Proposal:

Remembering Those in Need

Task 1:
Dementia is a global health issue for both the elderly and young that needs the constant charity
work and support of organisations like Sue Ryder to treat its patients. It is an all too common
health concern for the elderly that is - as of yet - untreatable.

We as a production group hope to represent this global issue with care and factual accuracy in
order to help build interest in the foundation.

Production facts:
Production length will be approximately 10 minutes long.
Our production will take a primarily emotional angle - focusing on the effects of
Dementia and the care put into it.
We will be interviewing the carers of patients with Dementia, following them on
the job for potential B-roll and interviewing them on-location.
Interview:
In our interview we wish to gain knowledge of dementia based on past experiences and current
care work. We wish to ask a carer and somebody who either suffers from dementia or someone
with a loved one who suffers from the illness to tell us how dementia has affected their lives.

Linus Rickett: Linus had a grandfather who suffered with dementia. He was very close to his
grandfather and has had first hand experience with how it has affected his family.

Janet Dunn: Janet is the head of the dementia floor at the Arcadia Lodge care home in Henley.
She and several other nurses help care for over 100 patients who suffer from the disease.

Production Flow:
I-------------------------------------------------------------I-------------------------------------------------------------I
Opening Middle
End
Introduction To Subject/Dementia and what it is/Introduction of interviewers/The interviewees story/The help Sue Ryder have given.

1. Introduction to Subject
a. Introduce dementia
2. Dementia and what it is
a. What causes dementia, the research and statistics of dementia
b. Transition into main production.
 3. Introduction to interviewees
a. Introduce the interviewees and their role within the company
4. The Interviewees story
a. What they went through as a patient/carer
b. What their experiences are
5. The help Sue Ryder have given
a. Introduce the companys effect on the illness patients live with, and the research
done.

Target Audience:

Our target audience will primarily be of a socio-economic class between A and B; they will have
money to spare for charitable spending and will likely be old enough to have family at risk of
contracting onset Dementia. This - whilst potentially heartless sounding - is likely the best place
to come from when creating this advertisement, as it files a smaller but more potentially
dedicated audience for donations.

Gender: N/A
Family: Family who is either elderly or suffers from dementia
Class: Middle to upper-class, socio-economic groups A and B (Administrative positions)
Ethnicity: N/A
Religion: N/A
Location: United Kingdom
Age-group: 40 - 50+ years of age
Nationality: British
Education: N/A
Politics: N/A

We came to this conclusion by going to several events hosted by Sue Ryder and noticing that
most of the people who showed up were middle aged with families. We also sent out a survey
asking people if they would be interested in watching a documentary on dementia. The
responses we got back suggested that people under the age of 25 have no interest in the
subject.

List of questions you wish to ask / have answered in your production

1. What is dementia?
2. How many people are affected?
3. How is it caused?
4. Is there a way to treat it?
5. Who can help?
6. How can we help?
7. Why does it affect so many people?
8. What is Sue Ryder?
9. How do they treat dementia?
10. Who works there?
11. How much money from the NHS goes towards treating these people?

The social action will be on the official Sue Ryder Youtube channel as a promotion of the Sue Ryder
organisation.

Pre-production Material:

Task 2:

Budget:

Equipment hire (Rent):

Canon 700d x2 - 89.00
Redhead Lights - 4.50
Reflector - 6.00
Tripods (x2) - 16.00
Dolly - 32.00
Microphone - 6.00
Transport - 1.00

Total - 154.50

Location Recce:
Equipment Hire sheet:

Item From Return

Clip on microphones x2 Wednesday 22/03 Friday 24/03

Red head lights x2 Wednesday 22/03 Friday 24/03

 Reflector Wednesday 22/03 Friday 24/03

Canon 700d x2 Wednesday 22/03 Friday 24/03

Tripods x2 Wednesday 22/03 Friday 24/03

SD cards x2 Wednesday 22/03 Friday 24/03

Dolly Wednesday 22/03 Friday 24/03

Copyright Information:

Copyright issues / legal ethical issues you may face

We have got permission from Arcadia Lodge to film on their premises but we must find royalty free music
to go with the short film. I have found many free songs on the internet by popular artist however I will have
to see if I am able to use them in the video. Regarding stock footage, we will collect our own when we go
down to the care home.

There are many ethical issues when filming people with dementia seeing as they are easily manipulated.
We also dont want to leave them in a room that they arent familiar to because they might become lost.
We need to be sensitive towards the subject when interviewing the patients. We need to come up with
appropriate questions and tackle the issue in a serious manner. When interviewing the patients, we will
always have a nurse present, so they can escort the patient back to their room.

Found Footage:

Footage description Reference Used for

Stock footage of the https://www.youtube.com/watch?v=i1wQfEBm Brief history of the

hospice during the ZmE foundation
war.

Interview with the https://www.youtube.com/watch?v=fWJNJ5U Brief history of the

founder back in the VxjM foundation
1980s

A 3D rotating brain https://www.youtube.com/watch?v=HgmQe-H What is dementia

XP9w
Question List:

Question 1:

Who are you (and whats your profession)?

Question 2:

What is dementia?

Question 3:

Is it curable?

Question 4:

What is the Sue Ryder organization?

Question 5:

Why did you join the organization?

Question 6:

What is it like having the job you have?

Question 7:

How do you treat people with dementia?

Question 8:

How does Sue Ryder help people who dont necessarily want to stay in a hospice?

Question 9 (optional):

Can you tell me about the Suffolk Dementia Helpline

Freephone: 08081 688000

dementiahelpline.suffolk@sueryder.org
 Question 10:

How can we help?

Roles and responsibilities:

Name Role Responsibilities

Lachlan Bone Director of cinematography, Responsible for setting up the

Interviewer, shot, asking the interviewees

Writer, suitable questions and writing

Voice Over the production.

Sam Turnbull Director of lighting, Responsible for providing

cameraman, suitable lighting for the shot,

Writer framing the shot and writing

the production.

Basic Script:

Fade In:

Title Card: "47.5 million people worldwide have been diagnosed with dementia and
there are 7.7 million new cases every year."

Narrator
Being fairly young and detached from older relatives,
i've never experienced the effects of Dementia, nor
had the time to investigate. But for today's program
i've gone too Sue Ryder's Nettlebed Hospice to
interview carers with experience treating the disease.

Cut to:

EXT. Nettlebed Hospice Entry - Day

Walking to the Nettlebed Hospice, footage of the initial introductions, B-Roll of the
location.

Fade In:

INT. Nettlebed Hospice Staff-room/offices - Day

[Begin Interview]

[End Interview]

Fade to Black.

Title Card: "Sue Ryder has many ways to help deal with dementia with their dementia
day service."

Title Card: "Need a listening ear, support or information on dementia? Call or email
Suffolk Dementia Helpline at 08081 688000."

End.

Production Schedule:

Monday Tuesday Wednesday Thursday Friday

Date: 20/03/17 Stock Location

footage shoot,
interviews
and footage
of exterior
and interior

Date: 27/03/17 Re-shoots,

miscellane
ous shoots

Proof of Contact: