Greece 2016

Online Display Advertising Report 2016 Greece

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 ADEX Hellas 2016
Objectives & Methodology
ADEX Hellas is a standard research project, aim to produce estimation of the Greek online display advertising market.
That research analyze data on an industry- and on a quarter- basis.
All data are collected by IAB Hellas.
The ADEX Hellas survey accept the pan-European standards and collect data from publishers, sales houses and
advertising networks.
The ADEX Hellas 2016, includes advertising revenues submitted by 22 respondents vs 21 respondents in the ADEX Hellas
2015.
Publishers and networks listed 133 web sites instead of 126 during 2016. That sites targeted mainly the Greek
population.
Data are reported in nominal (rate card) prices, excluding discounts and agency commissions.
The survey reports online display advertising only.
Notes : only 1 publisher (instead of 2 during Q1-Q2 2016 period), provided data for the total market only and not for the
sectors segmentation.

Greece 2016
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2015 2016
24MEDIA 24MEDIA ADEX Hellas
ADWEB NETWORK ADWEB NETWORK
2016
ALPHA TV ALPHA TV
ANTENNA ANTENNA
Participants
ATTICA MEDIA ATTICA MEDIA Publishers & Networks
CAPITAL.GR CAPITAL.GR
ATHINORAMA DESMI EKDOTIKI ATHINORAMA DESMI EKDOTIKI
DOL DIGITAL DOL DIGITAL
DPG DPG
FORTHNET (like to like)
FREENET (SOFOKLEOUSIN.GR) FREENET (SOFOKLEOUSIN.GR)
KATHIMERINI KATHIMERINI
LIQUID MEDIA (new) LIQUID MEDIA
MEDIA2DAY MEDIA2DAY
MEGA TV MEGA TV
PRIME MEDIA (NEWSBEAST) PRIME MEDIA (NEWSBEAST)
PEGASUS INTERACTIVE PEGASUS INTERACTIVE
PHAISTOS NET (PATHFINDER) PHAISTOS NET (PATHFINDER)
THINK DIGITAL NETWORK THINK DIGITAL NETWORK
TVXS
TNC DIGITAL MEDIA GROUP L2L
YAHOO! YAHOO! (total only)
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 PUBLISHER /NETWORK 2016
1 24MEDIA Sport24.gr
PUBLISHER /NETWORK 2016
31 ADWEB manslife.gr ADEX Hellas 2016
2 24MEDIA Contra.gr 32 ADWEB marymary.gr

