A

PROJECT REPORT
On
Business Exposure
With special reference to

1. Datar Engineering's.

2.Dinesh Aqua.

3.Sarathi Dairy.

4.Lijjat Papad.

Submitted to

Savitribai Phule Pune University

In the partial fulfillment of the requirements for the degree of

Bachelor of Business Management (BBM-IB)

by

Mohammad Yusuf Shaikh

(Seat No. )

Under the guidance of

Prof. Pradnya Bachhav.

Through,

Smt. Kashibai Navale College of Commerce

Erandwane, Pune

2016-2017

1
 SINHGAD TECHNICAL EDUCATION SOCIETY,S

SMT. KASHIBAI NAVALE COLLEGE OF

Email :-principal.skncc@sinhgad.edu
COMMERCE
(Affiliated to Savitribai Phule Pune University and Recognized by Govt. of
Maharashtra)
19/15 Erandwane Smt. Khilare Marg. Off Karve Road. Pune
411004.
Websitewww.sinhgad.edu Tel :- (020) 25434315

Prof. M. N. Navale Dr. (Mrs.) Sunanda M. Navale Dr. S. V.

Deshpande
M.E. (ELEC), MIE, MBA B.A., M.P.M., Ph. D. M.A. (Eco), Ph. D. (Eco)
FOUNDER PRESIDENT FOUNDER SECRETARY PRINCIPAL

CERTIFICATE
This is to certify that Mr.mohammad yusuf shaikh who is a Bonafide

student of Smt. Kashibai Navale College of Commerce,Erandwane,

Pune has completed his Project on business exposure for spartial

fulfillment of award of degree of (Bachelor of Business Management-

International business)(BBM-IB).

This report is the record of Students own efforts under our supervision

and guidelines.

________________ _______________________
Prof. PradnyaBachhav Dr. Srikant Deshpande
2
Project Guide principal

3
 DECLARATION

I, Mr.Mohammad Yusuf Shaikh hereby declare that this project is a record of authentic work carried out
by me during academic year 2016-2017 and has not been submitted to any other University or Institute
towards the award of any degree.

Signature of the student

Mohammad Yusuf Shaikh

Seat No.

4
AKNOWLEDGEMENT

I am deeply indebted to many people for the successful completion of this project.

I would like to take this opportunity and go on record to thank them for their help and support.

I am thankful to the Smt. KashibaiNavale College of Commerce for all the support provided for this project.

I express my deep sense of gratitude and sincere feelings of obligation to my Project Guide Prof. Pradnya
Bachhav who helped me in overcoming many difficulties and who imparted me the necessary conceptual
knowledge.

I wish to thank all my teachers and friends too, for their helpful inputs, insightful comments, steadfast love and
support.

5
 OBJECTIVES OF INDUSTRIAL VISIT

The main objective of industrial visit was to know different business exposure.

To get knowledge of production process of product we use in our daily life.

To know how an organization work for making a product successful.

To explore SWOT analysis of a brand company.

To get detailed information of an famous company in market.

To get experience of service and product from different field of business exposure.

A study to find out about industries production, management, CSR activities, employee satisfaction,
marketing, raw material imported, services etc

6
 BRIEF SUMMARY
1.Datar Engineerings : Established in 1988, Datar Engineering has since then been the leader in Vertical
Material Handling Systems. We are devoted to the design and manufacture of safe and reliable vertical
material handling equipment. With over 800 successful VRC installations in our name, we've developed a
leadership culture that is unmatched. Nobody can match DECON's level of experience, engineering know-how
and customer support. From simple, 2-level VRCs to multi-level, multi-directional automated lifted systems,
nobody knows vertical lifting better than us.

2. Dinesh Aqua : Mineral water under the name of DINESH AQUA was first introduced in mancher
in water bottles and canes. The first owner of the company was Sanjay Jevant Rao who was own
working in the organization. Later the owner have been changed named as Shridher Mandaleo.This
company was established in 2013. Dinesh Aqua Water is put through multiple stages of purification,
ozonised & finally packed for consumption.

3.Sarathi Dairy : SARTHI (SUYOG) DAIRY & PRODUCTS PVT.LTD this is a private limited firm.
Which is located in a Ambegaon, Pune . This is manufacturing of various fast moving consumer goods. The
organization's main objective is empowerment of local peoples and growth of a milk production by farmers by
providing them employment opportunities. Sarathi milk is spread all over Pune and Mumbai district.

4.Lijjat Papad:
Shri Mahila Girha Udyog Lijjat Papad, popularly known as lijjat,is an Indian Women's Cooperative involved in
manufacturing of various fast moving consumer goods. The organization's main objective is empowerment of
woman by providing them employment opportunities. Lijjat is spread all over India. It has 81 centers and 27
divisions in different states.

7
 Index

SR.NO PARTICULARS PAGE

NOS.
1) Introduction 4
2) About the Company 5
3) History of the Company 6-8
4) Organization structure 9
5) Product Profile 10
6) Raw Material 11
7) Manufacturing Process 12-15
8) Distribution channel 16-18
9) Marketing strategy 19
10) Quality Management 20
11) Health & safety 21
12) Swot analysis 22-23
13) Summary & conclusion 24

8
DATAR ENGINEERING &
CONSULTANCY PVT.LTD

9
10
 DETAILS OF VISIT

Date Of Visit: 18th January 2016

Industry: Datar engineering & consultancy PVT.LTD

Founded: 1988

Headquarters: Bhosari

Number of employees: 800

Website : www.datarengineering.com

11
 ABOUT THE COMPANY

COMPANY PROFILE

Systems.

The company is devoted to the design and manufacture of safe and reliable vertical material handling
equipment.

MISSION

Our mission is committed to providing our customers quality products, expert service and a positive sales
experience, earning trust through knowledge and exceptional performance over the years.

