Solution

kept abreast of latest design process methods and added

digital functional features to existing products.
control the NPD process
focus on market orientation, cost reduction and work
simplification
Continuous commercial assessment of NPD
Orienting the NPD process to the needs of the market
Clearly distinguishing between customer integration and
orientation in NPD.
Establishing the right organizational structure, design, and
climate
Timing product launches
understand the value external developments and
effectively outsource development