PUBLISHERS/NETWORKS 22
3 24MEDIA News247.gr 33 ADWEB neolaia.gr
4 24MEDIA Huffpost 34 ADWEB paso.gr
5 24MEDIA
6 24MEDIA
oneman.gr
ladylike.gr
35 ADWEB
36 ADWEB
ploigos.gr
popaganda.gr
SITES 133
7 24MEDIA redplanet.gr 37 ADWEB rocking.gr
8 24MEDIA prasinanea.gr
38 ADWEB sintagespareas.gr
9 24MEDIA olapaok.gr
39 ADWEB spitogatos.gr
10 24MEDIA dailymotion.gr PUBLISHER /NETWORK 2016
40 ADWEB spotify.gr
11 24MEDIA nba.gr 61 DPG DIGITAL onmed.gr
41 ADWEB stardoll.gr
12 24MEDIA euroleague.gr 62 DPG DIGITAL queen.gr
42 ADWEB techfrog.gr 63 DPG DIGITAL onsports.gr
13 24MEDIA deltiokairou.gr
43 ADWEB tribune.gr 64 DPG DIGITAL cnn
14 24MEDIA sport24.gr
44 ALPHA TV alphatv.gr 65 DPG DIGITAL gossip-tv.gr
15 24MEDIA techgear.gr
45 ANTENNA antenna.gr 66 DPG DIGITAL mothersblog.gr
16 ADWEB andro.gr
46 ANTENNA netwix.gr 67 DPG DIGITAL culturenow.gr
17 ADWEB arionradio.gr
47 DESMI EKDOTIKI athinorama.gr 68 DPG DIGITAL leoforos.gr
18 ADWEB athensparty.gr
48 ATTICA missbloom.gr 69 DPG DIGITAL astrology.gr
19 ADWEB athenstimeout.gr 49 ATTICA shape.gr 70 FORTHNET MEDIA novasports.gr
20 ADWEB boro.gr 50 ATTICA yuppi.gr 71 KATHIMERINI kathimerini.gr
21 ADWEB caruzo.gr
51 ATTICA askmen.gr
22 ADWEB cookbox.gr 72 KATHIMERINI ekathimerini.com
52 ATTICA madamefigaro.gr
23 ADWEB cosmopoliti.gr 73 KATHIMERINI gastronomos.gr
53 CAPITAL capital.gr 74 KATHIMERINI oinoxoos.net
24 ADWEB dietup.gr
54 DOL in.gr 75 KATHIMERINI mustonline.gr.
25 ADWEB dikaiologitika.gr 55 DOL marieclaire.gr 76 LIQUID gazzetta.gr
26 ADWEB e-daily.gr 56 DOL nea.gr 77 LIQUID koolnews
27 ADWEB e-radio.gr 57 DOL tovima.gr 78 LIQUID toratora
28 ADWEB games.gr 58 DOL cosmopolitan.gr 79 LIQUID insider.gr
29 ADWEB klik.gr 59 DOL imommy.gr 80 LIQUID jenny.gr
30 ADWEB liberal.gr 60 DPG DIGITAL newsbomb.gr
Greece 2016
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 PUBLISHER /NETWORK 2016
PUBLISHER /NETWORK 2016
81 LIQUID
82 LIQUID
spirossoulis.gr
metereologos.gr 111 THE THINK DIGITAL Yiannislucacos
ADEX Hellas 2016
83 LIQUID getgreekmusic.gr 112 THE THINK DIGITAL Familylife
84 LIQUID akispetretzikis.gr
85 MEDIA2DAY
86 MEDIA2DAY
euro2day.gr
in2life.gr
113 THE THINK DIGITAL
114 THE THINK DIGITAL
Greekcook
Infokids
PUBLISHERS /NETWORKS 23
87 MEDIA2DAY
88 MEDIA2DAY
iatronet.gr
mama365.gr
115 THE THINK DIGITAL Lovebaby SITES 133
89 MEGA megatv.com 116 THE THINK DIGITAL Lovecooking
90 PHAISTOS pathfinder.gr
117 THE THINK DIGITAL Mamamkid

V
91 PHAISTOS bestprice.gr
92 PIGASOS ethnos.gr 118 THE THINK DIGITAL Savoirville
93 PIGASOS imerisia.gr
119 THE THINK DIGITAL Couponcity
94 PIGASOS life.gr
95 PIGASOS sentragoal.gr 120 THE THINK DIGITAL Happyparenting
96 PIGASOS womenonly.gr
121 THE THINK DIGITAL Taxheaven
97 PIGASOS caranddriver.gr
98 PIGASOS elle.gr 122 THE THINK DIGITAL Zoo
99 PRIME newsbeast.gr 123 THE THINK DIGITAL Tripsadvisor
100 PRIME news.gr 124 THE THINK DIGITAL Adara
101 PRIME sidagi.gr
125 TNC DGITAL MEDIA newpost.gr
102 NICKELODEON nickelodeon.gr
103 RISE rise.gr 126 TNC DGITAL MEDIA provocateur.gr
104 THE THINK DIGITAL MSN 127 TNC DGITAL MEDIA sportdog.gr
105 THE THINK DIGITAL Skype 128 TNC DGITAL MEDIA healthmag.gr
106 THE THINK DIGITAL Outlook 129 TVXS tvxs.gr
107 THE THINK DIGITAL Kairos 130 FREENET sofokleousin.gr
108 THE THINK DIGITAL Meteo 131 FREENET medsin.gr
109 THE THINK DIGITAL Travelstories 132 FREENET techin.gr
110 THE THINK DIGITAL Travelplanet25 133 YAHOO yahoo
Greece 2016
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 ADEX Hellas Q1 timeline

+13,2%
2016 vs 2015

* mio Euros
Greece 2016
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 ADEX Hellas Q2 timeline

+17,2%
2016 vs 2015

*in mio Euros

Greece 2016
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 ADEX Hellas 2016 H1 timeline (Q1 + Q2)

+15,7%
2016 vs 2015

*in mio Euros Greece 2016

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 ADEX Hellas Q3 timeline
22 publishers & networks, 133 sites , advertising spending

*in mio Euros

+21%
2016 vs 2015

+38,7%
2016 vs 2015

Greece 2016
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 Full Year timeline
ADEX Hellas 2016
22 publishers & networks, 133 sites , advertising spending
(2016 vs 2015 +12,7%)
21 media reported ADEX in 2015, - 12,95%

