internet access, and you
are not charged for the time you spend on the Internet. There are certain
broadband products now that also offer pay as you go access.
Websites, music and videos can be downloaded at a fast rate.
You can take advantage of instant messaging and online high speed interactive
games.
You can receive uninterrupted real time services, such as Internet radio,
streaming video and voice-over-ip, phone calls.
Broadband can make using the Internet in the home much easier, faster and more
efficient. Most businesses also take advantage of broadband to help in running the
company. Working from home is now much more feasible thanks to the high speeds
that broadband has to offer.
Types of Broadband
DSL
ADSL
SDSL
LLU
Cable
Satellite
Wireless
DSL Broadband
Digital Subscriber Line (DSL) is a technology that delivers broadband over your
phone line to be used in the home or office.
With DSL technology, large volumes of information are sent over a copper cable
at rapid speeds.
DSL allows you to download web pages, text, graphics, music and video in real
time.
ADSL Broadband
Cable Broadband
There are several ways in which broadband can be delivered to your PC; this type
of broadband is delivered through a cable.
Cable companies also offer television and telephone packages as well as
broadband Internet services.
Cable companies provide broadband, television or phone packages to about 45%
of homes and businesses in the UK.
You can only get cable broadband if a company has cabled your street.
Cable providers include ntl.
Satellite Broadband
There are several ways in which broadband can be delivered to your PC, PC; this
type of broadband is delivered through a satellite.
To receive satellite broadband you must have a dish antenna, and can be used
almost everywhere in the UK.
There are 2 types of satellite services:
One-way satellite services download information via satellite and upload
information via a telephone or IDSN line.
Two-way satellite services download and upload information via satellite. This
provides an even higher bandwidth and a faster speed.
Satellite transmission may be affected by weather conditions.
The cost of installing and running satellite broadband can be quite expensive
compared with other types of broadband.
Satellite broadband generally has quite high latency (ping times) compared to
other broadband, and so is unsuitable for certain types of Internet Access such as
online gaming.
1. Fast speeds, with broadband your Internet is much faster than the conventional
dial-up connection. A 1Mb service can send and receive information up to 20
times faster than a dial-up connection.
2. Large volumes of data can be transferred, the high bandwidths that broadband
has to offer means that large amounts of data can be sent and received by your
PC at a fast rate.
3. Your Internet is always on, this means that you don't have the hassle or dialing
up or logging on every time you want to access the Internet.
4. Your telephone line is unaffected, so you can make phone calls from your
landline whilst the Internet is running. There is no need to disconnect the internet
when you want to make a telephone call.
5. No surprise charges, broadband providers often charge a standard monthly fee
depending on what package you get. This means that you can pay for unlimited
Internet access, you do not get charged for the time you spend on the Internet.
6. Download websites almost instantly, you can enjoy complex web pages with
detailed graphics without having to wait for them to load up.
7. Download music and videos, avoid the queues at the shops by purchasing music
and videos online. Downloads can be made online at a fast rate, and you don't
even have to leave your house.
8. Interact with others in real time, through instant messaging or online
interactive games, you can communicate with friends and family around the
world.
9. Running your business, the fast speeds that broadband has to offer and
increased volume of data transfer can be used to help a business run more
rapidly, efficiently and productively.
10.Working from home, broadband has led to much faster and efficient
communication. This has opened up the opportunity for many people to work
from home.
11.Free phone calls, you can make free phone calls to other online users using
services such as Skype.
12.File sharing, P2P files haring for exchanging music, videos etc
Speed
There are many different broadband packages available, each offering a
particular speed. Before purchasing your broadband package, it is important to
understand which broadband speed best meets your requirements.
Different speeds suit different purposes. For example, video and music streaming
requires a greater bandwidth compared with viewing a website.
The different speeds that are available with broadband are:
If you only use the Internet for viewing websites and sending emails, the
256Kbps speed is most likely to suit you. You cannot get the best out of music
and video streaming, but this speed may be sufficient for low intensity users.
Speeds ranging from 512Kbps and 1Mbps give a good performance in music and
video streaming, streaming; they are also suitable speeds for the less demanding
online games. These speeds are the most popular in homes and small businesses
because they offer the best balance between price and performance.
If you download a lot of music and video files, play demanding online games or
share the Internet connection between many users, the faster speeds may suit you.
The higher speeds range from 2Mbps to 10Mbps.
Broadband Speed
256Kbps - This speed is appropriate for viewing most websites, taking about 3
seconds for the website to load. This speed is about 5 times faster than the speed
given with a 56Kbps dial-up Internet connection.
512Kbps - This is the most common speed used in homes and small businesses.
It takes 1.6 seconds for a website to load and about 1.5 minutes to download a 5
minute music file at maximum speed. This speed is suitable for video and music
streaming and for viewing most websites.
1Mbps - This speed is also commonly used amongst homes and small
businesses. It is appropriate for website viewing, streaming and online gaming. It
takes 0.8 seconds to load a web page and about 40 seconds to download a 5
minute music file at maximum speed.
