Original Work: Product Proposal & Calendar/Timeline

Introduction and Statement of Purpose:

Our product is a formal business model for the restaurant concept that we have created;

it will cover the ins and outs of the operations with as much detail as we can provide. We want

to create this culmination of fine, meticulous details in order to display our accumulated

knowledge over the year about seriously opening up a business and restaurant. The Xiao Baby

business model will include details such as restaurant design, logo design, sample menu,

business locations, targeted market, restaurant outlook, staff development, brand development,

and financial outlook.

These will be for the brainchild concept, Xiao Baby, where the general idea for the

restaurant is to serve soup dumplings incorporating different ethnic soups that can be found

across the globe. To create such a restaurant would require knowledge and experience from

different cuisines, and knowledge about creating soup dumplings. With the information gained

through research, we would incorporate this into the process of creating our business model

since every business model has its own uniquenesses. Not only will we learn how to prepare

the dishes that we have conceptualized, we will also learn how to develop the different gears

within an operation in order to create a viable business plan. Throughout the year, we will learn

to design a restaurant in relevance to the name, theme, and philosophy of Xiao Baby.

Furthermore, we will also learn about the importance of strategic use of a restaurants logo,

location, online presence, and how the target market shapes each of these aspects. We would

also acquire knowledge about coming a step closer to creating a financially stable restaurant.

The business model would serve as a representation of our comprehension of the skills we

have gathered throughout the year, as well as our devotion and passion towards Xiao Baby as

a concept.

Review of Skills and Research:

 The majority of the research that will need to be done is the observation of other

financially successful restaurants and the minute details incorporated into their business models

and standing restaurants. These observations will be crucial in the development of different

parts of the business model such as the restaurant size, staff development, market overview,

and financials. Though the financial details make up a large portion of the business model,

research pertaining to menu creation and restaurant aesthetic also play an important role in

solidifying a brand of the restaurant. The reason why observation will be a key part of this

process is that many restaurants that are successful and sustainable are essentially templates

that are available to anyone who seeks for them. We aim to look upon these commonalities as a

guideline to what makes a restaurant successful, while retaining the uniqueness that Xiao Baby

holds as a concept.

The ultimate goal for the development of these multiple variables within the operation is

to portray our vision as the founders while being financially successful and stable. For example,

we will have to design our restaurant based upon how we envision the usable space while

creating an area that is the most financially feasible. We would have to apply this kind of thought

process to every step of the business model construction.

Methodology:

In order to accomplish this we must conduct research on separate parts of the business

model and come up with drafts of each section to present to our mentors. We would complete

these in a sequential order as to make sure we make the most with the time that remains before

final presentation. We plan to write drafts and complete each section in this order:

1. Branded Cover: We will create a logo and incorporate our names and date on the

cover page.
2. Concept: This is an in depth description about the food we anticipate to serve,

the inspiration behind the restaurant, and how we choose to serve the food. This section
 will help to answer why our restaurant would survive in an already thriving restaurant

market.
3. Sample Menu: This will be a draft of how are menu will look and how we plan to

base our cost estimations later for financial calculations.

4. Service: The proper way to convey our approach to serving guests and how we

host them, it is something that is helpful to plan out and can give insight to potential

investors that may have questions about the interpersonal environment.

5. Design: We would incorporate some example visuals so that potential investors

would have a general feeling on the atmosphere and look of the restaurant.
6. Target Market: This is where we would relate our restaurant concept to a certain

demographic of the macro and micro population.

7. Location: This is where we would talk about what we would look for in an ideal

location regarding the physical properties and its relations to the roads and other

buildings around it. We could also list viable locations in order to match the specific

demographic that we would be targeting.

8. Market Overview: This would address the regional and economic conditions in

the restaurants chosen area, as well as factors such as competition and the comparison

of other restaurants success in the area.

9. Marketing & Publicity: How we plan to publicize the Xiao Baby brand, and

increase our presence in the community as well as social media.

10. Business Structures: What type of business structure we have selected and why

we made that decision. We would need outside assistance to help determine what

business structure is best for us.

11. Financials:This portion of the model will have to come into fruition from

independent research on what should be included into this section. For example, we

need to know how long it should be expected to be able generate profitable revenue and

calculate how long we will be in the black and how many red lines we will have.

Materials:
 Vessel for our physical business model; preferably a professional

portfolio or a clear covered report folder.

Resume paper for the interior.
Professional-grade printer.
Visual Aids such as a tangible menu, or pictures of restaurants

that resemble our vision.

Although they do not classify as materials, our mentors will play a

key part in the professional development of Xiao Baby.

Design Programs such as Photoshop, as well as other mediums

to design business cards and online ads.

Conclusion:

In the end, we hope to create a business plan that will have the flexibility to be modified in the

future as higher education informs us on better techniques in creating a design. As for now,

trying to advance our knowledge in this field and our own personal restaurant concept will only

help now and in the future. There are more questions about how are product has relevance to

the real world, but since our restaurant concept is a direct real world correlation, we have other

goals in mind. Through the accomplishment of the completion of this starting business model,

we want to answer this question through our apparent research and presentation: Why does

the world need this restaurant?

Calendar/Timeline:

Week 1:

Finalize the concept proposal document.

Finalize the target audience document.
Finish brainstorming the rest of the menu, as well as figuring out the means to

creating a tangible copy.

Week 2:

Work/Finalize on the Xiao Baby logo.

Establish presence of social media platforms for the market overview.
 Create rough draft for the design document by gathering pictures, as well as

creating a rough layout of the restaurant.

Week 3:

Finalize the design document.

Research information for the location document along with the market overview

for each location chosen.

Week 4:

Research and finalize business structures.

Research and finalize the financials and estimated statistics for the restaurants.

Week 5:

Print rough draft of all 11 documents and assemble a prototype portfolio.

Assess any faults in the prototype in preparation for the final product.

Week 6:

Acquire the professional printed menu

Print large enough logo to enable use for the presentation.
Print business cards.

Week 7:

Make any last adjustments to prepare the information the following week.