VISSION

Continue to be an innovative leader, providing the widest selection , finest quality, and most affordable
remodeling and new construction products to meet our customers unique needs

12
 HISTORY OF THE COMPANY

Some people argue that elevators began as simple rope or chain hoists . An elevator is essentially a platform that
is either pulled or pushed up by a mechanical means. A modern-day elevator consists of a cab (also called a
"cage", "carriage" or "car") mounted on a platform within an enclosed space called a shaft or sometimes a
"hoistway". In the past, elevator drive mechanisms were powered by steam and water hydraulic pistons or by
hand. In a "traction" elevator, cars are pulled up by means of rolling steel ropes over a deeply grooved ,
commonly called a sheave in the industry. The weight of the car is balanced by a counterweight. Sometimes two
elevators are built so that their cars always move synchronously in opposite directions, and are each other's
counterweight.

The friction between the ropes and the pulley furnishes the traction which gives this type of elevator its name.

Hydraulic elevators use the principles of hydraulics (in the sense of hydraulic power) to pressurize an above
ground or in-ground piston to raise and lower the car (see Hydraulic elevators below). Roped hydraulics use a
combination of both ropes and hydraulic power to raise and lower cars. Recent innovations include permanent
magnet motors, machine room-less rail mounted gearless machines, and microprocessor controls.

The technology used in new installations depends on a variety of factors. Hydraulic elevators are cheaper, but
installing cylinders greater than a certain length becomes impractical for very-high lift hoistways. For buildings
of much over seven storys, traction elevators must be employed instead. Hydraulic elevators are usually slower
than traction elevators.

Elevators are a candidate for mass customization. There are economies to be made from mass production of the
components, but each building comes with its own requirements like different number of floors, dimensions of
the well and usage patterns.

Elevator doors protect riders from falling into the shaft. The most common configuration is to have two panels
that meet in the middle, and slide open laterally. In a cascading telescopic configuration (potentially allowing
wider entryways within limited space), the doors roll on independent tracks so that while open, they are tucked
behind one another, and while closed, they form cascading layers on one side. This can be configured so that
two sets of such cascading doors operate like the center opening doors described above, allowing for a very
wide elevator cab. In less expensive installations the elevator can also use one large "slab" door: a single panel
door the width of the doorway that opens to the left or right laterally. Some buildings have elevators with the
single door on the shaft way, and double cascading doors on the cab.

13
Machine room-less (MRL) elevators.

Kone EcoDisc. The entire drive system is in the hoistway.

Machine room-less elevators are designed so that most of the components

fit within the shaft containing the elevator car; and a small cabinet houses
the elevator controller. Other than the machinery being in the hoistway, the
equipment is similar to a normal traction or hole-less hydraulic elevator. The benefits are:

creates more usable space

use less energy (70-80% less than standard hydraulic elevators)

uses no oil (assuming it is a traction elevator)

all components are above ground similar to roped hydraulic type elevators (this takes away the
environmental concern that was created by the hydraulic cylinderon direct hydraulic type elevators
being stored underground)

slightly lower cost than other elevators; significantly so for the hydraulic MRL elevator

can operate at faster speeds than hydraulics but not normal traction units.

Equipment can be harder to service and maintain.

No code has been approved for the installation of residential elevator equipment.

Code is not universal for hydraulic machine room less elevators.

Noise level is at 50-55 dBA (A-weighted decibels), which can be lower than some but not all types of
elevators.

Usually used for low-rise to mid-rise buildings

The motor mechanism is placed in the hoistway itself

The US was slow to accept the commercial MRL Elevator because of codes

National and local building codes did not address elevators without machine rooms. Residential MRL
Elevators are still not allowed by the ASME A17 code in the US. MRL elevators have been recognized
in the 2005 supplement to the 2004 A17.1 Elevator Code.

14
 Today, some machine room less hydraulic elevators by Otis and ThyssenKrupp exist; they do not
involve the use of a piston located underground or a machine room, mitigating environmental concerns;
however, code is not yet accepting of them in all parts of the United States.

The majority of elevator designs are developed from Up Peak Round Trip Time calculations as described in the
following publications:- CIBSE Guide D: Transportation Systems in Building Elevator Traffic Handbook,
Theory and Practice. Gina Barney. The Vertical Transportation Handbook. George Strakosch

Traditionally, these calculations have formed the basis of establishing the Handling Capacity of an elevator
system.

Modern Installations with more complex elevator arrangements have led to the development of more specific
formula such as the General Analysis calculation.

Subsequently this has been extended for Double Deck elevators.

Elevator traffic simulation software can be used to model complex traffic patterns and elevator arrangements
that cannot necessarily be analysed by RTT calculations.

There are four main types of elevator traffic patterns that can be observed in most modern office installations.
They are up peak traffic, down peak traffic, lunch time (two way) traffic and interfloor traffic.

15
 ORGANIZATION STRUCTURE

Chairman

Managing Director

General manager

Finance dept production dept marketing dept sales & purchase dept personnel dept

Senior manager Senior manager Senior manager Senior manager Senior manager

Finance manager production Marketing Manager Sales Manager Personnel manager

manager

LEADRES OF COMPANY:

With over 800 successful VRC installations in our name, we've developed a leadership culture that is
unmatched.

Nobody can match DATAR's level of experience, engineering know-how and customer support.

From simple, 2-level VRCs to multi-level, multi-directional automated lifted systems.

16
 PRODUCTS PROFILE

The product range includes:

Vertical Reciprocating Conveyors (VRC).

Fully Automated VRCs.

Conveyors systems.

Inclined conveyors.

Scissor Lifts.

Gravity Chutes.

Spiral Gravity Chutes.

