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Contents
Economic & Value Proposition......................................................................................... 2
Scale-up and Challenges................................................................................................. 3
Sustainability............................................................................................................... 4
Current Competitors...................................................................................................... 4
Funding options........................................................................................................... 5
Financial Viability:........................................................................................................ 5
Capital Expenses....................................................................................................... 5
Operational Expenses................................................................................................. 5
Collection targets....................................................................................................... 6
References.................................................................................................................. 8
Economic & Value Proposition
Consumerism has begun taking a rise in the developing countries. According to a study done by
market research firm IMRB and online market place OLX, Indian homes have over $11.7 billion,
or 78,300 crore worth of goods that haven't been used in over a year. This includes mobile
phones, computers, laptops and other sources of electronic waste. Traditionally, waste
management in India has been dominated by informal sector only. Informal sector in India is said
to be contributing around 30%-40% to the national income, which by no means is something
which we can ignore. Not only are we missing out on taxes which can be levied on this income,
but we are also risking the baggage which follows informal channels, in terms of sub-standard
working environment and child labour. Over 35,00045,000 child laborers of the age group of
1014 years in Delhi are estimated to be working in the collection, segregation, and distribution
of e-waste without adequate protection, according to a study by the Associated Chambers of
Commerce and Industry of India (ASSOCHAM). With Trak-E, we aim to formalize the
electronic waste sector, and create a safe working environment for those working on field.
As a part of E-waste (Management) Rules 2016, Ministry of Environment, Forest and Climate
Change has declare that all manufacturers are responsible for effective disposal of products after
the product life cycle is over. At large scale, where the supply chain does not allow effective
take-back programs, Trak-E will be the missing link between consumers and recyclers. In the
coming months, we will contact 100 scrap dealers and 10 unemployed individuals to start with.
These individuals will be given training on segregating electronic waste, and will be provided
with proper safety equipment. Under the current laws, there is a serious dearth of continuous
supply of electronic waste for these plants to be profitable. As a result, many firms indulge into
importing electronic waste to remain profitable, which has more repercussions than directly
harming the environment.
A PC weighs about 28 kg when fully assembled. Thus, there are about 38 PCs per ton of PC e-
waste collected. On an average, PCBs constitute about 4% of the weight of the PC. Let us have a
look at economic value obtained from dismantling 1 ton of PCs.
Following figures show the increase in global generation of electronic waste vis--vis increase in
global population. And as it is evident from the figure, we are generating more waste than we can
handle.

What makes it worse is the fact that almost all of this waste is channelled through informal
sector, which creates a vicious circle in the form of low standardization of recycling as well as
tax loss for the government. In many of the Scandinavian countries, this issue was realized early
in the 90s which resulted in laws and policies making it mandatory for companies to take care of
effective disposal.
Scale-up and Challenges
Hygiene and Sanitation have been part of popular discourse for centuries now. Even then, we see
developing countries struggling with these concepts, mainly because of the behavioural change
that it requires. Similarly, if we want to curb the problem of electronic waste, we need large scale
behavioural changes, along with policy recommendations. Following are few of the challenges
which make scaling up an electronic waste management company difficult:
Developing countries lack strict laws and policies regarding responsible disposal of
waste, which was not the case in many of the Scandinavian countries and other European
countries as well. Therefore, having a smooth, inclusive policy is very important for
countries like India.
Disposable income has been increasing for the developing countries. With increase in the
disposable income, we see an even stronger rise in blind consumerism.
The ubiquitous informal sector has been hampering many existing players from scaling
up, mainly because they feel threatened by so much increase in concern for electronic
waste. This issue can be tackled by adapting an inclusive model which will help
formalize the informal sector.
What we need currently, is a strong supply chain which will cater to the uneven quantities
of e-waste without importing them illegally. That requires a strong culture of trust and
cooperation, which is not the model that is prevailing in the current players.
Sustainability
As already mentioned in the economic value section, the model for generation of electronic
waste is highly valuable because of precious and rare metals being used in the electronic circuits.
But extraction of these metals require high skills as well as cost. Moreover, the strong presence
of informal sector makes it difficult for private companies to run the operations smoothly.
Therefore, we can anticipate that there wont be many who will be imitating us. Also, the
government regulations, namely the E-waste Management Act 2016 will be applicable within a
couple of years (hopefully) and we will have manufacturers and producers designing as well as
disposing responsibly.
One key factor that the government has included to stop informal sector taking over waste
management once again is the license raj, which has already been proven counter-intuitive in the
pre-liberalization India. What it actually means is that one needs a license from CPCB to be a
registered dismantler or recycler to get government contracts for recycling e-waste. But as of
now, there are only 138 registered units which possess a license to apply for government
contracts. The number is skewed, both in terms of quantity and quality, as we are nowhere near
the total waste generated.
All these factors might pose a threat to sustainability of e-waste management players in the
country, but one can hope for government regulators and policy-makers to do something about it
on a priority basis.
Current Competitors
As of now, there are no direct competitors present in the market. Our proposition is to fill the
gaps in the current supply chain, and strengthen the ecosystem for effective disposal of electronic
waste. Following are few of the players which are doing significantly good work in disposing
electronic waste.
Funding options
All the competitors mentioned above have gathered significant funding from various channels,
including Angel Investors, Venture Capitalists as well as incubators across the country.
Therefore, there is no dearth of funding in the sector. In fact, the electronics waste management
industry is set to grow at 14% CAGR which is even better than the booming e-commerce
startups. It proves that e-waste management is here to stay for long. Following is a list of e-waste
management companies who have raised funding, along with their sources:
Infuse Ventures (CIIE)
TISS Incubation Centre
Brand Capital (Investment arm of Bennett Coleman & Co.)
Indian Angel Network
Low Carbon Enterprise Funds
Kalaari Capital
Apart from this, we have grants from CPCB (Central Pollution Control Board) and GOI under
SBM (Urban) which have been awarded to license-holders for dismantling and recycling.
Financial Viability:
Capital Expenses
1. Land :
2. Factory Building with furniture and fixtures etc
3. Plant & Machinery
Operational Expenses
a. Salaries
b. Cost of scrap
c. Utilities expenses such as water and electricity
d. Logistics expenses
e. Marketing expenses
f. Spares and consumables
g. Contingency expenses
Collection targets

Financial Projections for the next three years based on abovementioned targets:
Layout for the plant:
 References

1. http://www.indigoedge.com/ A leading investmenr bank with a diverse portfolio

including electronics waste management.
2. http://www.cpcb.nic.in/Ewaste_Registration_List.pdf
3. https://i.unu.edu/media/unu.edu/news/52624/UNU-1stGlobal-E-Waste-Monitor-2014-
small.pdf
4. http://resposeindia.com/
5. https://yourstory.com/