Social

Action
Production
booklet

Contents
Task 1: Proposal
Task 2: Pre-production material
Task 3: Filming
Task 4: Editing
Social Action Production Proposal

Name of production

Launchpad

Reason for following this issue

Raising awareness for local the issue in Reading. Decreasing the amount of
homeless people in local Reading town by educating others and improving/
teaching life skills to help the homeless with improving their lives.
700% increase of homeless in reading in the last 3 years.
homelessness can come in many forms, sofa surfing, begging, hidden
homeless and rough sleeping.

Length of production

7 minutes - including credits

- beginning: found footage of reading and timelapse of the high street

with voice over top on of it taken from the interview with launchpad.
- Middle: interviews and B-rolls of the reading town
- End: credits

Interviewees in production

Amanda McDonell:
Marketing Manager who organise events and contacts for Launchpad

Jonjo Warwick:
volunteer organiser

Jason McMahon:
Fundraising Co-coordinator

Our video will be focusing on the facial side of the charity. This means that
the video will contain a lot of information that will educate the audience on
the topic of homelessness. We will also be including case studies that will
hopefully create an emotional response from people.

A production layout (beginning, middle and end)

Opening: introduction with a voice over on top of a montage of footage
(found or filmed) regarding to our social action. This opening helps to give a
little background of the current local issue to raise awareness to the
audience.

Middle: interviews and getting into the organization Launchpad. This is getting
to introduce the charity itself and laying out their responsibilities and roles.
Introduce case studies, department, who is in charge, and background and
fact and statistics to support the evidence.
Pancake day: having footage from the pancake day to show the fundraising
for the organisation.

End: to sum up the issue, we would use over or back to interviews footage to
end the production. We will use fade and giving links for audience can visit
the charity.

Target Audience and why?

To find out the audience we should target our social action video at, we sent
out a survey that clarified our idea for the video. This questionnaire, asked the
audience who the video should be aimed at. These question asked about:
Gender
Age
Geodemographics
socioeconomic status

From our questionnaire results, we found that our target audience for this
production would be the people from the local area of Reading, mainly for
teenagers, young adults, and adults as they are at the most risk of becoming
homeless and have the funds to donate and help the charity. However, the
video can apply to any age category. We will be targeting both genders, as
this social issue can affect everyone, so informing as many people on the
issue is vital to preventing the issue from spreading.
Where your video will be uploaded / shown
The video will be shown on YouTube as well as on the Launchpads home
page.

List of questions you wish to ask / have answered in your production

Vox Pop (contestants):

1. Why do you think that Launchpad is important?
2. Why is it important that the issue of poverty and homelessness is raised?
3. Why did you want to get involved?

Interview (Amanda):

What is the average age of the people you help?

What does this organisation do to help people?
Do you have any success stories?
What is your role at Launch pad?
Get reading newspaper stated that the amount of homeless people in reading has
increased by 700% in the past 3 years, how do you think Launchpad will be able to
cope with the increase of homeless people?
What do you think caused with sudden rise in homeless people?
What options do you offer people that need help?
Location Recce

Please produce a location recce for EVERY location used Type of room/area:
Location Address:
Launchpad Reading
The Stables
1A Merchants Place
Reading

Sat Nav details (Post

code):
RG1 1DT
Nearest Train Station:
Reading station
Nearest Bus stop:
Friar street

Lighting Information: Solutions:

unnatural lighting Bring lights to interview to create more
control over the lighting.

Sound Information: Solutions:

Busy office with the high street nearby. Use a microphone to focus the sound
and to reduce unwanted noise from
the local area.

Power Information Solutions:

Plug sockets available around the Fully charge cameras beforehand to
building. reduce reliance on limited sockets.

Hazards: Solutions:
Small area with big equipment, with Tie cables and place them in a sensible
tripping hazards all around in the form area. Be aware of surroundings and film
of cables and desks. in a sensible pace.

PROPS LIST
Production Name:
Producer:

Item Script page Description Actor/location Notes

leaflets 3 leaflets of - Supplied
launch pad by
company
post card 3 good bye post - Supplied
card with a by
garden on the company
cover
poster 3 poster Supplied
promoting - by
Launchpad company

Equipment Hire sheet

Item From Return

Dolly The Henley College -

28/02/2017 28/02/2017

11:15am 2:00pm

Microphone - Rod Mic The Henley College

28/02/2017 28/02/2017

11:15am 11:15am

On Camera Light The Henley College

06/03/2017 06/03/2017

11:45am 2:45pm

Microphone - Rod Mic The Henley College

06/03/2017 06/03/2017

11:45am 2:45pm

Found Footage
Footage description Reference Used for
A BBC News report Link: Show how poverty is a
about poverty due to https://www.youtube.c growing issue within the
the rise of globalisation om/watch?v=7qCsN7UF UK
BlY&t=1s (intro- montage)
(6th September 2016)
A BBC News report Link: Show how poverty is a
about poverty within https://www.youtube.c growing issue within the
the UK om/watch?v=Wfxvru6I3- UK
I (intro- montage)
(7 December 2016)
A sky news report with Link: Show how poverty is a
facts and quotes about https://www.youtube.c growing issue within the
poverty om/watch?v=fCfcd0kN UK
bXI (intro- montage)
(25 September 2015)
A montage of news Link: Show how poverty is a
reports by Sky News, https://www.youtube.c growing issue within the
News at Six, Evening om/watch?v=KekOCTuT UK
News & Channel 4 News plQ (intro- montage)

An ITV news report on Link: Show how poverty is a

homelessness https://www.youtube.c growing issue within the
om/watch?v=baDWF_ UK
(22 December 2015) WcYbc (intro- montage)
An video on the Link: Used to show
Berkshire 10K run Launchpad
https://vimeo.com/1904 Volunteering methods
29037 (volunteering montage)
(2016)
Drone footage of Link: Used as stock footage
Reading https://www.youtube.c and to show that the
om/watch?v=iddp0VIG video is focused on the
d0I local charity

Time lapse of reading Link: Used as stock footage

https://www.youtube.c and to show that the
om/watch?v=I6Dqj3TK8 video is focused on the
eE local charity
 Production Schedule

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

planning Filming planning planning planning

Production Money
Week 1 Raising
Event
Date -
27/02/2017 Vox Pop
DEADLINE
Interview Filler Filming
with Shots location
Production amanda (wall scenes?
Week 2 - shots)
Filming
around
Date
Reading
06/03/2017

OVERFLOW OVERFLOW OVERFLOW Editing Editing

FILMING FILMING FILMING
Production
Week 3 Collect
Footage
Date
13/03/2017 FILMING
DEADLINE

Editing Editing Editing Editing Editing

Production
Week 4

Date
20/03/2017

Interview Questions
List of Questions you wish to ask and order of questions (Make sure they link
and follow on from each other. The wording of your questions will be graded)

Question 1:

What is the purpose of launch pad?

Question 2:

What is your role at Launch pad?

Question 3:

Get reading newspaper stated that the amount of homeless people in reading has
increased by 700% in the past 3 years, how do you think Launchpad will be able to
cope with the increase of homeless people?

Question 4:

What do you think caused with sudden rise in homeless people?

Question 5:

What options do you offer people that need help?

Production

Shot list and running order of final production (including found and archive
footage)

Sequence Description
Shot
Intro: Voice over on fill B-rolls (posters, Launchpad signs, places of
homeless) - time-lapse in reading town
Mall - panning shots of different groups participating for the
(meeting pancake race
point of - montage of pictures of Launchpad and
launch) homelessness in reading

Pancake footage of the Pancake race - raising awareness for the

race local homeless in Reading
- different shots were taken and recorded of the race
Interviews Footage of interview with the staff in Launchpad
- mid shot
- multi camera production
- Shot reverse shot
Clips of the gesture the person is speaking to give another
aspect on them.
Fillers Zoom in and out: on Launchpad posters, leaflet etc
Out of focus: On office, anything in relating to the
organisation
Voice over script

Shot Script

1 - Intro Homelessness in Reading has increased by 700% over the

past 3 years. The issue of homelessness and poverty has
risen within the UK, with 14,930 households categorized as
being statutorily homeless and 74,630 households in
temporary accommodation. Across Britain, almost every
town has been recorded with homeless citizens with people
who come from different circumstances and situations and
has the possibility to affect anyone at anytime from issues
that can not be controlled. This has come to the attention to
the organisation Launchpad

Launchpad had been around in Reading ever since 1979

where it started as a soup kitchen and eventually grew into a
thriving charity.

