DePaul

University
School of Hospitality Leadership
2017
HSP 202 Hospitality Business Operations Case Study Events
This event is due no later than 5 pm on Friday 3/10
Please put in the drop box on D2L

The special events industry is a dynamic, diverse field that has seen considerable growth and
change over the past 40 years. Service is all around us, no matter where in hospitality, so the last
four weeks of this course and the content we discussed in class lecture will be relevant to this
case study. This is an event you are creating and you will be graded highly on your thoughts and
decisions you make, which means no one case study will be the same. Have fun and remember,
Youre in the drivers seat. I will be grading on your creativity among other points of service,
so the more information you provide, the better your overall score will be!

Name:________________________________________________________________________

The title of event planner was first introduced at hotels and convention centers. Event planners
are responsible for planning the event, from start to finish. This includes setting the date and
location, advertising the event, providing refreshments or arranging catering services, speakers,
or entertainment. For Example and something to consider:

1. What event are you planning? Wedding, rehearsal dinner, 60th Birthday party, etc.

2. Where is the event going to be held? Restaurant, hotel, etc.

3. When in the year will this event be planned? Spring, Summer, Fall, Winter?

The next steps is: Come up with the details.

Research:

In addition to the three questions referenced above:

1. What should the focus of the event be?

2. What outcomes are expected?

Design:

The design process seeks to obtain original and fresh ideas that will create an event worth
attending:

1. What will the space look like?

2. Will there be tables? Chairs? Balloons? Pictures of family?

3. Will flowers be delivered?

4. Will a cake be needed?

Feel free to use a real location youve been. Feel free to use your own real life experience for this
assignment.

Planning:

What will make up the event -

1. Bar? Open bar? Liquor packages?

2. Food? Sit down meals? Buffet? Passed apps?

3. Do you need a microphone for speeches?

4. Audio equipment for slides, sounds, visual, etc?

Coordination:

Event managers are leaders, who motivate others through example. As an event manager, you
will coordinate staff to carry out the events planned objectives and goals. Empowering your
staff will create a positive environment and make your job of coordinating their efforts that much
easier.

1. How much staff will you have? (Do not worry about labor or budgets for this case study.
You have endless money) Bartenders? Servers?

2. Explain cross-training and if youll find it rewarding to have staff that can work each
others stations and how this could be useful.
The Event:

Write a report detailing the event that you created for this assignment and explain its planning
and organization in a 1 -2 page summary. This is a completely fictional assignment, so feel free
to use whatever experiences outside of class you can think of. If it helps, think of an event you
attended. Family party, work event, friends wedding, and use that experience for this case study.
What was done right? What was done wrong? How would you have managed the party
differently?