A VRC-F SERIES

RAW MATERIAL

The elevator car itself is constructed with a steel framework for durability and strength. A set of steel beams
above the car, called the crosshead, span the elevator shaft from side to side and hold the pulley for the hoist
cable. A steel structure, called the sling, extends down the sides of the car from the crosshead and cradles the
floor, or platform. The sides of a passenger elevator car are usually made from steel sheet and are trimmed on
the inside with decorative paneling. The floor of the car may be tiled or carpeted. Handrails and other interior
trim may be made from stainless steel for appearance and wearability. A suspended ceiling is usually hung
below the actual top of the car and may contain fluorescent lighting above plastic diffuser panels. The elevator
controls, alarm buttons, and emergency telephone are contained behind panels in the front of the car, next to the
doors.

17
Steel guide rollers or guide shoes are attached to the top and bottom of the sling structure on each side to run
along the guide rails. The guide rails are also steel and are attached to the interior walls of the elevator shaft
which runs from the top of the building to the bottom. The emergency brake mechanism consists of two
clamping faces which can be driven together by a wedge to squeeze on the guide rail. The wedge is activated by
a screw turned by a drum attached to the emergency cable.

The elevator is one of those inventions whose "ripple effect" is often overlooked. Just think of the practicality of
any building over eight or ten stories without an elevator. Then imagine a modern city without buildings over
ten stories Along with structural steel and reinforced concrete, the elevator was essential to the development of
the modern skyscraper and thus to the common form of the modern urban center.

The elevator's practical impact was almost matched by its symbolic impact. The 1880$ were years of immense
urban growth, and the influx of newcomers to the cities included middle-class career people as well as factory
workers. With property values skyrocketing in the cities, the middle-class families could not afford single
family homes. Apartment building owners promoted apartment living with advertisements of "high-tech"
amenities: hot and cold running water, telephone systems, central gas for cooking and lighting, fully equipped
bathrooms, and elevators. Moreover, with all these modern conveniences, apartment living captured the
middle-class imagination as the embodiment of a new organization of domestic duties. Buildings came with
centralized heating, ventilating, and plumbing systems; some had kitchens in the basement which would prepare
food for individual apartment dwellers; some even had a centralized vacuum system with nozzles in each room
connected to a pump in the basement. The elevator was even extolled as a contributor to democracy.

MANUFACTURING PROCESS

18


D
W
C
O
R
B
M
E
N
T
A
P
IS
L
G
H
The elevator cars are built using standard metal cutting, welding, and forming techniques.

If the cars will be exposed to the weather during building construction, the interior trim may be installed
after the building is finished.

The building design integrates the elevator shaft from the beginning, and the shaft grows as the building
is erected. The walls of the shaft are poured concrete, and the shaft straightness and Most elevators use
counterweights which equal the weight of the elevator plus 40% of its maximum rated load. This
counterweight reduces the weight the motor must lift and ensures that the elevator cannot fall out of
control while the cable is intact.

other dimensions are carefully monitored as each floor goes up.

Guide rails, switch ramps, service ladders, and similar support equipment are bolted into the shaft after
the shaft walls are complete, but before the shaft is roofed.

While the shaft is still open at the top, a crane raises the counterweight to the top of the building and
lowers it into the shaft along its rails.

The crane then lifts the elevator car and inserts it partly into the shaft.

The guide wheels connect the car to the guide rails, and the car is carefully lowered to the bottom of the
shaft .

19
 The shaft is then roofed over, leaving a machine room above the shaft. The hoist motor, governor,
controller, and other equipment are mounted in this room, with the motor located directly over the
elevator car pulley.

The elevator and governor cables are strung and attached, the electrical connections completed, and the
controller programmed.

GRAVITY CHUTES:

A Gravity Chute is a "Low Cost, Zero Power" equipment for transporting packaged goods i.e. carton
boxes not weighing more than 35-40 kgs from various levels of the storage system to the ground level.

A VRC-F SERIES

20
 F-Series Vertical Reciprocating Conveyors uses a 4-Post (4-Beam) design, which is designed for loads
from 2000kgs up to 5000kgs. The F-Series VRC provides for maximum versatility with respect to
carriage sizes and loading-unloading patterns.

The U-Series VRC can be used for same side entry-exit, opposite side entry-exit options. The payload is
lifted on a carriage by means of chains, driven by a mechanical gearbox type drive assembly situated on
top of the structure.

VRC UM SERIES

UM-Series Vertical Reciprocating Conveyors uses a tubular structure and H-beam supports, which is
designed for loads up to 2000kgs. The maximum recommended carriage size for this type of
construction is 2000mm x 2000mm (W x D).

The UM-Series VRC can be used for same side entry-exit or opposite side entry-exit options. The
payload is lifted on a carriage by means of chains, driven by a mechanical gearbox type drive assembly
situated on top of the structure.

21
 DISTRIBUTION CHANNEL

CUSTOMERS/CLIENTS

22
 Product

Agents

Wholesalers

Retailers

Consumers

23
 MARKETING STRATEGY

Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive
advantage Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing
that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and
selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing
objectives.

The process usually begins with a scan of the business environment, both internal and external, which includes
understanding strategic constraints. It is generally necessary to try to grasp many aspects of the external
environment, including technological, economic, cultural, political and legal aspects. Goals are chosen. Then, a
marketing strategy or marketing plan is an explanation of what specific actions will be taken over time to

24
achieve the objectives. Plans can be extended to cover many years, with sub-plans for each year, although as the
speed of change in the merchandising environment quickens, time horizons are becoming shorter. Ideally,
strategies are both dynamic and interactive, partially planned and partially unplanned, to enable a firm to react
to unforeseen developments while trying to keep focused on a specific pathway; generally, a longer time frame
is preferred. There are simulations such as customer lifetime value models which can help marketers conduct
"what-if" analyses to forecast what might happen based on possible actions, and gauge how specific actions
might affect such variables as the revenue-per-customer and the churn rate. Strategies often specify how to
adjust the marketing mix; firms can use tools such as Marketing Mix Modeling to help them decide how to
allocate scarce resources for different media, as well as how to allocate funds across a portfolio of brands. In
addition, firms can conduct analyses of performance, customer analysis, competitor analysis, and target market
analysis. A key aspect of marketing strategy is often to keep marketing consistent with a company's overarching
mission statement.

