Innovation in

Thailand
CP ALL
Who is CPALL ?
Was established in 1988
Thailands largest private company
The word CP stand for Charoen Pokphand
The only company in Thailand that have permission from 7- Eleven. Inc to
start 7-eleven in Thailand
CP Alls symbolism
Design Concept

Convenience without boundary

Visual concept => always, all blossom

CP Alls symbol definition

The petal of blossom => growth of CP all that is continuous, bring

happiness to every people. ( we will grow together)
Meaning of the color
The Sincere Bright Red

Love and sincere of CP all which gives to stakeholder

The Creative Sky Blue

Creativity and the expansion of the business

The Caring Gentle Green

Peace, care for stakeholder to receive comfort

Meaning of the color
The Sustainable Bright Blue

Stability and eternity of CP ALL organization

What do CPALL do ?
They produce frozen food, restaurant, and telephone companies.
Main Business is open up 7-eleven convenience up to 8,832 franchise.
3,922 stores (44 percent) are in Bangkok and environs and 4,910 stores
(56 percent) are in provincial areas.
How are they innovative?
CP All have four main type of innovation ( Close Innovation)

Process Innovation
Product Innovation
Service Innovation
Business Model Innovation

They encourage their employees to be thorough, brave and creative. This lead
to new ways of learning and make better quality work.
How are they innovative?
In 1998, all business organization need to face with Tom Yum Kung crisis.

CP all reduce the length of receipt. This help save huge amount of money and
of paper in organization.

They also organize Ant Mission.

The purpose of Ant Mission is to enhance the quality and solve problem in
organization.
How are they innovative?
Open Innovation => open opportunity for other organization to experiment
new innovation and experience with customer and specific targeting market

1. Support of experiment and technology

2. Support of management => SET
3. Support of marketing and customer
How are their innovations competence enhancing?
They have variety of food and product, which have support from many
companies. They corporate with many smaller company

Convenience store

Financial Service
How are their innovations competence enhancing?
Food Ready to eat company

Transportation company

And many more companies corporate with CP ALL.

How has innovation benefited the Company
The variety of idea in many companies make CP ALL to be one of the most
innovative company in Thailand. They provide many services that satisfy
customer in all aspect, including convenience, finance, nutrition and others.