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Critically evaluate and use the seven dimensions within a strategic innovation framework
to produce a portfolio of outcomes that will drive growth for Pint Energy.
Introduction
There are various types of strategic innovation approaches, models and frameworks
which assist firms specifically with technology to increase their productions and to strategize
their operational approaches. Companies therefore have to innovate and progressively improve it
operations in order to counter the competitive advantage. At times on the process on how they
attain these processes, they show distinction from the strategic innovation (Hanafizadeh and
Ravasan, 2011). Strategic innovations needs culture which can develop breakthrough in the
current market of the company and enters the new market with great potential. The seven
dimensional innovation frameworks are combination of approaches which when weaved together
produces many results which drive the growth. Pint energy for need the strategic models so that
they can be in position to tackle the challenges that is facing the global world. Just like any other
oil company, the pint firm faces lots of competition and for it to remain the oil market; it has to
apply the strategic innovation frameworks. The report wil[-l focus on seven dimensions within a
strategic innovation framework that will drive growth for Pint Energy
A managed innovation process is among the processes that are at the creative center of
the innovations in the firm. A managed innovation is the strategy the company, in the case of pint
energy can use to find new techniques and the trends in the market and make efforts to fit into
them through innovation (Hanafizadeh and Ravasan, 2011). The innovation includes the
company structure and the products in the market. The products in the market are analyzed and
the company makes new innovations in order to maintain the competitive advantage. Pint energy
should make analysis of the current situation of the market and find a way to win the competitive
advantage. There are new tends in the market in which the customers preferences and taste is
ever changing. Learning the customer preferences and taste will enable pint energy to invent new
The pint energy should have as better and well managed innovations by looking beyond
what is obvious. This will enable the company to influence and make inspiration on the members
of the staff, and through this there will be more explorations. The explorations may include
pathways that the company can take in order to thrive in the competitive market (Flores-Fillol et
al., 2014). The company can also look or carry out research and identify new possibilities and
hence adjusting to fit into them. In this case, the pint energy may make new innovations that will
enable them to overcome the other competitors through innovation and zipping the gap that
Strategic alignment
The staff in the organization is the driving force that will steer the firm to the highest levels of
company cycle. The life cycle of the company is dependent on the way the staff relates and
makes decisions in unison (Hanafizadeh and Ravasan, 2011). Strategic alignment is the interest
and the support between the stakeholders that can assist in the stimulation of the organization.
The Pint energy firm will have a good startup if the members of staff are well organized and have
the same goal for the better future of the firm. The strength of the company depends on the union
company will be achieved and the competitive advantage of the market will be easily won
(Tushman and Anderson, 2004). The cooperation that exists between the members or the
shareholders will drive the company to a far part that the competitors will not overtake.
Customer foresight
It is how the company product can improve the lives of the people. However, it refers to
motivations that prompt individuals to specific brands over the others. In reference to the Pint
energy firm, it has to develop trust for the people. It is due to a reason that many individuals are
it willing to share their decisions on purchases. By gaining trust from the consumers, the pint
firm should be in position to get information that are crucial for the company (Battistella, 2014).
The pint firm will therefore have to build this trust by assisting them in their decisions on
purchases through addressing typical problems associated with its product. In addition, Pint
Energy Company should map the journey of the clients in an aim to assist in identifying the gaps
within their strategies. in this particular situation, the pint company should understand things that
motivates the clients. In addition, the firm should practice the personal immersion by doing what
its consumers are doing, for instance shopping with them (Hanafizadeh and Ravasan, 2011). If
the pint firm will do this, it will notice the way its brand stands out in the market alongside its
main competitors. The pint firm also will be in position to go through all the challenges which
the consumers encounter with its products in the market. By doing this will help them to rectify
possible mistake and put itself in the right track with the competing firms in the United
Kingdom.
Industry foresight
This particular strategy encompasses the combination of future methods with those of strategic
management. It also about comprehends the external changes together with internal capabilities
and drivers of the industry (Hanafizadeh, et al., 2012). By using the industry foresight, the pint
energy firm will understands the drivers of changes and also they will be able to identify the
trends which are new to the firm and within the energy firm. The firm will be in position to
identify and adopt new technologies which can assist the firm to thing outside their undertakings.
