Local Tourism Development

M A R I N D A H O LT Z H A U S E N

Market approach
What do we have that can be developed to appeal to tourists?
Destination approach
What are we prepared to develop that tourists might be interested in?

Transform innate talent into formal tourism products

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 Content
2

Marinda Holtzhausen
CWTE
Vision
Action Plan
Strategic Partnerships
Mentorship Program
Practical Workshops
Local Tourism Development Toolbox
Culture of Collaboration
Summary
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Marinda Holtzhausen
CPT Bookings Pty
(Ltd)
28 years experience
Socially
Unforgettable All aspects of Tourism & Hospitality
Strategic Development
BSc Home Staff leadership & Management
Economics Stakeholder & Partnerships
Operational Management
Tourism
Local Development
Singer

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 Cape Winelands Tourism Expo
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CWTE

20 Product Owners
Selected Genres
6 Workshops
3 months
2 days Expo
Tourism month
Sponsored by Stb Municipality
Strategic Partnerships

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 Vision
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Positioning South African as the preferred Africa destination

Develop authentic experiences in
accommodation,
art & craft,

culture & heritage & entertainment,

conference & events,

food & drink,

nature & adventure,

tours & transport

whilst retaining the individual characteristics of each town.

Encourage, train and support authentic tourist product development within

the regions local communities in support of local economic development

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 Local Tourism Development

that allows a World Traveller

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to become a Local in
Stellenbosch Paternoster
Prince Albert
Pacaltsdorp

and tell the World about it!

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 Development Action Plan
7

Level of
Asset Map Intervention Expos
Development
RTO & LTO Entry / Start Legal Regional &
Associations up Requirements Local
NPO / NGO Intermediate Workshops National
Communities / Existing Referrals International
Churches Advanced / Mentorship
Experienced Programme
Schools

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 Strategic Partnerships & Stakeholder Agreements
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Western Cape Destination Marketing

Regional & Local Tourism Organizations

District & Local Municipalities

Local Government
Tourism Associations
Corporate Companies
Organized Business Associations

Media Partners
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 Mentorship Program
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Accommodation
Arts & Crafts
Conference & Events
Culture, Heritage & Entertainment

Food & Drink

Nature & Adventure

Transport & Tours

Wellness
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 Practical Workshops
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Legal Requirements
Assistance & Associations
Mentorship Program
Computer literacy & IT Audit
Corporate ID & Branding

Marketing Traditional, digital, social media, expo

Business Plan
Business Diagnostic tools and Finances
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Local Tourism Development Toolbox
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1. Registered Company
1. Tax registered & clearance
2. Incentive: Laptop with internet connectivity
3. Software Windows, MS Office, Accounting
4. Computer Literacy
2. Bank Account
3. Trade Licences
4. Association Membership
5. Branding Logo, website, collateral
6. Business Plan
7. Marketing Plan
8. Social Media Marketing Course
9. Industry Skills & Knowledge
10. Participation in Local & Regional Expo
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Culture of Collaboration
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Local Tourism Development

Organization
Small annual membership fee
Special Packages and Deals
Refer business
Track monetary value of referrals
Network functions
Industry educationals
Annual Expo Trade and
Consumers.
Above all have fun together!
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 Summary

We find innate Talent within each region

Within the designated genres
We transform them from Informal to Formal
Through a series of Interventions & Workshops
Incentives offered for Registering Company & Legal
Compliance
Laptop with Internet Connectivity
Software
Participation in Expos
Continued support through Mentorship
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 Thank You!

Marinda Holtzhausen
+27829554725
marinda@capetownbookings.co.za
@MarindaSou

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