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Apparel Merchandise Standards Guide

Apparel Merchandise Standards Guide

T a b l e

o f

C o n T e n Ts :

Introduction

4

Corporate Brands

6

Technical Specifications

7

Cascade Sport TM

8-9

Curfew TM

10-11

Curfew TM Girl

12-13

Everyday Living Basics TM

14-15

Fission TM

16-17

Glacier’s Edge TM

18-19

GNW TM (Women)

20-21

GNW TM (Men)

22-23

Great Northwest Clothing Company TM (Women)

24-25

Great Northwest Clothing Company TM (Men)

26-27

Great Northwest Indigo TM

28-29

JORE TM

30-31

3800

East TM

32-33

Holiday Traditions TM

34-35

Kids Korner TM

36-37

Michael Morgan TM

38-39

2
2

T a b l e

o f

C o n T e n Ts :

Adult Fit Samples

40

Trend and Color Direction

56

Adult Measurement Guide

41

Hangers

57

Women’s Sizing and Specifications

42

Inventory Control Tags

58

Men’s Sizing and Specifications

43

Mold-Prevention

59

Adult Folding Instructions

44

Quality Control

60

Children’s Fit Samples

45

Compliance

61

Children’s Measurement Guide

46

Logistics

62

Children’s Sizing and Specifications

47

Conflict Minerals

63

Children’s Folding Instructions

48

Registered Identification Number

64

Development Identification Card

49

Standard Vendor Agreement

65

Fabric Quality Approval Process

50

SCORS

66

Lab Dip Approval Process

51

EDI

67

Private Label Shoes

52

Private Label Packaging

68

Shoe Sizing Guide

53

Ticketing and Label Options

69

Proprietary Artwork

54

Off-Shelf

Displays

70

Strike-Off Approval Process

55

Communication

71

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3

I n T ro d u C T I o n :

This standards guide allows vendors and suppliers to achieve perfect execution of apparel products

falling under the Corporate Brands umbrella. This standards guide will be updated on a semi-annual

basis. Through strong partnerships with vendors and suppliers, we offer customers an outstanding

product experience, driving sales and fostering loyalty.

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4
imagine it. find it. make it happen. 5

imagine it. find it. make it happen.

5
5

a

p pa r e l

C

o r p o r aT e

b r a n d s :

This standards guide personifies each

of our Apparel Corporate Brands.

Each brand has its own unique profile,

demographic and quality requirements.

Individual brands offer further detail

in subsequent pages.

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6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
profile, demographic and quality requirements. Individual brands offer further detail in subsequent pages. 6
Kroger General Merchandise Group 3800 SE 22nd Avenue Portland, OR 97202
Kroger General Merchandise Group
3800 SE 22nd Avenue
Portland, OR 97202

T eC h n I C a l

s p eC I f I C aT I o n s :

All technical specifications for private

label products in the Home and Apparel

Divisions of the Kroger Enterprise will be

reviewed by the Product Development

Department located in Portland, Oregon.

All private label products must include a

private label UPC, which will be provided

upon confirmation of commitment.

If you have questions after reviewing

materials within the standards guide,

please contact us directly at:

1-800-858-9202 ext. 3002.

Our team will put you in touch with

someone who can help!

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Today’s athlete is not dedicated to a sole sport, such as basketball, running, weightlifting, yoga
Today’s athlete is not dedicated to a
sole sport, such as basketball, running,
weightlifting, yoga or cycling. Although
the market is saturated with countless
specialized garments, today’s athlete
expects versatility and quality in active
apparel. These athletes appreciate
innovative design, quality, comfort
and value. Versatile active basics
are foundational for a modern
athlete’s wardrobe.
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design, quality, comfort and value. Versatile active basics are foundational for a modern athlete’s wardrobe. 8

Designed with comfort in mind for the

gym and the outdoors, Cascade Sport ®

offers a line of activewear basics for a

full range of athletics. Inspired by

technical innovation, Cascade Sport ®

is designed to keep men and women

comfortable and uninhibited

during their workouts.

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9
comfortable and uninhibited during their workouts. 9 b r a n d p o s I
comfortable and uninhibited during their workouts. 9 b r a n d p o s I

b r a n d

p o s I T I o n :

Cascade Sport ® for male and female athletes include quality active apparel styles and basics.

C u sTom e r

T a rg eT :

Female: Age 25-45

Q ua l I T y

s TaT e m e n T :

Good level of product

f a b r I C aT I o n s :

Knits:

– Technically inspired cotton/poly blends

– Polar Fleece

Edgy Styling Quinn Quinn is confident and outgoing. Her social status is very important to
Edgy Styling
Quinn
Quinn is confident and outgoing.
Her social status is very important
to her and she is conscious about
the way in which people perceive her.
Quinn updates her wardrobe often,
making sure it is always trend-right.
She loves her iPhone; she is an avid
texter and is always connected in her
social networks, like Facebook. Quinn
also appreciates many aspects of pop-
culture. She frequently reads fashion
magazines and watches reality shows.
Quinn truly enjoys spending time with
her family, but right now most of her
attention is to her close friends. She is
looking forward to attending college.
10
b r a n d p o s I T I o n : Curfew

b r a n d

p o s I T I o n :

Curfew TM for young females includes trendy separates, shoes and accessories with fresh design.