2Mbps - This and faster speeds are more suitable for people who play a lot of
demanding online games. It is also suitable for people who share one Internet
connection between many PC-s. It takes 0.4 seconds to load a website and about
20 seconds to download a 5 minute music file at maximum speed.
8Mbps (ADSL Max) - Many providers are now offering this option. It is a
variable speed product where your provider will give you the maximum speed
that your line can support (up to 8mbps) and the upload speeds are also increased.
24Mbps (ADSL2+) - Ultra fast broadband offered by some providers (Cable up
to 10mbps). The speed of your broadband will depend on how close you are to
the exchange, the quality of the copper and whether there is any interference from
other devices or users. If you are very close to the exchange, there is no line noise
and the quality of copper is good you will receive 24Mbps, otherwise you will
receive the best speed up to this. These high speed services are particularly good
for watching real-time DVD quality films.
LIMITED PLANs
FAST ISTALLATION
NO SECURITY DEPOSITE
NO MONTHLY RENT FOR MODEM OR WI FI ROUTER
FREE TELEPHONE INSTRUMENT
Two Ricmail.com Email IDs with storage space of 50 MB each free with every
Broad net SME connection
Installation charges of Rs. 500 extra
Refundable security deposit (Only for pay per MB plans) - Rs. 1000
Static IP
Available in the slabs of 1,5,13 via MACD only for both Usage based and Flat
Fee plans.
Security deposit and installation charges for Landline telephone shall be taken
from new customers as applicable for Local/STD/ISD;
No security deposit for Broadband Connections up to Plan 500 and for CICs on
bulk connections (>25) subject to an undertaking by CIC.
Security Deposit for all higher Broadband plans will be equivalent to One Month
Fixed Charges (but Max. Rs 5000/-).
Security Deposit & Fixed Monthly Charges for the Modem will be as per the
existing instructions;
Minimum Hire period for all Broadband plans will be one month. In case of
surrender of Broadband Connection after one month, the charges shall be
recovered on pro-rata basis
Tata Communications
Tata Communications' portfolio of services includes transmission, IP, converged voice,
mobility, managed network connectivity, hosted data centre, communications solutions
and business transformation services across the globe, along with communication
services to residential customers.
The group offers connectivity in over 200 countries across the world via its global
network and offers customer services from offices located in 80 different cities in 40
countries. Its presence in diverse locations automatically creates a strong business
continuity plan for the company while serving a global clientele. Tata Communications
has also made significant and strategic investments in various telecom companies in
South Africa, Nepal and Sri Lanka to strengthen its market position in its target markets
in Asia and Africa.
CHAPTER-5
(RESEARCH METHODOLOGY)
RESEARCH METHODOLOGY
Definition of Research
The word research is derived from the Latin word meaning to know.
It is a systematic and a replicable process, which identifies and defines problems, within
specified boundaries. It employs well-designed method to collect the data and analysis
the results. It disseminates the findings to contribute to generalize able knowledge. The
characteristics of research presented below will be examined in greater details later are:
Sample size
For carrying out any research or study on any subject it is very difficult to
cover even 10% of the total population. Therefore the sample size has to be decided for
a meaningful conclusion. For designing the sample size, it was thought proper to cover
a very small percentage of population in various age groups.
The method used for sample technique was non probability convenience
sampling method. This method is used because it is known previously as to whether a
particular person will be asked to fill the questionnaire. Convenient sampling is used
because only those people will be asked to fill the questionnaires that were easily
accessible and available to the researcher.
Sources of data
A) PRIMARY SOURCES
Primary data are those data, which are collected originally for the
first time. For collecting primary data planning, time, money and energy will be require.
The merits of primary data are that it is authentic and reliable.
For this study, primary data was collected through survey conducted in PUNE. Primary
sources include direct personal investigation and indirect oral Investigation.
B) SECONDARY SOURCES
Secondary data are those data which has been already collected this kind of
pre-collected information is usually not related and is quite unconnected to the present
matter of study or the current requirement the secondary information is usually in the
form of some published or semi published material and easily available.
For this study, secondary data was collected through internet, company brochure, and
company booklet and also from standard book of marketing.
A) RESERCH TECHNIQUE
B) CONTACTED METHOD
In order to collect primary data I have conducted a survey and target respondent
were contacted personally.
C) SAMPALING PLAN
1. Population
2. Sample size
From the above mention population the total sample size 100 was selected.
3. Sample unit
PUNE City.
4. Sample extent
For conducting survey I have visited different areas of PUNE city which are
as under:
Baner road
Viman Nagar
Aundh
Kothrud
Model Colony
The study conducted is a conclusive descriptive statistical study; the researcher comes
to the decision which is precise and rational. The study is conclusive because after
doing the study the researcher comes to a conclusion regarding the position of the brand
in the minds of respondents of different firms groups. The study is statistical because
throughout the study all the similar samples are selected and group together. All the
similar responses are taken together as one and their percentages are calculated.
Thus, this, conclusive descriptive statistical study is the best study for this purpose as it
provides the necessary information which is utilize to arrive at a concrete decision.
TOOLS USED
To know the response I have used the questionnaire method in sample survey. If one
wishes to find what people think or know, the logical procedure is to ask them. This has
lead marketing researchers to use the questionnaire technique for collecting data more
than any other method.
