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STEPS IN DECISION MAKING PROCESS ** The Mass Media also creates prejudice
Step 1 What is the problem? advertisements often portray men as authority
Step 2 Accepting the problem figures and women as sex objects.
Step 3 Analyze the problem in detail
Step 4 Identify likely causes Cognitive Categorization mind quickly
Step 5 Define actual causes sorts information into categories to function
efficiently.
Creative, Problem Solving and Decision - Prejudice originates from this
Making
Emotional Causes of Prejudice
Creative Problem Solving method for Ethnocentrism belief that ones
approaching a problem or a challenge in an ethnic group is more normal than others.
imaginative and innovative way Scapegoating practice of unfairly
- Special form of problem solving blaming others when things go wrong.
- Involves creativity Bias is caused by prejudice it is the tendency
- Part of overall problem solving to judge people before knowing them.