Beruflich Dokumente
Kultur Dokumente
Donaldson
Phone: 717.825.4713 | Email: vld5066@gmail.com
http://victoriadonaldson.weebly.com
SUMMARY: I am a driven advertising student seeking a full-time position in the advertising industry.
3 internships and 2 brand ambassadorships
A strong passion for learning and ability to collaborate with a group or work independently
SKILLS: AdSpender | Simmons OneView | Media Flight Plan | Microsoft Office | Adobe Photoshop
INDUSTRY
EXPERIENCE: OrderUp: A Groupon Company February 2017 - Present
Marketing Intern State College, PA
Create and execute promotional emails to the State College, PA and Morgantown, WV markets
Promote the brand at campus and community events
Use geo-targeting techniques to make marketing messages engaging for students
Completed a situation analysis of company to develop a target audience for each aspect of the business
Created Facebook and Instagram accounts for the company and manage each account weekly
Produced web content and overhauled material in order to implement copy that speaks directly to the TA
Developed a complete advertising campaign for our client, Burger King, based on secondary research
Made simulated media buys with $60,000,000 budget to hit monthly reach, frequency, and GRP goals
Outcome: 3,311,396,270 GI; $6,323.1 CPP; $1.74 CPM
Conducted AB testing for email marketing messages to improve open-rates and CTR
Made print, outdoor, and digital media buys for various campaigns; managed these buys on a weekly basis
Produced digital content for social media and ran targeted ads via Facebook ads manager based on budget
Published weekly blogs to educate consumers and increase SEO
ACTIVITIES:
National Honors Society of Leadership and Success
College of Communications Advertising Club
Atlas THON Organization