*in mio Euros

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10 Greece 2016
 ADEX Hellas Sector analysis 2016 Q1
163.848 1.400
Sector Q1/2016 % 296.069
Financial Services 2.644.035 20,6% 23.000
259.668 Financial Services
281.252
Telecommunications 1.632.557 12,7% Telecommunications
514.715
FMCG / Food 624.132 4,9% FMCG / Food
FMCG / Alc. Bev. 392.918 3,1% FMCG / Alc. Bev.
2.644.035
FMCG / Non-alc. Bev. 302.811 2,4% 121.601 FMCG / Non-alc. Bev.
597.239
FMCG / Housecleaning Prod. 146.801 1,1% 86.755 FMCG / Housecleaning Prod.
FMCG / Toiletries & OTCs 682.265 5,3% 139.711 FMCG / Toiletries & OTCs
Retail 2.092.112 16,3% Retail
Media Entertainment & Leisure 1.078.788 8,4% Media Entertainment & Leisure
745.990
Auto/Moto
Tech / Software / Consumer 745.990 5,8% Auto/Moto
Electronics 139.711 1,1% Tech / Software / Consumer Electronics
1.632.557
White Appliances 86.755 0,7% White Appliances
1.078.788
Furnishings & Decoration 121.601 0,9% Furnishings & Decoration
Travel, Tourism & Transport 597.239 4,7% Travel, Tourism & Transport
Political or other Advertising 514.715 4,0% Political or other Advertising
624.132
Utilities 281.252 2,2% Utilities
Education 259.668 2,0% Education
2.092.112
Manufacturing & Construction 296.069 2,3% Manufacturing & Construction
392.918
Business Services 163.848 1,3% 682.265
302.811
Business Services
Job Market 1.400 0,0% Job Market
146.801
Real Estate
Real Estate 23.000 0,2%
TOTAL 12.827.667 100,0%
Greece 2016
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 ADEX Hellas Sector analysis 2016 Q2
164.041 12.800
Sector Q2/2016 % 248.903 Financial Services
32.000
539.677 353.400
Financial Services 4.008.256 18,9% Telecommunications

Telecommunications 2.201.778 10,4% 616.076 FMCG / Food

FMCG / Food 1.754.659 8,3% FMCG / Alc. Bev.

245.485
FMCG / Alc. Bev. 776.469 3,7% 923.022 4.008.256 FMCG / Non-alc. Bev.
166.924
FMCG / Non-alc. Bev. 420.901 2,0% FMCG / Housecleaning Prod.
564.762
FMCG / Housecleaning Prod. 213.475 1,0% FMCG / Toiletries & OTCs
FMCG / Toiletries & OTCs 1.998.009 9,4% Retail
Retail 3.237.015 15,3% Media Entertainment & Leisure
1.061.029
Media Entertainment & Leisure 1.684.074 7,9%
Auto/Moto
Auto/Moto
Tech / Software / Consumer 1.061.029 5,0% 2.201.778
Tech / Software / Consumer Electronics
Electronics 564.762 2,7% 1.684.074
White Appliances
White Appliances 166.924 0,8%
Furnishings & Decoration
Furnishings & Decoration 245.485 1,2%
Travel, Tourism & Transport 923.022 4,3% 1.754.659 Travel, Tourism & Transport

Political or other Advertising 616.076 2,9% Political or other Advertising

Utilities 539.677 2,5% 3.237.015 Utilities

Education 248.903 1,2% Education

Manufacturing & Construction 353.400 1,7% 776.469

Manufacturing & Construction
1.998.009
Business Services 164.041 0,8% 420.901
Business Services
Job Market 12.800 0,1% 213.475
Job Market

Real Estate 32.000 0,2% Real Estate

TOTAL 21.222.755 100,0%

Greece 2016
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 ADEX Hellas Sector analysis 2016 Q3 Financial Services

