Evaluation
QUESTION 2
RIHANNA
During the creation of my magazine, I conducted a variety
of different research methods which gave me information
about my pop/ electro pop target audience. I was able to
refine my audiences interests and lifestyle as a whole,
through these research methods. Due to the fact that
during my research and planning section, I was able to
create a clear representation of what my target audience
was like, which then enabled me to cater their hobbies and
interest and appearance and put it into a suitable magazine
format, including things that this audience would enjoy
reading and therefore a magazine that they would buy. One
of the most useful websites, that enabled me to do this,
was UK Tribes on the basis that it was a website that took
into account peoples interests and allocated them into a
tribe, which meant that finding the specific target audience
wasnt as difficult as say other research methods. Through
looking at different social groups I decided that my
audience would split between the Stylers (which are a
younger demographic, that are influenced by music and
fashion) and the Creatives (which are a modern social
group that enjoy bending the boundaries). I decided to
categorise my audience to these specific groups as I
thought that the description showed me that both of these
groups are looking for new and modern things, both
features that I wanted to include and interpret into my
magazine.
From this research, I felt that my artist has to be quirky,
cool and different to usual artist in the industry, as I
thought that this would attract my target audience. I also
think that fashion is a massively important factor, on the
basis that up to date fashion trends were evident for both
of the groups and todays society as a whole, not only
would this attract my target audience. Which is why my
artist Pria Downing is represented and dressed in the way
she is, as it is apparent that she is influenced by big,
modern pop artist such as Rihanna, wearing quirky outfits
(big pink fur coat, knee high boots) which is similar to
other pop artist that are portrayed in cool, up to date
outfits. Her overall style, is fairly out there, showing her
quirky, big personality, she tends to wear bright colours
and big statement outfits like say Lady Gaga (another
PRIA
electro pop artist), conforming to the latest trends and also
being respected on the fashion scene because of her bold
clothing sense.
In contrast to this, I decided that my model should have
very simple makeup, on the basis that i wanted the simple
makeup to compliment her dark features, making her look
more beautiful and admirable. This will also entice the
male minority of my target audience. I specifically did this
as i was attempting to conform to Laura Mulveys theory of
the male gaze.
As mentioned before, Pria was heavily influenced by big
pop/ electro pop artists such as Rihanna, Lady Gaga and
Ke$ha as I felt that all of these women has a clear
presence on the pop/ electro pop market, which is what I
wanted to achieve through my magazine and artist. I also
think that all of these women provide an established look,
whom inspire others with their fashion and confidence.
Which is what I wanted my artist to be portrayed like, as
its evident that these artists are all aspirational inspiring
todays generation and a younger demographic (my target
audience). I think that by using these qualities featuring in
the electro pop female artists, the target audience will
arguably be more attracted to the, magazine on the basis
that they will recognise these traits and instantly be
interested in the artist and the magazine as a whole.
My magazine overall represents the particular electro pop/
pop social group of people with a thirst for current, up-to-
date fashion and music. Their creativity is displayed
through their quirky style, following statement trends and
bright colours. My magazine mainly targets a female
audience however I have applied element of a male
audience through the male gaze, however it mainly caters
towards a female audience. I think that despite my
magazine being aimed at a pop genre, once it grows in
popularity and status, it will cater to all audience types.
Although this has many positive aspects, its arguable that
there are also a variety of negatives that also come with
targeting my magazine towards a creative social group.
The first being the population, its evident that they're are
not as many creative people than say academic, on the
basis that there comes a greater difficulty when finding
job that look for creative individuals instead of say people
will all As in their A Levels. Which means that the
population of these individuals are fairly limited, as a result
of this, its arguable that there wont be enough of these
creative individuals purchasing this magazine, therefore
creating enough money.