Beruflich Dokumente
Kultur Dokumente
Rates Survey
agaz ine
Jeweller the leading industry m
gnition
Je we lle r magazine achieves 91% reco
* e
Au st ra lian retailers read Jeweller mor
* ine
regularly than any other magaz
Question 12 - Do you recognise either of Micromex Research conducted the survey independently
these magazines? (Interviewer shows person on behalf of the fair organiser, Expertise Events.
copies of Jewellery World and Jeweller)
The survey included over 20 questions and required
Result - detailed answers for each. Every face-to-face
Jeweller was the most recognised magazine interview took between 5-10 minutes to complete.
with 91% of respondents in total recognising
that magazine. The above results pertain to two questions asked about
In contrast, only 42% of respondents recognised the industrys trade media. The comments are NOT
Jewellery World those of Jeweller magazine nor Expertise Events. They
9% of respondents recognised neither magazine