Marketing strategy should not be confused with a marketing objective or mission. For example, a goal may be
to become the market leader, perhaps in a specific niche; a mission may be something along the lines of "to
serve customers with honor and dignity"; in contrast, a marketing strategy describes how a firm will achieve the
stated goal in a way which is consistent with the mission, perhaps by detailed plans for how it might build a
referral network, for example. Strategy varies by type of market. A well-established firm in a mature market will
likely have a different strategy than a start-up. Plans usually involve monitoring, to assess progress, and prepare
for contingencies if problems arise.

QUALITY MANAGEMENT

Each elevator installation in the United States must meet the safety standards of the American National
Standards Institute and the American Society of Mechanical Engineers. These standards may be incorporated
25
into local building codes, or the local codes may have their own safety standards. The state must inspect, rate,
and certify each passenger elevator installation before it goes into operation and must reinspect on a regular
basis thereafter.

HEALTH AND SAFETY

Every VRC built demonstrates DECONs commitment to safety.

Each VRC is designed with a variety of features that protect man, materials and machines.

Safety features like spring-loaded Safety-Cams, overtravel protection, safety gates and enclosures
provide the best defense against any potential, costly industrial accident.

DeckLock Safety Systems provide added protection at critical upper floors.

The end result being that our VRCs deliver longer life, improved performance and safe, reliable operation.

26
SWOT ANALYSIS

27
 O T
W S
E SP H
W
A TP R
O
K RO E
T
N EU A
A
E NT T
n
S GU S
a l
S TN y s
HI i s
T
I
E
S
Strengths 1. Installed elevators in some of the world's most famous structures like Eiffel Tower, WTC
, Petronas Twin Towers, Burj Khalifa etc
2. Acclaimed brand worldwide
3. Services available in more than 200 countries
4. Continuous investment in new products, technologies and intelligent systems
5. Barriers to entry is relatively high
6. Over 60,000 people are employed with the organization

Weaknesses 1. Competition from big players as well as local players means limited market share
2. Accidents in the past have hurt the brand image
28
Opportunities 1. Strong growth in Brazil,India, China and other strong Asian countries. The company
should capitalize on the growth opportunities because of stagnation in relatively developed
markets
2.With a strong history, Otis has vast R&D resources and continually keeps on
implementing new technologies
3. Tie-ups with real-estate & construction companies can boost business
Threats 1. Strong competition - Many competitors of Otis are equal in size with almost similar
resources and experience
2.Though Otis invests heavily in R&D , other companies replicate the technology and thus
hurt Otis

29
 SUMMARY

DATAR ENGINEERING LTD. Is one of the lifts producing company. Operating in MIDC Pune. They
manufacture lifts for constructing sites mainly and cooperates. Datar engineerings mission is about providing
their customers quality products, expert services expert service and a positive sales experience, earning trust
through knowledge and expectational performance over the years.

CONCLUSION

DATAR ENGINEEERING LTD. Has competition from big players as well as local players means limited
market share. accidents in the past have hurt the brand image. it has opportunities in growing market at many
Asian countries like Brazil, India Chain and others strong Asian countries. tie-ups with real estate and
construction companies can boost business.

30
Company no 2: Dinesh Aqua

Index

SR.NO PARTICULARS PAGE

NOS.
1) Introduction 26
2) About the Company 27
3) History of the Company 28
4) Organization structure 28
6) Raw Material(water) 29
7) Manufacturing Process 30
8) Distribution channel 34
9) Marketing strategy 37
10) Quality Management 38
11) Csr Activities 38-39
12) Swot analysis 40

INTRODUCTION
31
Package drinking water:

T
he fountain of all life. Even a toddler will tell you it is a prime need of the body. Sixty
percent of our body weight is made up of it. Water can also be the cause of much misery.
Especially in India, where contaminated water continues to bring down millions with
diseases such as diarrhea, dysentery, typhoid, jaundice and gastro-enteritis. Getting pure
drinking water from municipal taps in cities and towns is now a luxury. At home most people are
forced to either boil water or install purifiers. While travelling or eating out in restaurants, buying
bottled water has become a necessity. This need has seen an explosion of companies marketing safe
drinking water in bottles across the country.

TANK OF DINESH AQUA

32
 ABOUT THE COMPANY

Mineral water under the name of DINESH AQUA was first introduced in mancher in water bottles and
canes. The first owner of the company was Sanjay Jevant Rao who was own working in the
organization. Later the owner have been changed named as Shridher Mandaleo.This company was
established in 2013. Dinesh Aqua Water is put through multiple stages of purification, ozonised & finally
packed for consumption.

Rigorous R&D & stringent quality controls has made us a market leader in the bottled water
segment. Strict hygiene conditions are maintained in all plants. Its comes under FMCG sector. Its operations
run throughout the mancher and is one of the leading bottled water supplying company in mancher.

SKNCC STUDENTS VISITED THE INDUSTRY

33
 ORGANIZATION
STRUCTURE

Chairman

Board of Directors

Managing Director

Chief General Manager

General Manager

Asst. General Manager

34
 Executive

Deputy Executive

Assistant Executive

Field Sales Representative

ABOUT WATER

Mineral Water:

Water which contains minerals and other dissolved substance is called mineral water. Minerals add therapeutic
value to water; the minerals commonly added are magnesium sulphate, potassium bicarbonate, calcium and
iron. Studies reveal that mineral water is one of the healthiest types of bottled water and daily consumption
enhances overall health and helps boost the immune system.

Carbonated Water:

In 1767, Englishman Joseph Priestley first discovered a method of infusing water with carbon dioxide to make
carbonated water. Carbonated water, also known as seltzer, or soda water, it is plain water into which carbon
dioxide gas under pressure has been dissolved, and thus made effervescent. It is the major and defining
component of carbonated soft drinks (itself a class of aerated beverages). The process of dissolving carbon
dioxide in water is called carbonation.

