A Block

Brandon Robinson LO2 Feedback. 4/01/17

Current Grade for LO2: Pass

The current grade is calculated on the work that is present on your blog. You
LO2 Part may have missing items, or vastly incomplete sections of work. Please
A. Initial improve this. If you require help with any of this work, or need to show me
Ideas work before re-submitting to check the quality, please do so.
Note: This
work is Remember, the highest grade you can achieve on this learning
technically outcome is a Merit Grade, even if you have achieved this, if there are
for LO3 (as any minor corrections or additions, can you please ensure these are
it is in the made.
LO3 Please ensure all of the work is uploaded on the blog.
criteria) Remember Dont overwrite the blog posts, make new blog posts that are
However, clearly labelled with the words Re-Submission.
you cannot do the subsequent work without this document. Hence why it has
been moved.
This needs more detail, please write and explain each idea using paragraphs, this
is too brief. Use the handout on moodle to assist with this. Also, consider looking
at your groups ideas to help you structure this work. Consider adding more
terminology to the ideas; mise en scene, lighting type, particular shots you would
require. Be a bit clearer on the linked campaign (Print, radio or viral) How will
that look?

LO2 Part B. Treatment Proposal

Ensure you explain the audience and use terminology (demographics,
psychographics and socio-economic groups). Obviously your product covers a
broad audience, however, try to narrow it down based on the touchpoint and
channel you have decided to use.
You are also required to explain the accompanying advertisement (Print, radio or
viral). Make sure for the regulation section of this, you look at the CAP codes on
the ASA website, (Not BCAP), these relate to magazine adverts. This is a
requirement for a merit grade.

LO2 Part C. Campaign Schedule

This needs a bit more detail. Be more specific, where exactly will we see the
adverts and why? Could you add anything else? Competitions, social media
presence, viral advertising? Consider this more in relation to the product (and
therefore audience) you are advertising / targeting.

The resubmission deadline is: 27/01/17