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Visual Studies, Vol. 25, No. 3, December 2010
ALAN RADLEY
What people do with pictures
This article argues that there is no single voice that concerning the production of voice by disenfranchised
picturing makes audible, nor any single image that it makes groups or populations and its relationship to those asked
visible. It examines how members of two different to make and talk about their pictures. By pictures
groups hospital in-patients and homeless people talk I mean in this case photographs, although it could mean
about photographs they had taken using cameras supplied other ways of picturing, including drawing, painting or
by the researcher. Examples of these photographs are used video. The use of the term voice found its rationale in
in the article to examine conventions of picturing, different work that encouraged less powerful populations to use
ways of narrating content and production, and movement photography as a way of articulating their situation
of pictures through space and time. The argument is made (Lykes, Terre Blanche, and Hamber 2003; Wang, Burris,
that these features are variously deployed in explanations of and Ping 1996). As such it is part of the wider approach
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what photographs mean. This leads to the conclusion that of photo-elicitation, as outlined initially by Collier
what pictures portray and what stories narrate are better (1967) and more recently described by Harper (2002).
thought of as versions of our experience of the world than as Where the use of photographs with disadvantaged
constructions of the world that we experience. people can, for example, communicate the voices of
women who ordinarily would not be heard (Wang,
INTRODUCTION Burris, and Ping 1996), other ways of using photographs
in interviews reveal a more complicated version of whose
Photographs are not just pictures of the world (as it is), voice might be heard as a consequence of using this
but are also resources for communicating how it might technique. For example, Harper (2002) describes the way
have been and what it could be in the future. As such, that he took two kinds of photographs that were used as
pictures are more than representations, because they are the basis of interviews with farmers. One set led to
also resources, mediators that, along with words, give deeper reflection on their part, while one set failed to do
shape to ideas. This is true not only of a society that is this. The reason for this difference lay in Harpers initial
photo-literate but also of cultures where the use of pictures being made at eye level, while the second (and
cameras is less common. In the examples I will discuss in more useful) set included some taken from an aerial
this article homeless people and those who are hospital view, together with historical photographs. The latter, he
inpatients a camera is something that they rarely use, said, broke the frame of the farmers normal view,
for quite different reasons. An important issue arises, providing them with more than one perspective on their
therefore, as to what these people might want to show situation. This procedure is not so much a giving voice
and tell about their situation or even be allowed to show to individuals who are failing to be heard as it is an
to a researcher. The status of the image is therefore invitation to them to reflect upon their situation afresh.
dependent upon what has been made visible and why;
what has been kept hidden, unarticulated or unvoiced; The researchers involvement in the making and
and what has been made opaque or suggested (Wagner selection of pictures for consideration, as compared with
2006). These are not just technical decisions but derive photographs made by respondents themselves, is one
from and bear upon the relationship of the person taking distinction that problematises the issue of whose voice is
the photograph to the researcher. This means that the being heard. Even if the researcher provides no input
analysis of a photograph is tied up with the role the into the interpretation of the pictures, their display
depiction has in that relationship, and the place that it alongside whatever is said about them will structure the
finds (or is given) in the world it represents. meanings they attain on presentation in a written report.
This is not an attempt to undermine the interpretation
These points bear directly upon questions that form the that might be made by the researcher, whose voice it
focus for this issue of Visual Studies, especially those seems to me is of a different but nonetheless equal
Alan Radley, of Loughborough University, UK, is founding editor of the journal Health: An Interdisciplinary Journal for the Social Study of Health, Illness and
Medicine. He has used visual methods to study recovery on hospital wards, homelessness and communication in the area of outpatient consultation. He has
recently published a book on the aesthetics of communicating the experience of life-threatening disease, Works of Illness: Narrative, Picturing and the Social
Response to Serious Disease (InkerMen Press, 2009).
