From questionnaire

Customers Profile
1. Gender : Male / Female

Gender
Male 30 60
Female 20 40
Total 50 100

Gender

Female; 40%

Male; 60%

Out of 10 respondent there are 30 person are male and the other 20 is female. We can see from
here is that is the majority if buyers in Adidas product.
 2. Which age group are you in?
i. 20 or below
ii. 21-30
iii. 31-40
iv. 41 or above

Which age group are you in?

20 or below 15 30
21-30 20 40
31-40 10 20
41 or above 5 10
Total 50 100

Which age group are you in?

41 or above; 10%
20 or below; 30%
31-40; 20%

21-30 ; 40%

The age group of 21-30 implied a higher percentage, followed by 20 and below, 31-40 and the
last is 40 and above. This shows that most of the buyers are between teenagers and adult.
 3. What is your monthly income
i. 1000 and below
ii. 1001 and 2500
iii. 2501 and 3500
iv. 3500 and above

What is your monthly income

1000 and below 15 30
1001 and 2500 15 30
2501 and 3500 15 30
3500 and above 5 10
Total 50 100

What is your monthly income

3500 and above; 10%

1000 and below; 30%

2501 and 3500; 30%

1001 and 2500 ; 30%

Most Adidas buyers receiving average income between RM 1000-3500. The higher income they
had, the more disposable income they more willing to spend on Adidas product.
Degree of satisfaction

4. Have you purchase any Adidas product before?

i. Yes
ii. No

Degree of satisfaction
Yes 45 90
No 5 10
Total 50 100

Degree of satisfaction

No; 10%

Yes; 90%

45 out of 10 respondent have tried Adidas product in the past and only 5 person never buy it
before. Overall Adidas is quite a famous sports brand for consumers.
 5. Which sport product you buy the most in Adidas ?
i. Clothes wear
ii. Shoes
iii. accessories e.g. watches, eye wear
iv. Sports e.g. football, basketball

Which sport product you buy the most in Adidas ?

Clothes wear 10 20
Shoes 20 40
accessories e.g. watches, eye wear 15 30
Sports e.g. football, basketball 5 10
Total 50 100

5. Which sport product you buy the most in Adidas ?

Sports e.g. football, basketball; 10%

Clothes wear; 20%
accessories e.g. watches, eye wear ; 30%

Shoes ; 40%

Basically most of the respondent buy shoes from Adidas, followed by accessories 3, cloth wear 2
and sports 1.

6. Please rate your satisfaction regarding Adidas product in the following aspect. ( 1-
very unsatisfied, 2- unsatisfied, 3- neither satisfied nor unsatisfied, 4- satisfied, 5-
very satisfied )
 1 2 3 4 5
Price 5 10 15 10 10
Quality 5 5 10 15 15
Product choices 5 10 10 15 10
Promotion 10 10 20 5 5
Location 5 10 10 15 10

7. Do you agree that media advertisement/ famous spokesperson from Adidas can
attract you to buy more of its product?
i. Strongly agree
ii. Agree
iii. Neither agree nor disagree
iv. Disagree
v. Strongly disagree

Do you agree that media advertisement/ famous spokesperson from Adidas can attract you
to buy more of its product?
Strongly agree 10 10
Agree 20 40
Neither agree nor disagree 10 20
Disagree 5 10
Strongly disagree 5 10
Total 50 100

Do you agree that media advertisement/ famous spokesperson from Adidas can attract you to buy more of its product?

Strongly disagree; 10%

Disagree; 10% Strongly agree ; 20%

Neither agree nor disagree; 20%

Agree ; 40%

20 out of 10 agree that advertisement / spokesperson has influence on affecting people buying
behavior, where the other 10 is strongly agree, followed by 10 neither agree nor disagree, and
other 10 is disagree and strongly disagree respectively.

8. Which aspects do you think Adidas need to make improvement in term of services
provided ?
 i. After-sales service
ii. Customer hotline service
iii. Staff manner
iv. Convenience of location
v. No improvement is needed

Which aspects do you think Adidas need to make improvement in term of services provided ?

After-sales service 5 10
Customer hotline service 15 30
Staff manner 5 10
Convenience of location 10 20
No improvement is needed 15 30
Total 50 100

Which aspects do you think Adidas need to make improvement in term of services provided ?

After-sales service ; 10%

No improvement is needed; 30%

Customer hotline service ; 30%

Convenience of location ; 20%

Staff manner; 10%

In term of services, customer online services is vote by 15 consumers 15 vote for no

improvement is needs, 10 vote for location, the other 10 vote for after- sales services and staff
manners respectively.

9. In overall, how much do you satisfy with Adidas product?

i. Very satisfied
ii. Satisfied
 iii. Neither satisfied nor unsatisfied
iv. Unsatisfied
v. Very unsatisfied

In overall, how much do you satisfy with Adidas product?

Very satisfied 15 30
Satisfied 10 20
Neither satisfied nor unsatisfied 10 20
Unsatisfied 10 20
Very unsatisfied 5 10
Total 50 100

In overall, how much do you satisfy with Adidas product?

Very unsatisfieda ; 10%

Very satisfied ; 30%
Unsatisfied ; 20%

Neither satisfied nor unsatisfied; 20% Satisfied ; 20%

In overall, 15 out of 50 is very satisfy with Adidas, 10 is satisfy, another 10 is neither satisfy nor
unsatisfied, 10 is unsatisfied and 5 is very unsatisfied.

10. Which aspects do you think Adidas need to make improvement in the future? ( can
choose more than one answer)
i. Quality/ material of product
 ii. Design/stylish
iii. Price/promotion
iv. Advertising
v. Customer services

Which aspects do you think Adidas need to make improvement in the future? ( can choose
more than one answer)
Quality/ material of product 5 10
Design/stylish 15 30
Price/promotion 15 30
Advertising 10 20
Customer services 5 10
Total 50 100

Which aspects do you think Adidas need to make improvement in the future? ( can choose more than one answer)

Customer services; 10%

Advertising ; 20% Quality/ material of product; 10%
Design/stylish ; 30%

Price/promotion ; 30%

Most respondent vote for design and price as the main improvement in future, followed by
improvement in advertising, and then customer services and product quality.