C u sTom e r

Female 13-20

T a rg eT :

Q ua l I T y

s TaT e m e n T :

Better level of product

f a b r I C aT I o n s :

Knits:

– Cotton, jersey

Wovens:

– Denim, cotton

Curfew TM offers trend-focused, affordably-priced assortments for pre-teen to early-twenties females. Inspired by
Curfew TM offers trend-focused,
affordably-priced assortments for
pre-teen to early-twenties females.
Inspired by pop-culture icons, social
trends and the fashion world,
Curfew TM exemplifies clean and
contemporary design.
11
Tamila Tamila sees life through her heart- shaped sunglasses. She is all about having fun
Tamila
Tamila sees life through her heart-
shaped sunglasses. She is all about
having fun and enjoying her childhood,
but also wants to keep up with the
bright and cheerful trends of her older
sister. Tamila enjoys recess time with
her friends at school, and loves going
on road trips with her family. She is
eight going on 18, and cannot wait
unitl she can attend high school,
like her big sister.
12
b r a n d p o s I T I o n :
b r a n d
p o s I T I o n :

Curfew TM Girl for young females includes trendy separates, shoes and accessories with fresh design.

C u sTom e r

Female 6-12

T a rg eT :

Q ua l I T y

s TaT e m e n T :

Better level of product

f a b r I C aT I o n s :

Knits:

– Cotton, jersey

Wovens:

– Denim, cotton

Curfew TM Girl offers trend-focused, affordably-priced assortments for grade-school to pre-teen females. Inspired by
Curfew TM Girl offers trend-focused,
affordably-priced assortments for
grade-school to pre-teen females.
Inspired by pop-culture icons, social
trends and the fashion world,
Curfew TM Girl exemplifies clean
and contemporary design.
13
Today’s Customer is not only seeking quality in whatever they buy, they want value. In
Today’s Customer is not only seeking
quality in whatever they buy, they
want value. In addition to a great price,
they want their item to last, whether
it be from regular wearing and washing,
or from ever-changing styles. Today’s
Customer wants to pick up timeless,
solid items that fit their budget.
14

b

r a n d

p o s I T I o n :

p o s I T I o n :

b r a n d p o s I T I o n : Everyday Living
b r a n d p o s I T I o n : Everyday Living
b r a n d p o s I T I o n : Everyday Living
b r a n d p o s I T I o n : Everyday Living
b r a n d p o s I T I o n : Everyday Living
b r a n d p o s I T I o n : Everyday Living
b r a n d p o s I T I o n : Everyday Living
b r a n d p o s I T I o n : Everyday Living
b r a n d p o s I T I o n : Everyday Living

Everyday Living Basics ® is for the

 

Everyday Living Basics ® is for the value-minded customer including basic separates and accessories.

value-minded Customer who are

always on the lookout for the best

C

u sTom e r

T a rg eT :

 

Female and Male: Age 20-80

 

quality at the best price. Everyday

Q ua l I T y

s TaT e m e n T :

Living Basics ® offer timeless, basic

Good level of product

 

styles at solid values.

f a b r I C aT I o n s :

 

Knits:

– Polar fleece, cotton

 
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15
Edgy Styling Caleb Caleb is an active teenager who is never far from his iPod.
Edgy Styling
Caleb
Caleb is an active teenager who
is never far from his iPod. He is a
moderately social high-schooler,
planning to attend college. On any
given afternoon, Caleb may be found
skateboarding at his neighborhood park
or at home playing drums and video
games. He also enjoys snowboarding
during the winter months.
16
 
     
   

b

r a n d

p o s I T I o n :

Fission ® is designed for pre-teen to

Fission ® for young males includes comfortable separates, shoes, and accessories with an edge.

early-twenties males who desire trendy

C

u sTom e r

T a rg eT :

and expressive accessories for an

Male: Age 20+ ®

active lifestyle. Taking design cues

 

Q ua l I T y

s TaT e m e n T :

from popular skate and urban brands,

Better level of product

Fission ® is imaginative and edgy with

f a b r I C aT I o n s :

streetwear influences. Fission ® blends

 

Knits:

vintage-inspired colors and prints

 

Cotton, jersey

 

with seasonal trends.

 

Wovens:

 

Denim, canvas, twill

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Today’s outdoor enthusiast wants to remain warm and dry when it’s cold and wet outside.
Today’s outdoor enthusiast wants to
remain warm and dry when it’s cold
and wet outside. They expect their
outdoor gear to stand up to the
elements and enhance their outdoor
experience with the latest innovations
in outdoor wear. Whether they’re
hitting the slopes, trekking through
rugged terrain or taking in a scenic
view, adventurers want to do it in
style. Along with modern innovations
and design, quality and value are
also of great importance to the
outdoor enthusiasts.
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      b r a n d p o s I T I o n

b

r a n d

p o s I T I o n :

Glacier’s Edge ® focuses on

Glacier’s Edge ® for males and females includes cold-weather technical apparel, shoes and accessories.

performance fabrications, design

innovations and details. Engineered to

C

u sTom e r

T a rg eT :

 

Female: Age 25-45

be comfortable and perform best on

Q ua l I T y

s TaT e m e n T :

the trail or the slopes, Glacier’s Edge ®

Better level of product

designs feature technologies that

f a b r I C aT I o n s :

combat the elements, keeping

 

Knits:

adventurers warm and dry.