ISSN 1472586X printed/ISSN 14725878 online/10/030268-12 2010 International Visual Sociology Association
DOI: 10.1080/1472586X.2010.523279
What people do with pictures 269
significance to that of the respondent. Rather, it brings If photographs portray something important among
forward the issue of how pictures are made and people, then they do so by giving information; they attest
displayed as part of the interviewing and research to the instantiation of the moment (it happened). But
process. For example, Becker (2002) described the work by slicing up time and space into units of infinite
of Berger and Mohr (1982) on migrant labourers as number the camera makes reality atomic, reinforcing a
embodying not just an idea, but a connected and nominalist view of the world (Sontag 1979). As Sekula
coherent argument. Becker goes on to say that what (1978) has put it, the camera serves to ideologically
Berger and Mohr provide with the photographs is naturalize the eye of the observer. The use of
evidence in sufficient quantity and variety that the reader photographs to picture reality is itself a form of social
can draw the conclusion that what is being offered as representation. If one wishes to understand the
explanation is possible: this kind of thing can happen, in photograph as more than an unproblematic source, one
this way. The photographs provide not a scientific proof must ask questions such as those posed by John Tagg:
or a summary of individual and separable stories, but what does it do; . . . how does it inflect its context; . . .
rather a concrete statement of a social condition. If there where must the observer be positioned to accept it as real
is a voice here, it is not of the men and women as or true? (Tagg 1988, 119).
individuals but of these people as a disadvantaged group.
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And this voice is heard only through the willingness of To these I would add the following questions: How was it
the reader/viewer to acknowledge that these things are made? What does it do for the relationship between
possible: that it can be like this for these people. photographer and viewer? Where does it find its place in
the world of things that it represents?
Photographs do not reflect or give access to the true voice of
a person or group any more than, as a culturally informed These further questions bear, first, upon the idea that the
depiction, they show pictures of the real world. As an productive context of photographs is crucial to their
interim conclusion, what goes on in the making and scope of meaning making; second, upon the idea that
interpretation of photographs by all parties involved is photographs do work, now, between their maker and
central to any discussion of what voice can mean in this those who view them; and third, upon the idea that they
context. Only then can we comprehend the different ways intervene as objects in the material world. All these
in which people use pictures to make meaning, in their things relate to the question of how photographs
production, in their viewing, and also in their display. What represent or what a researcher might find out by
people choose to picture, using which devices, what they use of them.
choose to hide, to whom and how the pictures are
As a technique for holding on to the past and for
shown these are all part of what we might term
capturing fleeting moments of the present, the cameras
photo-production, a term richer in potential than the
interventions have come to articulate our very sense of
methodologically inclined term photo-elicitation.
situation (Sontag 1979). And as with other methods of
Respondents not only talk about what their pictures show,
technical reproduction which make images available to
they also talk about how they made their photographs,
all our relationship to the original object is
which ones they could not achieve (Hodgetts, Chamberlain,
transformed (Benjamin 1970). Photography is more
and Radley 2007), and the various interpretations that
than a medium; it is a way of making known and, indeed,
might be made of them. Many respondents (depending
of shaping the observer by virtue of its potential to
upon cultural position) are also educated about images, and
fashion an image.
able to talk about their uses and effects. To that extent,
people can draw upon voices of the media (a visual culture)
as well as their beliefs about what pictures show, are trying WHY PHOTO-PRODUCTION?
to show, or are trying to avoid.