Telecommunications

241.090 FMCG / Food

194.750
324.286 75.100
FMCG / Alc. Bev.
Sector Q3 2016 %
Financial Services 3.834.227 20,6% FMCG / Non-alc. Bev.
Telecommunications 2.286.398 12,3% 1.435.931 FMCG / Housecleaning Prod.
384.789
FMCG / Food 811.136 4,4% 3.834.227 FMCG / Toiletries & OTCs
FMCG / Alc. Bev. 431.468 2,3% 575.390
Retail
FMCG / Non-alc. Bev. 431.451 2,3%
FMCG / Housecleaning Prod. 322.949 1,7% Media Entertainment & Leisure
160.186 670.307
FMCG / Toiletries & OTCs 1.520.744 8,2% Auto/Moto
176.626
Retail 1.986.640 10,7%
316.801 Tech / Software / Consumer
Media Entertainment & Leisure 1.637.854 8,8% Electronics
Auto/Moto 751.698 4,0% 751.698 White Appliances
2.286.398
Tech / Software / Consumer Electronics 316.801 1,7% Furnishings & Decoration
White Appliances 176.626 1,0%
Travel, Tourism & Transport
Furnishings & Decoration 160.186 0,9% 1.637.854
Political or other Advertising
Travel, Tourism & Transport 670.307 3,6% 811.136
Political or other Advertising 575.390 3,1% Utilities
Utilities 384.789 2,1% Education
Education 1.435.931 7,7% 1.986.640 431.468
Manufacturing & Construction
Manufacturing & Construction 324.286 1,7% 1.520.744 431.451
322.949 Business Services
Business Services 194.750 1,0%
Job Market 241.090 1,3% Job Market

Real Estate 75.100 0,4% Real Estate

TOTAL 18.569.820 100,0%

3/24/2017 4:43 PM * + 450.000 no sector analysis
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 ADEX Hellas Sector analysis 2016
Sector Q1/2016 % Q2/2016 % Q3 2016 % Q4 2016 % 2016 %
Financial Services 2.644.035 20,6% 4.008.256 18,9% 3.834.227 20,6% 4.752.660 20,5% 15.239.178 19,7%
Telecommunications 1.632.557 12,7% 2.201.778 10,4% 2.286.398 12,3% 3.388.397 14,6% 9.509.130 12,3%
FMCG / Food 624.132 4,9% 1.754.659 8,3% 811.136 4,4% 1.680.916 7,2% 4.870.844 6,3%
FMCG / Alc. Bev. 392.918 3,1% 776.469 3,7% 431.468 2,3% 735.527 3,2% 2.336.381 3,0%
FMCG / Non-alc. Bev. 302.811 2,4% 420.901 2,0% 431.451 2,3% 477.924 2,1% 1.633.087 2,1%
FMCG / Housecleaning Prod. 146.801 1,1% 213.475 1,0% 322.949 1,7% 224.060 1,0% 907.285 1,2%
FMCG / Toiletries & OTCs 682.265 5,3% 1.998.009 9,4% 1.520.744 8,2% 2.155.264 9,3% 6.356.282 8,2%
Retail 2.092.112 16,3% 3.237.015 15,3% 1.986.640 10,7% 3.309.337 14,3% 10.625.103 13,7%
Media Entertainment & Leisure 1.078.788 8,4% 1.684.074 7,9% 1.637.854 8,8% 2.209.098 9,5% 6.609.814 8,6%
Auto/Moto 745.990 5,8% 1.061.029 5,0% 751.698 4,0% 1.554.834 6,7% 4.113.550 5,3%
Tech / Software / Consumer Electronics 139.711 1,1% 564.762 2,7% 316.801 1,7% 297.730 1,3% 1.319.003 1,7%
White Appliances 86.755 0,7% 166.924 0,8% 176.626 1,0% 529.671 2,3% 959.976 1,2%
Furnishings & Decoration 121.601 0,9% 245.485 1,2% 160.186 0,9% 168.192 0,7% 695.464 0,9%
Travel, Tourism & Transport 597.239 4,7% 923.022 4,3% 670.307 3,6% 797.160 3,4% 2.987.729 3,9%
Political or other Advertising 514.715 4,0% 616.076 2,9% 575.390 3,1% 471.002 2,0% 2.177.183 2,8%
Utilities 281.252 2,2% 539.677 2,5% 384.789 2,1% 725.295 3,1% 1.931.013 2,5%
Education 259.668 2,0% 248.903 1,2% 1.435.931 7,7% 218.768 0,9% 2.163.270 2,8%
Manufacturing & Construction 296.069 2,3% 353.400 1,7% 324.286 1,7% 464.033 2,0% 1.437.788 1,9%
Business Services 163.848 1,3% 164.041 0,8% 194.750 1,0% 339.794 1,5% 862.433 1,1%
Job Market 1.400 0,0% 12.800 0,1% 241.090 1,3% 86.889 0,4% 342.179 0,4%
Real Estate 23.000 0,2% 32.000 0,2% 75.100 0,4% 71.260 0,3% 201.360 0,3%

TOTAL 12.827.667 100,0% 21.222.755 100,0% 18.569.820 100,0% 23.214.812 100,0% 77.278.054 100,0%

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