– Performance-inspired nylon/polyester, micro/polar bonded fleece

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updated styling Samantha Samantha is confident in all she does. She is career-minded and dresses
updated styling
Samantha
Samantha is confident in all she does.
She is career-minded and dresses for
success. Whether in sportswear for daily
visits to the gym or a casual outfit for a
Friday night out, she is well put together.
She opts for fashionable comfort, but
always appreciates a great pair of heels.
Cultured and sophisticated, Samantha
is well-traveled, educated and always
informed about current events. She has
a great sense of humor and appreciates
witty sarcasm. Her sophisticated tastes
are evident in her home, lifestyle and
broad social network. While Samantha
enjoys entertaining her close friends on
the weekends, she cherishes her family
time above all.
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b

r a n d

p o s I T I o n :

GNW ® delivers up-to the-minute,

GNW ® for women includes business wear, sleepwear, handbags, shoes, hosiery and accessories.

trend-right sportswear designed to

add freshness and sophistication to any

C

u sTom e r

T a rg eT :

 

Women 25-40

wardrobe. Updated design trends are

Q ua l I T y

s TaT e m e n T :

captured and delivered in high-profile,

Best level of product

 

affordable separates.

f a b r I C aT I o n s :

 

Knits:

Fine gauge yarns, premium blends, cotton basics, rayon/spandex

Wovens:

Spandex blends, brushed cotton

 

Sweaters:

Fine to heavy gauge yarns, Lyocel, Merino wool and rayon, acrylic blends and poly rayons

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Updated styling William William is a well-educated, successful business leader. He excels in his corporate
Updated styling
William
William is a well-educated, successful
business leader. He excels in his
corporate job; he’s driven and enjoys
leading his team. William is tech-savvy
and fashion-conscious. He stays
informed about world events and
politics. In his off-time, William
embraces the urban night life as much
as he savors a weekend in wine country.
As a husband and father of one, William
appreciates his family time at home,
in the comfort of his sophisticated
surroundings. William takes pride in
his appearance and maintains it with
regular workouts. His efforts allow
him to feel confident in a modern fit,
without having to sacrifice comfort.
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GNW ® delivers up-to the-minute, trend-

right sportswear designed to

add freshness and sophistication

to any wardrobe. Updated design

trends are captured and delivered in

high-profile, affordable separates.

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and delivered in high-profile, affordable separates. 23 b r a n d p o s I
and delivered in high-profile, affordable separates. 23 b r a n d p o s I

b r a n d

p o s I T I o n :

GNW ® for men includes business casual separates and accessories with updated styling.

C u sTom e r

Men 25-40

T a rg eT :

Q ua l I T y

s TaT e m e n T :

Best level of product. Upscale.

f a b r I C aT I o n s :

Knits:

Fine gauge yarns, premium blends, cotton basics, rayon/spandex

Wovens:

Spandex blends, brushed cotton

Sweaters:

Fine to heavy gauge yarns, Lyocel, Merino wool and rayon, acrylic blends and poly rayons

casual styling Kate Kate is a woman defined by efficiency and productivity. She has a

casual styling

Kate

Kate is a woman defined by efficiency and productivity. She has a mature attitude and works hard to keep her career and home in order. Kate is practical and loves to shop for her staple items. Her style of no- nonsense, comfortable clothing is suitable for her busy lifestyle. As Kate is preparing to downsize, anticipating an empty nest, she appreciates every moment spent with her family and friends. Kate loves to cook, garden and read. Above all, she enjoys game-nights or movies out with her family. Kate seems to put the needs of those around her before her own. Kate embraces tradition and is very loyal. She supports her community and makes sure that her family is included and engaged.

tradition and is very loyal. She supports her community and makes sure that her family is
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b r a n d

p o s I T I o n :

Great Northwest Clothing Company ® for women includes relaxed, casual separates, sleepwear, shoes and accessories.

C u sTom e r

Women 35-60

T a rg eT :

Q ua l I T y

s TaT e m e n T :

Better level of product

f a b r I C aT I o n s :

Knits:

Cotton-based ribs and jerseys, fleece–cotton, man-made brazed and flat black ribs

Wovens:

Brushed and sueded cotton twills, sheeting and chambray. Relaxed, worked denim and flannels

Sweaters:

Cotton, fair isles, jacquards and acrylic blends

Great Northwest Clothing Company ®

offers timeless, all-American styled

apparel with value and quality in mind

for casual or active lifestyles.

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casual styling

Tom

Tom is a hard-working man who takes pride

in his work. He and his wife enjoy family

time, but also look forward to the years

ahead, when their kids move on to college.

Tom is very active and loves the outdoors.

Whether hunting, fishing, camping or

mowing the lawn on a Saturday afternoon,

he feels most comfortable in a relaxed pair

of jeans and a t-shirt. Tom also loves grilling

and actively follows college football.

comfortable in a relaxed pair of jeans and a t-shirt. Tom also loves grilling and actively
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comfortable in a relaxed pair of jeans and a t-shirt. Tom also loves grilling and actively

b r a n d

p o s I T I o n :

Great Northwest Clothing Company ® for men includes relaxed, casual separates, shoes and accessories.