Before considering some photographs in detail it is
Bringing the act of photography into the analysis raises necessary to explain the differences between using
questions about the status of what is termed the image, photographs as ways of eliciting interview material and
and about the reasons for the selection of what is shown. making the photographic exercise part of the analysis. I
We move from an interest in the meanings of pictures do not wish to underplay the role of photo-elicitation in
alone to an attempt to understand what has been made gathering information, nor the potential of showing and
visible and why. (And, of course, which things have not making pictures for widening the social relationships of
been pictured, or have been left unclear or are there for respondents who might work together. Instead, my
others to see but fail to be mentioned.) intention is to direct attention to what people say about
270 A. Radley
how they made their pictures, and how they use them in photographs of people were allowed. As a consequence,
the course of explaining their situation. This is, in effect, the researcher stayed with the patients while they
seeing the photo-making activity as a fragment of the selected and took their photographs. The fact that
context (the persons world), not as a procedure that patients were unable to take photographs of people
stands outside it, providing a view or a voice. In the work might seem a singularly damaging constraint. In fact,
my colleagues and I have conducted with hospital although the focus of the work was upon the setting and
patients (Radley and Taylor 2003a, b) and with homeless the picturing of objects, it did not preclude patients
people (Radley, Hodgetts, and Cullen 2005; Hodgetts, talking about these images in relation to other people
Chamberlain, and Radley 2007), the photographic (staff or patients) who were associated with them.
exercise was constrained by their situation and in turn So, people did get into the study through patients
reflected those constraints. For example, while inserting them into the pictures, not through being
recovering from surgery, ones body is weak and ones photographed in the flesh.
mobility limited; a homeless persons scope to take
pictures is compromised because there are situations The requirement that we stay with patients while they
where obtaining pictures will involve risk of physical took their photographs meant that we gained knowledge
danger. To talk about how and why photographs were of the context in which the pictures were taken, and
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obtained is to understand, if only in a limited way, what became aware of the kinds of questions that arose when
it means to be a person in this situation. But it is also to patients decided what to photograph or what not to
place within the analytic frame the ways that respondents photograph. These exchanges involved some requests by
choose to communicate their experience through the patients for information from investigators (Is it
photographic medium. The sign-making activity of possible to take this? Can you help me take that?).
picturing then becomes part of the analysis, rather than Although we had not planned to record this
something passed over in order to get to either the information, we made field notes immediately after
subjectivity of the respondent or the features of their every interview and made particular mention of the way
social situation. Photo-production is not just about that the photography had been conducted. From these
making pictures: it also involves making episodes and notes we sensed the differing involvement of patients
breaches in the lives of the people concerned. with the activity, depending upon the persons state of
health, their understanding of the project (its perceived
To illustrate, I will draw upon the two studies mentioned worth), and the scope they had to frame their experience
above. In the first, we asked hospital inpatients to take through the choice of images.
photographs of the ward five or six days after abdominal
surgery. Once patients had given consent, we explained The point here is that the photographs gained their
to them that the study was about their experience of the meaning from the act that produced them; they were not
ward and that we wished them to photograph up to 12 meaningful only in the sense of their pictured content.
things that they thought significant about their stay. The act of photography is one of separation of self from
They were told that the pictures could be of anything on surroundings even if only briefly so that what is
the ward that was significant to them these might be picked out defines boundaries, transitions, preferred and
positive or negative things. They might select spaces, disliked orderings and invocations. To be given a camera
things that were part of the hospital, or objects that they in this situation is to be invited to turn upon ones
had brought in with them. Written guidelines about the setting, to objectify a relationship that one has so far
photography exercise were left with them, as well as a been living out. To photograph things is to detach
sheet on which they could plan their shots in advance. oneself from them even for a moment and to do this
The following day the researcher discussed the list of while you are in hospital is to make small breaches in
planned photographs and checked that these were viable ones ongoing engagement as an ill person.
within the guidelines of the project.
In the interviews based upon the photographs obtained,
We had hoped to leave the camera with the patients for conducted first in the hospital and later in patients
twenty-four hours so that they could take photographs homes, the photographic activity remained within the
on their own, but the hospital did not allow this. focus of inquiry. Each patient was asked to comment
Concerns of hospital management about the use of upon their choice of shots, whether they had been able to
photography, particularly the taking of photographs by photograph things they wanted to select, and the
patients themselves, led to restrictions on the project. limitations of the exercise for showing something of their
Patients could photograph only places and objects; no time in hospital, and also to say something about the act
What people do with pictures 271
of photography itself. In the follow-up interview in their and returning with the camera constituted the second
homes they were asked to comment again on the act of part of the study. The film was then developed, a further
photography while they were in hospital, to say what meeting arranged and participants were offered a copy
they would have taken if they had had the opportunity, set of the pictures they had taken.
