Major contributor of economy Food and beverage Highly fragmented and complex Staff Creates employment Control Encourage Entrepreneurship Promotes diversity through many different The Management Process food concepts and cuisine Planning Innovative Organizing Consumer oriented Coordinating High competition Staffing Fulfils basic needs Directing Controlling Primary/ Commercial business Evaluating characteristics Also known as Market oriented business High % in fixed cost, for example rent, Operational Challenges Financial Management management salaries, depreciation of buildings and equipment Pricing Reliance on sales rather than decreases in Staffing costs Marketing Communication An unstable market demand for the product Flexible pricing policy Increased Competition Secondary/ Welfare business characteristics Quality Expectation Also known as Cost oriented business Healthier Eating Trend Lower % of fixed costs, but a higher Intangible Nature of service percentage of variable costs
such as F & B costs Reliance on decreases in cost rather than increases in sales A relatively stable market demand for the product Fixed pricing policy
Factors Affecting F&B Operation
External Factors Government/ Political Economic Social The objectives of food and beverage Controls Receiving control Menu Selection Regular Inventory Keeping Analysis of income and expenditure Wisely Ordering Establishment and maintenance of Control Wastage and Portion Size Training standards Sales Recording Pricing Prevention of waste Prevention of Fraud Source of Management Information Essentials of a control system Menu planning Production control Stock management Purchase ordering Menu analysis Financial management reporting F&B Control Process Establishing Standard Observing Performance Deciding Implement Corrective Action Follow through Special Problems of F&B Control Perishability of the product Business volume unpredictability Menu mix unpredictability Food and beverage operation short cycle Departmentalization Persons involve and responsible for control Owners Managers Chef Steward Activities performed to control the cost of food and beverage business Maintain Variety of Vendors / Suppliers Standard costing tools Importance of Yield Menu To determine product pricing To set purchase specification and Standard Purchase Specifications receiving standards. Standard Recipes To forecast purchase quantity and Standard Yields ordering levels. Standard Portion Sizes Establish standard recipe and portion size. Standard Portion Costs For setting control standards. A detailed formal specification includes Comparison of vendor price and quality. the following information Monitoring the usage of raw materials.
Intended use Yield Terminology
Product name As Purchased Weight (AP weight) Grade Edible Portion Weight (EP weight) Product size Production Loss Packaging Recipe Conversion Issues Product characteristics Acceptable substitutions (or equal) Cooking Equipment General instructions to bidders Timing Temperature Advantages of standard recipe Moisture Loss Consistent food quality Recipe Error Predictable yield Customer satisfaction Consistent nutrient content Food cost control Efficient purchasing procedures Inventory control Labor cost control Increased employee confidence Reduced record keeping Developing Standard Recipe Generate ideas Develop recipe ingredients Develop method and procedure Develop serving presentation Give marketable name Standardize the recipe o Tested o Adjusted o Re-tested o Yield Adjustment o Fix in a Standardized Recipe format Purchasing Control points to be considered Menu engineering Product testing Billing and sales report (daily/ weekly/ Yield testing monthly) Purchase specifications Method of buying Preventing Pilferage Theft of Revenue Clerical procedures Install security cameras Purchase Cycle Conduct audits and review reports Limit access to the POS system Recognizing need Maintain tabs on inventory Preparing specifications Set and enforce cash handling procedures Selecting a supplier Monitor employee access to vulnerable Ordering the goods or services Receiving the goods or services areas
Receiving Control points to consider
Quantity inspection Quality inspection Clerical procedures Receiving process Inspection against the Purchase Order Inspection against the Invoice Acceptance or Rejection of Order Completion of Receiving Record Removal to Storage Types of store rooms Perishable stores Dry stores Beverage stores Storing Control points to be considered Stock records Pricing of items Stocktaking Clerical procedures Food preparation controlling tools KOT/BOT Standard recipe Portion control Serving controlling tools KOT/BOT Portion control Food Service Control Points Objective Pricing Methods Menu Planning Purchasing /Ordering o Desired Food Cost Percentage Receiving Pricing Method Storage Issuing Preparation o Profit Pricing Method (Contribution Production Pricing Method) Serving Menu planning objectives o Simple Mark-up Pricing Method To meet or Exceed guests Expectations To meet Quality Standards o Ratio Pricing Method To Attain Marketing Objectives To be Cost Effective o Simple Prime Cost Method To be Accurate Factors that influence menu planning/ o Specific Prime Cost Method Principles of Menu Planning Location of the establishment Menu Categories for menu engineering Type of establishment Type of customer Stars Seasonal availability Plow-horses Availability of equipments in the kitchen Puzzles Capability of kitchen and services staff Dogs Leftovers in hand Cost of the menu Policy of the establishment Guidelines to consider menu engineering Service hours and design to turn it into a profit center Nutritional factor Occasion Use visual cues to highlight the items that need to sell most Menu Pricing Methods Dont list prices in a column down the right side of menu Subjective Pricing Recognize that there is a science to listing each menu sections items o The Reasonable Price Method Take advantage of customers eye- movement patterns o The Highest Price Method Use menu item descriptions to the advantage o The Loss Leader Method Think outside the menu
o The Intuitive Price Method
Purpose of Budgeting List items for expenditure with costs for each A forecast of income and expenditure (and items, both fixed and variable costs. thereby profitability) Set budget priorities with justifications Means to monitor business performance Write the budget for presentations (to A tool for decision making approve from senior management and Importance of Budgeting department heads) Examine the facts to achieve desired profit Purposes/Objectives of cost volume profit levels. analysis Provides standard for comparison To calculate the breakeven point Prepare for future business conditions Means to analyze alternative course of action To forecast the profit by the analysis of cost Periodically carry out a self-evaluation and volume of sales toward its financial objectives. To show the effects of changes in price, cost Provides a communication channel to its and profit various departments. Establish departmental operating objectives To measure the elements or factors that
and evaluation techniques and tools. affect profit
Provides management with reasonable To select the best alternate for maximizing estimates of future expense levels and profit serves as an instrument for setting proper prices. Types of Budgets Capital budgets Operating budgets Basic Steps in Budget Development Collect data (from records and reports regarding revenue expenses and profits) Study and evaluate data (from the previous three to four years) Analyze and discuss factors affecting future operations. (The factors may be internal or external in nature) List all sources of income with anticipated changes Common definitions of quality Service quality dimensions Conformance to specifications Timeliness/ Promptness Fitness for use How long a customer must wait for service; if Value for price paid Support services it is completed on time or not? Psychological criteria Completeness Product quality dimensions Is everything the customer asked for Performance provided or not? The basic operating characteristics of Courtesy product How are customers being treated by Features employees? The extras that are included beyond the Consistency basic characteristics Is the same level of service provided to every Reliability customer each time? That the product will function as expected Accessibility and convenience without failure How easy is it to obtain the service? Conformance Accuracy The degree to which a product characteristic Is the service performed right every time? meets preset standards Responsiveness Durability How well company reacts to usual/ unusual Expected operational life of the product/ life situations? span before replacement Quality Management Cycle: A Systematic Serviceability Approach to Quality Management How readily a product can be repaired Planning Aesthetics Doing Checking How product looks, feels, sounds, smells or Acting tastes Concept of TQM can be explained as: Safety Customer Focus The assurance that the customer will not Continuous Improvement Employee Empowerment suffer from injury or harm from the product Use of Quality Tools Other perception Product Design Of customer such as expectation fulfillment, Process Management Managing Supplier Quality goodwill etc