09 January 2014

HSBC Group Technology is now available in Egypt

HSBC Bank Egypt upgrades its Call Centre System and continues its Investment in
Technology

HSBC Bank Egypt has recently upgraded its Call Centre Interactive Voice Response System
IVR with the latest technology in HSBC Group. Egypt is the first country in the MENA

News Release
region to launch this new advanced IVR system, which will complete multiple customer
requirements without agent intervention aiming to offer our customers the best of HSBCs
Global Technology.

Designed to save time for HSBC customers, the new IVR system provides automated customer
identification against customer details maintained on the banks systemsll saving time for our
customers to identify themselves before selecting their desired services. The new IVR system
offers a wide range of services, including instant changing or requesting of the customers phone
banking pin or cards pin, new cheque books request, payment between HSBC Bank Egypt
accounts and credit cards, details of the customers last 5 Debit & Credits transactions and mini
statement.

Upgrading our Call Centre IVR system is part of the continuous investment of the HSBC
Group in Egypt which continues to be one of the Groups top 20 priority markets and one of its
top 3 markets in the MENA Region. At HSBC Bank Egypt we continue to invest in upgrading
our infrastructure and introducing new products and services, with a special focus on the latest
technology available in the Group. We will continue to introduce such technology in the
Egyptian market to ensure our customers enjoy an easy, safe and convenient banking
experience", said Ranjan Sen, Head of Retail Banking and Wealth Management - HSBC
Bank Egypt.

This news release is issued by HSBC Bank Egypt S.A.E

HSBC Bank Egypt S.A.E. Office: 306 Corniche El Nil, Maadi, Cairo, Egypt
In 2012, HSBC was the first bank in Egypt to launch Mobile Banking in the Egyptian market
offering our customers a unique user experience through a Smart phone application with an
exclusive look and feel and simplified navigation.

The world is witnessing a trend where more and more banking customers are going digital and
we look forward to following these trends and bringing efficient banking solutions to our
customers. As an international bank, we are keen to introduce the latest global technology in the
Egyptian market, offering our customers the newest products and services available globally in

News Release
the HSBC Group to our customers in Egypt, added Sen.

HSBC recognises that the main factors holding people back from the advantages of using
internet banking is the lack of awareness of its benefits and the fear of cyber fraud. However,
HSBC has the right security measures in place to mitigate these threats a good example is
HSBCs Secure Key - another first for HSBC in the Egyptian market. HSBC Secure Key offers
HSBC customers in Egypt an extra layer of security when accessing their accounts online and is
provided to all HSBC Bank Egypt customers free of charge.

HSBC Bank Egypt has recently replaced its ATMs with the latest technology in the Group and
with updated functionality, introducing instant cash deposit, in addition to cash withdrawal,
balance inquiry, cash advance from credit card, bill payment, mini statement, cheque book
request, PIN change and language change, offering its customers in Egypt a convenient banking
experience. HSBC will continue its investment in Egypt aiming to connect customers to
opportunities, helping them fulfill their hopes and dreams and realising their ambitions by
bringing the best of HSBC global capabilities and technical expertise for our Egyptian customers.

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This news release is issued by HSBC Bank Egypt S.A.E

HSBC Bank Egypt S.A.E. Office: 306 Corniche El Nil, Maadi, Cairo, Egypt
For further information please contact:
Omnia Samra Rola Nosseir
Head of Communications Communications Manager
HSBC Bank Egypt SAE HSBC Bank Egypt SAE
Tel: 202 2529 8376 Tel: 202 2529 8387
Email: omniasamra@hsbc.com Email: rola.nosseir@hsbc.com

Notes to editors:

News Release
HSBC Bank Egypt S A E
HSBC Bank Egypt S.A.E. was established in 1982 as Hongkong Egyptian Bank S.A.E. and
adopted its present name in April 2001 following an increase in shareholding by the HSBC
Group from 40% to 94.5%.
HSBC Bank Egypt S.A.E. is one of the largest multinational banks operating in Egypt,
providing a comprehensive range of banking and related financial services through a network of
86 branches and outlets in prominent cities in Egypt.

ends/all

This news release is issued by HSBC Bank Egypt S.A.E

HSBC Bank Egypt S.A.E. Office: 306 Corniche El Nil, Maadi, Cairo, Egypt