and to express their feelings about the photographs as
presently displayed in front of them. In the second interview, conducted one or two days after
the photography session, participants were asked about
The situation of homeless people is also one where the their photographs, now set out in front of them.
physical setting matters, and where the persons involved Following the procedure used in the hospital study,
are dealt with and deal with others by virtue of where participants were asked to say what each photograph
they are required to be, or where they are denied access. showed and what its focus was, and to give their response
People in the city do not enter into each others field of to the person, place or object depicted. All photographs
vision as whole or rounded persons, but only in terms of were then spread out and the person asked to identify the
what is necessary for particular exchanges to take place ones that best captured their experience of homelessness.
or what can be seen by virtue of the space that they must They were also asked to comment on the act of taking
share together. That is, they experience fragments of the photographs and to express their feelings about
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each other in terms of glimpses of faces or bodies, shreds the pictures they had taken. Both interviews were audio-
of conversation, smells of fellow travellers on buses or in recorded and later transcribed for analysis. Photographs
lifts/elevators. This is not the same as saying that city were digitally rendered for ease of inspection.
people are fragmented selves because they are members
of diverse groups, but that they expose themselves to This approach allowed respondents to engage the visual
others and see others in fragmentary form. It is a world material in a number of ways, not least to explicate what
of glimpses (Goffman 1976) that is traded upon by the pictures did not show (Hodgetts, Chamberlain, and
presentations that exploit surface qualities using Radley 2007). Particular issues and generalities were
clothes, possessions and the occupancy of places having a brought out through accounts that justified the inclusion
social cache. Such encounters define the life of the city, and the exclusion of people/places/objects from the
so that estrangement makes possible the elaboration of photographs being addressed. Equally important, the act
appearances as well as the establishment of distance and of photography was an acceptance of an invitation for
reserve (Radley, Hodgetts, and Cullen 2005). the person to engage his or her world in a different way.
While taking pictures with a disposable camera might
Using photography allowed us to collect a series of such not seem special for most people, for homeless
glimpses of the city as seen by homeless people. Because individuals who rarely pick up a camera still less use it
homelessness is about displacement, the use of cameras the legitimation of this exercise cannot be
to capture spaces and places is important on two counts. overemphasised. Like the hospital patients, by being
First, it depicts settings that are identified with given permission to turn upon their environment and
homelessness; and second, it shows other spaces that the objectify it, homeless respondents were allowed to make
homeless share with domiciled people. The research a breach in the taken for grantedness of their lives. In
again took the form of a photo-production study this context, encouraging them to make and present
involving 12 homeless people recruited from two hostels their snapshots was an invitation to objectify the
and one day centre in central London. Written glimpses that the city offered them. As interpretive
information was provided and signed consent obtained practice, this comes close to Mitchells (1994)
regarding the giving of interviews, the photographic description of representation as something assembled
exercise and the rights to use of text and visual material over time out of fragments. It is the structure of this
obtained. There were three phases to the research. First, representation that photo-production foregrounds in
an interview was conducted with each participant the attempt to understand not peoples worlds as such
exploring their pathways to homelessness, significant (as if one could look through the photographs), but their
events in their lives and the pattern of their typical day. versions of it made, put together, offered to others at a
At the end of the interview each participant was given a particular time.
disposable camera and asked to take pictures that
represented their experience of being a homeless person. SHIFTING THE FOCUS
They were told that photographs could be of key times in
their day, of typical activities and spaces, or of anything In the remainder of this article I want to outline some
else that portrayed their situation. Taking the pictures different ways in which respondents from these two
272 A. Radley
studies put together their pictures as a way of showing are in the real world if you see the packages. In the
versions of their worlds. My aim in doing this is to hospital the food is put straight onto plates you
illustrate the different ways in which photographs are dont see what package it comes from.