C u sTom e r

T a rg eT :

Men 30-50 (primary purchaser: female spouse 30-50)

Q ua l I T y

s TaT e m e n T :

Better level of product

f a b r I C aT I o n s :

Great Northwest Clothing Company ®

offers timeless, all-American-styled

apparel with value and quality in mind,

for casual or active lifestyles.

Knits:

Cotton or cotton-rich based ribs and jacquards

Wovens:

Brushed and sueded cotton twills, sheeting and chambray. Relaxed and worked denim

Sweaters:

Cotton, fair isles, jacquards and acrylic blends

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Trend-right styling Issabella Issabella is known as the hip mom on the block; she has
Trend-right styling
Issabella
Issabella is known as the hip mom on
the block; she has a youthful attitude
and always wears a smile. Her cool,
casual style is perfect for her active
lifestyle. Whether managing her office,
shuffling kids from school to practice
or grabbing coffee with her friends after
a workout, Issabella adapts well and
embraces change. She knows how to text
with the best of them, has hundreds of
friends on Facebook and tweets on
occasion. Issabella’s husband, friends and
kids love her infectious optimism and
they cherish the time she invests in
making each of them feel special.
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      b r a n d p o s I T I o n
      b r a n d p o s I T I o n

b

r a n d

p o s I T I o n :

Great Northwest Indigo ® offers

Great Northwest Indigo ® for women includes trend-right casual separates and accessories.

Customers a youthful but age-appro-

C

u sTom e r

T a rg eT :

 

priate look and feel. Great Northwest

Women 25-45

Indigo ® provides a fun and relaxed style

Q ua l I T y

s TaT e m e n T :

with modern fit and fashionable styling.

Better level of product

 

Designed for Customers to easily mix

f a b r I C aT I o n s :

and match with existing separates to

 

Knits:

Lightweight cottons and cotton/modal blends

 

create a personalized style.

Wovens:

Lightweight cotton and cotton/spandex blends

 

Sweaters:

Acrylic blends, fine-gauge cotton, wool, and rayon.

 
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Trend-right styling Eva Eva thrives on an active lifestyle. This mom believes in working hard
Trend-right styling
Eva
Eva thrives on an active lifestyle.
This mom believes in working hard and
playing hard. Her friends and family
can always count on her to be at their
events or lend a hand. Her style is
versatile; she can easily transition from
a sales meeting to happy-hour. She loves
using Instagram and Pinterest to keep
up with her friends and trends in
pop-culture. At the end of the day, she
enjoys a quiet evening with her family.
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B r a n d P o s i t i o n : offers
B r a n d
P o s i t i o n :
offers Customers a fresh
Trend-right sandals, shoes, boots.
and age-appropriate look for everyday
C u stom e r
t a rg e t :
footwear.
offers a fun and
Women 25-45
relaxed style while making a modern
Q ua l i t y
s tat e m e n t :
fashion statement. Designed for
Better level of product
Customers to easily mix and match
F a B r i C at i o n :
with existing separates to create a
Synthetic leather
personalized style that inspires.
31
Trend-right styling Ryan Ryan has a passion for life. He enjoys his creative job and
Trend-right styling
Ryan
Ryan has a passion for life. He enjoys his
creative job and the flexibility it affords
him. On nice days he bikes to work,
but not before stopping at the neighbor-
hood espresso bar. Ryan is active in his
community, whether volunteering at his
kids’ school or leading creative writing
workshops to pre-teens. Ryan and his wife
often marvel at the ways in which their
young children are constantly changing.
Ryan’s social network is expansive and he is
great at keeping in touch via Twitter, Face-
book and texts. He takes every opportunity
to be outdoors: running, biking or playing
a game of pick-up basketball.
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b r a n d p o s I T I o n : 3800

b r a n d

p o s I T I o n :

3800 east TM for men includes trend-right casual separates.

C u sTom e r

Male 25-40

T a rg eT :

Q ua l I T y

s TaT e m e n T :

Better level of product

f a b r I C aT I o n s :

Knits:

Low impact, lightweight cottons and cotton/modal blends

Wovens:

Lightweight cotton and cotton/spandex blends

Sweaters:

Acrylic blends, fine gauge cotton, wool and rayon

3800 east TM offers Customers

a progressive urban feel, with

fashionable detailing and a relaxed style.

3800 east™ separates allow

Customers to easily mix and match new

pieces with existing pieces to create a

personalized répertoire.

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Today’s Customer enjoys the holiday

season to the fullest. She wears her heart

on her sleeve and wants to demonstrate

her enthusiasm for the special time of year.

