Beruflich Dokumente
Kultur Dokumente
Allison O'Brien
Whitney Gilchrist
ENC 2135- Research Paper
22 March 2017
Deception
Have you ever heard of the term smoke and mirrors? That
phrase goes hand in hand with marketing and advertising to the mass
population. Obviously not every product is going to work the same or
look the same on every person; we are all of vast ethnicities, cultures
and skin tones. Moreover, we all have different skin types (dry, oily,
combination) and preferences. It is quite impossible to please
everyone, it is a fair assertion for companies to advertise a product as
miracle working or revolutionary, however it is unfair for the
company to say that the product will work for everyone, give false
claims and/or exaggerate the benefits. It is not uncommon in todays
day and age for companies to over-Photoshop an advertisement
campaign, setting unreasonable expectations and goals for the
product, making the resulting image unattainable with sole use of the
merchandise. A company will set up a campaign shoot advertising a
specific product or a product line to promote the sale of said product to
the consumer; saying that the company edits the photos is a fair
assertion to make, and editing small imperfections to polish the
campaign is not shameful. Contrarily, when the original photo is
unrecognizable in regards to the finished product there in lies an issue
with patrons of the company.
MannyMUA is the fact the Manny probably doesnt know much about
the actual product itself. Manny will most likely make a video using the
merchandise, spreading the word via YouTube, without researching the
ingredients of the product.
Works Cited