Sparkling Water:

35
Sparkling water is the simplest form of carbonated water. Essentially it is identical to still water, except that it
contains numerous bubbles. The term sparkling water can also include spring water that has been carbonated or
aerated.

Mountain Water:

Natural Mountain Water is water in its pure nascent stage coming from a pristine source situated in the scenic
mountains of Northern India. Packed with minerals and resonating with health, it replenishes you with energy.
There is absolutely no substitute for pure natural water.

MANUFACTURING PROCESS

36
SB
V
FL
IC
M
A
R
T
E
N
O
Z
Y
DINESH AQUA manufacturers its own products and has its own manufacturing unit which includes various
machines, the whole manufacturing process is carried on by DINESH AQUA at its plant.
manufacturing process is divided into different parts and it consists of different
The whole
activities like water
purification treatment, blowing of the canes, filling of the bottles, packing of the canes and bottles etc. The

37
manufacturing process of DINESH AQUA is carried on in different parts:

Storing Of Water:

The water is taken from the boring well and then is stored in huge tanks, DINESH AQUA has 1 tank of 15,000
liters each, and water is first taken from the boring well and stored in these tanks.

6 STAGES OF WATER TREATMENT PLANT:

1. OZONATION: The process of ozonation ensures that the water remains free from bacteria, so that
the water can have a longer life and the machine used for this process of ozonation is called ozonator.
2. FILTERATION: The process of filtration removes suspended particles from the water by sand filtration.
3. CARBON FILTERATION: The stage of carbon filtration removes bad odor and colors from water and
purifies it.

4. REVERSE OSMOSIS SYSTEM: This stage of reserve osmosis system controls all the dissolves solid
particles and it converts hard water into soft water.

5. MICRO FILTERATION: Under this stage of micro filtration additional safety measures are taken to
guarantee purity of water. In this stage addition of mineral magnesium sulphate and potassium
bicarbonate is processed.

38
 6. OZONE TREATMENT: The ozone treatment increases the shelf life of water. To ensure mineral water
is held safe free from contamination, ultraviolet treatment and ozonisation process is carried out. Ozone is
unstable trivalent oxygen, a very powerful bactericide with no side effect, as it disintegrates into oxygen
within couple of hours.

Sterilization effect of ozonised water continues even after water is packaged, thereby ensuring safety of Mineral
Water up to its final packing. To ensure high quality of packing materials, components like caps and bottles are
manufactured in-house from resins of quality suppliers. Good Manufacturing Practices are stringently followed
at all times. Processing is religiously monitored at every stage. Testing source water, processing
parameters, microbial quality, packaging material integrity and finally, shelf life studies, forms an integral part of
quality and safety assurance plan.

Bottle Water "Mineral Water" Processing Machine

PURIFICATION OF WATER

39
Automatic bottles Washing Filling and Capping Machine

CANES AND BOTTLE OF DINESH AQUA

40
CANES AND BOTTLES

DISTRIBUTION CHANNEL

41
 BSD
Ro
it
te
sot
tcte
rkla
il
inbi
g
lsuP
tle
oa
rnr
n
i
n
g
BENEFITS OF WATER

Water helps nearly every part of the human body function efficiently. Considering that our bodies are almost
two-thirds water, it is important to understand the role water plays in ensuring our bodies are healthy.

42
1. Water regulates body temperature.

2. It acts as a carrier of nutrients and oxygen to cells.

3. Water helps the skin to glow.

4. It purifies the blood by removing the toxic uric acid.

5. Water protects and cushions vital organs.

6. It cushions and lubricates the joints.

7. Enables excretion of toxic from the body.

8. Water helps the body absorb nutrients.

The 6 step purification process and added minerals makes Dinesh Aqua the natural choice when it comes to
pure and safe drinking water.

43
 MARKETING STRATEGY

SALES PROMOTION:

Dinesh Aqua-20% extra free.

Increasing volume and then the price.
Holding contest.
Point of purchase displays.

SEGMENTATION:

The need to stay ahead of competition.

Demographic segmentation.
Geographic segmentation.
Psychographic segmentation.

DISTRIBUTION STRATEGIES:

Retail outlets.
Home delivery.
Dinesh Aqua shop.
Direct road transport.

GENERIC COMPITETORS:

Soft drinks.
Lassi.
Fruit juices.
Buttermilk.
Nimbu Pani.

CSR ACTIVITIES

44
1. These check dams help in the storage of rain water post monsoons and consequently result in the rise of
water levels in the village wells.

2. On the occasion of childrens day Dinesh Aqua organized an art event for 10 underprivileged children as
well as the children of its employees.

3. Dinesh Aqua is leading the way in the ringing about positive change in your daily lives. Some initiative
involve small communities others that involve the entire population, But theyre both part of a
meaningful movement called the Aqua Green Revolution.

4. Dinesh Aqua harvests 10 thousands liters of rain water every day.

45
 SWOT ANALYSIS

Strength:

Quality Standard.

Trust for brand.

Innovation in the form of following Packaged drinking water Pet Bottles Breakaway seal
Hexagonal Bottles Family Pack.

Marketing.

Distribution system.

Weaknesses:

Age old Distribution System.

Reuse of bottle by local sellers and illegal manufacturers.

Faults in production.

Pressure by Government Authority.

Not meeting the demand of the customer.

Opportunity:

Market expansion by acquiring local brands.

Expansion in Europe.

Launch of premium pack.

Change of image.

Increase in production.

Threats:
46
 Competitions from rival brands such as Pepsi's Aquafina & Coca Cola's Kinley.

Entering of new player.

Water filter manufacturers.

Illegal manufacturers.

Strong distribution channel of the other manufacturers.

New government policy.