She cherishes her time with extended

family and especially enjoys entertaining

holiday guests.

special time of year. She cherishes her time with extended family and especially enjoys entertaining holiday

34

b Holiday Traditions ® offers Customers r a n d p o s I T
b
Holiday Traditions ® offers Customers
r a n d
p o s I T I o n :
Holiday Traditions ® includes relaxed, casual separates, sleepwear, shoes and accessories.
traditional, all-American styled
C
u sTom e r
T a rg eT :
apparel with a holiday twist. Perfect for
Female 35-60
Customers wishing for quality seasonal
Q ua l I T y
s TaT e m e n T :
apparel at recognizable value.
Good level of product
f a b r I C aT I o n s :
Knits:
Cotton-based ribs and jerseys, fleece-cotton, man-made brazed and flat back ribs
Wovens:
Brushed and sueded cotton twills, sheeting and chambray. Relaxed, worked denim
and flannels
Sweaters:
Acrylic blends, cotton, fair isles, jacquards
35

Today’s kids are happy, energetic and

full of curiosity. Kids ranging from

infants to elementary school age

are active no matter where they are:

outside, wrestling with a sibling or

hosting a tea party. They are drawn

to bold colors, great screen prints and

comfortable clothes that don’t get in

their way. Though kids don’t know it,

their moms appreciate the versatility

of mix-and-match clothing. Kids love

the expressive possibilities of choices

in everything. Moms appreciate

the value of versatile, durable and

affordable clothing.

36

 
     
   

b

r a n d

p o s I T I o n :

kids korner ® is a comprehensive

kids korner ® for children includes mix-and-match casual separates, basics, shoes and accessories.

brand of children’s school and play

clothes. kids korner ® offers relaxed

C

u sTom e r

T a rg eT :

 

Mothers of children infant-8 years of age

fits and fresh designs that kids love,

while appealing to parents with

Q ua l I T y

s TaT e m e n T :

 

Good level of product

affordable prices, easy care and

f a b r I C aT I o n s :

versatility. kids korner ® includes

 

Knits:

mix-and-match pieces for school and

– Cotton and cotton/Spandex blends

casual occasions, suitable for infants,

– Cotton/polyester blends

 
 

toddlers and bigger kids.

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When it comes to selecting men’s underwear, today’s man cares about one thing: comfort. He
When it comes to selecting men’s
underwear, today’s man cares about
one thing: comfort. He appreciates
innovations such as tagless tees,
moisture-wicking fabrics and breathable
cotton. Today’s man recognizes
quality and likes to buy in bulk.
He also likes choice: color, print and
fabric. Whether it’s sport briefs for
exercise or lounge pants for a lazy
weekend, today’s man wants options.
38
fabric. Whether it’s sport briefs for exercise or lounge pants for a lazy weekend, today’s man
b r a n d p o s I T I o n : Michael
b r a n d p o s I T I o n : Michael

b r a n d

p o s I T I o n :

Michael Morgan ® for men includes quality socks, underwear and loungewear.

C u sTom e r

Male 25-45

T a rg eT :

Q ua l I T y

s TaT e m e n T :

Better level of product

f a b r I C aT I o n s :

Knits:

– Cotton, CVC - Cotton/poly blend

Wovens:

– Cotton, brushed cotton

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39

With value in mind, Michael Morgan ®

is a line of basics created to keep

men comfortable throughout

the day, whether at work at or play.

Designed using easy-care fabrics.

   

a d u lT

f I T

s a m p l e

r eQ u I r e m e n Ts :

a d u lT

f I T

s a m p l e s :

 

The Product Development group directs two product categories: Product Development-initiated product and Merchant-initiated product.

1. Product Development-initiated products are conceived and designed from the ground up. Tech Packs, sourcing details, costing and technical specifications all originate from the PD group.

 

All samples must be submitted with information from detailed Tech Pack. (Tech Pack template is available at the location below.) Vendor Tech Pack may be used, if all required Kroger fields are supplied in vendor’s own Tech Pack.

 

All fit samples must be accompanied by the required Kroger sample Approval Card. A template is available here.

All fit samples must be made with the same fabric and trim-standard quality that will be used for a production garment.

All adult apparel fit samples must be submitted in a size medium and accompanied by the following:

– Full size range of graded specs of the style must be sent with counter sample

– Vendor measurements of actual counter sample listed on graded specs

 

– Tolerance level +/- for each measurement on specs

2. Merchant-initiated products are

conceived and designed as part of a vendor’s line. Tech Packs are initiated by the vendor at the request of the Merchant group Buyer. All details concerning technical specifications and costing are addressed through the buying office. The Product Development group supervises, ensuring proper execution concerning fit, fabrication, construction, color and ticketing/label identification.

– Fabrication quality with weight and construction must be called out on the fit sample

Please Note: 2nd or 3rd fit sample may be required before final fit is approved.

Click here to download the Product Development Tech Pack Template.

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40

(For best results using a PC: Select “Click here” and select “save” to download the native document to a location on your computer)

a d u lT

s p eC I f I C aT I o n

m e a s u r e m e n T

g u I d e :

   

Sleeve

m e a s u r e m e n T

a d u lT g u I d e :

Lay garment flat. Measure from back center, following slope of shoulder to low shoulder point. Continue straight down sleeve to cuff edge.

All products must meet a basic standard-fit specification, which is designed to ensure fit consistency between garments under a single private label. A standard fit measurement guide is provided. Sizing specifications are also provided, but will be reviewed based on individual garment styling and vendor-supplied Tech Pack.

Neck

Lay garment flat. Measure straight across from neck seam to neck seam.

Chest

Lay garment flat. 1” UA measure straight across chest, from side seam to side seam.

Waist

Lay garment flat. Approximately 17” from high shoulder point, measure straight across chest, from side seam to side seam.

Click below to view and download the Specification Measurement Guides.

 
Misses
41
41

W om e n s

s p eC I f I C aT I o n s :

s I z I n g

Women’s brands for Kroger are

designed with fit and styling targeted

at a specific Customer type. The fit

between brands can vary dramatically.

