Lesson Plan: Political Ads Name Ronald

Baxter
Group 47 Course: World Literature (ELA)
Date: 20 February 2017 Competencies: C1, C2
Duration: 75 minutes Cycle/Year: Cycle 2, Year 2
Number of Students: 19

Objectives
(SWBAT) - Throughout the unit, students will analyze some of the main themes of All
Quiet on the Western by individually answering questions on the novel in their
notebooks and then discussing, and potentially adding to, their answers with
their peers in a different coloured pen.

- By the end of the lesson, students will be able to individually deconstruct two
political advertisement from the 2016 American presidential election by filling
out a worksheet which asks them to identify at least two propaganda
techniques each video used, how the ads work as pieces of propaganda, and
the main goal for each ad.

Big Idea - Political ads frequently appeal to peoples emotions rather

than the more rational parts of their minds.

Skills - Critical thinking skills

- Reading skills Students will be reading an article and videos
- Communication skills Students will be discussing with each
other in both small groups and in a class wide discussion
Professional - PDC 6: To plan, organize and supervise a class in such a way as
Development to promote students' learning and social development.
Competencies - PDC 8: To integrate information and communications
technologies (ICT) in the preparation and delivery of
teaching/learning activities and for instructional management
and professional development purposes.
Materials needed - Erich Maria Remarques All Quiet on the Western Front
- Robert Manns How the Daisy Ad Changed Everything About
Political Advertising article
- The Daisy video
- Trump and Clinton campaign videos
- Readers Notebooks
- Propaganda worksheet
Competencies - C1: Uses language/talk to communicate and to learn
- C2: Reads and listens to written, spoken and media texts
Context & - Silent Reading: Each class starts with silent reading.
Background Students get to decide what they want to read. During this
time, students also get to choose where they want to sit.
- Readers Notebooks (RNs): The RNs are booklets that the
students use throughout the year whenever they do any
reading comprehension activities in relation to the readings
(including novels, articles, short stories, and poems) covered
within a unit. They are collected at the end of every unit in
order to serve as a form of assessment for the ELA reading
competency (C2).
- The propaganda worksheet: The propaganda worksheets
are divided into four-squares: one square will ask them to state
the format of the propaganda, one will ask them to note down
the various propaganda techniques being used in the piece,
one will ask them to write how the piece works as a form of
propaganda, and one will ask them to comment on what ends
they believe the piece of propaganda is being used for. These
are all topics we have spoken about in previous lessons and
there is even a mind map we made together as a class on one
of the rooms whiteboards which includes examples of all four
of the categories included in the worksheet.
Time Plan
10 minutes Opening:
- 9 min: The class will begin with silent reading. During this time, students can
choose what to read and sit wherever they like, so long as they are focused on
their reading and not distracting others
- 1 min: I will go over the lessons agenda with the students, which will be
written on the classrooms white board. The agenda will include: Silent
reading, Readers Notebook (RN) questions, Daisy ad video and article,
Clinton and Trump ads, and propaganda worksheets.

3 min Pre-Assessment
- 3 min: I will ask students to share some of their favourite politicial ads they
have seen and then briefly explain what made them stand out to them.

60 minutes Learning Activity(ies) and/or Task(s)

- 10 min: Using the classrooms Smart Board, I will put up a series of
questions related to chapter five of All Quiet on the Western Front,
which students will be expected to answer in their RNs. The questions
will be: Why do you think Kropp does not believe there will be
peacetime again? What does that say about his frame of mind? What
do you notice about the other mens answers to Mullers question about
peacetime? Do you see any patterns emerging? Why do you think the
sergeant-majors are described as always being fat? Do you think the
comradery between the soldiers will last beyond the war? Justify your
answer.
- 5 min: Once students have finished writing, I will ask the students to
turn to the person next to them and discuss what they wrote down for
each question.
- 10 min: We will then have a class discussion based on what people
wrote for each question. I will ask for any volunteers to share what they
wrote and/or discussed with their partner. Should there be no volunteers
for a particular question, then I will call on a group that has not yet
shared with the rest of the class.

- 3 min: Once again using the Smart Board, I will show students the
Daisy ad, which was originally run as part LBJs 1964 presidential
campaign. This will serve to hook students into the learning activity
following the RN questions.
- 10 min: After the video is finished, I will get a student to hand out an
article titled How the Daisy Ad Changed Everything About Political
Advertising, which discusses the impact the Daisy ad had and
continues to have on political advertising. In order to guide their
reading, I will encourage students to take note of the ways in which the
article claims the Daisy ad impacted future political advertising.
- 12 min: Once everyone is done reading, I will give each student a
propaganda worksheet to fill out. After all of the worksheets are handed
out, students will be shown both a Clinton and Trump campaign ad
which ran during the 2016 American election cycle. They will then be
asked to individually complete a worksheet for each video (the
worksheets will be double-sided so they will already have two
References and Mann, Robert. How the Daisy Ad Changed Everything About Political
resources used Advertising.Smithsonian.com, Smithsonian Institution, 13 Apr. 2016,
www.smithsonianmag.com/history/how-daisy-ad-changed-everything-about-
Format political-advertising-180958741/.Techniques Used
Mullins, Curtis. Mirrors Hillary Clinton. YouTube, YouTube, 23 Sept. 2016,
www.youtube.com/watch?v=nd3HRoZRtJw.
Team Trump. Donald Trump's Argument For America. YouTube, YouTube, 6 Nov.
2016, www.youtube.com/watch?v=vST61W4bGm8.

How it Works Goals

(What is the creator trying to
achieve?)

Propaganda Worksheet