made up as sign vehicles, both in the course of their
production and during their interpretation within the 4. Ward entrance/reception desk
interview setting. To get to know the ward. Shows what sort of
environment you are coming into. Photo shows
Miss B. was a 27-year-old woman who had been in notices computer signs about visiting. If you are
hospital for just over a week before the interview took off the ward for treatment and return, you come
place, but who had had several periods of admission back to where you are safe. Nobody is going to
previously. Her photographs taken as a set were touch you. This a positive picture.
different from those taken by any other patient, perhaps
because she was in for tests rather than surgery. The 5. Bed area
following comment is from the notes I made at the time: To show where they live be sleeping. [She gave a
very detailed description of the image. She said,
On arrival I found that Miss B. had prepared You know this is going to be your area.]
the list of 12 photographs she wanted to take.
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This way of using her photographs to denote stages in most significant as a marker of her stay. She chose the
dayroom because, she said,
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a label for denoting a way-mark in the experience of the with her re-presentation of that occasion for her and
generalised patient. It supports, psychologically, a quite for the researcher. Her world of sadness is not
different image. Goodman (1968) has argued that an represented in the picture, but is re-presented by virtue
expressive representation, while it denotes its content (it of the way she brings another way of telling into being.
points), also involves the referent exemplifying features
that it shows forth. In the case of Miss B.s picture of the Why, one might ask, did she initially present her
dayroom, these features are articulated into significance photographs as a public narrative, rather than a private
though her talk, so that the photograph comes to display account? Part of the reason, she said, was her deliberate
tones (of feeling, not colour!) that do not inhere in choice not to photograph places in the hospital where
it and neither, it should be said, can their meaning can she was taken for tests. This is because such pictures
be located in the picture itself. would remind her of negative things and bring back
unpleasant memories for her. She wanted to take nice
By speaking about this particular photograph in this pictures that had good memories. She said that when
way she invites us to look at it differently. No she returned to the ward after a bad experience outside
longer seeing just a room, we might look at the it the ward staff helped her to relax, to feel better. In
photograph for signs of it being a retreat, a place of that sense, taking her chosen pictures was in itself a
safety. Where particular features of the picture
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progression of their lives. This should not be taken to passing tourist and ask him to take the photograph just
mean that because pictures are open to interpretation like any of us might do on a visit to a foreign city:
they are passive in the face of alternative constructions.
Before the viewing, the making of photographs a Its because its London again, homeless again
see. The wandering around, aimlessly
socially constructive act is realised by the use of
wandering around the big city. You know, Im
conventions familiar to anyone who has ever held a
also doing it. I go to Westminster, its boring.
camera. To illustrate this, consider the following
photographs made by two homeless men (Figures 2 He told us that he, too, was entitled to be pictured in this
and 3). These were each part of a varied set, and did not prime location, and to treat this event as other city
try to tell a story like Miss B. did with her photographs. dwellers or tourists would do. He said that he also visited
the Palace of Westminster often enough to be blas
Robert was concerned to present himself throughout our
about it and this picture helped to establish his claim to
interviews with him as someone who, though homeless,
exercise the gaze of a tourist.
not only aspired to be like domiciled people, but also
asserted a claim that he should be treated in this way. He If anything, the explanation Robert gave about this
also told us that he liked to pass as a domiciled person in photograph undid the conventional tourist photograph
his journeys around London. Among the photographs
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FIGURE 3. Birds.