Competitors to Dinesh Aqua:

47
Company no 3: Sarathi Dairy

Index

SR.NO PARTICULARS PAGE

NOS.
1) Introduction 44
2) About the Company 47
3) History of the Company 48
4) Organization structure 49
5) Product profile 50-51
6) Raw Material(water) 52
7) Manufacturing Process 55-57
8) Distribution channel 58
9) Marketing strategy 59
10) Quality Management 60-63
11) Csr Activities 64-65
12) Swot analysis 65-66
13) Conclusion 67

48
SARTHI (SUYOG) DAIRY &
PRODUCTS Pvt.lmt

49
 Details of the visit
Type co-operative

Founded in 1946

Headquarters Anand ,India

Industry dairy
50
Key people - Gujarat Cooperative Milk Marketing Federation Ltd.(GCMMF)

Products - milk and related product

Revenue - $ 1 billion

Employee 2.41 million milk producer

About the company

SARTHI (SUYOG) DAIRY & PRODUCTS PVT.LTD this is a private limited firm. Which is located in a
Ambegaon, Pune . This is manufacturing of various fast moving consumer goods. The organization's main
objective is empowerment of local peoples and growth of a milk production by farmers by providing them
employment opportunities. Sarathi milk is spread all over Pune and Mumbai district.

51
Saarthi milk is primarily only milk supplying small scale firm, rural areas by is origin which has spread to the
urban areas. It is symbol of good quality and test of milk products , according to the production manager of this
firm one day his products will be well recognized in India.

VISION:

The vision of the organization is to give a good and better quality products to consumer and make a
popular status in market with the growth of milk production and related products. And providing more
and more satisfaction to the farmers , employees and distributers .

MISSION:

Endeavor to satisfy the taste and nutritional requirements of customers , through excellence in
production by our committed team. Through co-operative networking, we are committed to offering
quality products that provide best value for money

52
Awards AND Certification:

The firm has registered by the corporate identification and the CIN no is 113194.

Suggestions:

They have to invite female employee.

They have to put their vision and mission on the website.

They have to put their videos of the products.

53
 History of the company

Sarathi milk was running successfully from 25 to 26 years This firm established in 23 Jan 1989 , at the time of
starting they have only one machine for the milk packaging and that was maharathi milk and they collect a
300 ltr milk per day from nearby area, they make a around 60,000rs sales per month . This is located at
Nirgudsar ,taluka Ambegaon, Pune 412406

It is a partnership firm started with the four directors only with a 2lakh rupees infrastructure and 20
male locale workers. After the 1993 they started a Sarthi Dahi and Sarthi Ghee

54
 Suyog milk and agro products pvt.ltd have a four Directors/partners :

1) Sameer Ramdas Pingale (1/12/2003)

2) Namdeo Kashinath Thorat (16/3/2011)
3) Chandrakant Janardhan Valse (23/1/1998)
4) Hemant Rabhaji Walase (1/10/2007)

All these are the active Directors of a Sarthi milk pvt.ltd

ORGANISATION STRUCTURE

55
 MANAGING DIRECTOR

GENRAL MANAGER

Dairy plant Asst. G. M

Manager (production) Manager (eng.) Officer A.M(eng)

Dy. Manager (eng.) Officers

A.M. (eng.) Workers Technicians

Officers Workers

Technicians

Worker

MANAGING DIRECTORS: 1) Sameer Ramdas Pingale (1/12/2003)

2) Namdeo Kashinath Thorat (16/3/2011)
3) Chandrakant Janardhan Valse (23/1/1998)
4) Hemant Rabhaji Walase (1/10/2007)

MANAGERS: 4 Departmental managers

WORKERS: 350 Workers, Working in three different shifts.

56
 PRODUCT PROFILE

SARTHI DAHI.

SARATHI PURE GHEE.

57
1) MAHARATHI COW MILK.
2) SARATHI COW MILK.
3) SARATHI BAFFELO MILK.

RAW MATERIAL

58
For making milk , Every day production:

Plastic bag
Daily collect 30,000 ltr milk
Machineries
Electricity
45ltr Milk
Water contains.

For making Dahi ,Every day Production:

Milk
Sugars
Stabilizers
Bacterial Culture
Lactobacillus bulgaricus
Lactic acid

For making Ghee, Every day Production :

500kg of cream from fresh milk

Cooling and vaporization machinery
Electricity
250ml Jar

59
Machinery For Ghee Making Process.

Ghee Boiler 500 ltr.

60
Milk Packaging Machinery Process.

Dahi Making Process.

61
B
V
F
K
C
M
H
Z
R
U
E
T
S
A
P
G
N
IL
O
MANUFACTURING PROCESS

62
1. RECEIVING THE MILK FROM FARMERS:
As Katraj Dairy receive daily 2, 00,000 liters of milk from there surrounding farmers while for them
they also provide pick up services in return they get so many opportunities.

2. COOLING OF THE MILK:

The milk which come in factory is first is cooled down at certain degree for the process of
pasteurization.

3. BOILING OF THE MILK:

The milk is kept in boiler room in which it is boiled at certain degree for the removal of fats and
cream.

4. PASTEURIZING:
The milkeither whole milk, skim milk, or standardized milkis piped into a pasteurizer to kill
any bacteria. There are several methods used to pasteurize milk. The most common is called the
high-temperature, short-time (HTST) process in which the milk is heated as it flows through the
pasteurizer continuously. Whole milk, skim milk, and standardized milk must be heated to 161 F
(72 C) for 15 seconds. Other milk products have different time and temperature requirements. The
hot milk passes through a long pipe whose length and diameter are sized so that it takes the liquid
exactly 15 seconds to pass from one end to the other. A temperature sensor at the end of the pipe
diverts the milk back to the inlet for reprocessing if the temperature has fallen below the required
standard.

