Experience of Universities

INTERNATIONAL BUSINESS COMMUNICATION

I. THE PIONEER OF IBC/EIBC - Helsinki School of Economics, Finland

1. Department of Language and Communication

Head: Prof. Mirjaliisa Charles

- 1975: English teacher in HSE

- Head of Dept of Languages and Communication 1980s: Business English, 2002: Ph.D IBC, 2005:
MA.IBC
- Director of Association of Business Communication Business Communication Journal
- Consultant of managerial communication, intercultural communication in 30 Scandinavian
companies
- Specialist for Academic Institutions (UK, US, Norway, Austria, Australia, Hongkong, Thailand)
- Interest: Language issues in international business, Communication in Multinational Corporations
focus on use of English as a lingua franca

2. Development: TEFL-BE-EBC-IBC

Why: TEFL-BE-EBC-IBC
Because of Globalization need analysis for English: revised EIBC: rational route
Source: Charles. M (2011), Business communication: mapping a road for the future
Globalization stage 1.0 Globalization stage 2.0 Globalization stage 3.0

International Foreign Trade Companies go global, Technology Virtual teams

Business trend MNCssubsidiaries

Merge & Acquisition

Who need English Only Export staff All employees & All activities Everyone commucates in
English to get information &
share knowledge
What do they need Terms & Grammar Business English lingua franca Get job done
Build relationships
Culture knowledge

3. Outcomes & Research

- IBC: a research field, not merely a module or an individual course to improve skills
- Mission of IBC: "The mission of IBC Unit is to enhance the business know how of internationally
operating companies by contributing to greater understanding of the strategic role of
communication in international business operations. We look at global communications at two
levels: in the operations of the corporate communication function in international corporations, and
in all interactions taking place in corporate contexts" (www.hse.fi/IBC)
- Implications from doctoral students' research:

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 + Communication is seen as absolutely integral to corporate strategy
+ A communication manager should have a key role in strategy consolidation in an organization
+ It will be increasingly important for communication professionals to be able to operate in an
international environment
+ When various communication skills were itemized, top position went to overall persuasive rhetoric
+ This rhetorically persuasive communication will increasingly be done in English

II. UNIVERSITIES - BA in IBC/EIBC

1. AIMS & OUTCOMES

Aims
University of This course will enable you to
Portsmouth communicate effectively in
English, the language of global
School of Languages business, alongside the study of
and Area Studies leadership, management and
communication across national
boundaries with cultural
understanding and awareness.
University of - To enable students to
Central Lancashire communicate effectively in
aninternational business
School of Language, environment using English as
Literature and the medium.
International studies - To foster the acquisition of
managerial and business
related knowledge, skills and
thinking styles.
- To develop a broad critical
understanding of cultural
issues and their impact on
organisations and businesses.
- To develop a high level of
individual and integrated
communication skills in
English.
- To develop students
interpersonal skills, critical
Outcomes
At the end of the course you will be able to:
Communicate information, ideas and
arguments orally, virtually and in writing in
English in a multi-cultural environment
Effectively use analytical, problem-
solving skills and decision-making skills in
multi-national groups
Work autonomously and in groups for
specific business purposes
Effectively communicate with people
from the world of business
Use English for specific and general
business purposes
Effectively use IT skills
A. Knowledge and Understanding
A1.The structure and syntax of language.
A2. Forms of communication in business settings.
A3. Models of cultural differences.
A4. Business strategies and operations in general
principles, concepts and issues within specific
business-related areas.
B. Subject-specific skills
B1. Systematic analysis of business language and
forms of communication.
B2. Analysis and evaluation of current issues in
international business and management.

