SOCIAL MEDIA MARKETING

CRITICAL ESSAY

Brondial, Beverly

Moldes, Samantha Louise

Sangalang, Juliane Mae

BUSINESS COMMUNICATIONS - BM601P

Prof. Reymart Ortega

I. INTRODUCTION
Social Media, apart from what most of the people perceive as a medium of

web-based communication tools that enable people to interact by exchanging

information and thoughts, has a vital role in the business aspect. (Nations, 2016)

In order for a business to attain their goals, the association of interdependent

functions of business must work accordingly. Different functions in business are

the Operations, Accounting and Finance, Human Resources, Research and

Development, and the most important function, the Marketing Department.

Marketing is indeed the most important function of the business, for it

would not be possible for the Operations department to manufacture goods, the

Accounting and Finance to record and audit financial transactions, the Human

Resources department to execute given tasks, the Research and Development

to pursue innovations without the determining the target market; the aggregate

demand of groups in every demographic, appropriate conformity of the

good/service, equitable pricing, modes of selling and advertising which is the role

of the Marketing Department.

Social Media Marketing has its convenient way to market goods and

services for customers and at the same time, it can also establish relationship

and real-time communication channel with the company's stakeholders regarding

to what matters they want the company to address. (Dr. M. Saravanakumar, Dr.T.

SuganthaLakshmi, 2012)
II. EXECUTIVE SUMMARY

The rapid changes and shifts in technology are brought by different

assessment of needs of the people, and coping up with technology means

seizing the opportunity to simplify complex works. And what benefits anyone can

gain from it is also a benefit gained by businesses. A business' primary objective

is to maximize their profit and to satisfy their customers, and one of the

interdependent functions a business has is Marketing; it aims not only to reach

customers, but to satisfy their demand regardless of the product that they wish to

avail or services and other augmented benefit they want to have.

For there to be a numerous customer retention, a basis can be formed

through the Marketing Mix, which has four essential aspects to be clearly and

understandably comply with which are the Price, Product, Price and Promotion.

(Martin, 2014). And a maximized profit and a satisfied customer can be attained

through an effective promotion. Advertising as a way of promoting products can

be done in various ways; it can be done through availing commercials and

infomercials in television, direct advertising through printed material, or simply

advertising through the utilization of the social media.

To socially engage, inform, guide, build and secure relationships among

stakeholders of a business are consideration why businesses are into social

media. (Lawson, 2015). And the publicity that the social media carries has been a

stepping stone for businesses for them to be recognized, to address queries of

stakeholders instantly and to hear suggestions for further improvements and

conformance of specified demands.

 Social media enables the business' Marketing practices to be applied

virtually in contrary to the traditional direct marketing that most of the business'

do. In a competitive climate, a business can cope up and spur a comparative

advantage against them. The strategic motives of businesses into seizing market

opportunity in Social Media has been a part and continues to be a part of the

norms of an effective practice of coping up with the trend.

III. CONLCUSION

Publicity can make or break a business, thus an effective Social Media

Marketing must be established. Social Media Marketing does not generally

increase profit nor it engages into commerce, it basically captures customers by

actively providing exposure of information to what specifications or requirements

the customers really need, to address matters as much as the business is

concern, to cope up with competition and to forecast possible bottlenecks in

economical and socio-political aspects.

Businesses must be susceptible to innovation. Drastic measures of

establishing a channel of Marketing has its own advantages and disadvantages

so as a coin with two sides. An effective Social Media Marketing must be keenly

processed out for a favorable outcome for a business. Although things don't

usually come out the way it is planned, we must still take into consideration the

appropriate way of implementing it. Because as of the business side, it is

necessary to take risks, but take the right risk.

 References

Entrepreneurial Insights. (2014, August 5). Understanding the Marketing Mix Concepts.

Cleverism. Retrieved from https://www.cleverism.com/understanding-marketing-

mix-concept-4ps/

Lawson, M. (2015, March 17). Give 3 Reasons Why your Business is on Social Media.

The Huffington Post. Retrieved from http://www.huffingtonpost.com/michele-

lawson/give-3-reasons-why-your-business-is-on-social-media_b_6946414.html

Nations, D. (2014). What is Social Media? Explaining the Big Trend. Lifewire. Retrieved

from https://www.lifewire.com/what-is-social-media-explaining-the-big-trend-

3486616

Saravanakumar, M., & SuganthaLakshmi, T. (2012). Social media marketing. Life

Science Journal, 9(4), 4444-4451.