Beruflich Dokumente
Kultur Dokumente
Audience Profile
Director: Francis
Lawrence
Stars:
-Will Smith
-Alice Braga
-Dash mihok
Certificate: 15
Target Audience:
Gender: Male
The genre of I am Legend is Apocalyptic and also has a sub genre of horror.
This would attract a general male audience, as males are widely associated
with being into violence mainly in demographic E as they are made up of
mainstreamers and strugglers who seek the social gratification of escapism
from everyday life and also may want social interaction with friends and family.
However, the film also attracts males from demographic B who are in creative
industries such as product designers or media teachers (middle aged men).
They might also respect the sci-fi aspect of the film and the creative plot,
rather than being into typically mindless gore and action with no sophisticated
plot. Although this would attract demographic D, which is made up of mainly
males who are stereotypically into action which addresses their masculinity.