CUSTOMER FOCUS 1

ACTIVITY CUTOMER FOCUS

HENNY MURCIA

SENA REGIONAL QUINDO

TECNLOGO EN GESTIN LOGSTICA

ZIPAQUIRA

2016
 CUSTOMER FOCUS 2

Quality of the
service
Customer
To requirements
Determine
Customer
expectations
Focus

By means of analysis

Customer Communicate Establish

Wants Primary data
to to
Focus

Transfer Information

Meet Needs and

expectations
 CUSTOMER FOCUS 3

CUSTOMER NEEDS AND EXPECTATIONS

priorities
existing products organization
services in present desires
markets distribution
new products and occupation
services requirements
new markets To preferences
expectations
new potential leisure pursuits
Needs
customers others
preferences
To know customer new potential markets
To know
by means ofsurveys

COMMUNICATE CUSTOMER REQUIREMENTS quality

delivery
statutory and regulatory Cost
environment
health
Safety legislation
 CUSTOMER FOCUS 4

Establish
requirements Of Of

To
information
Of
transfer

MEETING REQUIREMENTS

customer satisfaction meets the goals

Of
To develop
To

find their needs.

actors in the supply
chain