A Customer who wears a medium in

one private label product may not experience the same fit in a medium of another private label.

42
42

g r e aT

nW

C loT h I n g

C o .

m I s s e s

s I z e

C h a rT

 

SIze

 

S

 

M

L

 

XL

CheSt

17

3 / 4-19

 

19-20 1 / 2

20

1 / 2 -22”

21

1 / 4 -22 3 / 4

WAISt

16

1 / 4-17 1 / 2

18-19 1 / 2

19-20 1 / 4

19

3 / 4 - 21 1 / 4

BoDy LeNGth

25

1 / 2-27 1 / 2

26-28”

26

1 / 2-28 1 / 2

 

27-29”

SLeeve LeNGth

23-24”

 

23

1 / 2-24 1 / 2

24

1 / 4-25 1 / 4

24

3 / 8 -25 3 / 8

greaT nW CloThIng Co. – Womens plus sIze CharT

SIze

 

1X

 

2X

 

3X

CheSt

24-25 1 / 2

24

3 / 4-26 1 / 4

25

1 / 2-27 1 / 2

WAISt

23-24 1 / 2

23

3 / 4 -25 3 / 4

24

1 / 2 -26 1 / 2

BoDy LeNGth

27

1 / 2-29 1 / 2

28-30”

28

3 / 4 - 30 3 / 4

SLeeve LeNGth

22

3 / 4 -23 3 / 4

23

1 / 2-24 1 / 2

24

1 / 4-25 1 / 4

I n d I g o

m I s s e s

s I z e

C h a rT

 

SIze

 

S

M

 

L

 

XL

CheSt

16

1 / 4-17 1 / 2

17 1 / 2-19”

19-20 1 / 2

19

3 / 4 -21 1 / 4

WAISt

15-18 1 / 4

16

1 / 4-17 3 / 4

17

3 / 4 -19 1 / 4

18

1 / 2 - 20”

BoDy LeNGth

25

1 / 2-27 1 / 2

26-28”

26

1 / 2-28 1 / 2

 

27-29”

SLeeve LeNGth

23-24”

23

1 / 2-24 1 / 2

24

1 / 4-25 1 / 4

24

3 / 8 -25 3 / 8

I n d I g o Womens plus sIze CharT

 

SIze

 

1X

 

2X

 

3X

CheSt

24-25 1 / 2

24

3 / 4-26 1 / 4

25

1 / 2-27 1 / 2

WAISt

23-24 1 / 2

23

3 / 4 -25 3 / 4

24

1 / 2 -26 1 / 2

BoDy LeNGth

27

1 / 2-29 1 / 2

28-30”

28

3 / 4 - 30 3 / 4

SLeeve LeNGth

22

3 / 4 -23 3 / 4

23

1 / 2-24 1 / 2

24

1 / 4-25 1 / 4

gnW

m I s s e s

s I z e

C h a rT

 

SIze

 

S

M

 

L

 

XL

CheSt

17

3 / 4-19

19-20 1 / 2

20

1 / 2 -22”

21

1 / 4 -22 3 / 4

WAISt

15-18 1 / 4

16

1 / 2 -17 3 / 4

17

3 / 4-19 1 / 4

18

1 / 4-20”

BoDy LeNGth

25

1 / 2-27 1 / 2

26-28”

26

1 / 2-28 1 / 2

 

27-29”

SLeeve LeNGth

23-24”

23

1 / 2-24 1 / 2

24

1 / 4-25 1 / 4

24

3 / 8 -25 3 / 8

m e n s

r eg u l a r

s I z I n g

C h a rT

 

SIze

 

S

M

 

L

 

XL

XXL

CheSt

 

40-42”

42-44”

44-46”

46-48”

48-50”

WAISt

 

34-36”

36-38”

38-40”

40-42”

42-44”

NeCk

 

14-14 1 / 2

15-15 1 / 2

16-16 1 / 2

17-17 1 / 2

18-18 1 / 2

SLeeve

 

32

1 / 2-33”

33

1 / 2-34”

34

1 / 2-35”

35

1 / 2-36”

36 1 / 2-37”

m e n s

b I g

&

T a l l

s I z I n g

C h a rT

SIze

2X

 

3X

4X

CheSt

52-54”

56-58”

62-64”

WAISt

46-48”

48-50”

50-52”

NeCk

18-18 1 / 2

19-19 1 / 2

20-20 1 / 2

SLeeve

36-36 1 / 2

37-37 1 / 2

38-38 1 / 2

Big & Tall Sizes

– For men 5’11” – 6’3”

– Long sleeves are approximately 1” – 1 1 / 2” longer

– Short sleeves are 3 / 4 ” longer

y o u n g

m e n s

s I z I n g

C h a rT

 

SIze

S

M

 

L

 

XL

CheSt

35-37”

40-42”

42-44”

44-46”

WAISt

32-34”

36-38”

37-39”

41-43”

NeCk

14-14 1 / 2

15-15 1 / 2

16-16 1 / 2

17-17 1 / 2

SLeeve

31

1 / 2-32”

32

1 / 2-33”

32

1 / 2-34”

34

1 / 2-35”

s I z I n g

s p eC I f I C aT I o n s :

m e n s

Men’s brands for Kroger share similar sizing specifications and

are displayed by Customer type. The fit between brands does not share the same drastic variance that is seen in Women’s RTW.

