Sie sind auf Seite 1von 5

PRACTICE 1

PART I: PRONUNCIATION AND STRESS (1pt x 15 = 15pts)


A. Which underlined part is pronounced differently from the others?
1. A. image B. surface C. package D. engage
2. A. research B. business C. wholesale D. basic
3. A. exchange B. overcharge C. purchase D. brochure
4. A. leaflet B. Internet C. outlet D. dividend
5. A. toolbar B. seminar C. irregular D. registrar
6. A. taxable B. fixed C. luxurious D. expenditure
7. A. launch B. stretch C. hierarchical D. merchandise

B. Which word is stressed differently from the others?


8. A. inventory B. programmer C. prototype D. endorsement
9. A. redundant B. retailer C. headquarters D. industry
10. A. target B. campaign C. matrix D. vendor
11. A. recommend B. introduce C. component D. employee
12. A. democratic B. manufacture C. decentralize D. acquisition
13. A. demand B. product C. workforce D. client
14. A. outsource B. upbeat C. outlet D. download
15. A. manufacturing B. productivity C. misbehavior D. sophisticated

PART II: USE OF ENGLISH (1pt x 25 = 25pts)


Choose the word (A, B, C, or D) that best completes each sentence.

16. The company has created eight service regions to _______ management and improve
customer services.
A. relaunch B. decentralize C. label D. decline
17. The seating plan in their company needs reorganizing in order to _______ new staff.
A. accommodate B. dismiss C. downgrade D. persuade
18. Some perfume companies provide _____ so that customers can try the perfume on their skin
before they buy.
A. leaflets B. booklets C. free samples D. billboards
19. Tom: Have you decided how to increase the number of passengers?
Jack: Yes, we are going to offer a family ______ at weekends.
A. comfort B. frustration C. appointment D. discount
20. After a lengthy discussion with my colleagues, I am writing to let you know that we intend to
______ our call center with you.
A. terminate B. endorse C. recast D. plummet
21. Marketing is the creation of long-term demand whereas sales is the ______ of marketing
strategies.
A. segmentation B. execution C. promotion D. opportunity
22. Most business organizations have a _______ consisting of several levels and a clear line of
command running from the top to the bottom.
A. autonomy B. decrease C. hierarchy D. sponsor
23. Top managers are responsible for the innovations that will allow a company to adapt ______ a
changing world.
A. about B. with C. about D. to
24. Adidass training program consists of seven modules, each of which lasts four months and
ends with a(n) ______ exam.
A. luxurious B. vigorous C. bureaucratic D. upbeat
25. A new contract is in place. _______, staff will be offered a bonus scheme.
A. Additional B. Additionally C. Addition D. Add
26. The tax people pay _____ their wages and salaries is called income tax.
A. from B. about C. on D. for
27. It is so expensive to rent offices in the city that many companies are relocating _____ the
suburbs.
A. toward B. to C. out of D. on
28. ______ brand awareness, our company has been using endorsement strategies in our brand-
building programs.
A. Create B. Created C. To creating D. To create
29. The chef _______ in Hunan cuisine, but all the dishes we tried were delicious.
A. specials B. specializes C. specialists D. specializations
30. The building, for -------- a purchasing fund had been set aside, was severely damaged in the hurricane.
A. which B. that C. where D. what
31. -------- the managers enhanced the training program for new employees, absenteeism has been
declining.
A. Since B. When C. Before D. During
32. The picture quality, even on a large screen, is _______ good.
A. surprise B. surprisingly C. surprising D. surprise
33. It is worth _______ the details of the contract before you sign it.
A. check B. to check C. checked D. checking
34. Ann is still looking for ______ job. She didnt get ______ job she applied for last month.
A. the/ the B. a/ the C. a/ a D. the/ a
35. The acid test of a good driver is ______ he or she remains calm in an emergency.
A. whenever B. whatever C. whether D. whoever
36. Register early if you would like to attend next Tuesdays _______ on project management.
A. seminar B. agenda C. appointment D. minute
37. Affordable electric cars will be available _______ in the near future.
A. some B. sometime C. sometimes D. somewhat
38. Some online magazines were offshoots of major print publications, including Sports Illustrated and
Forbes, but _______ were Internet-only ventures, such as Slate and Salon.
A. another B. the other C. others D. each other
39. The town hopes to collect enough money from the municipal bonds to pay _______ the bridge repairs.
A. out B. for C. into D. by
40. Our plans will enable the company ______ its manufacturing capacity.
A. to double B. double C. to be doubled D. doubling
PART III: CLOZE PASSAGE (1pt x 5 = 5 pts)
Read the following passages and then choose the word (A, B, C or D) that best
completes each blank.