5. HOMOGENIZING:
Most milk is homogenized to reduce the size of the remaining milk fat particles. This prevents the
milk fat from separating and floating to the surface as cream. It also ensures that the milk fat will be
evenly distributed through the milk. The hot milk from the pasteurizer is pressurized to 2,500-3,000
psi (17,200-20,700 kPa) by a multiple-cylinder piston pump and is forced through very small
passages in an adjustable valve. The shearing effect of being forced through the tiny openings breaks
down the fat particles into the proper size. The milk is then quickly cooled to 40 F (4.4 C) to avoid
harming its taste.

6. PACKAGING:
The milk is pumped into coated paper cartons or plastic bottles and is sealed. In the United States
most milk destined for retail sale in grocery stores is packaged in one-gallon (3.8-liter) plastic
bottles. The bottles or cartons are stamped with a "sell by" date to ensure that the retailers do not
allow the milk to stay on their shelves longer than it can be safely stored.10 The milk cartons or
bottles are placed in protective shipping containers and kept refrigerated. They are shipped to

63
distribution warehouses in refrigerated trailers and then on to the individual markets, where they are
kept in refrigerated display cases.

DISTRIBUTION CHANNEL

64
 Product Send Through Suppliers

Suppliers Give It To Whoesellers

Whoesellers Give It To Retailers

Retailers Sell To Consumers

MARKETING STRATEGY

65
 Marketing strategy develop a clear vision and translate it into a meaningful mission statement and a growth of
organization

P ER FO RM A NC E ME A SU RE ME N T

D EL IV ER Y ST RA TE GY

ST RA TE GI CS O UR CI NG G

CO N YT RA CT R EL AT IO NS HI P

M A NA GI NG G SU P LY C HA IN

QUALITY MANAGEMENT

MILK :

66
 Check the whiteness and thickness
Check for dirt and dust
Checking of bacteria and germs
Checking of water contains
Taste of milk

MACHINES MAINTENANCE :
Daily Washing of machines with a cold water and hot water
Oiling in bolt areas
Weekly servicing

CREAM :
Taste of milk with good temperature
Whiteness and fatness checked manually

WATER:
Ensure that the water used in making dough is cold.
Ensure appropriate water content in milk and cream .

PRODUCT :
Ensure that the texture, freshness and quality of the product is fresh and good

PACKEGING MATERIAL :

The packaging material is from thick plastic

It is taking from a government certified company
Check a sill of product by the Quality manager
Ensure standards are maintained
It has a uniform thickness

67
PACKEGING OF PRODUCT WITH MANAGERS OBSERVATION.QUALITY CHECKING ROOM .

68
WASTAGE OF A MILK AND GHEE IT IS USED AS A FERTILISAR AND ALSO FOR THE FOOD OF
ANIMALS .
69
 CSR ACTIVITIES

They are helps to own workers as form of a emergency payments.

They organized the food and cloths distribution events in local areas.
They give a scholarship to childes of their workers.
They conduct a blood donation camp and healthcare camp in a rural areas of Pune district

70
 Sarathi Milk have given 10 lacks to the government for tsunami attack which have happen
in North side of India.
In case of accidents in the family of worker or to workers they provide 20% of the
hospitality from the management.

71
 SWOT ANALYSIS

TR
EA
TS
OP
PO SW
RT OT
UN S TA n a
IT I R lyE si
WE N sG
ES AK TH
NE
SS 72
Strength:
Supply on a demand.
Good quality and production control.
Dedicated managers and workers.

Weakness:
Limited areas coverage.
Less attractive packaging.
Minimize the production of milk.
The greatest deterrent to Farmers entrepreneurs is that they are Farmers.

Opportunities:
Strategic alliance.
Funding.
Sales.
Production services.
Competition weakness.
Merger acquisition.

Threats:
Economy.
Cash flow.
Lose of key staff.
New technology.
Increased competition.
Falling sales.
Decreasing profits.

73
 CONCLUSION

As a customers, we buy a lot of things every day. We buy, not only after having any pre assumption
about the product but also having nothing. Needs must be fulfilled. People go anywhere to get his dreams
come true. In such a time, all business leaders are striving hard to get more customers and spare no
effort to get them satisfied. The era is not like past. Customers are the leaders of the business, not the
company. The customer will decide to make a product success or not.

As we have visited the industry we have seen all their efforts, techniques and their management. I note some
following points:

The first industry we visited is mainly focus on the empowerment of women and giving employment to
the illiterate women.
There future is seen in decline because their main aim is not to make used of machinery for making the
papad but now days all girl are mainly prominent toward their education so they have to take the
machinery or exit from the market.
According to the second industry there is not neatness, cleanliness and hygiene in their industry which
may lead them to very big problem but their documentary and the products are very good cause of
which they are best competitor in the market.
The third industry was very good and guidance given to us about their company proper management
was their but there is future is in dominant in the market.
The last industry that I have visited was small scale industry and they are in the initial stage of market
lots of planning and decision is seen in this firm.

74
Company no 4: Lijjat Papad

Index

SR.NO PARTICULARS PAGE

NOS.
1) Introduction 71
2) About the Company 72
3) History of the Company 73-75
4) Organization structure 77
5) Product Profile 78-81
6) Raw Material 82-83
7) Manufacturing Process 84-85
8) Distribution channel 86
9) Marketing strategy 87-88
10) Quality Management 89
11) Csr Activities 90-93
12) Swot analysis 94
13) Summary & conclusion 95

75
LIJJAT PAPAD

76
 INTRODUCTION

Shri Mahila Girha Udyog Lijjat Papad,popularly known as lijjat,is an Indain Women's Cooperative involved in
manufacturing of various fast moving consumer goods.The organization's main objective is empowerment of
woman by providing them employment opportunities. Lijjat is spread all over India. It has 81 centers and 27
divisions in different states.

Lijjat is primarily a cottage industry, urban by is origin which has spread to the rural areas. It is considered as
one of the most remarkable entrepreneurial initiatives by women that is identified with female empowerment in
India.