Pancake day But none of their work could be done without the amazing
support of their and volunteers. Who participate in amazing
fundraising events that you can get involved in such as the
berkshire 10k run the big sleep out or the have fun at the
annual pancake race. You can make a difference my taking
part in any of these events or simply donating on their
website. Help decrease homelessness in reading, help
make a difference.
PANCAKE and other events

Rough Sleeping Launchpad works to prevent 3 key areas of homelessness:

rough sleeping, begging and hidden homelessness. Just as
homelessness is on the rise, as is rough sleeping. The
Autumn 2016 counts and estimates suggested there were
4,134 rough sleepers on any one night in England, over
double the number from Autumn 2010, when the figure was
1,768. Rough sleeping is extremely dangerous to people
due the living conditions available,
and can seriously affect health. The average life expectancy
of a rough sleeper is 47, meaning that early intervention is
crucial the longer people sleep rough, the harder they
become to help before their health suffers. Many things can
contribute to towards this drastic way of life, but not
everyone who sits on the street begging is a rough sleeper.
 That is why it is import for people to understand, a rough
sleeper is:
People sleeping, about to bed down (sitting on/in or
standing next to their bedding) or actually bedded
down, in the open air (such as on the streets, in tents,
doorways, parks, bus shelters or encampments).
People in buildings or other places not designed for
habitation.
Thats why if you are concerned about a rough sleeper,
Launchpad encourages you to help by contacting street links
via their website online.

Hidden Homeless Rough sleepers are often seen throughout reading, but there
is another major area of homlessness than no one ever
sees. Hidden homeless can be anyone who is not seen as
homeless at a first glance, but need the same amount of
support and help. This can include sofa surfing. Sofa surfing
is a term used to describe the situation of a person jumping
from friend to friend staying a few nights on their sofas, this
doesn't seem that bad, however after a few weeks the
realisation that their living conditions are temporary and the
thought of eviction could be just around the corner.
Sofa surfing can also be an issue with employment, bosses
will find it hard to hire or keep someone on if they do not
know if their employees have a safe/ permanent place to call
home.

Checklist for production items

Category In production?

Interviews Cherry
Darcey
Morgan
Voiceovers Cherry
Darcey
Morgan
Facts about issue (either spoken or put on screen) Cherry
Darcey
Morgan
Cut away footage Cherry
Darcey
Morgan
Archive footage Cherry
(Found Footage) Darcey
Morgan
End credits with 'thank you to' section Cherry
Darcey
Morgan
Music Cherry
Darcey
Morgan

Roles and responsibilities

Name Role Responsibilities

Darcey Mathers 1. Camera controller 1. Film (camera 2 - dolly) for

pancake race and
(camera 1) front shot in
interview.
 2. B-Roll 2. Filmed B-roll footage of
Launchpad site.
3. Interviewer 3. Interview pancake race
vox pop and Jonjo in
interview.
4. Scriptwriter 4. Co-writing voice over
ideas.
5. Editor 5. Editing personal version
of the video.

Cherry Yeung 1. Camera controller 1. Film (camera 1) for

pancake race and close
up shots (camera 3) in
interviews.
2. B-Roll 2. Filmed B-roll footage of
Launchpad site.
3. Point Of Contact 3. Initial point of contact
between charity and
group.
4. Scriptwriter 4. Co-writing voice over
ideas.
5. Editor 5. Editing personal version
of the video.

Morgan Pye 1. Camera controller 1. Film (camera 2 - dolly) for

pancake race and
(camera 2) side shot in
interview.
2. Photographer 2. Photographed the
Launchpad site.
3. Interviewer 3. Interview Amanda and
Jason.
4. Scriptwriter 4. Co-writing voice over
ideas.
5. Editor 5. Editing personal version
of the video.