The industry foresight in the pint firm will have to work together with outside and in house
change agents by applying a systematic process. It will have to combine ideas from different
sources to come up and spot ideas for future businesses and also they will drive particular
opportunities of market. The firm also will systematically identifies and explore the attractive
search fields (Hanafizadeh and Ravasan, 2011). In order to have more efficiency with this
strategy, pint energy firm have to develop and use existing approaches and change agents for
Disciplined implementation
Pint energy firm will have to show how it has been disciplined with is particular innovative
strategy so that it will have to come up with effectiveness. The pint energy firm should sketch the
desired image for the organization. It is attain via work-shopping a needed future in all levels in
the company. The firm also should ascertain specific goals which they have to attain for instance
if it is expanding oil markets across all regions of the united kingdom in six months. By
achieving it, it disciplined implementation strategy will have worked properly (Hanafizadeh and
Ravasan, 2011). In addition, the pint energy firm should do assessment which keep staff focus on
the business information technology progress. The firm however should come up with real time
indicators in its undertakings so that they should identify early warnings on lagging results. For
instance, they should track the customer feedback on service deliveries of their products so that
they can solve issues instantly as they arise. The implementing and outlining the reporting
processes and also holding individuals accountable for all sections they have to take part to
ensure that operations of the firm are done accordingly. The firm has to align reward and
recognition system in all sectors of the firm to motivate staff. Tweaking actions and examine
process and behaviors in all necessary parts to ensure that all workforce focus on the operational
processes of the company. Stakeholders therefore have to input terms of perceived progress
Organization readiness
In the ever change business world energy companies like pint should adopt strategies that enable
the organization requires readiness and management total support to be successful. For instance
before the organization implement changes, pint energy company management should held a
meeting three days to the implementation of the changes. The meeting is meant to determine the
organizational preparedness and changes that may be required to be adopted before the
implantation begins (Hanafizadeh and Ravasan, 2011). The meeting serves to bring attention all
For the new change to take place management team of Pint Company should consider conversing
to reduce or access risk that may occur as a result of the new implementation of the contemplated
process or changes. The company needs to carry out an assessment of the current situation and
the capability of the company to adopt desired changes without failure (Flores-Fillol et al.,
2014). The need to identify the key implementation points that will ensure achievement of 50%
reduction of possible failures in the next six months to come after the adoption of the new
business process. The changes needed by the pint energy company needs to be specific, time
bound, measurable and realistic in ,order for the proposed business process to take place. For
instance the company need to identify the amount to be achieved in production after the process
The impacts of changes intend as to be implemented clearly after identification. For the sae of
the pint company the changes have been identified that include increasing the number of the staff
and training them to be conversant is able to handle the new process about to be implemented.
The hi9story of the unsuccessful implementations has never be witness of in pint company owing
to the fact pint company always carries out significant organizational changes before the
company adopt any changes (Cassia et al., 2012). The existences of the imperative issues have
been solved by the motivated management team of the company. Pint Company has sufficient
time, financial resources, and motivated workers working in teams to implement the desired
changes. The advocacy of the changes in the company requires sufficient human resource to
Core technology competence refers to the unique ways of production or mode of management
that reduces cost while remaining efficient in the market. For the case of the Pint energy
company they need to adopt core technology competence in order to deliver in responding in
operations (Hanafizadeh and Ravasan, 2011). The streamlining g of the personnel in the
organization is required in order for the new proposed processes to be adopted. Core technology
competences are needed in executives, management staff and development team, support staff,
researchers and the volunteers in the organization. It involves the internal organizational
capabilities which exist within the firm which could be extracted and utilized well. The pint
energy firm will be in position to deliver great satisfaction to its clients; the firm also will
improve the energy brand equity so that the consumers demands will get addressed in a manner
For the executives, core technology competences are required in order to implement strategic
information system plan which is need for the communication of the firm. The use of the latest
technology in communication such mail, local area network and office scheduling system. For
the executive they require the system that is fasters collect information and can reach all the
employees cheaply and efficiently (Al Meshabi et al., 2010). For the management team
the essence. Subsequently need to access central system with ease thus internet is important for
the team. For the rest of the staff such as low management level, researchers and volunteers core
technology competences assist them to communicate with top management team via internet and
be able to process information with the help of the computers and the install soft ware installed.
Conclusion
The Pint energy firm should adhere to seven dimensions within a strategic innovation
framework in order to input more products to its existing portfolio. By using industry foresight
the firm will be in position to identify and adopt new technologies which can assist the firm to
thing outside their undertakings. The industry foresight in the pint firm will have to work
together with outside and in house change agents by applying a systematic process. The pint firm
will therefore have to build this trust by assisting them in their decisions on purchases through
addressing typical problems associated with its product. The streamlining of the personnel in the
organization is required in order for the new proposed processes to be adopted The
management total support to be successful. The Pint energy firm will have a good startup if the
members of staff are well organized and have the same goal for the better future of the firm.
Hanafizadeh, P. and Ravasan, A.Z., 2011. A McKinsey 7S model-based framework for ERP
pp.23-63.
Al Meshabi, O.O., Khazindar, M.M. and Orenstein, H., 2010, January. Attitude of collaboration,
real-time decision making in operated asset management. In SPE Intelligent Energy Conference
Cassia, L., De Massis, A. and Pizzurno, E., 2012. Strategic innovation and new product
Tushman, M.L. and Anderson, P., 2004. Managing strategic innovation.Change: Oxford
Hanafizadeh, P., Gholami, R., Dadbin, S. and Standage, N., 2012. The core critical success
Systems and Advancing Business Solutions: Emerging Models: Emerging Models, p.86.
Battistella, C., 2014. The organisation of Corporate Foresight: A multiple case study in the
Flores-Fillol, R., Iozzi, A. and Valletti, T.M., 2014. Platform pricing and consumer foresight: The
case of airports.