SUMMER TRAINING PROJECT

REPORT
ON
DATA SAMPLING AND SALES PROMOTION
MICROMAX MOBILE

FOR THE PARTIAL FULLFILMENT OF THE REQUIREMENT

FOR THE AWARD OF
MASTER IN BUSINESS ADMINISTRATION

COMPANY GUIDE- MR. RABBUDIN

INSTITUTE GUIDE- PROF. TARUN SHARMA

SUBMITTED BY:-
KAMAL KISHOR
 DECLARATION

I do here by declare that this project submitted by me, in partial fulfillment of Master of Business
Administration in Beehive college of Management and Technology, exclusively prepared by me
and is not submitted to any other institution or published anywhere before

Date:

Place: (KAMAL KISHOR)

COMPANY CERTIFICATE
CERTIFICATE OF GUIDANCE
 This is to certify that this project report titled MICROMAX INFOTECH LTD
DATASAMPLING AND SALES PROMOTIN IN RANCHI AND JAMTARA DISTRECTS OF
JHARKHAND is based on an original project which was conducted by Mr. KAMAL KISHOR
under my guidance. This finds less scope for duplication and was not submitted for the award of
any degree or diploma from other university or institution.

Prof. TARUN SHARMA

(BEEHIVE COLLEGE OF MANAGEMENT AND TECHNOLOGY, DEHRADUN,
(UTTRAKHAND).

Date
Place.

ACKNOWLEDGEMENT

If words are considered to be signs of gratitude then let these words convey the very same. My
sincere gratitude to BEEHIVE COLLEGE OF MANAGEMENT AND TECHNOLOGY and
MICROMAX INFOTECH LTD. for providing me with an opportunity to work with the company
and giving necessary directions on doing this project to the best of my abilities. I am highly
indebted to Area sales manager micromax InfoTech Mr. RABBUDIN .who has provided me with
the necessary information and also for the support extended out to me in the completion of this
report and his valuable suggestion and comments on bringing out this report in the best way
possible. I also thank Prof.TARUN SHARMA, Faculty BEEHIVE COLLEGE OF
MANAGEMENT AND TECHNOLOGY, DEHRADUN and my Faculty Guide, who has sincerely
supported me with the valuable insights for marching ahead with the project.

Last but not least, I wish thanks to God, teachers, all employees of
MICROMAX INFOTECH LTD, FRIENDS and my parents for their blessing and moral support,
without which I would have not been able to complete my project in successful way. Any report is
successful only when it stands the test of time and logic. Consequently its fault and errors are
mine. I can only hope that its strength will out weight its weaknesses.

CONTENTS
Page
Chapter 1: company profile
1-24

A) Introduction of the company.

B) Mission & vision.

 C) Founders of the company

D) Profile of the companys products.

E) Distribution channel.

F) Importance of the study.

G) Objectives of the study.

H) Scope.

Chapter 2: research methodology

25-28

A) Meaning of Research.

B) Primary data and methods applied to collect data.

C) Secondary data and methods applied to collect data.

D) Types of Research.

Chapter 3: data analysis &interpretation

29- 42

A) Techniques applied for data analysis.

B) Data interpretation.

C) Swot analysis.

D) Questionnaire used.

Chapter 4: sales promotion

43-53

A) Introduction of sales promotion

B) Purpose of sales promotion

C) Objective of sales promotion

D) Types of sales promotion

 E) Marketing of micromax mobile phone

F) Marketing communication

G) Segmentation of market.

H) Marketing mix

I) Tool & technique of sales promotion

J) Distribution promotional tools.

K) Retailers & Customers promotional tools.

L) Consumers promotional tools.

M) Advertising Specialties.

Chapter 5: Limitations. 54

Chapter6: Findings 55

Chapter 7: Conclusion
56

Chapter 8: Suggestion
57

Chapter 9: Bibliography
58