43
43
44 a d u lT f o l d I n g I n sT
44
44

a d u lT

f o l d I n g

I n sT r u C T I o n s :

To achieve greater holding capacity, product should be folded by the manufacturer after production. Please follow guidelines so that perfect execution may be achieved.

a d u lT

f o l d I n g

r eQ u I r e m e n Ts :

All folded product must be folded to the specified dimensions unless otherwise noted on purchase order.

All folded product must have an approved size strip placed (see the Adult Folding Instructions link below).

Integra Trim LTD is the designated provider for ticketing and labels unless otherwise indicated on the purchase order: www.integratrim.com

Click below to view and download the Adult Folding Instructions:

on the purchase order: www.integratrim.com Click below to view and download the Adult Folding Instructions: Misses
Mens
Mens

C h I l d r e n s

f I T

s a m p l e s :

The Product Development group directs two product categories:

Product Development-initiated product and Merchant-initiated product.

1. Product Development-initiated product is conceived and designed from the ground up. Tech Packs, sourcing de- tails, costing and technical specifications all originate from the PD group.

2. Merchant-initiated product is conceived and designed as part of a vendor’s line. Tech Packs are initiated by the vendor at the request of the Merchant group Buyer. All details concerning technical specifications and costing are directed to the buying office. The Product Development group super- vises the execution of the request, ensuring proper fit, fabrication, construction, color and ticketing/label identification.

45
45

C h I l d r e n s

f I T

s a m p l e

r eQ u I r e m e n Ts :

All samples must be submitted with information from a detailed Tech Pack. Vendor Tech Packs may be used if all required Kroger fields are supplied in vendor’s own Tech Pack. Click here to view and download the Product Development Tech Pack Template.

All fit samples must be accompanied by the required Kroger Sample Approval Card. The template is available by clicking here.

All fit samples must be submitted in a 18M for Infant, 3T for Toddler, M (5/6) for Little Boy/Little Girl and M (10/12) for Big Boy/Big Girl.

All fit samples must be made in same fabric and trim-standard quality that will be used for production garments.

All fit samples must be accompanied by the following:

– Full size range of graded specs of the style of counter sample

– Vendor measurements of actual counter sample listed on graded specs

– Tolerance level +/- for each measurement on specs

– Fabrication quality with weight and construction must be called out on the fit sample.

Please Note: 2nd or 3rd fit sample may be required before final fit is approved.

be called out on the fit sample. • Please Note: 2nd or 3rd fit sample may
C h I l d r e n ’ s m e a s u
C h I l d r e n ’ s
m e a s u r e m e n T
C h I l d r e n ’ s
s p eC I f I C aT I o n
g u I d e :
m e a s u r e m e n T
g u I d e :
All products must meet a basic
standard-fit specification, which is
designed to ensure fit consistency
between garments under a single
private label. Sizing specifications are also
provided, but will be reviewed based on
individual garment styling and vendor
supplied Tech Pack.
Body length
Measure from high shoulder point at
neck seam to bottom opening.
Chest
Measure around the fullest part of
the chest.
Waist
Measure waistline from top waist
seam to seam.
Hip
Measure 2” above gusset point from
side seam to side seam. Measure inseam
from gusset to leg opening.
Click here to view and download the
Children’s Specification Measurement Guide.
46
 

K I d s

K o rn e r

I n fa n T

a n d

T o d d l e r

s I z e

C h a rT

 

SIze

9M

12M

 

18M

 

24M

2t

3t

4t

CheSt

11

11.25

11.75

 

12.25

12.25

12.75

13.25

BoDy LeNGth

13

13.25

13.75

 

14.25

16

16.5

17

WAISt

8.25

8.25

 

8.5

 

8.75

9.25

9.5

9.75

hIp

11

11.5

 

12

 

12.5

12.5

13

13.5

INSeAM (Short)

2.5

2.75

 

3

 

3.25

3.75

4

4.25

INSeAM (pANt)

9

10.5

 

11.5

 

12.5

14

15

16

KIds Korner (lITTle boys 4 To 7 and gIrls 4 To 6X)

SIze

S

( 4 )

M

( 5 / 6 )

L

( 6X / 7 )

CheSt

13.25

13.75

 

14.25

BoDy LeNGth

18.5

 

19

 

19.5

WAISt

9.75

 

10

 

10.5

hIp

13.5

 

14

 

14.5

INSeAM (Short)

 

6

 

6.5

 

7

INSeAM (pANt)

17.5

   

19.5

18.5

C u r f eW

g I r l

(b I g

g I r l s

s I z e

7

To

16)

SIze

S

( 7 )

M

( 10 / 12 )

L

( 14 / 16 )

CheSt

 

17

 

17.5

 

18

BoDy LeNGth

 

24

   

24.5

 

25

WAISt

11.5

   

12

 

12.5

hIp

18.5

   

19

 

19.5

INSeAM (pANt)

 

24.5

   

25

 

25.5

f I s s I o n

b oy

(b I g

b oy s

s I z e

8

To

16)

SIze

S

( 8 )

M

( 10 / 12 )

 

L ( 14 / 16 )

CheSt

 

17

 

17.5

 

18

BoDy LeNGth

 

24

   

24.5

 

25

WAISt

11.5

   

12

 

12.5

hIp

18.5

   

19

 

19.5

INSeAM (pANt)

 

24.5

   

25

 

25.5

s I z I n g

C h I l d r e n s s p eC I f I C aT I o n s :

Children’s brands for Kroger are designed with fit and styling targeted at specific Customer types. The fit between age groups may vary. It is important to have fit consistency within the same age group/private label.