In this method questionnaire were distributed to the respondents and they were asked to
answer the questions in the questionnaire. The questionnaires were structured non-
disguised questionnaire because the questions, which the questionnaire contained, were
arranged in a specific order besides every question asked was logical for the study; no
question can be termed as irrelevant.
CHAPTER -6
( DATA ANLYSIS AND
INTERPRETATIONS )
Option Percentage
Mobile 55
Broadband 40
Both 04
It has been observed that maximum numbers of respondents use Mobile service.
BSNL 34
Reliance 16
Tata indicom 17
Other 04
As per the graph we found the maximum number of respondents using BSNL service. It means
BSNL is on 1st position and Airtel is on 2nd position.
Options Percentage of
respondents
Prepaid 10
Postpaid 90
The above graph shows maximum number of people using postpaid service.
Unlimited 60
Limited 15
Night Unlimited 25
According to above graph the maximum numbers of respondents using Unlimited Plan
while other using limited or night unlimited with less percentage.
5. These are the number of respondents satisfied with the monthly rental of Broadband plan.
Option Percentage
of
respondents
Yes 64
No 36
It has been observed from above graph that the most of the people are satisfied from monthly
rental plan.
Speed 16
Good Service 9
Night Tariff 11
Low Cost 64
According to above graph Speed facility attracts more as compare to good service,
Night plan & low cost.
Option Percentage
of
respondents
Yes 78
No 22
It has been found that 76% of respondents are satisfied with the existing broadband
plan while 22% are not satisfied.
8. These are the number of respondents has given their rate of the satisfaction level with the services of
present Broadband plan.
Fully satisfied 14
Satisfied 47
Average 27
Dissatisfied 8
Highly dissatisfied 2
Satisfied
51%
From the above graph we come to know only 15% respondents are fully satisfied while 51%
respondents are only satisfied.
PAI International Center for Management Excellence, Pune 57
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9. These are the number of respondents choose their Broadband plan because of following reason.
Option Percentage of
respondents
For landline 23
purpose only
For money 48
saving
For the 29
facilities
provided in
the plan
According to above graph most of the respondents using Broadband because of money saving
reason.
10. These are the no. of respondents if they will get other service provider provides you better service
will change existing one?
Option Percentage
of
respondents
Yes 78
No 22
It has been found that the most of the people wants to change their existing plan if they will get
better service option.
CHAPTER -7
( OBSERVATION & FINDING )
55% of the people use only mobile, and 5% people use Broadband but 40% of
respondents used both the services. It shows the popularity of Broadband is less
as compare to mobile service.
34% of respondents are using the BSNL services, which is the highest percentage
of users of Broadband. Airtel takes 2nd place in Pune with 29% of users. Then
comes reliance and Tata indicom, and other having least customers in the Pune.
In current situation 66% of respondents are using Unlimited plans, where the rest
are using Night unlimited & limited plan of the cellular companies.
64% of respondents are satisfied with the monthly rates of the Broadband plans;
it is because telecom companies have slashed their usage l rates few months ago.
Still in this situation 36% of respondents did not satisfy with monthly rates which
service they are using.
In the Broadband plan of cellular companies most of the respondents are using
this service because of its Low cost with 64% of answer. Where 16% of people
like this services because of its speed and other for good service.
78% of customer satisfied with the Broadband plans of cellular companies, and
which are not satisfy with the service they are mostly BSNL and TATA indicom
users.
Most of the people are using Broadband services because of money savings with
the percentage of 48%. Where 29% of people like this service because of the
facilities provided by the operators. And 23% of people are using this service
because of landline purpose only.
When I was asked question if other service provider provides you better option
will you change your existing service then 78% says Yes while remaining 22%
says No, Why because people want good service in a cheapest cost .
CHAPTER -8
( LIMITATIONS )
CONCLUSIONS
In Pune it is found that BSNL is the market leader. But people like the Broadband plans
provided by the other companies. And Airtel is having 2nd highest customers in Pune.
Other Service providers having least customers in Pune, where Reliance and Tata
Indicom having almost equal percent of customers.
SUGGESTIONS
In the Broadband plans of telecom sector, companies should reduce the usage
rates. So that company will be able to capture the market share.
They should provide other facilities like credit usage facility according to
seniority of customer.
They should make aware the customers that they have limited license period.
ANNEXURES
Questionnaire
Name -
Q5. Are you satisfied with the monthly rental of your Broadband plan?
a) Yes b) No
Q7 Are you satisfied with the Broadband plan which you are using?
a) Yes b) No
Q8. Rate the satisfaction level with the services of your Broadband plan?
a) Fully satisfied b) Satisfied c) Average
d) Dissatisfied e) Highly dissatisfied
Q10.If other service provider provides you better service will change existing one?
a) Yes b) No
BIBLOGRAPHY
1) Books:
Philip Kotler, Marketing management prentice Hall of India Pvt. Ltd. New Delhi.
3)Web Resources:
http;//www.trai.gov.in
http://www.tataindicom.com
http://www.rcom.co.in
http://www.ideacellular.com
http://www.bsnl.co.in
http;//www.airtel.in