Innovation in bathing soap

Introduction-In chemistry, a soap is a salt of a fatty acid.

Household uses for soaps include washing, bathing, and
other types of housekeeping, where soaps act as
surfactants, emulsifying oils to enable them to be carried
away by water. In industry they are also used in textile
spinning and are important components of some
lubricants. Metal soaps are also included in modern artists'
oil paints formulations as a theology modifier. Bath soap
market is gradually developing very fast and day by
day many new v a r i e t i e s , f a v o u r s , a n d
fragrances, are added in it by various
companies to exist in the market.

History of Soap: Origin

Although no one really knows when soap was discovered,

there are various legends surrounding its beginning.
According to Roman legend, soap was named after Mount
Sapo, an ancient site of animal sacrifices. A soap-like
material found in clay cylinders during the excavation of
ancient Babylon is evidence that soap making was known as
early as 2800 B.C. Inscriptions on the cylinders say that fats
were boiled with ashes, a soap-making method.

o Soap is mentioned twice in the Bible, but it is generally

agreed that the Hebrew word borith, which has been
translated as soap.
o By the second century A.D., the Greek physician, Galen,
recommended soap for both medicinal and cleansing
purposes
o Not until the seventh century did soapmakers appear
in Spain and Italy where soap was made with goat fat
and Beech tree ashes. During the same period, the
French started using olive oil to make soap. The English
began making soap during the 12th century.
 o By the beginning of the 19th century, soap making was
one of the fastest growing industries in the U.S.
o After the Great War and until the 1930's, soap was
made by a method called batch kettle boiling.

Bathing Soap Industry SWOT analysis:-

Strengths
1) Well-established penetration in rural as well as urban areas
2) Presence of strong global as well as domestic brands
3) Low cost operations
Weakness
1) Low investment in technology and innovation
2) Low exports
Opportunities
1) Domestic market can be expanded
2) Exports
3) Higher disposable income
Threats
1) Imports
2) Better global value-added products
3) Use of new products such as shower gels, liquid soaps.

Innovation in bathing bar:-

1. In this era soap was made of water, alkali, and cassia
oil was written on a Babylonian clay tablet around
2200 BC.
2. Soap is manufactured by tallow and ashes, it was
used as a pomade for hair. Then The Romans'
preferred method of cleaning the body was to
massage oil into the skin and then scrape away both
the oil and any dirt with a strigil

3. Finer soaps were later produced in Europe from the 16th century,
using vegetable oils (such as olive oil) as opposed to animal fats.
 Many of these soaps are still produced, both industrially and by
small-scale artisans. Castile soap is a popular example of the
vegetable-only soaps derived from the oldest "white soap" of Italy.

4. In modern times, the use of soap has become

commonplace in industrialized nations due to a
better understanding of the role of hygiene in
reducing the population size of pathogenic
microorganisms. Industrially manufactured bar soaps
first became available in the late 18th century, as
advertising campaigns in Europe and America
promoted popular awareness of the relationship
between cleanliness and health.[25]
5. In modern times, the use of soap has become
commonplace in industrialized nations due to a
better understanding of the role of hygiene in
reducing the population size of pathogenic
microorganisms. Industrially manufactured bar soaps
first became available in the late 18th century, as
advertising campaigns in Europe and America
promoted popular awareness of the relationship
between cleanliness and health.
6. Liquid soap was not invented until the nineteenth
century; in 1865, William Shepphard patented a
liquid version of soap. In 1898, B.J. Johnson
developed a soap (made of palm and olive oils); his
company (the B.J. Johnson Soap Company)
introduced "Palmolive" brand soap that same year.
Indian bathing soap market:

Soaps are available in India in around five million retail stores out of which
nearly 75% are in the rural areas. In this particular category, brand loyalty is not
fixed, products are used atleast once a month and consumers change their
preferences based on various factors such as increasing media campaign etc.
Hence, the market becomes highly fragmented with the presence of both large
and small players.
 The market can be divided
into the following categories
as per price:

4 Ps

Company/4Ps Product Place Price Promotion

HUL Lux, Dove, Lifebuoy Both Urban Moderate to Extensive T.V.
and Pears. Currently and Rural areas low, in all advertisements and
with almost all ranges but Hoardings
retail outlets most revenue
and malls. comes from
moderately
priced soaps
like Lux.
Reckitt Dettol(Hand wash Mostly Urban, Moderate Mostly Television, Dettol
Benckiser variant very popular) reach to rural focuses on content rather
areas also than brand ambassadors.
Promotion as an anti
-germ brand for entire
family
Wipro Santoor South India Moderate Good reach through male
brand ambassadors and a
different idea of
advertisement. (Concept
of mistaken Identity)
Godrej Cinthol Good reach in Low to Popular male brand
Rural as well moderate, ambassadors like
as Urban areas, affordable to Shahrukh Khan, Hrithik
good people of Roshan, Virat Kohli,
identification almost all depicting strong male
in even interior income centric image, promoting
regions. ranges. it as a cool and energetic
brand.

BCG MATRIX.
 ?
HLL: lifebuoy +,
Santur
HLL
Nirma nirma bath
Rexona , Pears soap
,Lifebuoy, breeze
- nirma lime
Johnson & Johnson soap
-Savlon,Dettol, breeze, - camay,

Maisur Sandal soap, Godrej- Fairglow

Godrej-shikakai ,

Colgate pamolive
HLL-Lux, Hamam,
Dove,Liril Godrej-Ganga, Godrej
No.1
NIRMA-beauty soap
breeze
Johnson & Johnson
baby soap

Godrej-Cinthol, Godrej
no.
 International brands of bathing soap-
1. Dove
2. Olay
3. Irish spring
4. Dial
5. Aveeno
6. Ivory
7. Burts Bee
8. Zest
Future Innovation in bathing soap
1. In personal care good-Soap technology innovation can
take its cue from other areas in the personal care goods
sector. For example, some deodorants are able to reduce
underarm darkening while having a moisturizing effect. 2
That same concept can be applied to soap and other skin
cleansing products. Skin whitening creams and the ability
to address facial spots caused by sun exposure are much
sought-after in certain demographics.
2. Soap with scrubber As I believe in future soap will be
come with scrubber.
3. Touch friendly- Bar soap have the capapbility to over a
multisensory experience through unique and pleasant
textures.
4. Reduce the problem of melting which is always happened
that mostly soap is melted so in future I think soap is
covered from bottomside with a sheet that protect it that
soap can not be melted.

BIBLIOGRAPHY

Websites :
www.infoline.com
www.thehindubusinessline.com
www.google.com
http://www.indianmirror.com/indian-industries/soap.html
http://emkayglobal.com/downloads/researchreports/Soaps%20and
%20Detergents%20Sector%20Report_170912.pdf
http://www.digitalimpulse.in/insights/tag/market-share-of-godrej-no-1-
soap-in-india/#.VAfoLMWSyso
http://www.thehindubusinessline.com/on-campus/case-studies/can-liril-
regain-its-equity/article5549433.ece
http://www.livemint.com/Companies/dLnQxFDCutWU4y9VqFecsO/Soa
p-makers-go-all-out-to-boost-market-share.html
http://www.bizjournals.com/jacksonville/stories/1999/01/18/smallb3.html
?page=all
www.wikipedia.com