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 self-awareness and problem
solving abilities.
- To prepare students for
further study of management
and business and for
managerial careers in
linguistically and culturally
diverse business
environments.
- To develop an active
approach to Personal
Development Planning as a
life-long process.
The Hongkong City
University a firm grounding in language
studies which can be critically
and creatively applied in a
variety of business and
management contexts, especially
in multilingual settings;
an awareness of the benefits
afforded by information
B3. Effective business communication skills and
ability to operate effectively in a multi-national
team
B4.The ability to describe, explain and critically
discuss, in spoken and written English, recurrent
themes and issues in international business.
C. Thinking Skills
C1 Ability to apply knowledge to a variety of
contexts, themes and issues.
C2 Critical analysis of contexts, themes and texts
(oral and written).
C3 Synthesis of knowledge and ideas from a
variety sources leading to generation of creative
and /or original ideas
C4 Evaluation of own knowledge and that of
others.
D. Other skills relevant to employability
and personal development
D1. Effective communication in a wide range of
inter-cultural contexts in English.
D2. The ability to continue learning, and to
review own learning by adopting transferable
skills for work and study, including the use of IT.
D3. A self-reflexive approach to interpersonal
communication across a wide range of familiar
and unfamiliar cultural and business-related
contexts.
D4. The ability to plan and organise work, and to
work independently.
The programme promotes the all-round
development of students potentials to the fullest
extent for the language profession.
Along with a major in English Studies, you can
also take a minor in another discipline offered by
the University.
A variety of teaching and learning methods are
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 technology both to their studies
and their future careers;
the potential to become future
leaders and entrepreneurs
excelling in communication for
professional purposes;
an enhancement in the sense of
social and national responsibility overseas.
through an understanding of the
language situation in Hong Kong
and the rest of China;
a high level of professional
communicative competence in
English;
the ability to apply their strong
communication skills to solving problem-solving
real-world problems effectively
in local and global multilingual
professional/business settings.
2. PROGRAMME STRUCTURES
YEAR 1
International Business Communication 1
Introduction to Business for IBC
Introduction to Marketing for IBC
English-Speaking World (or) Project English
Study and Communication Skills
YEAR 2
International Business Communication 2
Management Practice for IBC
English for IBC
adopted, including role-plays, simulations,
language laboratory work, talks by guest
speakers, and workplace visits and placements.
You can explore and appreciate the global and
cultural dimensions of the subjects studied and
further develop yourself professionally through
participating in summer programmes abroad and
credit-earning student exchange programmes
The emphasis placed by the programme on self-
directed learning, project-based learning, and
group work helps to develop your sense of
entrepreneurship, leadership and teamwork.
You will be equipped with a set of essential skills
to facilitate your life-long learning journey, such
as research and study skills, analytical and
skills, language and
communication skills, self-reflection, peer
evaluation and team work.
Plus modules from the following options
Digital Business Communication Options
Online Culture and Communication
Social Media Strategy
Human Resource Management Options
Principles of Human Resource Management for IBC
Marketing Options
Marketing & Advertising Communication
Advertising around the World for IBC
Corporate Communication Options
Globalisation and Business International Corporate
Communication
Culture and Business in International Corporate
Communication
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 Intercultural Communication for IBC International Tourism Options
International Tourism Development
English and Skills for Study Business Events and Tourism
English for Finance Events Management Options
Planning for International Events
Student Initiated Module Business Events and Tourism
YEAR 3 Finance Options
Finance and Accounting for IBC
International Business Communication 3 International Finance Practices for IBC
Managing International Businesses for IBC Asia Pacific Studies Options
Research Methods for IBC Development and Change in the Asia Pacific Region
Asia Pacific International Relations
Or IBC Dissertation
Other options
Cultural Event Management in Practice

YEAR 1 Options including:

English Language Grade 4 British Cultural Studies

Multimedia Listening Business Communication 2
Business Communication 1 Business and Markets In A Global
Environment
Introduction To International Business and Trade
Language
Studying At University
Translation Theory and Practice
Developing Research Skills
Intercultural Perspectives On
YEAR 2
Communication
English Language Grade 5 Managing Across Cultures
Professional Communication For Business Understanding Britain Today
Language Of Human Resource Management Business and Markets In Global Environment
Marketing and Communication
YEAR 3

Project
English Language Grade 6
Business Communication 3
Language Of Marketing and Finance

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 Language Of Interpersonal Communication
Across Cultures

YEAR 1 Options including:

