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The value of every share is printed in front of the shares. Such a value is
called as par value or face value of shares. The face value is assigned by the
promoters of Joint Stock Company and is given in the memorandum of
association. Except the face value, it has also get market value on stock
exchange market which may be differ from face value. The market value of a
share is determined by the demand and supply. Such a value is affected by
the action and opinions of investors and their fear, guess, investment policy
etc. Hence, the market price does not reflect the true value of shares and
requires a proper valuation of shares. Specially, in the case of private limited
company the shares of such a company are not freely purchased and sold to
the public. In that case, the valuation becomes absolutely necessary.
The value of shares can be determined in different ways. It can be valued
either by taking the earning of a company or net assets that comprise the
company. The choice is governed by the reasons for investment.
The model's assumptions are that: the dividend growth rate is constant; the
growth rate cannot equal or exceed the required rate of return; the investor's
required rate of return is both known and constant. In practice, a company's
earnings and growth rates are not known and not constant.