an urban one), its flowing waters the idea of passage RE-PRESENTATION, THE MOVEMENT OF OBJECTS
(beside the static bench on which he sat), while the birds, AND TEMPORAL DISTANCE
as he explained, are symbols of freedom to me. His
I want to return to the point that photographs are not
pictures showed, he said, what a homeless person can do
just representations but are also traces of the world that
and what a homeless person cant do. This photograph
remain within it. In their printed form, photographs are
does more than denote the spaces and places of
homelessness it expresses the hopelessness of the material objects. They can be handled, stored, displayed,
yawning gap between the domiciled and those without a given away or destroyed (Edwards and Hart 2004). All of
home. As part of displaying Michaels situation, this this relates to the fact that representations move across
photograph leaves open certain questions; it resists time and contexts, being affected by these contexts and
closure in part because it avoids declaring his helping to shape them. What a picture shows what it
disadvantage (Edwards 1997). means will be shaped by the work people do to
encourage or hinder these movements. As traces of a
In this case the photograph might well be said to stand world that was, or of a situation that no longer obtains,
up on its own (Deleuze and Guattari 1994) as an photographs play a role in increasing or decreasing the
aesthetic picture, if it were framed and put on the wall. distance between past and present. The meaning of the
Or else it might serve, as intended, as a resource for picture is not separable from this work or from the
telling about Michaels situation. In this respect it is temporal distance that is desired. As has been noted, the
different from Miss B.s photograph of the dayroom, meanings and memories deriving from viewing a
which remains for other viewers for all its personal photograph can change with time, and may even be an
meaning to her as a mundane photograph of a hospital occasion for an expression of conflict (Kuhn 1991).
room. The successful use of conventions of portrayal (as
in Michaels picture) enables it to travel across contexts, to We followed up the patients with a home interview some
claim through exemplification that it is a kind of four weeks after their discharge from hospital. We asked
picture, in this case, perhaps, a good photograph. them to focus upon the photographs, rather than to just
tell us about their time in hospital. These instructions
What people do with pictures 277
other is the (same) gorilla that sits on her bed at home. It represented, as well as assumptions about the
is, one suspects, to the latter that she pointed, laughingly constructive role of narrative. The point to be made is
(that gorilla), when identifying the object of the this: while pictures can be and are treated as
photograph. It is this object, in the present, that she representations of an agreed reality, their use in
elaborates upon to distinguish it from the hospital ethnographic research reveals something rather
surroundings, and herself from that time. She does not different. Instead of being primarily representations of
think of anything to do with the hospital (she is not the world showing what is there photographs are
reminded) when she sees and handles the gorilla, and so often used to do other kinds of important work.
its appearance in the picture is responded to in a similar Included in this is using visual depictions to represent in
way. In being nothing to do with the hospital, the toy different ways or, in other words, to speak in different
gorilla symbolises the establishment of a healthier voices. This is about showing the kind of world that
present, one that is distant from the hospital, both people live in; the kind of experiences they have
spatially and temporally. undergone or continue to undergo, as well as the person
they are or would like to be seen as being. An integral
It should be noted that the hospital was mentioned here
part of this is the way that individuals employ cultural
almost by its absence. It is something she is not
devices to put together pictures as sign-vehicles, and how
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in original) Edwards, E. 1997. Beyond the boundary: A consideration
of the expressive in photography and anthropology. In
This anticipation involves the constructive justification Rethinking visual anthropology, edited by
of the relationship with the audience, so that where a M. Banks and H. Morphy, 5380. New Haven,
researcher is involved this will be different from telling CT: Yale University Press.
about photographs to others, or for different purposes. Edwards, E., and J. Hart, eds. 2004. Photographs objects
Both anticipation and reconstruction (of the past) will, histories: On the materiality of images. London: Routledge.
as I have shown, also differ according to mode of Goffman, E. 1976. Gender advertisements. Studies in the
representation, so that these always involve an Anthropology of Visual Communication 3 (2): 69154.
Goodman, N. 1968. Languages of art: An approach to a theory of
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just to how the world should be, but to how the world
Harper, D. 2002. Talking about pictures: A case for photo
might be (or might have been). elicitation. Visual Studies 17: 1326.
Hodgetts, D., K. Chamberlain, and A. Radley. 2007. Considering
With reference to the concept of voice, it follows that
photographs never taken during photo-production projects.
attending to the way that photographs are made and
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