English Language Grade 4 British Cultural Studies

Multimedia Listening Business Communication 2
Business Communication 1 Business and Markets In A Global
Environment
Introduction To International Business and Trade
Language
Studying At University
Translation Theory and Practice
Developing Research Skills
Intercultural Perspectives On
YEAR 2
Communication
English Language Grade 5 Managing Across Cultures
Professional Communication For Business Understanding Britain Today
Language Of Human Resource Management Business and Markets In Global Environment
Marketing and Communication
YEAR 3

Project
English Language Grade 6
Business Communication 3
Language Of Marketing and Finance
Language Of Interpersonal Communication
Across Cultures

BA (Hons) in English for Business and Professional Communication

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 1. Common Underpinning Subjects [15 credits] CBS1900 Introduction to Language
CBS1401 Introduction to Bilingual Studies
ENGL1001 Introduction to English Speaking Cultures
APSS1820 Anthropology and Language
CC214 Aspects of Chinese Culture

2. Core Subjects [45 credits]

Advanced Language Proficiency ENGL2002 English for Academic Communication

ENGL2003 English for Advanced Academic Writing
ENGL4001 English for Management
CBS2904 Academic and Technical Chinese Writing

The Nature of English ENGL2004 Analysis of English Pronunciation

ENGL2005 English Lexis and Semantics
ENGL2006 Analysis of English Grammar

ENGL3002 Research Methods for Language Studies

English in Context ENGL3003 English Discourse in the Professions
ENGL3004 English for Technical and Web-based Writi
ENGL3005 Languages in Contemporary Societies
ENGL3006 Corpus-driven Language Learning
ENGL4002 English as a Global Lingua Franca
ENGL4003 Capstone Project in Language Studies

Practical Training ENGL2007 Work-Integrated Education

3. Elective Subjects [15 credits]

Professional Communication ENGL3007 English for the Media

ENGL3008 Fundamentals of Organizational Communi
ENGL3009 Language and Images in Advertising
ENGL3010 Intercultural Communication in Business
ENGL3011 Content Design for Social Media
ENGL3012 Creative Writing in New Media
ENGL3019 Fundamentals of Media Communication
ENGL4004 Effective Communication for Public Relati
ENGL4005 English for Science and Technology
ENGL4006 Understanding English Legal Texts

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 ENGL4007 Multimodal Analysis of Advertisements
ENGL4008 Intercultural Communicative Competence
ENGL4009 Meaning in Professional Interaction
ENGL4010 New Media and Professional Communicati
ENGL4019 English Text and Images

Applied English Language Studies ENGL3013 Approaches to Professional Language Train

ENGL3014 Literature in English: An Introduction
ENGL3015 English for Specific Purposes: Translation
ENGL3018 Teaching English as a Service Learning Ex
ENGL4011 Advanced English Grammar
ENGL4012 English Rhetoric for Effective Communica
ENGL4013 Language Acquisition and Psycholinguistic
ENGL4014 Literature in English: An Advanced Course
ENGL4015 Designing Courses for TESOL
ENGL4016 Pedagogy and Assessment in TESOL
ENGL4017 Critical Language and Cultural Studies
ENGL4018 Language and Gender

Global Languages ENGL2008 Elementary Spanish I

ENGL2009 Elementary Spanish II
ENGL2010 Elementary Portuguese I
ENGL2011 Elementary Portuguese II
ENGL3016 Intermediate Spanish I
ENGL3017 Intermediate Spanish II

Free Electives / Minor [18 credits] Free elective subjects from any PolyU academic d
including the Department of English; OR

A Minor from a PolyU academic department.

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III. CAREER OPPORTUNITIES

Employability upon completion of IBC program

The degree in International Business Communication prepares the student with theoretical and practical
skills in both the areas of business and communications. Therefore students will be able to utilize their
knowledge in various areas and industries, both public and private.
Organizations Jobs

International organizations Secretary, administrative staff

Technical Staff

Translators

Interpreter
Multinational Corporations Administrative staff

Public relations

Secretaries

Technical Staff

Local HR Staff

Translators
Import-export businesses Procurement Staff

Merchandiser

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 Import-Export Coordinator

On-line Marketing Coordinator

Embassies and consulates Interpreter/translator

Secretary

Administrative and Consular Services Jobs

Press and Cultural Section Jobs

Trade Department Jobs

Diplomatic Coordinator

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