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I hereby declare that the work, which is being presented in this project,
carried out by me under the Supervision and Guidance of Dr. Usha Nair, Project
Delhi.
This project was undertaken as a part of the final year project as per the
I have not submitted the matter embodied here in this Project for the
Signature: _______________
1
CERTIFICATE FROM COMPANY
2
CERTIFICATE FROM PROJECT GUIDE
His performance was satisfactory during his research process for the above
said Project.
Project Guide
3
ACKNOWLEDGEMENT
(Project Guide), for her able guidance, co-operation and out of box thinking
without which this Project would not have been exciting at all.
acknowledge and appreciate Dr. M.K. Bhatt (Director MAIMS) who has
4
EXECUTIVE SUMMARY
As the title of the project suggests, this project is all about the study of the
customer is an asset for the company who will make repeat purchase and bring
new customers.
As this is all about the detail study of Home Appliances, a lot of survey is
conducted, by which all the primary information about the level of satisfaction of
customer were collected. In this process, several were surveyed. All the required
secondary information is gathered from the company as well as from the internet,
books and journals. So, for this knowing the demand pattern is very essential as
to when and how the demand for the products arises and on what factors does the
In order to find out the Brand & their price preference, service level,
product quality, margin, promotional offer, after sale service they want from the
company, a questionnaire has been prepared. The questionnaire for the existing
analyzing the response of the questionnaire by different charts and we can draw a