Carlos Campos, Digital Lead

carlosc@microsoft.com
https://www.linkedin.com/in/cscampos/
 Facebook has 1.55 billion
50 billion connected users
devices by 2020 More than 1.75 billion
Every minute, 1/3 of consumers have
Every minute: 278.000
world population smartphones
interact through the tweets,, 72 hours video
internet uploaded to Youtube, Users spend ~130
minutes on-line
47.000 apps downloaded

T H E W O R L D H A S C H A N G E D .

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THE COST OF KEY TECHNOLOGIES TIME TO REACH $1B VALUATION OR MORE
HAS FALLEN RAPIDLY

ASTONISHING
PACE OF CHANGE

Source: World Economic Forum

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 The world
will change
more in the
next 20
years than
in the 300
years before
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EXPONENTIAL
CHANGE IS COMING
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WHY ?

INTERFACE REVOLUTIONS
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WHY ?

CLOUD/QUANTUM COMPUTING
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WHY ?

HYPER CONNECTIVITY & IoT

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WHY ?

ARTIFICIAL INTELLIGENCE
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YOUR INDUSTRY IS ALSO
CHANGING

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WE LIVE IN A GLOBAL VILLAGE
People travel more and more Your visitors expects more!

65% of all guests are likely to re-book hotels where theyve had a great experience1

+60% of travelers prefer to purchase and reserve hotel guest services using mobile devices rather than
face-to-face2

87% of travelers use smartphone while travelling3

47% of hotels planning to use personal devices to check-in4

40% 2 in 5 travelers in US and Europe are Millennials6

15M international visitors in Portugal (January to September 2016)5

43M overnights stays in Portugal from foreign tourists (January-September 2016)5

1. PwC US Consumer Experience Radar: Hospitality - 2015 4. Hospitality & Hotel Technology, Samsung Insights - 2016
2. 4 Majority of Consumers Prefer to Purchase and Reserve Hotel Services Using Mobile Devices Oct 2014 5. Number of international visitors and overnights stays in January to September 2016 Statista 2016
3. Social Media, Smartphones & Tablets Now Essential Travel
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YOUR INDUSTRY HAS BEING REDIFINED
New consumption patterns , competition, threats, opportunities

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Every visitor is a visitor
Technology, content consumption pattern, price

Source: Eventbrite, How to Grow Your Millennial Arts Audience

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 TRADITIONAL PLAYERS PLAY THE
UGLY PART

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OTHERS PLAY THE COOL PART

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YOUR VISITORS
EXPECT YOU TO KNOW THEM

EXPECT YOU TO DO MAGIC

COMPARE YOU WITH OTHER INDUSTRIES NOT YOUR COMPETITION

ARE MORE LOYAL TO EXPERIENCES THAN TO YOUR PRODUCTS

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DIGITAL PLAYERS THINK IN TERMS OF
EXPERIENCES, NOT transactions!

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How to go DIGITAL?
IN THE DIGITAL WORLD, SUCCESS COMES FROM
FINDING ENTIRELY DIFFERENT WAYS TO INCREASE THE
VALUE OF EVERY CUSTOMER EXPERIENCE AND
BUSINESS INTERACTION

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 BUILDING UNIQUE EXPERIENCES:
THE DIGITAL TRANSFORMATION JOURNEY FRAMEWORK

Digital Experiences Digital Operation Digital Workplace Digital Business

Delight your Visitors in Modernizing Your process Empower your Employees Transform Your business with
every interaction and platforms productivity with a data-driven new Product & Services
culture

DIGITAL LEADERSHIP & CULTURAL CHANGE MANAGEMENT

CONTENT & SECURITY

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DIGITAL EXPERIENCES means CONNECTED EXPERIENCES
Data used as a knowledge for every experience
Cards Web Activities
Contact Center
Profile and Services Loyalty
Relationship

Online Products
Purchases

Social Network
Activities
App
Activities

Partner transactions

Information will transformed in knowledge for

The information of the personalized campaigns, relevant
different actions executed content(web, app), custom offers, pricing
by the visitors will be discounts more engaged Visitors
stored for its analysis

Visitors Journey
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DIGITAL EXPERIENCES: EXTENDING YOUR ASSETS with Microsoft Hololens
https://www.youtube.com/watch?v=pLd9WPlaMpY

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CONFIDENTIAL AND PROPRIETARY: Any use of this material without specific permission of Microsoft is strictly prohibited
DIGITAL Workplace:
Automate Your
Channels/services with
a Intelligent BOT:
24x7 availability
Global
Intelligence
Multi-channel integration
Natural language integration

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MICROSOFT PARTNERSHIP WITH YOU:
GAME-CHANGING TECHNOLOGIES ARE EMERGING IN THE TOURISM SPACE WITH THE POTENTIAL
TO DISRUPT THE INDUSTRY ITSELF
Platform Services

Azure Cloud (Iaas, PaaS,SaaS) Cognitive Services

Cortana Intelligence Suite Machines, Content Management, Vision, Speech, Language,
Data Lake, Data factory, Media Services, Knowledge, Search
Machine Learning, Database, Office 365 BOTs
Power BI Productivity, Collaboration, Enterprise
IoT Suite Social
device management, telemetry, Dynamics 365 (CRM, ERP)
realtime events analysis
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THE FUTURE...

Anything that can be digitized or automated, will be

anything that cannot be digitized or automated, will

become much more valuable

LAND OF
IRRELEVANCE

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Imagine. Realize. Experience.
| digital