GOLD RISES TO RECORD HIGH


World gold prices (41) _______ an all-time high of US$1,058.50 per ounce last Thursday, (42) ______
domestic prices past the VND23 million (US$1,292) mark, for a tael-almost VND1 million up from the previous
week. The rise is attributed to (43) _______ of major currencies continuing to fall, causing inflation concerns.

Gold prices began to edge down on Friday after Asian countries, including Viet Nam, tried to hold the
value of their currencies down to make their exports competitive. SJC gold fell (44) _____ VND23.09 million.
Gold trading company Sacombank-SBJ said on Saturday that the dollars rise had an impact on gold prices
which closed the week at $1048.

Deutsche Bank has forecast the metal to go past the $1,100 level next year. US financial group
Universal Coin&Bullion has said it will trade at $1,200 1,500 within nine to 12 months. Watch this (45) ______.

41. A. reached B. reaches C. was going to reach D. will reach


42. A. to push B. pushed C. pushing D. push
43. A. recessions B. forecasts C. benchmarks D. directories
44. A. by B. to C. up to D. down
45. A. room B. hold C. emptiness D. space

PART IV: READING COMPREHENSION (1pts x 15 = 15pts)

Read this article from the Financial Times and answer the questions.

Shares fall as BSkyB Plans for long-term


By Gautam Malkani in London

British Sky Broadcasting saw more than 2bn ($3.6bn) wiped off its market value on Wednesday after
Europe's largest pay-television group outlined growth plans. Investors took fright at proposals to increase
marketing and infrastructure investment to attract customers to the pay-TV market and the pressure this puts on
the company's short-term profitability. The shares fell 19 percent, or 114p, to a two-year low of 488p.

James Murdoch, BSkyB's Chief Executive, said a 'short term fall in operating margin' was expected in
2006, with significant growth from 2007 onwards. 'There will be a reduction in terms of margin in the short term
because of the increased volume of subscribers coming in those years,' he added.

Some analysts' fears that growth was running out of steam under the existing business model were
worsened by yesterday's disappointing news that just 81,000 new subscribers were added in the final quarter of
last year to 7.4m. But Mr. Murdoch said BSkyB was on track to meet its target of 8m subscribers by the end of
2005. He also set out a new target of l0m subscribers by 2010. About 25m will be spent on advertising and a
further 450m would be invested in its infrastructure over four years.

Pre-tax profit almost quadrupled to 480m in the year to June 30, compared with 122m the previous
year. Group turnover was 3.66bn, up from 3.19bn in 2003. The full year dividend was 6p, payable from
earnings per share of 16.6p, up from 9.6p. BSkyB expected the penetration of pay television to reach 80 percent
of UK households in the long term, compared with 43 percent at the end of this period.

It believed it would benefit from increasing take-up of pay television as younger customers arrive on the
market, and by technological advances. Mr. Murdoch said: 'As a management team you have to be focused
on the long-term, on creating real, durable value - . . .we've only scratched the surface here. This is essentially a
business that has its best years ahead.'
Note
take-up: the rate at which people accept s.th. that is offered or made available to them. (Source: Oxford Advanced
Learners Dictionary)

a. Read through the whole article. True or False?

46. _________ Its market value - the total current value of BSkyB's shares - is now 2 billion.
47. _________ BSkyB's share price has risen.
48. _________ There were under 100,000 new subscribers in the last quarter of last term.
49. _________ James thinks the numbers of new subscribers will continue to rise in the long term.
50. _________ BSkyB will spend more than 20 million on advertising in the next few years.
51. _________ For the last full business year to June 30, profits increased by almost 400 percent.
52. _________ The group had turnover (sales) of below 3 billion.
53. _________ BSkyB already reaches 80 percent of UK homes.

b. Replace the expressions in italics in this extract of the article with items A) - G).

A) were made nervous by _____


B) gave information about _____
C) a very big increase _____
D) people who pay to receive a service _____
E) profits over the next one or two years _____
F) operating profits _____
G) spending on facilities and equipment _____

British Sky Brodcasting saw more than 2bn ($3.6bn) wiped off
its market value on Wednesday after Europe's largest pay-television
group outlined54 growth plans. Investors took fright of55 proposals to
increase marketing and infrastructure investment56 to attract customers
to the pay-TV market and the pressure this puts on the company's short-
term profitobility57. The shares fell 19 percent, or 114p, to a two-year
low of 488p.

James Murdoch, BSkyB's Chief Executive, said a 'short term fall


in operating margin58 ' was expected in 2006, with significant growth59
from 2007 onwards. 'There will be a reduction in terms of margin in the
short term because of the increased volume of subscribers60 coming in
those years,' he added.

PART V: PARAGRAPH WRITING (5 pts)

What is the situation with cable TV in Hochiminh City? Is the take-up continuing to grow, or is the
market now mature, with low or no growth?

Write at least 100 words.


__________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

`End of Test