77
 ABOUT THE COMPANY

VISION:

The vision of the organization is to make woman self -reliant and self confident and has provided
them the right platform to improve their status.

MISSION:

Shri Mahila Girha udyog, the makers of the Lijjat Papad ,is an organisation which symbolises the
strength of a woman. Only woman can become the member of the organisation.

Awards AND Certification:

The institution has received an award from Khadi and Industries Commission as a "Best Village
Industries" for the period 1998-1999 to 2000-2001.

On 6th September 2003 our institution has received The Economics Times Award "Business Woman of
the year 2001-2002 for the Corporate Excellence."

In January 2003 we received the award for 'Best Village Industries' at the hands of Honorable Prime
Minister Shri Atal Bihari Vajpayee at New Delhi.

78
Suggestions:

They have to invite male employee.

They have to put their vision and mission on the website.

They have to put their videos of the products.

HISTORY

79
Lijjat was the brain child of seven Gujarat women from bombay( now mumbai).The woman lived in Lohana
Niwas,a group of five building in girgaum. They wanted to start a venture to create a sustainable livelihood
using the only skill they had i.e. cooking. The seven woman were Jaswantiben Jamnadas Popat,Parvatiben
Ramdas Thodani,Ujamben Narandas Kudalia,Banuben.N.Tanna,Laguben Amritlar Gokani,Jayaben.V.Vithlani
and one more lady whose name is not known.

The woman borrowed 80rs from Chaganlal Karmsi Parekh,a member of the Servant of Indian Society and a
social worker. They took over a loss-making papad making venture by one Laxmidas Bhai and bought the
necessory ingredients and basic infrastructure required to manufacture papads. On 15 March 1959 they gathered
on the terrace of their building and started with the productions 4 packets of papads.

They started selling the papad to a known merchant in Bhuleshwar. From the beginning, the woman who had
decided that they would not approach anyone for donation or help, even if organisation incurred losses.

Within three months there were about 25 women's mailing papad. Soon the women bought some equipments for
the business like utensils,cupboard,stoves etc.In the 1st year the annual sales Rs were 6196.

80
81
 ORGANISATION STRUCTURE

In Pune branch:

PRESIDENT: Usha Perlkar

DIRECTOR: Suman Darker.

WORKERS:800 Womans working in Prbhat Road.

82
 PRODUCT PROFILE

MASALA PAPAD JEERA PAPAD LONG

UDIT PAPAD GARLIC PAPAD

83
 MASALA PAPAD

GARLIC CHILLI PAPADMONG PAPAD

Others Products:

84
LIJJAT CHAPATI SASA DETERGENT

SASA POWDER LIJJAT ATTA

85
SASA GREEN LIJJAT MASALA

LIJJAT MASALA SASA BRIGHT LAUNDRY

86
 RAW MATERIAL

For making 1kg of Papad:

Urad Dal Flour (Black gram)- 1kg.

Black Pepper Dal- 25gm.
Soda-Bicarbonate (NaHCo3) - 36gm.
Salt-36gm.
Acalogtida (Hinge)- 12.5gm.
Edible Oil- 25gm.
Flavors' (as per choice)-grond,black pepper,garli,chilli etc.
Water-350ml.

87
88
MANUFACTURING PROCESS

89
90
DISTRIBUTION CHANNEL

91
92
MARKETING STRATEGY

93
 QUALITY MANAGMENT

URAD DAL:

Check the granules and thier whiteness.

Check for stone and dirt.
Powdered form obtained after pulverizing is checked manually with a strainer.

BLACK PEPPER:

Should be properly dried free from any kind of moisture.

Spiciness also checked.
Checked for any insect and fungal infestation.

SALT:

Ensured that salt purchased is of ISO mark.

Whiteness checked manually and fineness checked by rubbing it in hands.
Check the free flow by throwing it down.

WATER:

Ensure that the water used in making dough is cold.

Ensure appropriate water content in dough.

DOUGH:

Ensure that the texture, freshness and quality of the dough is retained.

94
THICKENESS:

Ensure uniform thickness.

Ensure standards are maintained.

PACKAGING:

Removal of broken and damaged papads.

Removal of papads with excessive oil.

95
CSR ACTIVTIES

96
97
 Lijjat Papad have given 25 lacs to the government for tsunami attack which have happen in
North side of India.

The company have also implemented one small town in which they have implemented 200
houses.

In case of accidents in the family of worker or to workers they provide 20% of the
hospitality to them.

98
 SWOT ANALYSIS

Strength:

Women entrepreneur can be defined as a confident, innovative and creative women capable of
achieving self economic independence individually or in collaboration, generate employment
opportunities for others through initiating, establishing and running the enterprise by keeping
pace with her personal, family and social life.
Women prefer to work from their own residence, difficulty in getting suitable jobs and desire for
social recognition motivates them self-employment.

Weakness:

Absence of proper support, cooperation and back-up for women by their own family members
and the outside world people force them to drop the idea of excelling in the enterprise field.
Women's family obligations also bar them from becoming successful entrepreneurs in both
developed and developing nations.
Achievement motivation of the women folk found less compared to male members.
The greatest deterrent to women entrepreneurs is that they are women.

99
Opportunities:

Strategic alliance.
Funding.
Sales.
Production services.
Competition weakness.
Merger acquisition.

Threats:

Economy.
Cash flow.
Lose of key staff.
New technology.
Increased competition.
Falling sales.
Decreasing profits.

100
CONCLUSION

Lijat papad is one of the best selling papad industries in India. Lijjat papad offers best quality products to its
consumers. Lijjat is providing its products to its customers for many decades in India as well as US, UK,
Singapore, Thailand, Netherlands etc. It also handles its social responsibility very well by organizing various
blood donation camps and various other activities for charity.

101
 BIBLIOGRAPHY

www.datarengineering.com

www.dineshaqua.com

www.sarathidairy.com

www.lijjatpapad.com

102