47
47
48
48

C h I l d r e n s

I n sT r u C T I o n s :

f o l d I n g

To achieve greater holding capacity, product should be folded by the manufacturer after production. Please follow guidelines so that perfect execution may be achieved.

C h I l d r e n s

f o l d I n g

r eQ u I r e m e n Ts :

All folded product must be folded to the specified dimensions unless otherwise noted on purchase order.

All folded product must have an approved size strip placed (see the Children’s Folding Instructions link below).

Integra Trim LTD is the designated provider unless otherwise indicated on the purchase order: www.integratrim.com

Click here to view and download Children’s Folding Instructions.

f I T

s a m p l e

r eQ u I r e m e n Ts :

d ev e lo p m e n T

 
 

I d e n T I f I C aT I o n

C a r d :

 

All fit samples must be accompanied with the required Kroger sample tag.

   

If a vendor Development Identification Card contains all required information on the Kroger Card, a vendor’s card can be substituted. Minimum size for each card should be 3”x6.5”.

To expedite the fit sample process, all vendors are to affix a Development Identification Sample Approval Card to each garment submitted for approval.

Reminder:

All fit samples must be made in same fabric and trim-standard quality that will be used for production garments.

 

All fit samples must be accompanied by the following:

 

– Full size range of graded specs of the style of counter sample

– Vendor measurements of actual counter sample listed on graded specs

– Tolerance level +/- for each measurement on specs

– Fabrication quality with weight and construction must be called out on the fit sample

Please Note: 2nd or 3rd fit sample may be required before final fit is approved.

Click here to view and download the Sample Approval Card.

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49
 

f a b r I C

Q ua l I T y

f a b r I C

Q ua l I T y

a p p rova l

r eQ u I r e m e n Ts :

a p p rova l

p ro C e s s :

 
 

Vendors are responsible for submitting fabrication swatches for approval.

Fabric quality approvals for all private label apparel will be managed by the Product Development group. By centralizing this process, it is expected that the execution of fabric quality across the Apparel group will improve consistency and Customer satisfaction.

Vendors are to attach fabrication swatches to the Kroger Development Identification Card for fabric quality approvals. If vendor fabric quality cards contain all required information, they may be submitted in lieu of a Kroger Approval Card.

Fabric quality sample size is to be 7”x 7”.

 

The sample must be delivered in a timely manner, in accordance with the in DC due-date.

The sample must be delivered in a timely manner, in accordance with the development timeline.

 

Fabric quality samples must be resubmitted if not approved. Verdors may submit samples up to three times before Kroger exercises the right to cancel the PO/order.

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50
Click here to view and download the Fabric Quality Approval Card.

Click here to view and download the Fabric Quality Approval Card.

l a b

d I p

r eQ u I r e m e n Ts :

l a b

d I p

a p p rova l p ro C e s s :

 

Vendors are responsible for submitting lab dips for all colorways.

 

Vendors are to attach three lab dip swatches to the Kroger Lab Dip Approval Card for lab dip approvals. If a vendor’s lab dip card contains all required information, it may be submitted in lieu of the Kroger card.

Color approvals for all Apparel Corporate Brands will be managed by the Product Developer. By centralizing this process, the execution of color application across the Apparel group

Dip size is to be 2”x2”.

Written approval must be provided by Product Developer prior to bulk production.

The above must be sent in a timely manner, in accordance with the development timeline.

Lab dips must be resubmitted if not approved. Vendors may submit samples up to three times before Kroger exercises the right to cancel the PO/order.

Click here to view and download the Kroger Lab Dip Approval Card.

will improve consistency and Customer satisfaction. For questions regarding the lab dip approval process, please

contact the Product Developer for the specific category of goods.

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51
 

p r I vaT e

l a b e l

s h o e s :

p r I vaT e

l a b e l

s h o e s

r eQ u I r e m e n Ts :

Kroger selects shoes for private labels.

All samples must be submitted with respective domestic or import quote sheets.

Private label shoes are considered a merchant-initiated product. Shoes are conceived and designed as part of a

All samples will be provided in sizes designated by the buying office.

At times, shoe projects will be presented Enterprise-wide. These projects will require off-shelf displays.

 

Click here to refer to the off-shelf display information page.

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52

vendor’s line. Tech drawings and shoe specifications are provided by the vendor, at the request of the Merchant group.

The Product Development group supervises the execution of the request, ensuring proper fit, color and ticketing/label identification.

 
group supervises the execution of the request, ensuring proper fit, color and ticketing/label identification.  

s I z I n g

s p eC I f I C aT I o n s :

s h o e

Kroger require all shoes to use standard US sizing guidelines.

With Buyer approval, Euro/UK

sizes may be submitted as well.

53
53

I n fa n T

s h o e

s I z e

C h a rT

(0-12