Engro Foods Pakistan Limited

Company Overview
Engro Foods Limited engages in manufacturing, processing, and
marketing food products in Pakistan. It offers dairy products, ice cream,
frozen desserts, and beverages. The company sells its products
primarily under the brand names of Olpers Tarka Desi Ghee, Dairy
Omung, Tarang, Omor, and Omung Dobala, as well as Olpers Milk,
Olpers Cream, Olpers Lassi, and Olpers Lite. It also owns and operates
a dairy farm; and exports its products. The company was founded in
2005 and is based in Karachi, Pakistan. Engro Foods Limited is a
subsidiary of Engro Corporation Limited.

the local flavour with a global vision

Engro Foods is among the biggest and fastest growing companies in

Pakistan with a vision to cater to local needs with products conforming to
global standards.

Highly passionate about providing millions of people across the length and
breadth of Pakistan and beyond with the ultimate brand experience, our
product portfolio comprises some of the country's biggest and best selling
brands including Olper's, Olper's Lite, Omore, Dairy Omung, Olper's Lassi and
Tarang.

But whether it is our thick, creamy all-purpose milk, scrumptious ice-cream

high on nutrition content or refreshing range of beverages, our approach
remains largely the same as we strive to keep product innovation at the
forefront of our guiding philosophy and consumer satisfaction at the heart of
our operational strategy.
Engro Foods remains Pakistans fastest growing local company
fuelling our nations economic growth and also contributing to the
socio-economic fabric of society at large.

Core Values
At Engro, we support our leadership culture through unique systems
and policies which ensure open communication, foster an environment
of employee and partner privacy, and guarantee the well being and
safety of our employees.

Our core values form the basis of everything we do at Engro; from

formal decision making to how we conduct our business to spot awards
and recognition. At Engro we never forget what we stand for.

Following are our core values:

Ethics and Integrity

Health, Safety and Environment

Innovation and risk-taking

People

Community and Society

Consumer Centric

Brands Portfolio
 Dairy and beverages
Olpers Milk
Sheer indulgence in every sip comes only with the rich
creamy thickness of Olper's. Give your day a fresh start
with Olper's!

Olper Lite
Embrace the lighter side of milk and feel years lighter
with our low-fat milk Olper's lite, for a guilt-free
existence!

Olper Lassi
Olper's Lassi is a refreshing liquid snack that combines
the goodness of milk & yoghurt. This traditional
beverage, in its vibrant & contemporary Tetra Edge
Packaging, is available in four flavours, Sweet, Salty,
Strawberry & Mango
Olper Tarrka
A dash of Tarrka in your favorite cuisine is all it takes to
bring out the flavor of your food and leave you craving for
more.
Dairy Omung
Dairy Omung is great for drinking, tea creaming, &
desert-making and thus provides great value for money.
Omung Dobala
Get nutrition and the best value for money with omung
dobala.

Tarrang
Experience sheer bliss in a tea-cup with Tarang, our
special tea creamer for that perfect cup of tea.
Frozen desserts
Cups
The simple joy of dessert!
Sticks
 Explore the variety of Omore sticks; you are sure to find
one that suits you perfectly!
Cones

The irresistible pleasure of delicious biscuit and

creamy dessert!

family packs
For those who love to share happy moments and dessert!

Promotional tools
Advertising
Engro foods recognize the contribution of active advertising
to make high sales. The vision of the company is
Elevating Consumer Delight Worldwide and for this
purpose, it has taken the help of print media to highlight
its products in every nook and corner. Billboards
magazines and newspapers are an important part of
their strategy. Besides this, they have created noticeable
ads that are colorful with catchy tunes and made them a
part of the electronic media specially the television and
radio. Advertisements are also displayed on vehicles like
the bus, trucks and trams.
In Ramadan Engro Foods advertise their products and
carrying out the signature of Ramadan compaign.
Olpers Lassi continued to reinforce the launch message of
the brand in 2015 with several initiatives across TV, radio
and retail.

Direct Marketing
Engro Foods used direct Marketing through internet,
electronic and print madia
Sales Promotion
 In 2015, Dairy Omung and Horlicks came
together to promote good health and uncompromised growth for
children, launching the Kamyabi Pao pack.
Sponsorships
Sponsorships of various sport events continued
throughout the year with dedicated and exclusive spots on
weather update segments in the summer months across major
news channels. At the onset of the year, Engro Foods had a fully
integrated campaign around the T-20 world cup.
Public Relations
Event promotions
Personal selling

Competitors

The competitors of Engro Foods are:

Nestle Pakistan Limited
Unilever Pakistan Limited
Haleeb
Nurpur
Dairy Crest
Halla